Garuda - Garba Rujukan Digital

Pengaruh Covid-19, Nilai Tukar Rupiah dan Indeks Harga Saham Gabungan Asing Terhadap Indeks Harga Saham Gabungan Indonesia (IHSG) Novia Nour Halisa; Selvi Annisa
Jurnal Manajemen dan Organisasi Vol. 11 No. 3 (2020): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v11i3.32657

Kasus covid-19 muncul pertama kali di Wuhan Cina pada akhir tahun 2019 dan menyebar ke seluruh dunia termasuk Indonesia. Wabah ini menyebabkan kekhawatiran baik di kalangan masyarakat, pemerintah, maupun dunia usaha. Respon masyarakat dan pemerintah dalam melakukan upaya-upaya pencegahan yaitu social distancing dan pemberlakuan Pembatasan Sosial Berskala Besar (PSBB) di berbagai daerah di Indonesia menimbulkan roda perputaran ekonomi melambat. Penyebaran wabah covid-19 yang sangat cepat di Indonesia memberikan pengaruh yang besar pada sektor ekonomi khususnya pasar keuangan di Indonesia. Ketidakpastian pasar keuangan yang tinggi tercermin dari volatilitas Indeks Harga Saham Gabungan (IHSG). Penelitian ini bertujuan menganalisis pengaruh covid-19 terhadap pergerakan Indeks Harga Saham Gabungan (IHSG). Pengumpulan data sekunder penelitian diperoleh dari data harian perkembangan jumlah kasus covid-19 dan IHSG periode Maret – Mei 2020. Metode analisis data yang digunakan adalah analisis regresi linier sederhana dan uji hipotesis menggunakan Uji F. Hasil penelitian menunjukkan bahwa jumlah kasus covid-19 di Indonesia pada hari sebelumnya berpengaruh secara signifikan terhadap fluktuasi IHSG hari ini. Kata Kunci: covid-19, IHSG, saham

PENERAPAN MANAJEMEN USAHA DAN DIGITAL BRANDING PRODUK KULINER KELOMPOK PAGUYUBAN WUB DI KELURAHAN KARANG MEKAR BANJARMASIN M Hasanur Arifin; Irwansyah Irwansyah; Novia Nour Halisa; Maya Sari Dewi; M Arjun Dwi Histanto
Bakti Banua : Jurnal Pengabdian Kepada Masyarakat Vol 3, No 2 (2022): BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

Program kemitraan masyarakat dilaksanakan pada anggota Paguyuban Wirausaha Baru (WUB) Kota Banjarmasin. Paguyuban WUB merupakan komunitas bagi pelaku usaha di Banjarmasin terdiri dari gabungan usaha-usaha khususnya bidang kuliner. Permasalahan mitra yang mendasar yaitu penerapan manajemen usaha meliputi aspek manajemen SDM, produksi, pemasaran, dan manajemen keuangan yang belum optimal dan kendala pada penguasaan teknologi berbasis digital sebagai media promosi produk-produk kuliner unggulan kelompok Paguyuban WUB Kota Banjarmasin. Tujuan dari kegiatan ini adalah untuk meningkatkan ketahanan usaha secara mandiri bagi masyarakat. Adapun solusi yaitu pemberian pelatihan manajemen usaha serta penerapan teknologi digital branding dan pemasaran digital, selanjutnya juga pendampingan bagi anggota kelompok paguyuban WUB Banjarmasin. Metode program yang dikembangkan adalah “RRA dan PRA” (rural rapid appraisal dan participant rapid appraisal). Hasil dari pelaksanaan kegiatan ini adalah keterampilan penggunaan teknologi digital dan pengetahuan kewirausahaan dalam mengelola sebuah usaha menghasilkan produk dengan tata kelola usaha menurut panduan manajemen keuangan dan permodalan yang tepat, sosialisasi aplikasi keuangan SI APIK untuk pengelolaan cash flow dan pembukuan keuangan, selanjutnya adanya ruang konsultasi kelompok paguyuban WUB. Kata kunci: Pelatihan, manajemen usaha, digital Branding, WUB Banjarmasin

Competitive Strategy Of Wholesalers Using Digital Business In Banjarmasin Novia Nour Halisa; Dessy Maulina; Dita Anggraini; Rika Nur Asyifa; Sherly Saputri
Hut Publication Business and Management Vol. 2 No. 3 (2023): Hut Publication Business and Management
Publisher : PT. Hanken SUkses Jaya

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This study aims to analyze the development of digital technology in supporting businesses run by traders and analyze strategies that can be developed to increase the competitiveness of Wholesale Market traders in Banjarmasin City. The method used in this research is qualitative research with a survey approach ie do field research ( field research ) on wholesale market traders in the city of Banjarmasin. Informants selected in this study were the Head of the Department of Trade and Industry of the City of Banjarmasin, traders and business people at the Banjarmasin Wholesale Market. Research results explain part Most traders in the Sudimampir market have implemented digital business. Apart from that there is Online business can attract more consumers not only within the city but also outside the region as well promote online with flexible time and profitable for traders. Furthermore The use of social media as a means of promotion by merchants cannot be separated from the marketing strategy, namely advertising, marketing through e-commerce, and promotions price . Keywords: Digital Business, Wholesale market

Competitive Strategy Of Wholesalers Using Digital Business In Banjarmasin Novia Nour Halisa; Dessy Maulina; Dita Anggraini; Rika Nur Asyifa; Sherly Saputri
Hut Publication Business and Management Vol. 4 No. 1 (2024): Hut Publication Business and Management
Publisher : PT. Hanken Sukses Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to analyze the development of digital technology in supporting businesses run by traders and analyze strategies that can be developed to increase the competitiveness of Wholesale Market traders in Banjarmasin City. The method used in this research is qualitative research with a survey approach ie do field research ( field research ) on wholesale market traders in the city of Banjarmasin. Informants selected in this study were the Head of the Department of Trade and Industry of the City of Banjarmasin, traders and business people at the Banjarmasin Wholesale Market. Research results explain part Most traders in the Sudimampir market have implemented digital business. Apart from that there is Online business can attract more consumers not only within the city but also outside the region as well promote online with flexible time and profitable for traders. Furthermore The use of social media as a means of promotion by merchants cannot be separated from the marketing strategy, namely advertising, marketing through e-commerce, and promotions price . Keywords: Digital Business, Wholesale market

Transformasi Digital dan Keberlanjutan Usaha Pedagang Pasar Grosir di Kota Banjarmasin Novia Nour Halisa; Devi Rusvitawati; Irwansyah Irwansyah
Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Vol. 9 No. 2 (2025): Jurnal Riset Inspirasi Manajemen dan Kewirausahaan
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35130/1130031

Pasar tradisional di Indonesia menghadapi tekanan signifikan akibat perubahan perilaku konsumen dan pesatnya perkembangan teknologi digital, termasuk meningkatnya preferensi masyarakat terhadap platform belanja daring. Penelitian ini bertujuan untuk menganalisis keberlanjutan usaha pedagang di Pasar Grosir Sudimampir, Kota Banjarmasin, dalam konteks transformasi digital. Fokus kajian mencakup tingkat adopsi teknologi, hambatan utama yang dihadapi, dampak digitalisasi terhadap kelangsungan usaha, serta strategi peningkatan daya saing. Pendekatan kualitatif dengan desain studi kasus digunakan untuk mengeksplorasi realitas sosial para pedagang melalui wawancara mendalam, observasi langsung, dan studi dokumentasi, yang dianalisis secara deskriptif dengan teknik analisis interaktif. Hasil penelitian menunjukkan bahwa meskipun sebagian pedagang telah mulai memanfaatkan teknologi digital, seperti media sosial untuk promosi, transformasi digital secara menyeluruh belum tercapai. Kendala utama meliputi keterbatasan infrastruktur, rendahnya literasi digital, tingginya biaya, dan minimnya dukungan eksternal. Meskipun demikian, adopsi digital terbukti berdampak positif terhadap perluasan pasar dan efisiensi operasional usaha. Penelitian ini berkontribusi pada pengembangan teori adopsi teknologi dan kerangka TOE dalam konteks UMKM sektor informal, serta menghasilkan rekomendasi strategis bagi pemangku kepentingan dalam mendorong digitalisasi pasar tradisional secara berkelanjutan. Artikel ini juga menekankan pentingnya kebijakan yang kontekstual dan berbasis kebutuhan lokal untuk mendukung transformasi digital yang inklusif dan adaptif di kalangan pedagang pasar.

PENGARUH HARGA, LOKASI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MIXUE ICE CREAM AND TEA DI KOTA BANJARMASIN Salwa Noor Azizah; Novia Nour Halisa; Nurul Wahyuni; Rizky Muslim Hidayat
Smart Business Journal (SBJ) Vol. 4 No. 1 (2024): Januari-Juni 2024
Publisher : Business Administration, FISIP ULM

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This study describes how the levels of price, location, product quality and purchasing decisions. In addition, this study also aims to examine the effect of price, location and product quality on purchasing decisions. The research location was chosen in Banjarmasin City. This research uses a quantitative approach. A sample of 100 respondents was selected by insidental sampling with data collection using a questionnaire and data analysis using multiple linear regression analysis assisted by IBM SPSS Statistic Version 26.0. The results showed that Price has a partially significant effect on the Purchase Decision of Mìxuě Ice Cream & Tea in Banjarmasin City, Location has a partially significant effect on the Purchase Decision of Mìxuě Ice Cream & Tea in Banjarmasin City, Product Quality has a partially significant effect on the Purchase Decision of Mìxuě Ice Cream & Tea in Banjarmasin City. Price, Location and Product Quality simultaneously have a significant effect on the Purchase Decision of Mìxuě Ice Cream & Tea in Banjarmasin City.

PENGARUH DEBT TO EQUITY RATIO (DER) DAN RETURN ON ASSETS (ROA) TERHADAP HARGA SAHAM BANK BUSN YANG TERDAFTAR PADA BURSA EFEK INDONESIA (BEI) PERIODE 2017-2021 Nurul Husna; Noor Hidayati; Nurul Wahyuni; Novia Nour Halisa
Smart Business Journal (SBJ) Vol. 3 No. 2 (2023): Juli-Desember 2023
Publisher : Business Administration, FISIP ULM

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This study aims to test how much influence DER and ROA have on share prices partially and simultaneously. In this case uses quantitative research with explanatory research. The populations of this research is the financial reports of BUSN banks which are in IDX., the sample used is the financial reports of BUSN banks which are listed IDX and continuously report or publish their financial reports in the 2017-2021 period with using sampling techniques. used was purposive. The data used type is secondary data in the form of company annual reports from the IDX. The techniques used is through documentation. The data analysis technique in this study uses multiple liner analysis. The final results showed that the DER partially had a significancy effect on stock prices with a sig value of 0.001 under 0.05. ROA partially has a significancy effect on stock prices with a sig value of 0.001 under 0.5. Then the DER and Return On Assets (ROA) simultaneously have a significant effect on stock prices with a sig value of 0.001 under 0.5.

PENGARUH RETURN ON ASSETS (ROA), RETURN ON EQUITY (ROE) DAN NET PROFIT MARGIN (NPM) TERHADAP HARGA SAHAM PADA PERUSAHAAN SEKTOR HEALTHCARE PAPAN UTAMA DI BURSA EFEK INDONESIA PERIODE 2016-2022 M. Zainuddin; Novia Nour Halisa; Noor Hidayati; Nurul Wahyuni
Smart Business Journal (SBJ) Vol. 4 No. 1 (2024): Januari-Juni 2024
Publisher : Business Administration, FISIP ULM

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The study aimed to investigate the individual as well as combined effects of Return on Assets (ROA), Return on Equity (ROE), and Net Profit Margin (NPM) on the stock prices of primary healthcare companies listed on the Indonesia Stock Exchange from 2016 to 2022. A quantitative approach using an explanatory research design was employed for this study. The research analyzed the financial statements of prominent healthcare companies listed on the Indonesia Stock Exchange as its population. The sample consisted of financial reports from the years 2016 to 2022, selected through purposive sampling. The dataset included secondary data sourced from financial reports provided by the IDX, gathered through documentation and literature review. The data analysis involved multiple regression analysis conducted using SPSS version 26.0 software. The results suggest that there could be times when Return on Assets (ROA) significantly affects stock prices, but this impact may not be constant. Conversely, the influence of Return on Equity (ROE) on stock prices might not always be significant. Similarly, Net Profit Margin (NPM) may not consistently affect stock prices in certain situations. However, when taken together, Return on Assets (ROA), Return on Equity (ROE), and Net Profit Margin (NPM) collectively demonstrate a notable influence on stock prices.

PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN EMINA GLOSSY STAIN (LIPTINT) DI KOTA BANJARMASIN Noor Hidayati; Novia Nour Halisa; Nurul Wahyuni; Meilisa Anggreni Saragih
Smart Business Journal (SBJ) Vol. 4 No. 2 (2024): Juli - Desember 2024
Publisher : Business Administration, FISIP ULM

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This study aims to examine the impact of Price Perception and Product Quality on Purchasing Decisions for Emina Glossy Stain in Banjarmasin. Using a quantitative approach, the research targets consumers in Banjarmasin who have purchased Emina Glossy Stain. The sampling technique is non-probability sampling, specifically accidental sampling, with 100 respondents selected. Data was gathered through questionnaires, and multiple linear regression was used for analysis. The results show that Price has a significant partial effect on purchasing decisions, while Product Quality does not have a significant influence.

PENGARUH ONLINE CUSTOMER REVIEW DAN ONLINE CUSTOMER RATING TERHADAP KEPUTUSAN PEMBELIAN SUNSCREEN WARDAH MARKETPLACE SHOPEE DI KOTA BANJARMASIN Radhyna Emalia Febriyani; Novia Nour Halisa; Setio Utomo; Irwansyah
Smart Business Journal (SBJ) Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Business Administration, FISIP ULM

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This study uses a quantitative methodology. The location of the research is in the city of Banjarmasin. A sample of 110 respondents who had purchased decisions for Wardah sunscreen on the Shopee marketplace in the city of Banjarmasin with data collection using questionnaires and data analysis using multiple linear regression analysis. The results of this research show that online customer reviews have a partially significant effect on purchasing decisions for Wardah sunscreen on the Shopee marketplace in the city of Banjarmasin. Then, online customer rating has a partially significant effect on purchasing decisions for Wardah sunscreen on the Shopee marketplace in the city of Banjarmasin. Also, online customer reviews and online customer ratings simultaneously have a significant influence on purchasing decisions for Wardah sunscreen on the Shopee marketplace in the city of Banjarmasin.

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