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All Journal Jurnal Promosi Pendidikan Ekonomi SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Al-Ta'lim Dedication : Jurnal Pengabdian Masyarakat JURNAL MANAJEMEN Jurnal Karinov Ideas: Jurnal Pendidikan, Sosial dan Budaya Jurnal Ilmiah Profesi Pendidikan ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING IJORER : International Journal of Recent Educational Research J-KIP (Jurnal Keguruan dan Ilmu Pendidikan) Jurnal Pendidikan Administrasi Perkantoran (JPAP) Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS) Jurnal Pengabdian Masyarakat Bestari (JPMB) Eduvest - Journal of Universal Studies Jurnal Pendidikan Tata Niaga (JPTN) Dedication : Jurnal Pengabdian Masyarakat International Journal of Educational Research International Journal of Educational Evaluation and Policy Analysis
Veni Rafida
Universitas Negeri Surabaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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PENGEMBANGAN ASESMEN TES SOAL PILIHAN GANDA BERBASIS KURIKULUM MERDEKA ELEMEN 7 MATA PELAJARAN DASAR-DASAR PEMASARAN KELAS X BISNIS DIGITAL DI SMK NEGERI 1 SURABAYA Arum Putri Swandari; Veni Rafida
Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 2 (2023)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v11n2.p57-65

Abstract

Pengembangan asesmen berbasis kurikulum merdeka mata pelajaran dasar-dasar pemasaran bertujuan untuk mengetahui tahapan pengembangan asesmen, kualitas pengembangan asesmen, dan kemampuan berpikir tingkat tinggi. Jenis penelitian ini adalah R&D, menggunakan model pengembangan ADDIE dengan tahapan Analyze, Design, Development, Implementation, dan Evaluation. Subjek pada penelitian ini terbatas pada siswa kelas X Bisnis Digital SMK Negeri 1 Surabaya. Hasil pada penelitian menunjukkan kualitas materi menurut ahli bahasa 91% (sangat baik), ahli materi 85% (sangat baik) dan ahli asesmen 79% (baik). 25 soal signifikan dan 5 soal tidak signifikan dengan reliabilitas 0,750 (tinggi). Kesukaraan soal menghasilkan sebanyak 14 butir soal (47%) dengan kriteria “mudah”, 15 butir soal (50%) dengan kriteria “sedang”, dan 1 butir soal (3%) dengan kriteria “sukar”, jadi dinyatakan kriteria yang baik. Daya pembeda sebanyak 1 butir soal (3%) memiliki kriteria “sangat baik”, 22 butir soal (73%) kriteria “baik”, 2 butir soal (7%) kriteria “cukup”, 1 butir soal (3%) memiliki kriteria “jelek” dan 4 butir soal (14%) memiliki kriteria “sangat jelek”. Pengecoh soal sebanyak 17 butir soal (57%) memiliki beberapa pengecoh yang berfungsi dengan baik dan sebanyak 13 butir soal (43%) memiliki semua pengecoh yang berfungsi dengan baik. Dari kemampuan berpikir tingkat tinggi siswa, 10 siswa sangat baik, 14 siswa baik, 5 siswa cukup, dan 4 siswa kurang.
PENGARUH GAYA HIDUP, DESAIN PRODUK, DAN CITRA MEREK TERHADAP MINAT BELI MOTOR MATIC HONDA SCOOPY PRESTIGE PADA MAHASISWA FEB UNESA Tiara Puspita Dewi; Veni Rafida
Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 2 (2023)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

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Abstract

The purpose of this study is to examine the effect of lifestyle, product design and brand image on buying interest in Honda Scoopy Prestige motorbikes for FEB UNESA students. Respondents in this study were FEB UNESA students. The number of respondents in this study were 368 respondents. Sampling was done with purposive sampling technique. This study uses multiple linear regression analysis techniques with SPSS 22.0 as a data analysis tool. Based on the results of data testing conducted, it shows that: 1) Lifestyle has a partial effect on buying interest in Honda Scoopy Prestige on UNESA FEB Students. 2) Product design has a partial effect on buying interest in Honda Scoopy Prestige on UNESA FEB Students. 3) Brand image has a partial effect on buying interest in Honda Scoopy Prestige for UNESA FEB Students. 4) Lifestyle, product design, and brand image simultaneously influence the purchase intention of Honda Scoopy Prestige on UNESA FEB Students.
PENGARUH GREEN MARKETING DAN BRAND IMAGE TERHADAP MINAT BELI SKINCARE AVOSKIN (STUDI PADA MAHASISWA DI KOTA SURABAYA) Ardiana, Ika Nopita; Rafida, Veni
Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 3 (2023)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v11n3.p253-261

Abstract

This study aims to determine the effect of Green Marketing and Brand Image on Intention to Buy Avoskin Skincare (Study on College Students in Surabaya City). This research uses descriptive quantitative. The population in this study were students aged 18-25 years in the city of Surabaya using the Purposive Sampling technique and using the Lameshow formula for sample calculations with a minimum of 100 samples and 105 samples were used for this study. Data was collected via the Google form and measured using a Likert scale using multiple linear regression analysis using the IBM 25 version of SPSS software. The results of this study indicate that there is no significant effect of green marketing on purchase intention and there is a partial effect of brand image on purchase intention. Meanwhile simultaneously Green Marketing and Brand Image have a joint effect on Purchase Intention. Keywords: Green Marketing, Brand Image, Purchase Intention
PENGARUH PENGGUNAAN PAYLATER TERHADAP KEPUASAN PELANGGAN MELALUI KEPUTUSAN PEMBELIAN DI APLIKASI SHOPEE Stifani, Stifani; Rafida, Veni
Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 3 (2023)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v11n3.p313-324

Abstract

This study aims to analyze and explain the effect of using paylater from the convenience factor on customer satisfaction through purchasing decisions in the shopee application as a mediating variable. The type of research used is descriptive quantitative with a questionnaire data collection method. Sampling was done by purposive sampling method. The sample in this study were 100 respondents who had made transactions at Shopee using the Shopee pay later payment method. Data processing and analysis was carried out using path analysis with WarpPLS version 7 software. The results of this study are the ease of using paylater affects satisfaction, the use of paylater affects decisions, decisions affect satisfaction, and decisions are able to mediate the effect of using paylater on satisfaction.
PENGARUH VARIAN MENU DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN WIZZMIE SURABAYA Pramesstya, Ditta; Rafida, Veni
Jurnal Pendidikan Tata Niaga (JPTN) Vol 12 No 2 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v12n2.p164-171

Abstract

This study aims to analyze the effect of menu variety on Wizzmie Surabaya customer loyalty and analyze the influence of service quality on Wizzmie Surabaya customer loyalty. This study uses the variables of menu variety, service quality, and customer loyalty with a causal quantitative approach. The population in this study is the Millennial and Z generation in the city of Surabaya who have bought at Wizzmie Surabaya. The sampling technique in this study is purposive sampling which uses the Hair formula with a total of 150 respondents. The data collection technique uses an online questionnaire through google forms. The researcher used the Structural Equation Modelling Partial Least Squares (SEM-PLS) data analysis technique with the SmartPLS 3.0 tool. The testing model in this study includes outer model test, inner model and hypothesis testing. The results of this study prove that: (1) menu variety affects customer loyalty of Wizzmie Surabaya, (2) service quality affects customer loyalty of Wizzmie Surabaya. (3) menu variety and service quality simultaneously affect Wizzmie Surabaya's customer loyalty.
PENGARUH CONTENT MARKETING, ELECTRONIC WORD OF MOUTH (E-WOM), DAN PRICE DISCOUNT APLIKASI SHOPEE TERHADAP IMPULSE BUYING PRODUK FASHION JINISO PADA GENERASI Z DI KOTA SURABAYA Sari, Vina Ilhamna; Rafida, Veni
Jurnal Pendidikan Tata Niaga (JPTN) Vol 12 No 2 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v12n2.p187-195

Abstract

The development of information technology encourages progress in various innovations. One form of this innovation is the creation of e-commerce. JINISO is a business actor operating in the fashion sector using Shopee e-commerce as a promotional and sales medium. The aim of this research is to analyze the influence of content marketing, electronic word of mouth and price discounts on impulse buying of JINISO fashion products among generation Z in the city of Surabaya. Respondents in this study were generation Z from Surabaya City, born in 1997 - 2012, who had impulse bought JINISO fashion products at Shopee. The sampling technique uses purposive sampling with the data collection technique using a questionnaire distributed online using Google Form. The data analysis method uses the PLSSEM method using SmartPLS 4 software. The results of this research show that content marketing, electronic word of mouth, and price discounts have a positive effect on impulse buying of fashion products in generation Z in the city of Surabaya, both partially and simultaneously. Keywords: Content marketing, Electronic word of mouth, Price discounts, Impulsive Buying
PENGARUH BRAND TRUST, & KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MATIC HONDA PADA PENGEMUDI GOJEK DI SURABAYA, JAWA TIMUR Isnawati, Linda; Rafida, Veni
Jurnal Pendidikan Tata Niaga (JPTN) Vol 12 No 2 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

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Abstract

The research was conducted to analyze the influence of Brand Trust, and product quality on the purchase decision of the matic motorcycle product of Honda on the Drivers in Surabaya. Respondents to this study were Online Driver or Driver in the city of Surabaya. In sampling, this study uses purposive samplings as its method. And the method of analyzing data using double linear regression and to analyze the data using SPSS 26. Based on the results of the data analysis, it was found that: 1) Brand Trust has a negative relationship to the decision of purchase of a motorcycle matic honda on Surabaya Online Driver. 2) product quality has an influence upon the decision to buy a motorbike matic Honda Online Driver Surabaya. 3) Brand Trust, and the quality of the product simultaneously influence the decision about the purchase of the motorcycling matic honda on Surabaya internet Driver.
PENGARUH BUZZ MARKETING, PRICE, PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK LIP TINT JOLLY TINT PINKROULETTE DI KALANGAN MAHASISWA Rafifa, Hasna; Rafida, Veni
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12, No 1 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i1.10422

Abstract

This study aims to analyze the influence of buzz marketing, price, and perceived quality on the purchasing decisions of Jolly Tint Pinkroulette Lip Tint products among Surabaya University students. Primary data was obtained through a survey using questionnaires distributed to 400 respondents who are students in Surabaya. Data analysis was conducted using a descriptive quantitative approach employing the multiple linear regression method. The research findings indicate that buzz marketing, price, and perceived quality simultaneously have a significant influence on the purchasing decisions of Jolly Tint Pinkroulette Lip Tint products. The practical implications of this research emphasize the importance for companies to consider buzz marketing strategies, competitive pricing, and product quality enhancement to influence consumer purchasing decisions. This study is expected to contribute to understanding consumer behavior in the digital era and serve as a reference for companies in designing effective marketing strategies.
Pelatihan Pemasaran Digital Bagi UMKM Binaan Dinas Koperasi dan Usaha Mikro Kabupaten Sidoarjo Sulistyowati, Raya; Sudarwanto, Tri; Mahendra, Angga Martha; Rafida, Veni; Wibowo, Lili Adi; Dirgantari, Puspo Dewi; Masharyono, Masharyono; Sul, Ratu Dintha Insyani Zukhruf Firdausi; Yohana, Corry; Fidhyallah, Nadya Fadilah; Hidayat, Nurdin
Jurnal KARINOV Vol 7, No 1 (2024): Januari
Publisher : Institute for Research and Community Service (LP2M), Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um045v7i1p015

Abstract

Penelitian ini membahas implementasi pelatihan digital marketing yang ditujukan untuk UMKM Binaan Dinas Koperasi Dan Usaha Mikro di Kabupaten Sidoarjo. UMKM Binaan Dinas Koperasi Dan Usaha Mikro memiliki peran krusial dalam perekonomian lokal, namun banyak di antaranya masih menghadapi kesulitan memahami dan memanfaatkan potensi digital marketing. Penelitian ini bertujuan untuk merancang, melaksanakan, dan mengevaluasi efektivitas pelatihan digital marketing yang disesuaikan dengan kebutuhan masing-masing UMKM. Metode penelitian melibatkan survei awal untuk mengidentifikasi tingkat pemahaman dan kebutuhan UMKM terkait digital marketing. Hasil penelitian menunjukkan peningkatan signifikan dalam pemahaman UMKM tentang strategi digital marketing, menghasilkan peningkatan penjualan online yang substansial, serta meningkatkan visibilitas produk mereka di platform digital. Temuan penelitian ini memberikan sumbangan penting dalam pengembangan ekonomi lokal dengan meningkatkan daya saing UMKM di pasar digital. Implikasi praktisnya adalah memberikan panduan bagi pemerintah daerah dan lembaga pendidikan dalam merancang program pelatihan serupa untuk sektor UMKM lainnya. Sebagai hasilnya, penelitian ini bukan hanya menguntungkan para pelaku bisnis UMKM, tetapi juga memberikan manfaat kepada masyarakat dan pemerintah daerah dalam mendukung pertumbuhan ekonomi lokal melalui pemanfaatan strategi digital marketing yang efektif. Kata kunci— Pengabdian Masyarakat, Pengembangan Ekonomi Lokal, Digital Marketing Abstract This research discusses the implementation of digital marketing training aimed at MSMEs assisted by the Department of Cooperatives and Micro Enterprises in Sidoarjo Regency. MSMEs assisted by the Department of Cooperatives and Micro Enterprises have a crucial role in the local economy, but many of them still face difficulties understanding and utilizing the potential of digital marketing. This research aims to design, implement and evaluate the effectiveness of digital marketing training tailored to the needs of each MSME. The research method involves an initial survey to identify the level of understanding and needs of MSMEs regarding digital marketing. The research results show a significant increase in MSMEs' understanding of digital marketing strategies, resulting in a substantial increase in online sales, as well as increasing the visibility of their products on digital platforms. The findings of this research provide an important contribution to local economic development by increasing the competitiveness of MSMEs in the digital market. The practical implication is to provide guidance for local governments and educational institutions in designing similar training programs for other MSME sectors. As a result, this research not only benefits MSME business actors, but also provides benefits to the community and local government in supporting local economic growth through the use of effective digital marketing strategies. Keywords— Community Service, Local Economic Development, Digital Marketing
Tracer Study of Faculty of Economics and Business Alumni : To What Extent Are Graduates Categorized as Qualified? Nadia Asandimitra Haryono; Febrika Yogie Hermanto; Cahya, Septyan Budy; Ladi Wajuba Perdini Fisabilillah; Khusnul Fikriyah; Vivi Pratiwi; Insyirah Putikadea; Amirusholihin Amirusholihin; Veni Rafida; Rasyidi Faiz Akbar; Fresha Kharisma
International Journal of Educational Research Vol. 2 No. 1 (2025): International Journal of Educational Research
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijer.v2i1.125

Abstract

Tracer study of Surabaya State University has been conducted in each study program in order to fulfill accreditation needs. Instrument development is still carried out independently at the study program and faculty levels so that the disparity of instruments in each faculty is very high. This study will later aim to create an effective alumni tracing model in achieving a response rate. Because in several universities throughout Indonesia, a superior model has not been found and detailed properly. The type of research used is descriptive qualitative. The population in this study were graduates of the Faculty of Economics and Business, Universitas Negeri Surabaya who had obtained diplomas throughout 2022. The sample used was a saturated sample considering that this study aims to explore graduate data related to careers. The results showed that the response rate reached 100%, with more than 67.8% of graduates getting jobs in less than six months with an income of at least 1.2 times the UMP, exceeding the institution's target. This tracer study plays an important role in evaluating the quality of graduates and the relevance of education to the world of work. These findings provide a basis for improving the curriculum and quality of education at Universitas Negeri Surabaya.
Co-Authors Abdul Aziz Prianbogo Amaliyah, Khoirotul Amirusholihin Amirusholihin ANGGA MARTHA MAHENDRA, ANGGA Ardiana, Ika Nopita Arum Putri Swandari Bruce Berlian Citra Puspita Dewi, Hapsari Shinta Corry Yohana Dwi Yuli Rakhmawati Eka Hendi Andriansyah Febrika Yogie Hermanto Fidhyallah, Nadya Fadilah Finisica Dwijayati Patrikha Firdaus, Ferry Brian Nicholas Fitri, Miftahul Fresha Kharisma Harti Harti Hidayat, Nurdin Insyirah Putikadea Isnawati, Linda Khusnul Fikriyah Ladi Wajuba Perdini Fisabilillah Lestari, Elsa Widiya Lili Adi Wibowo Masharyono Masharyono Maulia, Danis Nadia Asandimitra Haryono Nur Layly, Eky Aminda Yunaz Pramesstya, Ditta Puspo Dewi Dirgantari Rafifa, Hasna Rasyidi Faiz Akbar Raya Sulistyowati Sari, Vina Ilhamna Septyan Budi Cahya Septyan budy Cahya Stifani, Stifani Sul, Ratu Dintha Insyani Zukhruf Firdausi Tareq Furas Tiara Puspita Dewi Tri Sudarwanto Vivi Pratiwi Wilda Nurfi Dera Sagita