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Journal : International Journal Reglement

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Building a Business Model for Micro, Small and Medium Enterprises (MSME) after the Covid-19 Pandemic (Case Study of MSME Fried Onions UMI 4 R Kitchen) Nurlinda Nurlinda; Vivianti Novita; Dina Arfianti Siregar; Zulia Hanum; Nirmadarningsih Hiya
International Journal Reglement & Society (IJRS) Vol 4, No 1 (2023): January -April
Publisher : International Journal Reglement & Society (IJRS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55357/ijrs.v4i1.297

Abstract

This research provides an overview of Micro, Small and Medium Enterprises (MSMEs) that will build and are starting a business, so they can obtain simple information to design a business model according to the intended market segment.   The purpose of the business planning model canvas is to get information about the best planning for a business if it is applied as an appropriate technology and model in MSMEs.   The long-term goal of this research is to provide literacy to MSMEs on how to develop a business model concept that is that is easy, simple and complete.    This research will also contribute to new and pioneering MSME actors in designing business models before building a business.   This will help MSMEs in mapping each business segment, so that potential risks can be found early on and the solutions needed.   The long-term business model design will serve as a guide and help MSMEs survive crisis such the COVID-19 Pandemic, so that they are not shaken immediately when the crisis comes.  This research is a qualitative research.   Data collection techniques were carried out using a combination of interviews and Group Discussion Forums.  Data analysis used descriptive analysis and BMC matrix.   The results of the study that BMC for fried onion MSMEs UMI 4R Kitchen can be concluded that of the nine BMC elements, there are six elements that must be improved, namely Customer Segment elements, Channel Elements, Value Propositions Elements, Key resources elements, Key partners elements; and cost structure elements.
Co-Authors Affandi, Ismi Ahdad Alwi Tegar Nasution Ahmad Kholil Ahmad Kholil Ariama Susanti Asmuni Asmuni Asmuni Azis, Siti Raudha Binti Cahyoginarti, Cahyoginarti Cut Nizma Cut Nizma Damanik, Darwin S.H. Darwin S.H. Damanik Debataraja, Lisherly Reginancy Deliana DELIANA DELIANA Deliana, Deliana Desfrida, Mardelia Dias Putra Prayogi Diena Fadhilah, Diena Don Fera Binjori Efni Siregar & Vivianti Novita - Elprika Girsang Entherthiman Galvani Tampubolon Hendri Tanjung Hiya, Nirmadarningsih Ismail Isnaini Harahap Juliarni Simarmata Juneidy Lukcyhasnita, Andam M. Rikwan E.S. Manik M. Yasir Nasution Maarof, Shamariza Binti Manik, M. Rikwan E.S. MARDIANA Marliyah Marliyah Marlya Fatira AK Meli Samosir Mesrawati Mesrawati Mesrawati Mesrawati Misrah Muhammad Zuardi Napitupulu, Ilham Hidayah Nirmadarningsih Hiya Nofianna, Siti Asnida Norshima Binti Sha’ari NUR AHMADI Nurlinda Ossy Afrielza Putri Amalia Sari Rangkuti, Agus Edy Ridwan Ridwan Riswanto Rizki Syahputra Roganda Lubis Safrida, Eli Saparuddin Siregar Sarjianto, Sarjianto Saruksuk, Eko Reynaldi Sebayang Rihat Sha'ari, Norshima Binti Shabri Abd. Majid Shamariza Binti Maarof Sherly Pratiwi Hasibuan Silaban, Dewi Hairani Silaban, Dewi Hariani Simanungkalit, Erwinsyah Siti Asnida Nofianna Siti Raudha Binti Azis Sri Fitria Jayusman Sri Mulyono Sugianto Sugianto Susilawati, Susilawati Syahputra, Rizki T. Nurdin Rizki Tasya Adella Lintang Tumanggor, Orli Binta Tuti Anggraini Winda Syafitri, Winda Yuyu Rahayu Zuardi, Muhammad Zuhrinal M Nawawi Zulia Hanum