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All Journal Jurnal Manajemen dan Organisasi Jurnal Riset Inspirasi Manajemen dan Kewirausahaan BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT Hut Publication Business and Management Smart Business Journal
Novia Nour Halisa
Universitas Lambung Mangkurat
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PENGARUH CAPITAL ADEQUACY RATIO DAN NET INTEREST MARGIN TERHADAP HARGA SAHAM PADA BANK KONVENSIONAL YANG TERDAFTAR DI BEI PERIODE 2019-2023 Desy Fitriani; Novia Nour Halisa; M. Hasanur Arifin; Fitriyadi
Smart Business Journal (SBJ) Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Business Administration, FISIP ULM

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This research aims to identify and analyze the impact of the Capital Adequacy Ratio (CAR) on the stock prices of conventional banks listed on the Indonesia Stock Exchange (IDX) for the period from 2019 to 2023, focusing on partial effects. Additionally, the study seeks to evaluate the influence of Net Interest Margin (NIM) on the stock prices of conventional banks during the same time frame, again looking at partial effects. Another goal is to investigate the simultaneous effects of CAR and NIM on the stock prices of conventional banks listed on the IDX within the 2019-2023 period. This study employs a quantitative methodology featuring an explanatory research design. The population encompasses all financial statements from conventional banks listed on the IDX. The sample was selected through purposive sampling, resulting in 30 samples. Data collection utilized the documentation method, and the analysis was performed using multiple linear regression with SPSS software version 25.0. The findings indicated that the Capital Adequacy Ratio (CAR) had a significant partial effect on the stock prices of conventional banks listed on the IDX during the 2019-2023 period. Furthermore, the results demonstrate that the Net Interest Margin (NIM) also significantly affects the stock prices of conventional banks in the same period. Capital Adequacy Ratio (CAR) and Net Interest Margin (NIM) have a significant simultaneous effect on stock prices of Conventional Banks listed on the IDX for the period 2019-2023.
PENGARUH SOCIAL MEDIA MARKETING DAN CONTENT MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK LUXCRIME PADA MARKETPLACE SHOPEE Harisya Putri Oktavia; Noor Hidayati; Hairudinor; Novia Nour Halisa
Smart Business Journal (SBJ) Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Business Administration, FISIP ULM

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Harisya Putri Oktavia, 2010412120007, 2024. The effect of social media marketing and content marketing to purchasing decisions for Luxcrime products in the Shopee Marketplace, supervised by Noor Hidayati. This study sought to determine and assess the significant impact of Social Media Marketing and Content Marketing on the purchase decision of Luxcrime Produc in the Shopee Marketplace, both individually and in combination. This investigation utilized a quantitative methodology and concentrated on the Shopee marketplace user base of Luxcrime product consumers who made purchasing decisions. Non-Probability Sampling approach, specifically Pureposive Sampling technique, is used to select a few sample of 100 respondents. Data analvsis was conducted vsing Multiple Linear Regression analysis with the help of IBM SPSS Version 29.0, while data collection was done using questionnaires. Social media marketing has a partially significant impact on the purchase decision ot Luxcrime products in the Shopee marketplace, according to the research findings. In the same vein, the decision to purchase Luxcrime products in the Shopee marketplace is partially influenced by Content Marketing. Sales of Luxcrime products in the Shopee marketplace are significantly influenced by the combined effects of Social Media Marketing and Content Marketing.
PENGARUH CURRENT RATIO (CR) DAN EARNING PER SHARE (EPS) TERHADAP HARGA SAHAM PADA PERUSAHAAN SUB SEKTOR TELEKOMUNIKASI YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) TAHUN 2017-2024 Nuraliza Nabila Rahmah; Siti Rusidah; Nurul Wahyuni; Novia Nour Halisa
Smart Business Journal (SBJ) Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Business Administration, FISIP ULM

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Nuraliza Nabila Rahmah, 2110412220015, 2025. The Influence of CR and EPS on Stock Prices in Telecommunication Sub Sector Companies Listed on the IDX 2017-2024, under the guidance of: Siti Rusidah. This research aims to analyze the partial and simultaneous influence of the CR and EPS on stock prices in telecommunication sub sector companies listed on the IDX 2017-2024. A quantitative research desaign, the study utilized purposive sampling to select 32 samples. Secondary data were collected from financial reports, and analyzed through multiple linear regression. The result reveal that the CR does not have a significant partial effect on stock prices in telecommunication sub sector companies listed on the IDX during the period 2017-2024. EPS has a significant partial effect on stock prices in the same companies. Furthermore, CR and EPS simultaneously have a significant effect on stock prices in telecommunication sub sector companies listed on the IDX 2017-2024.
Pengaruh Capital Adequacy Ratio (CAR), Loan to Deposit Ratio (LDR) dan Non Performing Loan (NPL) terhadap Return On Asset (ROA) pada Bank Umum Milik Negara (BUMN) yang Terdaftar di Bursa Efek Indonesia (BEI) Periode 2017–2024 Nur Hikmah Ramadhani; Noor Hidayati; Siti Rusidah; Novia Nour Halisa
Smart Business Journal (SBJ) Vol. 5 No. 2 (2025): Juli- Desember 2025
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v5i2.70

Abstract

The impact of the Capital Adequacy Ratio (CAR), Loan to Deposit Ratio (LDR), and Non-Performing Loans (NPL) on Return on Assets (ROA) in State-Owned Commercial Banks (BUMN) recorded on the Indonesia Stock Exchange (IDX) for the 2017–2024 Period.This inquiry is oriented to identifying and verifying the discrete and concurrent significance of CAR, LDR, and NPL in shaping the ROA performance of State-Owned Commercial Banks (SOEsz0 listed on the IDX throughout the specified period.The research subjects were all BUMN commercial banks registered on the IDX between 2017 and 2024, while the study population consisted of their complete financial reports for the same years. The sample size was 32 financial statements obtained from eight years of observation, multiplied by BRI, BNI, BTN, and Bank Mandiri, through a purposive sampling approach. Multiple linear regression was employed as the principal data-processing method. The research outputs indicate that CAR, LDR, and NPL exert statistically meaningful influences, both partially and simultaneously, on ROA.
PENGARUH GAYA HIDUP DAN HARGA TERHADAP MINAT BELI PAKAIAN THRIFTING DI PASAR PAGI MINGGU KOTA BANJARMASIN Alma Puteri Hafsari; Nurul Wahyuni; Siti Rusidah; Novia Nour Halisa
Smart Business Journal (SBJ) Vol. 5 No. 2 (2025): Juli- Desember 2025
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v5i2.71

Abstract

This study aims to examine the influence of lifestyle and price on the purchase intention of thrifting clothes, both partially and simultaneously. This research uses a quantitative explanatory method. The study was conducted at Pasar Pagi Minggu in Banjarmasin City, involving 100 respondents selected through accidental sampling. Data were collected using questionnaires and analyzed with multiple linear regression. The results show that lifestyle has a positive and significant partial effect on purchase intention, and price also has a positive and significant partial effect on purchase intention. Simultaneously, both lifestyle and price have a significant influence on the purchase intention of thrifting clothes at Pasar Pagi Minggu in Banjarmasin City.
PENGARUH KESADARAN MEREK DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS MEREK PADA KONSUMEN LE MINERALE DI BANJARMASIN Muhammad Rifsan Jani; Novia Nour Halisa; Saladin Ghalib; Humaidi
Smart Business Journal (SBJ) Vol. 5 No. 2 (2025): Juli- Desember 2025
Publisher : Business Administration, FISIP ULM

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This study was conducted to determine and examine the partial effect of Brand Awareness on Brand Loyalty among Le Minerale consumers in Banjarmasin; to determine and examine the partial effect of Brand Trust on Brand Loyalty among Le Minerale consumers in Banjarmasin; and to determine and examine the simultaneous effect of Brand Awareness and Brand Trust on Brand Loyalty among Le Minerale consumers in Banjarmasin. This research used a quantitative approach with an explanatory research design. The study was conducted in Banjarmasin. The population consisted of consumers who had consumed Le Minerale at least twice a month. A total of 100 respondents were selected using the accidental sampling technique. Data were collected using questionnaires and analyzed through multiple linear regression analysis with SPSS version 26. The results of the study indicate that Brand Awareness has a significant partial effect on Brand Loyalty among Le Minerale consumers in Banjarmasin. Brand Trust also has a significant partial effect on Brand Loyalty among Le Minerale consumers in Banjarmasin. Furthermore, Brand Awareness and Brand Trust simultaneously have a significant effect on Brand Loyalty among Le Minerale consumers in Banjarmasin
Pengaruh Kualitas Produk, Citra Merek dan Gaya Hidup Terhadap Keputusan Pembelian Merek Uniqlo Di Kota Banjarmasin Virna Dwi Elmiati; Rizki Muslim Hidayat; Humaidi; Novia Nour Halisa
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

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Penelitian ini dilakukan bertujuan mengetahui dan menguji pengaruh secara parsial dan simultan Variabel Kualitas Produk, Citra Merek dan Gaya Hidup Terhadap Keputusan Pembelian Merek Uniqlo Di Kota Banjarmasin. Penelitian ini menggunakan pendekatan kuantitatif, lokasi penelitian di Banjarmasin. Sampel sebanyak 97 responden yang pernah membeli produk Uniqlo dipilih secara acak melalui teknik accidental sampling. Analisis data menggunakan regresi linier berganda dibantu IBM SPSS Statistik Versi 31. Hasil penelitian ini membuktikan Kualitas Produk tidak berpengaruh signifikan secara parsial terhadap Keputusan Pembelian Merek Uniqlo Di Kota Banjarmasin. Citra merek berpengaruh signifikan secara parsial terhadap Keputusan Pembelian Merek Uniqlo Di Kota Banjarmasin. Gaya Hidup berpengaruh signifikan secara parsial terhadap Keputusan Pembelian Merek Uniqlo Di Kota Banjarmasin. Serta Kualitas Produk, Citra Merek dan Gaya Hidup berpengaruh signifikan secara simultan terhadap Keputusan Pembelian Merek Uniqlo Di Kota Banjarmasin.
Pengaruh Return On Equity (ROE) dan Earning Per Share (EPS) Terhadap Harga Saham Pada Perusahaan Properti dan Real Estate Papan Utama yang Terdaftar di Bursa Efek Indonesia Tahun 2020-2024 Latifah; Noor Hidayati; Setio Utomo; Novia Nour Halisa
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

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Latifah, 2210412120015, 2026. Pengaruh Return On Equity (ROE) dan Earning Per Share (EPS) Terhadap Harga Saham pada Perusahaan Properti dan Real Estate Papan Utama yang Terdaftar di Bursa Efek Indonesia Tahun 2020-2024. Di bawah bimbingan: Noor Hidayati. Fluktuasi harga saham sektor properti dan real estate papan utama menunjukkan adanya ketidakstabilan kinerja pasar yang dipengaruhi oleh faktor internal, seperti Return On Equity (ROE) dan Earning Per Share (EPS). Oleh karena itu, penelitian ini bertujuan untuk mengetahui dan menguji pengaruh signifikan secara parsial maupun simultan Return On Equity (ROE) dan Earning Per Share (EPS) terhadap Harga Saham pada perusahaan Properti dan Real Estate Papan Utama yang terdaftar di Bursa Efek Indonesia tahun 2020-2024. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik sampling purposive sampling sehingga diperoleh besar sampel sebanyak 50 yang diperoleh dari laporan keuangan tahunan 10 perusahaan Properti dan Real Estate Papan Utama yang terdaftar di Bursa Efek Indoneisa dikalikan dengan tahun pengamatan sebesar 5 tahun (2020-2024). Teknik analisis yang digunakan adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa Return On Equity (ROE) berpengaruh signifikan secara parsial terhadap Harga Saham Perusahaan Properti dan Real Estate Papan Utama yang Terdaftar di Bursa Efek Indonesia tahun 2020-2024. Earning Per Share (EPS) berpengaruh signifikan secara parsial terhadap Harga Saham Perusahaan Properti dan Real Estate Papan Utama yang Terdaftar di Bursa Efek Indonesia tahun 2020-2024. Return On Equity (ROE) Earning Per Share (EPS) berpengaruh signifikan secara simultan terhadap Harga Saham Perusahaan Properti dan Real Estate Papan Utama yang Terdaftar di Bursa Efek Indonesia tahun 2020-2024.
Pengaruh Kelas Sosial dan Gaya Hidup terhadap Keputusan Pembelian Hijab Buttonscarves di Kota Banjarmasin Emilia; Novia Nour Halisa; Nurul Wahyuni; Devi Rusvitawati
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

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This study aims to determine and examine the partial significant effect of social class on purchasing decisions of Buttonscarves Hijab in Banjarmasin City, to determine and examine the partial significant effect of lifestyle on purchasing decisions of Buttonscarves Hijab in Banjarmasin City, and determine and examine the simultaneous significant effect of social class and lifestyle on purchasing decisions of Buttonscarves Hijab in Banjarmasin City. The research employed a quantitative approach with an Explanatory Research design. The study was conducted in Banjarmasin City. The population consisted of consumers who had purchased and used Buttonscarves Hijab more than once within the last year. The sample size comprised 100 respondents selected using purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression analysis with the assistance of SPSS version 23 software. The results showed that social class has a partially significant effect on purchasing decisions of Buttonscarves Hijab in Banjarmasin City. Lifestyle also has a partially significant effect on purchasing decisions of Buttonscarves Hijab in Banjarmasin City. Furthermore, social class and lifestyle simultaneously have a significant effect on purchasing decisions of Buttonscarves Hijab in Banjarmasin City. Keywords: Social Class, Lifestyle, Purchasing Decision
Pengaruh Debt to Equity Ratio (DER) dan Current Ratio (CR) Terhadap Return on Asset (ROA) pada Perusahaan Subsektor Logistik dan Pengiriman yang Terdaftar di Bursa Efek Indonesia Periode 2021-2024 Rahmawati; Siti Rusidah; Hairudinor; Novia Nour Halisa
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

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The objective of this study is to examine the impact of the Debt-to-Equity Ratio (DER) and the Current Ratio (CR) on Return on Assets (ROA) for companies in the logistics and shipping subsectors listed on the Indonesia Stock Exchange during the 2021–2024 period. Multiple linear regression analysis is the quantitative tool of choice in this investigation. There are a total of 25 firms that make up the population, all of which are registered on the Indonesia Stock Exchange and are involved in logistics and shipping. Over a four-year observation period, nine firms met the criteria for the sample, which yielded thirty-six data units for the purposive sampling. From what we can see, ROA is somewhat affected by the Debt-to-Equity Ratio (DER), which has a negative but insignificant influence, and by the Current Ratio (CR), which has a positive but insignificant effect. In addition, for the years 2021–2024, the Return on Assets (ROA) of logistics and shipping subsector businesses listed on the Indonesia Stock Exchange is affected—albeit marginally—by the Debt-to-Equity Ratio (DER) and the Current Ratio (CR).
Co-Authors Alma Puteri Hafsari Dessy Maulina Desy Fitriani Devi Rusvitawati Dita Anggraini Emilia Fitriyadi Hairudinor Harisya Putri Oktavia Humaidi Irwansyah Irwansyah Irwansyah Latifah M Arjun Dwi Histanto M Hasanur Arifin M. Hasanur Arifin M. Zainuddin Maya Sari Dewi Meilisa Anggreni Saragih Melsa Erliana Muhammad Arif Firdaus Muhammad Rifsan Jani Noor Hidayati Noor Hidayati Nur Hikmah Ramadhani Nur Lathifah Nuraliza Nabila Rahmah Nurul Husna Nurul Wahyuni Radhyna Emalia Febriyani Rahmawati Rika Nur Asyifa Rizki Muslim Hidayat Rizky Muslim Hidayat Saladin Ghalib Salwa Noor Azizah Selvi Annisa Setio Utomo Sherly Saputri Siti Rusidah Virna Dwi Elmiati