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Optimasi Strategi Pemasaran E-Commerce Melalui Prediksi Konversi Berbasis Machine Learning Agustina Heryati; Terttiaavini Terttiaavini; Septa Cahyani; K.Ghazali; Harsi Romli; Iski Zaliman
JSAI (Journal Scientific and Applied Informatics) Vol 8 No 1 (2025): Januari
Publisher : Fakultas Teknik Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jsai.v8i1.7553

Abstract

The research identifies the problem of enhancing e-commerce sales conversion through TikTok amidst intense content competition. The objective of the study is to develop a machine learning-based marketing strategy to analyze user behavior and categorize them into Non-Purchasers and Purchasers.The method employed includes clustering using K-Means, K-Medoids, and Fuzzy C-Means algorithms, with K-Means demonstrating the best performance, achieving the highest Silhouette Coefficient (0.1857) and the lowest Davies-Bouldin Index (1.9991). Following clustering, classification is performed using Naïve Bayes, Decision Tree, and Random Forest algorithms. The Random Forest model yields the best results with an accuracy of 0.9945, showcasing its effectiveness in predicting sales conversions.The conclusion of this study indicates that K-Means and Random Forest are the optimal methods for clustering and classification, respectively, in understanding user behavior on TikTok. These findings can assist e-commerce players in tailoring their marketing strategies, improving sales conversion rates, and enhancing advertising efficiency
Analisis Tren Penjualan dan Prediksi Produk CV. Sentosa Menggunakan Regresi Linier Dona Marcelina; Indah Pratiwi Putri; Evi Yulianti; Agustina Heryati
JSAI (Journal Scientific and Applied Informatics) Vol 8 No 1 (2025): Januari
Publisher : Fakultas Teknik Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jsai.v8i1.7649

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This study analyzed sales trends and forecasted the sales of CV Sentosa's products, namely Ater 360 New (X1), Bon Bon (X2), Mini Peanut Crackers (X3), and Marie Susu Int (X4), during the period of January 2019 to August 2023. Monthly sales data were processed using exploratory data analysis (EDA) and linear regression to predict sales trends. The linear regression analysis results indicated that X2 and X3 experienced sales growth with a slope of m=0.01, representing an average increase of 0.01 units per month. Conversely, X4 showed a slight decline with m=−0.01, while X1 remained stable with m=−0.00, indicating minimal changes in sales volume. The accuracy evaluation of the predictions based on MAE, MSE, and RMSE showed that X2 had the best performance with MAE 0.14, MSE 0.03, and RMSE 0.19, followed by X1 and X3, which had similar prediction errors. Although X4 initially showed significant growth, its model exhibited higher prediction errors (MAE 0.17, MSE 0.04, RMSE 0.21). This study provides valuable insights for CV Sentosa's business strategies, highlighting X2 and X3 as promising products due to their consistent growth trends and accurate predictions. This research provides a strong foundation for CV Sentosa in formulating more effective marketing strategies and product development in the future
AN ANALYSIS OF FEAR OF MISSING OUT (FOMO) AS A DRIVER OF HOAX DISSEMINATION IN THE PRABOWO ERA USING MLP Irfan Saputra; Agustina Heryati; Hendra Di Kesuma
Jurnal Kecerdasan Buatan dan Teknologi Informasi Vol. 5 No. 2 (2026): May 2026
Publisher : Ninety Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69916/jkbti.v5i2.444

Abstract

The development of social media over the past decade has accelerated the spread of information, including hoaxes, which impact public perception and political stability. One psychological factor contributing to the impulsive spread of information is Fear of Missing Out (FOMO), defined as the feeling of anxiety experienced when individuals believe they are missing important information or events. This study aims to analyze the relationship between the FOMO phenomenon and the tendency to spread political hoaxes related to the Prabowo administration on social media. The research data was obtained through comment crawling techniques on the TikTok platform and then processed using the following stages: preprocessing text (e.g., cleaning, case folding, tokenizing, filtering, stemming) and labeling of FOMO, Non-FOMO, Hoax, and Non-Hoax classes. The Multi-Layer Perceptron (MLP) model is used to classify user behavior patterns. FOMO plays a role in increasing the spread of fake news in the political sphere, and this demonstrates that a combination of psychological factors and machine learning techniques can help understand the dynamics of disinformation on social media.
ENTERPRISE ARCHITECTURE PLANNING USING TOGAF ADM FOR FUEL DISTRIBUTION OPERATIONS Putri Kaneshia Rahmadina; Nining Ariati; Agustina Heryati
Jurnal Kecerdasan Buatan dan Teknologi Informasi Vol. 5 No. 2 (2026): May 2026
Publisher : Ninety Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69916/jkbti.v5i2.454

Abstract

PT Dian Aristy Energi Palembang is a company engaged in the distribution of industrial fuel oil (BBM). The current operational processes are still conducted manually and are not integrated, leading to data duplication, reporting delays, low information accuracy, and difficulties in monitoring distribution activities, which affect managerial decision-making. This study aims to develop a strategic Enterprise Architecture plan based on TOGAF ADM to improve the alignment between information systems and fuel distribution operations. The research method used is qualitative descriptive with a case study approach, with data collection techniques including interviews, observations, and documentation. The TOGAF ADM phases applied consist of Preliminary Phase, Architecture Vision, Business Architecture, Information System Architecture, and Technology Architecture. The results of this study produce an Enterprise Architecture design that describes the current condition (AS-IS) and the proposed condition (TO-BE), including business process modeling, data architecture, application architecture, and supporting technology architecture. The proposed design enables the integration of operational processes through digital systems such as purchase order processing, distribution monitoring, and complaint management. This study concludes that the implementation of Enterprise Architecture based on TOGAF ADM can improve operational efficiency, data accuracy, information transparency, and support better decision-making, as well as provide a reference for the development of integrated information systems
INVESTIGATING COMMUNITY READINESS THROUGH IT INFRASTRUCTURE, ONLINE TRANSACTIONS, AND COMMUNITY BEHAVIOR FOR URBAN VILLAGE DIGITAL TRANSFORMATION IN PALEMBANG Berliana Inasti; Darius Antoni; Agustina Heryati
Jurnal Kecerdasan Buatan dan Teknologi Informasi Vol. 5 No. 2 (2026): May 2026
Publisher : Ninety Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69916/jkbti.v5i2.484

Abstract

The rapid development of information technology has encouraged digital transformation in various sectors, including public administrative services at the urban village level. However, the successful implementation of digital transformation depends not only on government readiness and technological infrastructure but also on the readiness of the community as the primary users of digital services. This study aims to evaluate community readiness toward digital transformation and design a web-based digital administrative service architecture for Sukamaju Urban Village, Palembang City, using the TOGAF ADM framework. The study employed a descriptive quantitative approach involving 395 respondents selected using the Slovin formula with a 5% margin of error. Data were collected through closed-ended questionnaires based on a 5-point Likert scale and analyzed using the E-Readiness approach through three main variables: Information Technology Infrastructure, Online Transactions, and Community Behavior. The results indicate that the Information Technology Infrastructure variable achieved the highest mean score of 4.32 (Very Ready), followed by Community Behavior with a mean score of 4.20 (Ready), and Online Transactions with a mean score of 4.11 (Ready). These findings suggest that the Sukamaju Urban Village community possesses a high level of readiness to support digital transformation in administrative services. Based on these findings, a web-based digital administrative service architecture was proposed using TOGAF ADM phases, including Architecture Vision, Business Architecture, Information Systems Architecture, and Technology Architecture. The proposed system is expected to improve service efficiency, reduce manual administrative processes, and support sustainable digital transformation at the urban village level.
IMPLEMENTASI METODE RAPID APPLICATION DEVELOPMENT (RAD) DALAM PENGEMBANGAN APLIKASI KAMUS BAHASA BANGKA BELITUNG–INDONESIA DI MA NURUL IHSAN BATURUSA iski zaliman; Risnina Wafiqoh; Nurhaeka Tou; Putri Mentari Endraswari; Agustina Heryati; A. Taqwa Martadinata; Hakim Prasasti Lubis
Jurnal Teknologi Informasi Mura (JTI) Vol. 17 No. 2 (2025): Jurnal Teknologi Informasi Mura DESEMBER
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jti.v17i2.2752

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Bahasa Bangka merupakan bahasa ibu yang umum digunakan oleh siswa MA Nurul Ihsan Baturusa pada kehidupan sehari-hari, Mayoritas siswa-siswi MA Nurul Ihsan Baturusa yang berasal dari keluarga penutur Bahasa Bangka sering sekali mengalami kesulitan dalam beralih penggunaan ke Bahasa Indonesia, yang utama untuk keperluan akademik bagi siswa. Hal ini menciptakan adanya kendala dalam memahami materi pelajaran yang menggunakan Bahasa Indonesia sebagai bahasa pengantar utama. MA Nurul Ihsan Baturusa belum mempunyai materi-materi pembelajaran yang secara khusus mengintegrasikan Bahasa Bangka dengan Bahasa Indonesia. Kebanyakan buku-buku pelajaran hanya tersedia dalam Bahasa Indonesia tanpa ada kalimat dalam Bahasa Bangka, sehingga memungkinkan siswa sering mengandalkan pemahaman pribadi atau bantuan guru untuk bisa memahami istilah kata-kata yang sulit. metode Rapid Application Development (RAD) dipilih karena mampu mempercepat proses pembuatan aplikasi dengan tetap menjaga kualitas sistem melalui pendekatan iteratif dan kolaboratif antara pengembang dan pengguna. Aplikasi kamus digital yang mengintegrasikan terjemahan dan konteks antara Bahasa Bangka dan Bahasa Indonesia bisa menjadi solusi pembelajaran yang efisien dan efektif.
Edukasi kesehatan holistik untuk meningkatkan kesadaran dan perilaku sehat siswa di SMA Negeri 2 Banyuasin 1 Diah Komala Sari; Septa Cahyani; Agustina Heryati; Terttia Avini
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 10, No 3 (2026): June
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v10i3.39712

Abstract

Abstrak Permasalahan kesehatan remaja di lingkungan sekolah saat ini tidak hanya berkaitan dengan kesehatan fisik, tetapi juga mencakup aspek mental, sosial, dan psikososial yang berdampak terhadap proses belajar siswa. Rendahnya aktivitas fisik, kurang tidur, stres akademik, serta penggunaan media sosial yang berlebihan menjadi beberapa permasalahan yang sering ditemukan pada siswa sekolah menengah atas. Kondisi tersebut menunjukkan pentingnya pendekatan kesehatan holistik dalam mendukung pembentukan perilaku hidup sehat siswa di sekolah. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan pemahaman guru mengenai konsep kesehatan holistik serta meningkatkan kemampuan guru dalam mengimplementasikan edukasi perilaku hidup sehat kepada siswa di SMA Negeri 2 Banyuasin 1. Kegiatan dilaksanakan pada tanggal 05 Mei 2026 dengan melibatkan 25 orang guru sebagai peserta. Metode pelaksanaan kegiatan menggunakan pendekatan edukatif dan partisipatif melalui ceramah interaktif, diskusi, dan sharing session. Materi yang diberikan meliputi kesehatan fisik, mental, sosial, dan psikososial remaja serta strategi sederhana yang dapat diterapkan guru dalam pembelajaran sehari-hari. Hasil kegiatan menunjukkan bahwa peserta memiliki antusiasme yang tinggi selama kegiatan berlangsung dan memperoleh pemahaman baru mengenai pentingnya pendekatan kesehatan holistik dalam mendukung proses belajar siswa. Selain itu, peserta juga memahami bahwa edukasi kesehatan dapat diintegrasikan dalam kegiatan pembelajaran tanpa harus menambah jam pelajaran di sekolah. Kata Kunci: edukasi kesehatan holistik; kesehatan remaja; perilaku hidup sehat; guru SMA; pengabdian kepada masyarakat. Abstract Health problems among adolescents in the school environment are currently not only related to physical health, but also include mental, social, and psychosocial aspects that may affect students’ learning processes. Low levels of physical activity, lack of sleep, academic stress, and excessive social media use are common problems frequently found among high school students. These conditions highlight the importance of a holistic health approach in supporting the development of healthy behaviors among students at school. This community service activity aimed to improve teachers’ understanding of the concept of holistic health and enhance their ability to implement healthy lifestyle education for students at SMA Negeri 2 Banyuasin 1. The activity was conducted on May 05, 2026, involving 25 teachers as participants. The implementation method applied an educational and participatory approach through interactive lectures, discussions, and sharing sessions. The materials presented included physical, mental, social, and psychosocial health among adolescents, as well as simple strategies that teachers could apply in daily learning activities. The results showed that participants demonstrated high enthusiasm throughout the activity and gained new insights into the importance of a holistic health approach in supporting students’ learning processes. In addition, participants understood that health education could be integrated into classroom learning activities without adding extra instructional hours at school. Keywords: holistic health education; adolescent health; healthy lifestyle behavior; high school teachers; community service
Pelatihan digital content creation bagi guru SMA melalui pemanfaatan capcut bagi guru di SMA Negeri 2 Banyuasin 1 Agustina Heryati; Terttiaavini Terttiaavini; Iski Zaliman; Diah Komala Sari; A. Taqwa Mardinata
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 10, No 3 (2026): June
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v10i3.39747

Abstract

Abstrak Kegiatan pengabdian kepada masyarakat ini dilaksanakan dalam bentuk pelatihan digital content creation menggunakan aplikasi CapCut bagi guru di SMA Negeri 2 Banyuasin 1. Kegiatan ini dilatarbelakangi oleh masih terbatasnya kemampuan guru dalam membuat media pembelajaran digital yang kreatif dan interaktif. Tujuan kegiatan pengabdian ini adalah untuk meningkatkan pemahaman dan keterampilan guru dalam membuat video pembelajaran berbasis digital menggunakan aplikasi CapCut. Peserta kegiatan berjumlah 25 orang yang terdiri dari 8 peserta laki-laki dan 17 peserta perempuan. Metode pelaksanaan kegiatan dilakukan melalui penyampaian materi, demonstrasi, praktik langsung, pendampingan, serta evaluasi menggunakan pre-test dan post-test. Hasil kegiatan menunjukkan adanya peningkatan kemampuan peserta pada seluruh aspek penilaian. Nilai pemahaman materi meningkat dari 2,6 menjadi 4,0, keterampilan penggunaan CapCut meningkat dari 2,4 menjadi 3,5, pelaksanaan pelatihan meningkat dari 2,8 menjadi 3,4, manfaat kegiatan meningkat dari 3,5 menjadi 4,2, serta kepuasan peserta meningkat dari 3,0 menjadi 4,8. Secara kualitatif, peserta menunjukkan antusiasme yang tinggi dan mampu membuat video pembelajaran secara mandiri. Pelatihan ini diharapkan dapat mendukung peningkatan kualitas pembelajaran berbasis digital di sekolah. Kata kunci: content creation; aplikasi capcut; media pembelajaran; video interaktif; digital. Abstract This community service activity was conducted in the form of digital content creation training using the CapCut application for teachers at SMA Negeri 2 Banyuasin. The activity was motivated by the limited ability of teachers to create creative and interactive digital learning media. The purpose of this community service activity was to improve teachers’ understanding and skills in creating digital-based learning videos using the CapCut application. The participants consisted of 25 teachers, including 8 male participants and 17 female participants. The implementation methods included material presentation, demonstrations, hands-on practice, mentoring, and evaluation through pre-tests and post-tests. The results showed an improvement in all assessment aspects. The material understanding score increased from 2.6 to 4.0, CapCut usage skills increased from 2.4 to 3.5, training implementation increased from 2.8 to 3.4, activity benefits increased from 3.5 to 4.2, and participant satisfaction increased from 3.0 to 4.8. Qualitatively, participants showed high enthusiasm and were able to independently create learning videos. This training is expected to support the improvement of digital-based learning quality in schools.. Keywords: content creation; capcut application; learning media; interactive video; digital learning.
Web-Based Patient Service Information System at AL-Furqon Health Clinic, Palembang Arum Adisha Putra Anandez; Agustina Heryati; Abdul Kholik
International Journal of Health Engineering and Technology Vol. 4 No. 5 (2026): IJHESS JANUARY 2026
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhet.v4i5.535

Abstract

AL-Furqon Health Clinic is a healthcare facility committed to providing quality and affordable medical services to the community. However, the manual management of patient data often leads to delays in record-keeping, risk of data loss, and suboptimal service delivery. This study aims to design and develop a web-based patient service information system that supports patient registration, data management, service scheduling, and medical record documentation in an integrated manner at AL-Furqon Clinic Palembang. The system was developed using the Agile method and Unified Modeling Language (UML) modeling to represent system requirements and workflows. The technologies used include JavaScript, MySQL, and XAMPP. This web-based patient service information system integrates and manages registration, reservations, medical records, and service schedules in real-time, providing convenience for patients to access services online and assisting administrators and medical staff in efficiently managing data and services. The research results indicate that the system improves efficiency, accuracy, and speed in managing patient service data. With this system, healthcare services at AL-Furqon Clinic are expected to become more effective and well- structured.
Analisis Kepuasan Pengguna Katalog Elektronik pada Biro Pengadaan Barang dan Jasa Setda Provinsi Sumatera Selatan Menggunakan Metode Webqual dan Customer Satisfaction Index Fadiya Faradita; Agustina Heryati; Abdul Kholik

Publisher :

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jnkti.v9i1.10594

Abstract

Abstrak - Penelitian ini bertujuan untuk mengetahui tingkat kepuasan pengguna Katalog Elektronik pada Biro Pengadaan Barang dan Jasa Setda Provinsi Sumatera Selatan. Metode penelitian yang digunakan meliputi pengumpulan data melalui observasi, kuesioner, dan wawancara. Data dikumpulkan melalui survei terhadap pengguna Katalog Elektronik pada Biro Pengadaan Barang dan Jasa Setda Provinsi Sumatera Selatan. Selanjutnya data yang diperoleh diolah menggunakan SPSS versi 25. Peneliti menggunakan metode Webqual dalam penyusunan kuesioner yang terdiri dari dimensi Usability, Information Quality, dan Service Interaction Quality. Metode Customer Satisfaction Index bertujuan untuk mengukur tingkat kepuasan pengguna secara menyeluruh. Temuan dari penelitian ini diharapkan dapat memberikan wawasan kepada pihak terkait untuk meningkatkan kualitas dan kepuasan pengguna secara keseluruhan.Kata Kunci : Webqual; Customer Satisfaction Index; Katalog Elektronik; Abstract - This research aims to determine the level of satisfaction of Electronic Catalog users at the Procurement of Goods and Services Bureau of the Regional Secretariat of South Sumatra Province. The research methods used include data collection through observation, questionnaires and interviews. Data was collected through a survey of Electronic Catalog users at the Procurement of Goods and Services Bureau of the Regional Secretariat of South Sumatra Province. Furthermore, the data obtained was processed using SPSS version 25. Researchers used the Webqual method in preparing the questionnaire which consisted of the dimensions Usability, Information Quality, and Service Interaction Quality. The Customer Satisfaction Index method aims to measure the overall level of user satisfaction. It is hoped that the findings from this research can provide insight to related parties to improve overall quality and user satisfaction.Keywords : Webqual; Customer Satisfaction Index; Electronic Catalog;