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All Journal Jurnal Ekonomi dan Kewirausahaan Prosiding JURNAL DERIVAT: JURNAL MATEMATIKA DAN PENDIDIKAN MATEMATIKA Adi Widya : Jurnal Pengabdian Masyarakat Budimas : Jurnal Pengabdian Masyarakat Prosiding University Research Colloquium Widya Dharma Journal of Business SURAKARTA ABDIMAS JOURNAL Journal Of Economic Sciences (Ekuisci) Jurnal Ekonomi Bisnis dan Kewirausahaan
Kim Budiwinarto
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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STRATEGI PENGEMBANGAN BISNIS BAGI UMKM DUSUN TEPOS DESA SEWUREJO KECAMATAN MOJOGEDANG KABUPATEN KARANGANYAR Rohwiyati; Kim Budiwinarto; Juni Trisnowati; Praptiestrini; Kun Ismawati; Dewi Pujiani; Laila Nur Aini; Tony
Surakarta Abdimas Journal Vol 1, No 1 (2022): Desember 2022
Publisher : Surakarta Abdimas Journal

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Tujuan dalam kegiatan pengabdian masyarakat di Desa Sewurejo adalah memberikan wacanakepada pelaku bisnis Usaha Mikro Kecil dan Menengah (UMKM) terhadap pentingnya melakukanstrategi dalam rangka mengantisipasi adanya dampak dari pandemi. Kegiatan pengabdianmasyarakat dilakukan dengan memberikan penyuluhan entrepreneurship antisipasi dampak pandemibagi pelaku bisnis UMKM Dusun Tepos Desa Sewurejo Kecamatan Mojogedang KabupatenKaranganyar. Kegiatan penyuluhan dilaksanakan di rumah Bapak Kepala Dusun Tepos dengan duametode, yaitu presentasi dan tanya jawab. Evaluasi keberhasilan dari kegiatan pengabdian kepadamasyarakat ini ditunjukkan oleh beberapa indikator, yaitu banyaknya peserta yang mengikuti kegiatanyang terdiri dari pelaku bisnis berbagai bidang, yaitu makanan, pertanian, dan peternakan. Disampingitu, peserta sangat antusias mengikuti kegiatan dari awal sampai akhir. Suasana tanya jawab(diskusi) berjalan seru karena banyak peserta yang mengajukan pertanyaan. Keinginan peserta agarkegiatan ini bisa dilanjutkan lagi pada periode mendatang
PELATIHAN IMPLEMENTASI KEWIRAUSAHAAN PADA USAHA MIKRO KECIL, DAN MENENGAH (UMKM) TEH DAN GETUK BU SRI KAWASAN WISATA KEMUNING, KECAMATAN NGARGOYOSO KABUPATEN KARANGANYAR Rohwiyati; Kim Budiwinarto; Juni Trisnowati; Praptiestrini; Sulistya; Yanti Sri Danarwati; Dewi Pujiani; Giyarti Slamet
Surakarta Abdimas Journal Vol 2, No 1 (2023): Juli 2023
Publisher : Surakarta Abdimas Journal

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The elaboration of entrepreneurial theory into a practical realm requires serious strengthening and focus, to create people who are truly resilient in running a business. In this description, motivation and providing real examples are needed for business actors, so that they have high motivation to start and develop businesses and open jobs for the community in their environment. The main target in providing business motivation is Tea and Getuk SMEs that have potential prospects for business development, especially looking for food characteristics for Kemuning tourist destinations. This business started from trial and error without being supported by business planning, but over time it has become a promising business, evidenced by a wider market, more and more turnover and the number of employees until now reaches 15 (fifteen) people. Symptoms of significant business development from time to time recommend that business governance with all descendants of tea and getuk business activities cannot survive with the patterns that have been practiced, this is as a result of the development of problems, challenges, especially changes in consumer tastes and business competitors. It is considered necessary to adapt to the completeness of management, information technology, which is able to control the development, challenges and business problems along with the progress of the tea and getuk business. One of the main elements in controlling business development is foresight in reading business situations and problems, in anticipation of the right decisions in order to protect the onslaught of competitors and strengthen business management in the context of business progress, sustainability and sustainability.
PENINGKATAN KUALITAS DAN PRODUKTIVITAS MELALUI MSDM BERBASIS INOVASI PADA KALIBOTO GREEN INSTITUTE Praptiestrini; Kim Budiwinarto; Yanti Sri Danarwati; Giarti Slamet; Sri Wahyu Ening Handayani; Siti Arifah
Surakarta Abdimas Journal Vol 3, No 2 (2024): Desember 2024
Publisher : Surakarta Abdimas Journal

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This community service activity aims to improve quality and productivity at Kaliboto Green Institute, an institution that focuses on goat farming, fish farming, and fermented animal feed processing, through the implementation of innovation-based Human Resource Management (HRM). The program is designed to strengthen employee skills, improve operational efficiency, and encourage innovation in the production process. The activity implementation method consists of several stages, namely preparation, training, implementation, and monitoring and evaluation. The preparation stage includes coordination with stakeholders and development of training materials. In the training phase, employees are provided with knowledge and skills in applying innovative HRM techniques. Implementation involves the direct application of the management practices that have been taught. Monitoring is conducted periodically to evaluate the implementation and its impact. The results of these activities showed a significant improvement in employee skills, especially in terms of time management, resource management, and problem solving. Operational efficiency also improved, as evidenced by reduced production time and improved end-product quality. In addition, there was increased innovation in the livestock and farming processes, such as the adoption of new technologies and more efficient management methods. Evaluation of the activities revealed several challenges faced, including resistance to change from some employees and limited resources to support long-term implementation. Based on the results, it is recommended to conduct capacity building on an ongoing basis and increase support from management to ensure the sustainability of the program. The program has also had a positive impact on the welfare of the local community and can serve as a model for the development of other small and medium enterprises.
PELATIHAN PEMBUATAN GOOGLE FORM UNTUK PENDATAAN PENDUDUK DESA DUKUH YANG TERDAMPAK COVID-19 Cicilia Puji Rahayu; Supriyana Nugroho; Arya Surendra; Kim Budiwinarto; Ari Wibowo
Surakarta Abdimas Journal Vol 3, No 1 (2024): Juli 2024
Publisher : Surakarta Abdimas Journal

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Abstract

During the Covid-19 pandemic, all lines had to do 3M, namely washing hands, wearing masks and maintaining distance. The policy taken by the government during the Covid-19 pandemic was that all citizens were required to work from home to anticipate the spread of the virus. One of the impacts of this policy is the decline in the community's economy, so the government provides assistance to the community to help the economy. In order to receive this assistance, the Dukuh Village government must collect data on its residents affected by Covid-19. The data collection process cannot be carried out face to face and most Dukuh Village officials are not yet able to take advantage of technological advances. This is motivation for the service team to help provide solutions by holding training on creating Google forms for Dukuh Village officials as a medium for collecting data on residents affected by Covid-19. The aim of providing this training is so that the Dukuh Village Government can obtain valid data and continue to follow the health protocols set by the government. The hope is that the expertise possessed by Dukuh Village officials can then be used for other purposes according to the needs of the village government.
PENDAMPINGAN IMPLEMENTASI KESELAMATAN DAN KESEHATAN KERJA (K3) SEBAGAI UPAYA PENCEGAHAN KECELAKAAN KERJA DI PT. BALI MODA BUSANA KABUPATEN KARANGANYAR Rohwiyati; Sulistya; Kim Budiwinarto; Juni Trisnowati; Yanti Sri Danarwati; Giarti Slamet; Praptiestrini; Dewi Pujiani; Sri Wahyu Ening Handayani
Surakarta Abdimas Journal Vol 3, No 1 (2024): Juli 2024
Publisher : Surakarta Abdimas Journal

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The first activity carried out in this service activity was observation to determine problems in activities at PT Bali Moda Busana. Observations are only focused on the production department and some management staff. Based on the observations that have been made, it is found that the working environment at PT Bali Moda Busana, has the potential for physical hazards and the workers have not Personal Protective Equipment (PPE) at work which allows work accidents. The expected results in service activities are that employees in the production department have more knowledge about Occupational Safety and Health (K3); acquire knowledge of identifying potential hazards in the workplace and preventive measures for work accidents; and gain knowledge about the types of PPE (Personal Protective Equipment). Based on the results of this service activity in the form of counseling, training and mentoring that has been carried out; employees of the production department, to acquire knowledge about Occupational Safety and Health (K3); acquire knowledge of identifying potential hazards in the workplace and preventive measures for work accidents; and gain knowledge about the types of PPE (Personal Protective Equipment), then implement it in daily work, as the motto of work “Savety 1st”
PENDAMPINGAN UMKM KOPI PATI DALAM MENEMBUS PASAR EKSPOR MELALUI INOVASI PRODUK DAN STRATEGI PEMASARAN BERKELANJUTAN Rohwiyati; Sulistya; Kim Budiwinarto; Juni Trisnowati; Dewi Pujiani
Surakarta Abdimas Journal Vol 4, No 1 (2025): Juli 2025
Publisher : Surakarta Abdimas Journal

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This community service activity aims to enhance the capacity of coffee MSMEs in Pati Regency to meet the challenges of the global market, particularly in penetrating export channels. The main focus of the program is on mentoring product innovation and implementing sustainable marketing strategies aligned with international market demands. The implementation method includes need assessments, product innovation workshops (flavor diversification and packaging design), digital and sustainable marketing training, and export procedure simulations. The program employed a participatory approach through workshops, hands-on practices, and technical assistance. Evaluation was conducted using pre-test and post-test assessments as well as direct observation of participants’ implementation. The results showed a significant improvement in participants’ understanding (average increase of 68%) and their ability to develop new products and utilize digital platforms for promotion. This activity demonstrates that strategic collaboration and practical mentoring effectively equip MSMEs with the skills and confidence to compete in the export market.
KONTEN DIGITAL MENDUKUNG PEMASARAN EKSPOR PT. BALI MODA BUSANA KAB. KARANGANYAR TAHUN 2024 Praptiestrini, Praptiestrini; Sulistya, Sulistya; Budiwinarto, Kim; Trisnowati, Juni; Danarwati, Yanti Sri; Slamet, Giarti; Rohwiyati, Rohwiyati; Pujian, Dewi; Nugroho, Novie Endi
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 2 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

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Abstract

Technology today continues to develop. Many sectors that were initially carried out directly or offline, are now switching online and utilizing existing technology, one of which is marked by the presence of digital marketing strategies. With this technological advancement, businesses are used to market their products more easily. Digital Marketing is an activity carried out to market products (promotions) with digital media, namely using internet technology. This digital marketing has the goal of attracting potential consumers appropriately. Especially with the high use of the internet among the public, this marketing is widely chosen by companies. PT. Bali Moda Busana Karanganyar Branch is one of the companies engaged in fashion and has great potential to develop the export market, especially the markets of European and American countries. Along with the development of technology and digitalization, digital product marketing has become an effective strategy to reach the international market. However, not all companies make optimal use of digital content to support the export of their products Keywords : Digital Marketing Business
Co-Authors Ari Wibowo Ari Wibowo Arya Surendra Atas Aji, Ambyah Bawono, Tri Agung Candrakusuma, Desy Amalia Cicilia Puji Rahayu Cicilia Puji Rahayu Danarwati, Yanti Sri Dewi Pujiani Faida, Ovia Lailatul Is Firdausi, Rifai Nur Giarti Slamet Giyarti Slamet Giyono Giyono Juni Trisnowati Kun Ismawati Laila Nur Aini LILIS SETYOWATI Mardiyanto, Doni Nugroho, Ignatius Novie Endi Nugroho, Novie Endi Praptiesrini Praptiestrini Pujian, Dewi Putri, Fiani Lindia Rohwiyati Rohwiyati Sakinatunnisak, Sindi Elis Sari, Prastina Ratna Savitri Savitri, Savitri Siti Arifah Sri Wahyu Ening Handayani Sulistya Sulistya, Sulistya Supriyana Nugroho Surendra, Arya Tony Widayani, Astrid Yanti Sri Danarwati