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All Journal Jurnal Manajemen dan Organisasi Jurnal Riset Inspirasi Manajemen dan Kewirausahaan BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT Hut Publication Business and Management Smart Business Journal
Novia Nour Halisa
Universitas Lambung Mangkurat
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Desain Produk dan Gaya Hidup terhadap Keputusan Pembelian Tumbler Rosca di Kalangan Generasi Z Kota Banjarmasin Melsa Erliana; Irwansyah; Siti Rusidah; Novia Nour Halisa
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

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Melsa Erliana, 2210412220041, 2026. The Influence of Product Design and Lifestyle on the Purchasing Decisions of Rosca Tumblers among Generation Z in Banjarmasin City, under the supervision of: Irwansyah. The increasing use of tumblers among Generation Z has made this product not only a drinking container but also part of daily needs and lifestyle trends. Attractive product design and consumer lifestyle are factors that can influence purchasing decisions for Rosca Tumblers among Generation Z in Banjarmasin City. This study aims to determine and examine the influence of product design and lifestyle on the purchasing decisions of Rosca Tumblers among Generation Z in Banjarmasin City. This research employed a quantitative approach. The sample consisted of 100 Generation Z respondents who had purchased and used Rosca Tumblers, selected using a purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with the Statistical Package for the Social Sciences (SPSS) software. The results showed that product design and lifestyle had a positive and significant effect, both partially and simultaneously, on purchasing decisions of Rosca Tumblers among Generation Z in Banjarmasin City.
PENGARUH CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE DI KOTA BANJARMASIN Muhammad Arif Firdaus; Fitriyadi; Novia Nour Halisa; Setio Utomo
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v6i1.99

Abstract

Muhammad Arif Firdaus, 2110412310072, 2025. The Influence of Brand Image and Brand Trust on Purchase Decisions on the Shopee Marketplace in Banjarmasin, under the supervision of Fitriyadi. This study was conducted to identify and examine the partial and simultaneous effects of Brand Image and Brand Trust variables on purchase decisions on the Shopee marketplace in Banjarmasin. This research employed a quantitative approach, with the research location in Banjarmasin. A sample of 100 respondents who had previously purchased products on the Shopee marketplace was randomly selected using the accidental sampling technique. Data analysis was conducted using multiple linear regression with the assistance of IBM SPSS Statistics Version 26. The results of this study indicate that Brand Image has a significant partial effect on purchase decisions on the Shopee marketplace in Banjarmasin. Brand Trust also has a significant partial effect on purchase decisions on the Shopee marketplace in Banjarmasin. Furthermore, Brand Image and Brand Trust simultaneously have a significant effect on purchase decisions on the Shopee marketplace in Banjarmasin.
PENGARUH GAYA HIDUP DAN LITERASI KEUANGAN DIGITAL TERHADAP KEPUTUSAN PENGGUNAAN LAYANAN SHOPEE PAYLATER PADA GENERASI Z DI KOTA BANJARMASIN Nur Lathifah; Novia Nour Halisa; Setio Utomo; Nurul Wahyuni
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

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Abstract

The rapid digitalization of finance, manifested through the development of financial technology (fintech), has opened up access to more inclusive financial services for the public, including Buy Now Pay Later (BNPL)-based payment services such as Shopee PayLater. This service has been widely utilized by Generation Z in Banjarmasin City, where the decision to use the service is inseparable from various factors, such as their lifestyle patterns and their digital financial literacy. This study was conducted with the aim of identifying and testing these two factors as determinants influencing Generation Z in Banjarmasin City's decision to use Shopee PayLater services. This study applied a quantitative approach with an explanatory research design, a non-probability sampling technique in the form of an accidental sampling method. This study involved 100 Generation Z who had actively used Shopee PayLater services at least twice within the six months prior to the study. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS software version 32. The findings demonstrate that lifestyle and digital financial literacy are significant factors influencing Generation Z in Banjarmasin City in their decision to use Shopee PayLater services, both partially and simultaneously.
Co-Authors Alma Puteri Hafsari Dessy Maulina Desy Fitriani Devi Rusvitawati Dita Anggraini Emilia Fitriyadi Hairudinor Harisya Putri Oktavia Humaidi Irwansyah Irwansyah Irwansyah Latifah M Arjun Dwi Histanto M Hasanur Arifin M. Hasanur Arifin M. Zainuddin Maya Sari Dewi Meilisa Anggreni Saragih Melsa Erliana Muhammad Arif Firdaus Muhammad Rifsan Jani Noor Hidayati Noor Hidayati Nur Hikmah Ramadhani Nur Lathifah Nuraliza Nabila Rahmah Nurul Husna Nurul Wahyuni Radhyna Emalia Febriyani Rahmawati Rika Nur Asyifa Rizki Muslim Hidayat Rizky Muslim Hidayat Saladin Ghalib Salwa Noor Azizah Selvi Annisa Setio Utomo Sherly Saputri Siti Rusidah Virna Dwi Elmiati