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Aminah, Mimin
2 Departemen Manajemen, Fakultas Ekonomi Manajmen, Institut Pertanian Bogor, Kampus IPB Darmaga Bogor, Bogor 16680
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Journal : Jurnal Penelitian Pendidikan IPA (JPPIPA)

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Strategic Development of the Coffee Commodity Business at the Mandalagiri Coffee Producers Cooperative Mufid, Ahmad; Sumarwan, Ujang; Aminah, Mimin
Jurnal Penelitian Pendidikan IPA Vol 11 No 9 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i9.11861

Abstract

Coffee is one of Indonesia’s strategic plantation commodities with high economic value and a significant role in supporting the national economy. This study aims to formulate a business development strategy for the coffee commodity at the Mandalagiri Coffee Producers Cooperative, located in Garut Regency, West Java. The research employs a descriptive qualitative method and strategic analysis, with data analyzed using the Business Model Canvas (BMC), SWOT, Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Quantitative Strategic Planning Matrix (QSPM), and Simple Additive Weighting (SAW). The SWOT analysis based on the BMC indicates that Mandalagiri Cooperative possesses strengths in product quality and customer loyalty but remains weak in diversification and digitalization, presenting significant opportunities in niche markets while facing challenges from digital competitors. The IFE score (2.80) and EFE score (3.13) suggest the cooperative is in a strategic position to grow through product development and market expansion. Priority strategies include B2B/B2C expansion, brand strengthening, derivative product development, and the formation of a digital marketing team. These strategies were validated using the SAW method and formulated into a new business model emphasizing digital distribution, customer education, and brand image enhancement. Therefore, business development strategies can be implemented through strengthening distribution channels, improving customer relationships, and undergoing digital transformation toward a more adaptive and sustainable business model.
Co-Authors Abdul Hamid Aly Ahmad Mufid Aji, Nur Amel, Nada Shafa Anindya Septisuwendani Arief Hartono Arman Jauhari Baba Barus Bufara, Diqdar Satya Chaeruman, Uwes Anis Deni Deni Denis Muba Pandapotan Simanihuruk Dian Verawati Panjaitan Faqih Udin dan Jono M. Munandar Meivita Amelia Ferawati, Dilla Gelar Satya Budhi Gelar Satya Budhi Gelar Satya Budhi Gelar Satya Budhi Gelar Satya Budhi Hardiana Widyastuti Hartono, Arif Heti Mulyati Indra Refipal Sembiring Irman Firmansyah Irni Rahmayani Johan Lestari, Dyah Tri Ma'mun Sarma Martihandini, Nooryza Mashliha Ulya El Madinta Maulida, Ida Muchlas Suseno Muflih, Rizaldi muhammad Firdaus Muhammad Firdaus Mukhamad Najib Muniroh, Nur Afmi Musa Hubeis Ninuk Lustyantie Nita Delima Nugraha, Muhammad Anjar Permanasari, Yusrina Pramesti, Prita Pratama, Ihsan Prirafianti Purwono Purwono Raharja , Sapta Ramadhany, Reza Rinda Tri Wijayanti Rindang Matoati, Rindang Samsi Setiadi Sapitri, Ika Sapta Raharja Sinaini, La Soni Supriatna Sulistyo, Adi SUPRIYADI, ENDANG IRAWAN Syafrudin wibowo, Teguh Syaira, Nayla Azmi Pradita Ujang Sumarwan Widiatmaka Widyastutik Witri Priawantiputri Yoana Emilio Yuanto, Eka Novah Ziadatun Nisa, Alfi Zuriyati Zuriyati