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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Akuntansi dan Pajak Jurnal Ilmiah Ekonomi Islam Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika JURNAL MANAJEMEN MOTIVASI Indonesian Journal of Strategic Management Indonesian Journal Of Business And Economics Jurnal Ilmiah Administrasi Bisnis dan Inovasi Valid Jurnal Ilmiah International Journal of Economics, Business and Accounting Research (IJEBAR) BERNAS: Jurnal Pengabdian Kepada Masyarakat Bussman Journal : Indonesian Journal of Business and Management International Journal Administration, Business & Organization Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PUBLICA: Jurnal Pengabdian Masyarakat JURNAL ABDIMAS PLJ House of Management and Business Journal E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SENMAS) DIGIBE: Digital Business and Entrepreneurship Journal Asmara Jurnal Manajemen Maranatha Indonesian Journal of Strategic Management (IJSM) JAMARI : Jurnal Pengabdian Masyarakat Mandiri JAMARI : Jurnal Pengabdian Masyarakat Mandiri INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS Fundamental and Applied Management Journal
Wely Hadi Gunawan
Universitas Kuningan
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Beyond Culture: How Digital Cultural Capability Mediates the Effects of Information Technology, Digital Marketing, and Local Wisdom on MSME Performance Wely Hadi Gunawan; Afina Hasya
Fundamental and Applied Management Journal Vol. 4 No. 3 (2026): September
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i3.1188

Abstract

Purpose – The article asks what part Digital Cultural Capability plays between three strategic resources – Information Technology, Digital Marketing and Local Wisdom – and the performance of fashion enterprises whose products remain culturally rooted. Design/methodology/approach – A one-shot survey reached 285 owner-managers of fashion enterprises spread over seven regions of West Java, Indonesia. Estimation of the proposed model relied on variance-based structural equation modelling, run in SmartPLS 4.1.x and supported by 5,000 bootstrap resamples. Findings – Digital Cultural Capability is raised by Local Wisdom (β = 0.667, p < 0.001) and by Digital Marketing (β = 0.284, p < 0.001), yet not by Information Technology (β = 0.009, p = 0.882). The capability itself improves performance (β = 0.390, p < 0.001) and relays the effect of Local Wisdom (β = 0.127, p < 0.001) as well as that of Digital Marketing (β = 0.054, p = 0.023), whereas the parallel route from Information Technology stays insignificant (β = 0.002, p = 0.931). Ten hypotheses were posed and seven survived testing. Practical implications – Owners are advised to read technology as an entry requirement rather than a source of advantage in itself, and to invest instead in the organisational capacity that turns cultural assets into digital value propositions. Originality/value – Digital Cultural Capability is introduced and empirically corroborated as a fresh capability construct grounded in Dynamic Capabilities Theory. Digital transformation in culturally rooted enterprises, on this evidence, depends far less on acquiring technology than on the ability to blend digital initiatives with cultural resources.
Co-Authors . Wachjuni Afina Hasya Alawiyah, Widi Suci Ariwibawa, Yopani Ayus Ahmad Yusuf Dadang Suhardi Dewi Fatmasari, Dini Widyaningsih Elda Ajeng Adyla Fahmi, Anggito Hairul Hamdan Danial Hardiansyah, Indra Hardjadi, Dikdik Harjadi, Dikdik Hendrick Hernando Hendriyadi, Resnu Indriyani Indriyani Indriyani Indriyani Iqbal Arraniri Iqbal Arraniri Iskandar Iskandar Kartikasari, Dea Komarudin, Munir Nur Miyasto Miyasto Munir Nur Komarudin Neng Evi Kartika Nur Komarudin, Munir Oktaviani, Winda Pratama, Widy Nur Rina Masruroh Salsha Billa Azzhara Azzhara Sari Permanik Budayanti Saripermanik Budayanti Setyanto, Refius Pradipta Susilo, Rahardjo Toto Syifa Fauziah Ulhaq, Virgina Dhia Wachjuni Wachyuni Wachyuni Wachyuni Wachyuni Watulandi, Micki Weni Novandari Wijaya, Tri Sukma Wijaya Wina Noviani Winda Oktaviani Yasir Maulana Yasir Maulana, Yasir