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All Journal Lex Scientia Law Review Indonesian Journal of Medicine JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management Ensiklopedia Education Review Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi Visual Heritage: Jurnal Kreasi Seni dan Budaya JHR (Jurnal Hukum Replik) Community Development Journal: Jurnal Pengabdian Masyarakat Mutawasith: Jurnal Hukum Islam Infotech: Journal of Technology Information Jurnal Pengabdian kepada Masyarakat Nusantara STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Journal Of Human And Education (JAHE) Jurnal Multidisiplin West Science Communication and Information Journal Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka JICS : Journal Of International Community Service Jurnal Penelitian Hukum Indonesia (J-PeHI) SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Journal Social Humanity Perspective
Calvin Calvin
Universitas Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA AVANZA PADA PT ASTRA INTERNATIONAL TBK; AUTO 2000 MEDAN CABANG Wijaya, Hendra; Samvara, Made Adhiguna; Hutagaol, Jarunjung; Butar-Butar, Mangasi; Calvin, Calvin; Rudiyanto, Rudiyanto
Aksara Public Vol 3 No 2 (2019): Mei (2019)
Publisher : EDUTECH CONSULTANT

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Abstract

The research objective is to test and analyze the effect of service quality and promotion on purchasing decisions of Toyota Avanza cars at PT Astra International Tbk; Auto 2000 Medan Krakatau Branch. The approach of this research is quantitative research. The results of the study which conclude is that service quality partially has a significant effect on the decision to purchase a Toyota Avanza car at the Auto 2000 Medan Krakatau Branch. Partial promotion has a significant effect on the decision to purchase a Toyota Avanza car at the Auto 2000 Medan Krakatau Branch. Service Quality and promotion simultaneously have a significant effect on purchasing decisions of Toyota Avanza cars in Auto 2000 Medan Krakatau Branch with adjusted R Square of 61.3% and the remaining 38.7% are varied by other factors not examined such as price, product and quality product.
Co-Authors Ahmad Shalahuddin, Ahmad AHMADI Ana Fitriana Antonio, Jason Astuti, Erning Butar-Butar, Mangasi Calvin Centrico, Centrico Christina Christina Daris Purba Darwin Darwin Dewi Fortuna Dewi Isma Aryani Donal Mon, Muhammad Drice, Eric Elfrida Ratnawati Ericsen Tiondi Putra Erna Listiana Evanthi, Ayundha Florent, Fiorenza Fransisca, Violin Glen, Damianus Pier Gobel, Fadhil Abrari Van Hakim, Cristine Mulia Hendra Wijaya Hutagaol, Jarunjung Imanuel, Marchelle Indasari Deu Indy Millani, Alief Irawan, Anthony Irvan Lewenusa, Irvan Jeny, Jeny Jonatan, Alekandre Joscelin, Joscelin Kurnaedi, Julius Kusuma, Yudha Eka Layli, Rani Maghfiratul Lee, Jenny Leo, Leo Lim, Jimmy Lim, Trillian Lukman, Michelle Pandojo MAHMUL SIREGAR Manalo, Sebastianus Juan Nanda Kristia Santoso Nasution, Rasina Padeni Nelson, Alden Nicholas, Nicholas Nindito, Hendro Noor Azizah Novi Chandra Saputra Putri, Anggia Erdamsyah Putri, Sukma Alexander Rudiyanto Rudiyanto, Rudiyanto Sakana, Fayat Samvara, Made Adhiguna Saputra, Eka Kurnia Sihombing, Agustinus SINAGA, HENRY Stelyven, Stelyven Suhardi Suhardi Tang, Jeffen Tanuwijaya, Netanya Deecy Ursula seventry, Maria Viny Christanti M Yani, Pitri Yuliana Yuliana