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All Journal Media Ekonomi dan Manajemen Serat Acitya Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Penelitian Ekonomi dan Bisnis Jurnal Ilmiah Dinamika Ekonomi dan Bisnis Jurnal Pengabdian kepada Masyarakat Berajah Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Suara Pengabdian 45 Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik) SWARNA Perigel: Jurnal Penyuluhan Masyarakat Indonesia Jurnal Ekonomi Manajemen Akuntansi Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Fokus Abdimas Untag Business and Accounting Review Serat Acitya Indonesian Journal of Community Empowerment Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak PENG: Jurnal Ekonomi dan Manajemen International Journal of Economics and Management Research Optimal: Jurnal Ekonomi dan Manajemen
Janti Soegiastuti
Universitas 17 Agustus 1945 Semarang
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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ANALISIS FAKTOR MINAT MASYARAKAT SEMARANG DALAM PENGGUNAAN GOPAY SEBAGAI DIGITAL PAYMENT Janti Soegiastuti; Tri Anggraeni
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2022): Maret: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v2i1.416

Abstract

This study aims to analyze the interest of the Semarang city’s community in using GOPAY as a digital payment based on the Technology Acceptance Model (TAM). The TAM approach was chosen because TAM is the most widely used model in predicting the acceptance of information technology and has proven to be a very useful theoretical model in helping to understand and explain user behavior in the implementation of using GOPAY as a digital payment. Nowadays, people who used to use cash payment (cash based) have now started to recognize and use non-cash payments (non-cash) in carrying out various payment transaction activities. One of the non-cash payment instruments that is currently developing is electronic money, one of which is GOPAY. The sample of this study was 100 people in the city of Semarang. The data analysis technique is multiple linear regression. The results of the research are Perceptions of Benefits, Perceptions of Ease, User Attitudes, and Perceptions of Security that have a positive effect on interest in using GOPAY as a digital payment.
Co-Authors , Muchayatin Aditya Ramadhaniar El Islamy Agung Wibowo Agung Wibowo Agus Setyono, David Aji Nugroho Alvianita, Devi Amsar Amsar Amsar, Amsar Andalan Tri Ratnawati Annisa Rizky Amalia Atika Mutiarachim C Sri Haryanti Caecilia Sri Haryanti Camilus Isidorus Dian Tantri Arifia Dyah Ayu Wulandari Ema Nurhayati Emiliana Sri Pujiarti Faizah, Isti Heru Eko Prasetyo Hikmah Hikmah Jaluanto Sunu Punjul Tyoso Jaluanto Sunu Punjul Tyoso Joko Riyanto Karsiati Khamimah Khamimah Khusnalibah Khusnalibah Lisa Erfi Yunita Maliki Aji Prakoso Nur Atika Yuniarti Nur Fadilla Nurchayati Nurchayati Parju Parju Purnomo, Gunawan Setio Ratnawati Dwi Putranti Honorata Rr. Suprantiningrum Rr. Suprantiningrum Rr. Supratiningrum Siti Aminah Siti Aminah Sri Haryanti Sri Puji Lestari Sunu Punjul Tyoso, Jaluanto Suparmi Suparmi Suroto Suroto Suroto Tasya, Putri Innas Tri Anggraeni Tri Anggraeni Tri Widayati Widowati, Fika Ulfa Winda Widyastuti