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All Journal Jurnal Bisnis dan Manajemen Journal of Economic, Bussines and Accounting (COSTING) Martabe : Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science and Business SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Mantik Management Studies and Entrepreneurship Journal (MSEJ) GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Journal of Management and Bussines (JOMB) Jurnal Ekonomi International Journal of Economics, Business and Innovation Research
Purnama Yanti Purba
Universitas Prima Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Physics Social Sciences Other

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SOSIALISASI PENGEMBANGAN SOFT SKILL PADA ANAK-ANAK PANTI ASUHAN PELITA HARAPAN MEDAN Winda Sri Astuti Doloksaribu; Purnama Yanti Purba; Maisara Batubara; Esther Pradja Anggriany Panggabean; Mangasi Butarbutar
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 6 (2023): martabe : jurnal pengabdian kepada masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i6.2123-2127

Abstract

Perkembangan teknologi digital saat ini memberikan perubahan perilaku pada anak dan masyarakat dalam melakukan aktivitas. Permasalahan yang dihadapi oleh anak-anak panti asuhan Pelita Harapan adalah kurangnya pengetahuan dan ketrampilan soft skill, hal ini disebabkan karena minimnya pendidikan dan pelatihan yang diberikan. Anak-anak panti asuhan merupakan generasi bangsa yang membutuhkan perhatian, bimbingan dan perkembangan ketrampilan agar menjadi manusia yang berkualitas dan memiliki masa depan yang penuh harapan. Metode yang dilakukan dalam PKM adalah kualitatif deksriptif melalui diskusi dan pelatihan. Pelatihan soft skill yang diberikan dosen Universitas Prima Indonesia memiliki tujuan untuk melatih kemampuan berfikir anak-anak, mengembangkan potensi diri, memberikan motivasi untuk berfikir inovatif dan menghasilkan karya dengan memanfaatkan sumber daya yang ada dilingkungan untuk meningkatkan perekonomian di masa depan.
DAMPAK EMPLOYEE DIGITAL LITERACY, EMPLOYER BRANDING, DAN INNOVATION BEHAVIOR TERHADAP KINERJA DI PT. TELKOM REGIONAL MEDAN Gryvanill Nisma Putri; Purnama Yanti Purba; Grace Brigita Manurung; Hengki Mangiring Parulian Simarmata
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 2 (2026): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/s4enmd33

Abstract

Penelitian ini bertujuan mengetahui pengaruh literasi digital, employer branding, dan perilaku inovatif terhadap kinerja karyawan di PT Telkom Indonesia Regional I Sumatera. Perusahaan berperan penting dalam pengelolaan operasional, pembangunan infrastruktur, serta transformasi digital, yang keberhasilannya sangat ditentukan oleh kinerja pegawai. Kinerja tersebut dipengaruhi oleh faktor utama seperti literasi digital pegawai, employer branding yang kuat, dan perilaku inovatif karyawan dalam mendukung produktivitas serta daya saing perusahaan. Metode yang digunakan adalah metode analisis regresi linear berganda. Sampel penelitian adalah karyawan PT Telkom Regional Medan berjumlah 100 orang dengan teknik sampling simple random sampling. Hasil penelitian menunjukkan bahwa literasi digital tidak berpengaruh signifikan terhadap kinerja, sedangkan employer branding dan perilaku inovatif berpengaruh positif dan signifikan. Secara simultan, ketiga variabel berpengaruh signifikan dengan kontribusi sebesar 83,8%.
Improving Financial Literacy and Economic Performance of Farmer Groups through the Adoption of Sorghum Processing Technology in Pekan Tanjung Beringin Village Rafida Khairani; Khasrad; Herlin Munthe; Purnama Yanti Purba; Armansyah; Rusdimansyah
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2026): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v7i2.8191

Abstract

This community service activity aims to improve the financial literacy and economic performance of farmer groups through the adoption of sorghum processing technology in Pekan Tanjung Beringin Village, Serdang Bedagai Regency. This program is motivated by the low understanding of farmer groups related to business management, agricultural product processing, digital marketing, and the use of appropriate technology in supporting the increase in productivity and income of village communities. The implementation method is carried out through a community empowerment approach based on workshops, training, mentoring, and technology transfer. Activities include training in sorghum cultivation and processing, financial literacy, digital marketing, and the provision of sorghum processing technology such as soil tillage tools, threshers, flouring tools, and sorghum waste processing tools. This activity was also accompanied by experts from Andalas University and involved students as an implementation of the Independent Learning Independent Campus (MBKM) program. The results of the activity showed an increase in the understanding and skills of farmer groups in sorghum processing, the use of appropriate technology, business management, and the marketing of digital-based products. This program is expected to be able to increase productivity, add value of agricultural products, and strengthen the economic independence of village communities in a sustainable manner.
ANTECEDENTS OF INTEREST IN PURCHASING ELECTRIC MOTORCYCLES IN MEDAN Christopher Christopher; Purnama Yanti Purba; Lulu Nitama Harianja; Elfina Okto Posmaida Damanik; Enda Noviyanti Simorangkir
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 14 No. 1S (2026): (International Conference ICEBEMA Dr. Soetomo University and ICEBesMA Prima I
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v14i1S.816

Abstract

This study aims to analyze the influence of technological innovation, environmental awareness, and price on the purchase intention of electric motorcycles in Medan City. The research employs a quantitative approach with a causal research design. The population consists of residents of Medan City who use electric motorcycles, and the sample was determined using random sampling, resulting in one hundred respondents. Data were collected through observation and questionnaires. The data analysis includes validity testing, reliability testing, classical assumption tests, multiple linear regression analysis, partial tests (t-tests), and simultaneous tests (F-tests) using IBM SPSS Statistics version 23. The results show that partially technological innovation has a positive and significant effect on purchase intention for electric motorcycles, environmental awareness also positively influences consumers’ intention to buy, and price is identified as a significant and positive factor that affects consumers’ purchasing decisions. Simultaneously, these three variables strongly influence the increase in purchase intention for electric motorcycles in Medan City. These findings indicate that technological innovation, environmental awareness, and price are essential components in developing strategies to expand the electric vehicle market in Indonesia.
Co-Authors Ade Irwansyah Aldo Natanael Sianipar Alicia Utari Alimin Fendi Alprima Abner Daniel Putra Lubis Alvin Alvin Alwin Anastasia Tobing Andi Andi Andika Andika Angles William Aprilia Chunitan Armansyah Armansyah Arnes Anandita Cahya Fadya Callista Fausta Cerrly Riawin Charles Chaniago Christopher Christopher Cindy Cindy David David Deniss Phelandy Desmond Desmond Devika Dwi Mustika Harahap Devin Devin Dolly Christian Sinaga Edi Cahyono Elfina Okto Posmaida Damanik Elfina Okto Posmaida Damanik Enda Noviyanti Simorangkir Ernes Simorangkir Estephania Tjuaca Ester Delia Simorangkir Ester Sinaga Esther Pradja Anggriany Panggabean Febriati Sundari Felix Ferry Leonardo Frans Yudea Frendi Novensius Purba Ginting, Kristi Endah Ndilosa Grace Brigita Manurung Gryvanill Nisma Putri Hendra Winarta Hendry Kosasih Hengki Mangiring Parulian Simarmata Henry Christian Wijaya Herlin Munthe Hernita Gulo Hery Chrisman Iknasus Silaban Ingrid Winardy Jeffany Jhas Jensen Jodi Roberto Pandiangan Johannes Partogi Pasaribu Jose Andreas Leonardo Purba Josep Jeprian Erianto Sihotang Juliani Juliani Khasrad . Lulu Nitama Harianja M. Monika Apriez Maisara Batubara Mangasi Butarbutar Marco Yeremia Nababan Maria Magdalena Sitorus Marjuni Lala Marsella Chandra Megasari Megasari Melinawaty Lumban Tobing Meywanti Br Sembiring Misdianto Situmorang Muhammad Munir Siregar Nadessah Riama Sello Siahaan Nerissa Evelyn novy rachma herawati Rafida Khairani Ravika Elda Siregar Renta Srijuna Lumbantobing Ricky Van Houten Riky Riky Rini Wijaya Riris Butet Roy Marsela Limbong Riski Ikhsan Rizal Suganda Rudiyanto Rudiyanto Rudiyanto Rusdimansyah Ruth Deanta Tarigan Sanny Synthia Sarapia Tambunan Shinta Arnela Sirait Simanjuntak, Demak Claudia Yosephine Siswanto Siswanto Stephannie Stephannie Tania Pratiwi Tommy Anggara Tommy Winata Veronica Chua Vina Prenita Vinsen Wenti Suryani Wilda Fronica Tamba William Andreas William Wijaya Willyanto Wijaya Wilsent Salim Winda Sri Astuti Doloksaribu Yanty Sihotang Yehezkiel Master Barus Yola Yola