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Wibowo, Arif Ardy
Universitas Ahmad Dahlan
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Journal : International Journal of Visual and Performing Arts

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Iconology Analysis in Advertising Design, Case Study Go-Jek Billboard Advertising: Series "Mager Tanpa Laper" in Yogyakarta-Indonesia Arif Ardy Wibowo; Peter Ardhianto
International Journal of Visual and Performing Arts Vol 2, No 1 (2020)
Publisher : ASSOCIATION FOR SCIENTIFIC COMPUTING ELECTRICAL AND ENGINEERING (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/viperarts.v2i1.57

Abstract

Billboard is one of the outdoor media that still has a vital role in the world of advertising despite being in the digital age. Billboard advertising is still used by a large number of companies to promote their products or services. One of them is Go-Jek Indonesia's online transportation company. This research will discuss the concept of the Go-Jek billboard advertisement, the Mager Tanpa Laper version in Yogyakarta. This study will use the iconographic and iconological approach offered by Erwin Panofsky. The method is then used to analyze the concept of Go-Jek advertising. The results of this study found that the advertising version of Go-Jek Mager Tanpa Laper brings an understanding that wants to be transferred to the target market in the form of ease and convenience in ordering food. Without the need to get out of the house and queue up - as evidenced by the tagline Mager Tanpa Laper (Lazy to Move), just Go-Jekin (use the Go-Jek Application).
Co-Authors Abraz, Firza El Widad Agy Firda Sandi Ahmad, Nani Hartina Ajar Pradika Ananta Tur Akbar, M. Aditya Zuhri Akhsan, Rifai Nur Aldairasyah Aldairasyah Amelia, Syfa Ana Nadhya Abrar Ananda, Dhea Citra Ananda, Tiara Wirman Annisa Ishlahtus Shohwah Annisya, Ika Rizna Apriyani, Tristanti Ardian Indro Yuwono Arliananda, Diva Aisha Bai Long Bambang Kasatriyanto Bambang Kasatriyanto Bambang Robi'in Bambang Robiin Bambang Robi’in Bambang Robi’in Budi, Audita Dwi Prasetyoning Budiman, Arif Imam Dani Fadillah Dina Astuti Dina Astuti Dinda Destiana Fahma Ayu Ega Arfiansyah Erviana, Vera Yuli Gibbran Prathisara Hadi, Khaiqal Hamumpuni, Laksono Bintang Ida Puspita Iis Suwartini Iis Suwartini Ika Suryani Purba kusuma, nala tri Luo Zhenglin Maheswari, Anindya Izza Maulana, Thoriq Muhammad Rasikh Noor ‘Alim Muhammad Zaffwan Idris Muhammad Zaffwan Idris, Muhammad Zaffwan Nasir, Roziani Nasir, Roziani Mat Nashir @ Mohd Novi Rahmawati Nugrahani, Rahina Nugroho Heri Cahyono Nugroho, Aji Santoso Nunik Hariyati Oscar Samaratungga Peter Ardhianto Pratishara, Gibbran Probosiwi, Probosiwi Putri Sekar Diani Qirom, Rizqi Latiful Rachim, Ilmiawan Noor Rahina Nugrahani Rahina Nugrahani Rahmah, Rizka Fatchur Ratih Ayu Pratiwinindya Roziani Mat Nashir Roziani Mohd Nasir Samsuddin, Mat Redhuan Sari, Syifa Naurah Syahani, Isfiya Syfa Amelia Ulaya Ahdiani Vera Yuli Erviana Vera Yuli Erviana Wandah Wibawanto Wijayanti, Annisa Alifiana Wiyono, Dwi Shadillah Talentania Putri