Claim Missing Document
Check
Articles

Found 29 Documents
Search

PENGARUH WORD OF MOUTH, HARGA, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOTOR LISTRIK DI KABUPATEN PONOROGO Firdaus, Ferry Brian Nicholas; Rafida, Veni
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 12 No. 3 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v12n3.p404-413

Abstract

As progress in the automotive sector progresses, motorbikes are starting to switch to using electric motors. When buying an electric motorbike, potential consumers will consider the influence of word of mouth, price and product quality. The aim of this research is to analyze the influence of word of mouth, price and product quality on purchasing decisions for electric motorbikes in Ponorogo Regency. Primary data was obtained through a Google Form questionnaire filled in by 105 respondents. Data analysis was carried out using a quantitative descriptif approach using multiple linear regression with the SPSS 25 application. The results of this research show that word of mouth and product quality influence purchasing decisions, while price has no influence on purchasing decisions for electric motorbikes in Ponorogo Regency. It is hoped that the implications of this research will provide a deeper understanding of the factors that influence the decision to purchase electric motorbikes in Ponorogo Regency, as well as provide recommendations for manufacturers or related industry players to improve their marketing strategies in facing the increasingly growing electric motorbike market.
PENGARUH INTERNAL LOCUS OF CONTROL, PENGALAMAN PLP, DAN PERSEPSI KESEJAHTERAAN GURU TERHADAP MINAT MENJADI GURU Fitri, Miftahul; Rafida, Veni
J-KIP (Jurnal Keguruan dan Ilmu Pendidikan) Vol 6, No 3 (2025): OKTOBER
Publisher : Faculty of Teacher Training and Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/j-kip.v6i3.19944

Abstract

Penelitian ini menyoroti rendahnya minat mahasiswa program studi kependidikan Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya angkatan 2021 untuk berkarier sebagai guru, meskipun kebutuhan tenaga pendidik di Indonesia terus meningkat. Kondisi ini diperparah oleh banyaknya guru yang akan memasuki masa pensiun dan menurunnya jumlah guru berkualifikasi. Faktor-faktor yang memengaruhi rendahnya minat tersebut antara lain rendahnya internal locus of control, pengalaman Pengenalan Lapangan Persekolahan (PLP) yang kurang menyenangkan, serta persepsi negatif terhadap kesejahteraan guru. Penelitian ini bertujuan untuk menganalisis pengaruh ketiga faktor tersebut terhadap minat menjadi guru secara parsial dan simultan. Menggunakan pendekatan kuantitatif deskriptif, sampel terdiri dari 175 mahasiswa yang telah mengikuti PLP pada tahun 2024 dengan teknik purposive sampling. Analisis data dilakukan menggunakan regresi linier berganda melalui SPSS versi 26. Hasil penelitian menunjukkan bahwa internal locus of control, pengalaman PLP, dan persepsi kesejahteraan guru berpengaruh positif dan signifikan terhadap minat menjadi guru, baik secara parsial maupun simultan. Temuan ini memperkuat teori Social Cognitive Career Theory dan menegaskan pentingnya dukungan psikologis, pengalaman lapangan yang positif, serta persepsi yang baik terhadap profesi guru dalam membentuk minat karier mengajar. 
Pelatihan Guru Sebagai Agen Perubahan Melalui Pembelajaran Berbasis Proyek Yang Terintegrasi Dengan Kurikulum Merdeka Era Society 5.0 Mahendra, Angga Martha; Sulistyowati, Raya; Rafida, Veni; Cahya, Septyan Budy; Maulia, Danis; Amaliyah, Khoirotul
Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS) Vol. 6 No. 2 (2025): Vol. 6 No. 2 Oktober 2025
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/sitechmas.v6i2.6106

Abstract

Pembelajaran yang efektif memerlukan pemahaman mendalam tentang tantangan yang dihadapi oleh guru. Identifikasi permasalahan ini penting untuk mengembangkan strategi dan solusi yang dapat meningkatkan kondisi pembelajaran. Situasi geografis dan kondisi mitra (SIKL) dapat mempengaruhi pengalaman guru dalam menghadapi tantangan tersebut, termasuk keterbatasan sumber daya finansial dan fisik, seperti buku teks, perlengkapan laboratorium, dan fasilitas olahraga.Pelatihan guru sebagai agen perubahan melalui pembelajaran berbasis proyek yang terintegrasi dengan Kurikulum Merdeka dalam era Society 5.0 merupakan langkah strategis untuk meningkatkan kualitas pendidikan. Seminar yang difokuskan pada konsep pembelajaran berbasis proyek dapat memperkenalkan metode inovatif yang membantu siswa menghadapi tuntutan masyarakat modern dan mengembangkan keterampilan abad ke-21, seperti kreativitas, kolaborasi, dan pemecahan masalah. Program pengabdian masyarakat yang diinisiasi oleh Prodi Pendidikan Bisnis FEB Universitas Negeri Surabaya bertujuan untuk memperkenalkan dan mengimplementasikan pembelajaran berbasis proyek di Indonesia. Metode ini memungkinkan siswa terlibat aktif dalam proses belajar dan meningkatkan keterampilan mereka. Pelatihan dan pengembangan profesional bagi guru melalui workshop, seminar, dan mentoring dapat memperkaya pengalaman mereka, berbagi strategi terbaik, dan memperoleh wawasan baru yang dapat diterapkan dalam kelas. Dukungan dari institusi pendidikan dan penyedia sumber daya juga sangat penting dalam meningkatkan kompetensi guru.
Pengembangan Game Card Memory Madness Pada Mata Pelajaran Produk Kreatif dan Kewirausahan Terhadap Kelas XI SMKN 2 Buduran Sidoarjo Lestari, Elsa Widiya; Rafida, Veni
Jurnal Ilmiah Profesi Pendidikan Vol. 10 No. 4 (2025): November
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jipp.v10i4.3926

Abstract

Pendidikan memiliki peran penting dalam membentuk karakter dan kompetensi peserta didik. Salah satu upaya untuk meningkatkan kualitas pembelajaran adalah dengan memanfaatkan media ajar yang kreatif dan sesuai dengan kebutuhan siswa. Media pembelajaran yang inovatif mampu menciptakan pengalaman belajar yang lebih menarik, menyenangkan, dan bermakna. Penelitian ini bertujuan untuk mengembangkan media pembelajaran berbentuk Game Card Memory Madness dengan pendekatan game-based learning pada mata pelajaran Produk Kreatif dan Kewirausahaan di kelas XI Bisnis Digital SMKN 2 Buduran. Instrument penelitian menggunakan lembar telaah, lembar validasi ahli dan respon siswa. Teknik analisis data dilakukan dengan menganalisis hasil validasi ahli dan respon siswa. Penelitian ini menggunakan metode Research and Development (R&D) dengan model ADDIE. Teknik pengumpulan data dilakukan melalui validasi oleh ahli materi, media, dan bahasa serta angket respon siswa, yang dianalisis secara deskriptif kuantitatif. Hasil penelitian menunjukkan bahwa media Game Card Memory Madness tergolong sangat layak, dengan penilaian dari ahli bahasa sebesar 84%, ahli media 80%, dan ahli materi 90%. Sementara itu, tanggapan siswa terhadap penggunaan media ini juga sangat positif dengan rata-rata sebesar 89,73%. Temuan ini menunjukkan bahwa media tersebut mampu meningkatkan motivasi, pemahaman, dan partisipasi siswa dalam proses pembelajaran. Dengan demikian, media Game Card Memory Madness dapat dijadikan sebagai alternatif media ajar yang interaktif dan efektif dalam mendukung proses pembelajaran.
Business Education Project: Integrating Learning and Business Projects Patrikha, Finisica Dwijayati; Rakhmawati, Dwi Yuli; Rafida, Veni; Citra Puspita Dewi, Hapsari Shinta
Eduvest - Journal of Universal Studies Vol. 4 No. 12 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i12.1523

Abstract

This research provides an illustration of a project-based learning experience that combines both understanding and business projects in a Bachelor’s Degree in Business Education program. Specifically, students enrolled in the Marketing Strategy class create a new product (goods or services) and develop an accompanying marketing strategy, including packaging design and marketing videos to be shared on social media. Afterward, students select one product from the show for use in their own semester sales project. In order to assess the effectiveness of this experience, tests were conducted before and after the project using descriptive analysis to analyze the data. Additionally, a questionnaire was distributed to obtain student responses during the classes. The findings demonstrate that Project Based Learning increases students’ abilities to work in groups and individually, and boosts their proficiency in implementing marketing strategies.
PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA MATIC PADA DRIVER OJEK ONLINE DI KOTA SURABAYA Isnawati, Linda; Rafida, Veni
ANALISIS Vol. 14 No. 2 (2024): ANALISIS VOL. 14 NO. 02 TAHUN 2024
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v14i2.4493

Abstract

This research aims to analyze the influence of Brand Image and Product Quality on the purchasing decisions of Honda Matic motorcycles among Online motorcycle taxi Drivers in Surabaya. The research employs a quantitative approach. The sample consists of 350 Online motorcycle taxi Drivers who use Honda Matic motorcycles in the city of Surabaya. Data collection is done through a questionnaire, which is validated and tested for reliability using SPSS 26. The data analysis techniques include classical assumption tests, linear regression, t-tests, f-tests and the coefficient of determination (R-Square). The results of this study indicate that both Brand Image and Product Quality partially influence the purchasing decisions of Honda Matic motorcycles. Simultaneously, these two variables significantly impact the purchasing decisions of Honda Matic motorcycles.
Pengembangan Buku Ajar Layanan Prima dengan Pendekatan Search, Solve, Create, Share (SSCS) untuk Memberdayakan Kemampuan Berpikir Kritis Mahasiswa Veni Rafida
Jurnal Pendidikan dan Kebudayaan (JURDIKBUD) Vol. 6 No. 1 (2026): Maret : Jurnal Pendidikan dan Kebudayaan (JURDIKBUD)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurdikbud.v6i1.10930

Abstract

This research aims to develop a prima service textbook based on the Search, Solve, Create, and Share (SSCS) model to empower students' critical thinking skills. The research uses the Research and Development (R&D) method with the ADDIE development model which includes the stages of analysis, design, development, implementation, and evaluation. The research instruments consist of needs analysis, validation sheets of material experts, design experts, and linguists, student response questionnaires, and pretest and posttest tests to measure critical thinking skills. The results of the study show that the SSCS-based excellent service textbook was declared suitable for use based on the results of the validation of experts with the excellent category. The results of the limited trial also showed a positive response from students and an increase in critical thinking skills after using textbooks. This textbook is designed systematically by containing problem-solving-based learning activities that encourage students to actively seek information, analyze problems, develop creative solutions, and share the results of their thoughts. Thus, SSCS-based textbooks are effectively used as a learning resource that is able to integrate theory and practice and support student-centered learning and is oriented towards the development of high-level thinking skills.
Pengembangan Buku Ajar Layanan Prima dengan Pendekatan Search, Solve, Create, Share (SSCS) untuk Memberdayakan Kemampuan Berpikir Kritis Mahasiswa Veni Rafida
Jurnal Pendidikan dan Kebudayaan (JURDIKBUD) Vol. 6 No. 1 (2026): Maret : Jurnal Pendidikan dan Kebudayaan (JURDIKBUD)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurdikbud.v6i1.10930

Abstract

This research aims to develop a prima service textbook based on the Search, Solve, Create, and Share (SSCS) model to empower students' critical thinking skills. The research uses the Research and Development (R&D) method with the ADDIE development model which includes the stages of analysis, design, development, implementation, and evaluation. The research instruments consist of needs analysis, validation sheets of material experts, design experts, and linguists, student response questionnaires, and pretest and posttest tests to measure critical thinking skills. The results of the study show that the SSCS-based excellent service textbook was declared suitable for use based on the results of the validation of experts with the excellent category. The results of the limited trial also showed a positive response from students and an increase in critical thinking skills after using textbooks. This textbook is designed systematically by containing problem-solving-based learning activities that encourage students to actively seek information, analyze problems, develop creative solutions, and share the results of their thoughts. Thus, SSCS-based textbooks are effectively used as a learning resource that is able to integrate theory and practice and support student-centered learning and is oriented towards the development of high-level thinking skills.
Learning Effectiveness of Semi Practice Course in Online Learning Sudarwanto, Tri; Andriansyah, Eka Hendi; Sulistyowati, Raya; Cahya, Septyan Budy; Rafida, Veni
AT-TA'LIM Vol 30, No 1 (2023)
Publisher : Institut Agama Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/jt.v30i1.783

Abstract

The COVID-19 pandemic has resulted learning activities in universities and schools temporarily stopping face-to-face learning, especially in Indonesia. Instead, learning is conducted remotely online. The application of online learning requires the readiness of several parties, from the provision of infrastructure to the students' side. The problem of cost, the readiness of educators and students in using technology is still the reason online learning can be carried out after the Covid19 pandemic in an effort to integrate technology in the world of education. How do we optimize the quality of Education through online learning. The research is aimed at knowing the effectiveness of online learning in learning media courses in the midst of a pandemic. It also includes planning, implementing, evaluating, as well as obstacles and how to overcome them. This research was conducted with a qualitative descriptive method. This study will describe the problems and solutions that occur in online learning so that the effectiveness of its implementation can be determined and recommendations for the feasibility of online learning can be determined in the future. Data collection techniques were carried out by documentary studies, observations, and interviews. The results showed that learning from semi-practical courses was running effectively. Various problems that become the issue of the weakness of online learning are solved by government policies, campus facilities and services that are able to support the achievement of learning objectives even in semi-practical courses.