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All Journal Proceeding Of The International Seminar and Conference 2015 Jurnal Hubungan Internasional Resona : Jurnal Ilmiah Pengabdian Masyarakat JWP (Jurnal Wacana Politik) Jurnal Asia Pacific Studies Mandala: Jurnal Ilmu Hubungan Internasional Andalas Journal of International Studies JURNAL EDUCATION AND DEVELOPMENT Martabe : Jurnal Pengabdian Kepada Masyarakat IKRA-ITH ABDIMAS Jurnal Mandiri Jurnal Madani Jurnal Ilmu Kepolisian Sosio Dialektika Aspirasi : Jurnal Masalah-masalah Sosial Randwick International of Social Science Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pasopati : Pengabdian Masyarakat dan Inovasi Pengembangan Teknologi Jurnal Pengabdian UNDIKMA International Journal of Environmental, Sustainability, and Social Science Indonesian Journal of Society Engagement (IJSE) Journal of Tourism Economics and Policy Empowerment: Jurnal Pengabdian Masyarakat Moestopo Journal of International Relations (MJIR) Global: Jurnal Politik Internasional Jurnal Green Growth dan Manajemen Lingkungan PARAPOLITIKA: Journal Of Politics and Democracy Studies AMMA : Jurnal Pengabdian Masyarakat Jurnal Ilmu Hubungan Internasional LINO: Asia Tenggara Dan Dinamika Hubungan Internasional Multidimensional Aliansi : Jurnal Politik, Keamanan Dan Hubungan Internasional Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC)
Mansur Juned
Univeristas Pembangunan Nasional Veteran Jakarta
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Journal : Empowerment: Jurnal Pengabdian Masyarakat

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Penyuluhan Strategi Branding Kopi Lokal di Pasar Global bagi Komunitas Teman Kohi Sophiana Widiastutie; Shanti Darmastuti; Mansur Juned; Anastasya Gabriela Nahampun; Fitri Chaerunisa; Sherina Amellia
Empowerment: Jurnal Pengabdian Masyarakat Vol. 1 No. 6 (2022): NOVEMBER 2022
Publisher : Pusat Riset Manajemen dan Publikasi Ilmiah Serta Pengembangan Sumber Daya Manusia Sinergi Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55983/empjcs.v1i6.329

Abstract

Marketing strategy is one of the efforts made in expanding product sales both in local and global markets. One strategy that can be done is through branding. Coffee commodities are one of the main commodities of Indonesia's exports. Aside from being the main commodity of exports, business in the field of coffee also increased from time to time. Efforts to expand the local coffee market are one of the focus of business people who come from the community of young people who open a number of coffee businesses. One of them is Komunitas Teman Kohi which is one of the local coffee industry players whose members consist of members of the community of young people and are engaged in coffee entrepreneurs. The problem of branding strategies faced by Komunitas Teman Kohi in expanding market access is an attraction for the devotion team to carry out community service. In this regard, the Community Service Team of Universitas Pembangunan Nasional Veteran Jakarta developed partnership cooperation with Komunitas Teman Kohi in counseling activities on local coffee branding strategies in the global market. In this activity, the community service team distributed pre-test before conducting counseling activities which were then followed by filling in post-test.
Co-Authors Adam Ghoffar, Shan Adi Nugroho , Yulan Agung Ayu Utami, Rahmadini Akhli, Rangga A Ali Zafir Talmullah Anastasya Gabriela Nahampun Andi Kurniawan ANDIANI, Dzulfia Andrew Matthew Sianturi Aniqotul Ummah Antoko Ridho Asrudin Aysha, Faradilla Indah Siti Danis Tri Saputra Danis Tri Saputra Wahidin Danis Tri Saputra Wahidin Dasopang, Farhan Fatah Dasopang Dini Putri Saraswati Fani Amelia Putri Fauzan Anggoro Susanto Fitri Chaerunisa Giffary Salsha Al Fajrin ILMISANI, Radendy Ahmad Imani, Alif Afdhol Indah Siti Aysha , Faradilla Jati Satrio Ksatria, Nofa KURNIAWAN, Muhammad Okva Virandika Kusuma, Alfia Laode Muhamad Fathun M Asrudin M.Prakoso Aji Manurung, Steven Montesquieu Matthew Sianturi, Andrew Mohamad Hery Saripudin Musa Maliki Najib, Gesang Nazaruddien Agus Salim Putra Angkotasan Nugroho, Yulan Adi Nurmasari Situmeang Pramudya Raharjo Priscilla Dewi Kirana Putri Saraswati, Dini Rachmasari Nur Al-Husin Raharjo, Pramudya Rahmadini Agung Ayu Utami Rahmadini Agung Ayu Utami Rahmadini Agung Ayu Utami Rahmadini Ayu Agung Utami Salam, Syahrul Samhudi, Galby R Samodro, Dewanto Saputra, Danis Tri Saraswati, Dini Putri SARIPUDIN, Mohamad Hery Septiani, Dinda Shaliha, Shiella Najwa Shan Adam Ghoffar Shanti Darmastuti Sherina Amellia Shiella Najwa Shaliha Sindy Yulia Putri Siti Maryam Siti Maryam Sophiana Widiastutie Sophiana Widiastutie Sri Issundari Steven Montesquieu Manurung Syahrul Salam Syahrul Salam Syarif Ali Talmullah, Ali Teja, Mohammad Tri Saputra, Danis Utami, Rahmadini Utami, Rahmadini Agung Ayu Vinta Sevilla Wahyuningratna, Ratu Nadya Widiastutie, Sophiana Zahidahni Hamidah, Hasna’ Zempi, Chairun Nisa