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All Journal Jurnal Manajemen & Keuangan Jurnal Riset Pendidikan Ekonomi Inovasi: Jurnal Ilmiah Ilmu Manajemen Business Preneur : Jurnal Ilmu Administrasi Bisnis Journal of Innovation Research and Knowledge Optimal: Jurnal Ekonomi dan Manajemen Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Manajemen Dan Bisnis Ekonomi Birokrasi: Jurnal Ilmu Hukum dan Tata Negara Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Moneter : Jurnal Ekonomi dan Keuangan Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Ekonomi dan Pembangunan Indonesia Sosial Simbiosis: Jurnal Integrasi Ilmu Sosial dan Politik Ekonomi Keuangan Syariah dan Akuntansi Pajak Jurnal Ekonomi, Akuntansi dan Perpajakan Akuntansi Pajak dan Kebijakan Ekonomi Digital Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak Kajian Ekonomi dan Akuntansi Terapan Jurnal Bisnis, Ekonomi Syariah dan Pajak Journal of Ekonomics, Finance, and Management Studies
Erwin Permana
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : El-Mal: Jurnal Kajian Ekonomi

 1 
Strategi Perusahaan Halodoc dalam Meningkatkan Sistem Digitalisasi Bisnis Layanan Jasa Kesehatan di Indonesia Erwin Permana; Claradhika Putri; Elsa Amanah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.2184

Abstract

Along with strengthening the digital ecosystem in Indonesia, digitalization is occurring at all levels. Health services that were previously monopolized by hospitals are now starting to emerge with digital hospitals without the limitations of walls. This of course provides broad benefits for society and is interesting to research. One of the popular digital service companies in Indonesia is Halodoc. This research aims to analyze the halodoc company strategy in improving the digitalization system of the health services business in Indonesia. The research was conducted using a descriptive qualitative approach. Research data comes from various credible popular sites and official publications. The research results reveal that the strategies implemented by Halodoc in improving the digitalization system of the health services business in Indonesia include, 1. Halodoc improves the quality of electronic services in the halodoc application, such as in terms of the availability of information that makes it easier for users, increasing the privacy or security of user accounts, graphic style , and reliability. 2. Carrying out marketing techniques in the form of omnichannel marketing, especially unification of channels used by consumers such as Facebook, Twitter, YouTube, TikTok, and also Instagram chat, both via audio and video calls. 3. Halodoc maintains positive sentiment from users so that users feel satisfied with the services provided. 4. Increase E-Health literacy, because someone with high E-Health literacy tends to have a higher intention to use services in the Halodoc application. 5. The Halodoc application provides doctors who are reliable and experienced in handling patient complaints. 6. Halodoc leverages data for personalized user experiences. This research suggests improving the medicine delivery system which can be done by improving the ordering system, improving the quality of the packages and packaging of the medicines.
Co-Authors Abdiel Reihan Abdullah Abbas Achsanul Qosasi Adinda Nabila Fajar Agustinus Miranda Wijaya Almeyra Azarine Hadityaputri Alvito Daffa Gustyo Alyah Irvie Aranda Alben Susanto Andani Alfi Nabil Anita Wulandari Anwar Alif Arafani Dwi Susana Ardhelia Fauzia Arizal Putra Pratama Asmaa Nur izzati Audy Saomramadhan Azizah, Evrila Nur Chandra, Yanita Ella Nilla Claradhika Putri Daneswara Jayalaksana Davina Putri Aulia Deani Nabila Faiza Dela Setia Cahyani Dewi Stalastiana Dhea Novtalia Wijaya Efriyanto Efriyanto Elsa Amanah ENDAH PRATIWI Erlyn Rosalina Famita Wijayanti Firdaus, Risya Zahrotul Firza Intania Azzahra Friska Adelina Sembiring Hanna Zulhijahyanti Harnovinsah Harnovinsah Ifnu Saputra Keysi Rahmawati, Keysi Rahmawati Kharimah, Septiana Nurul Kintan Ayu Agnes Safira Krisna Agung Rahmanda Kurniati Kurniati Lazarus Sinaga Leonita Lisha Saputri Lidya Putri Wulandari Lira Sopi Ema Lutfita Khoirunisa Marizka Nazla Yulita Putri Marsekal Muhammad Jamal Muhamad Athalah Ramadhan Muhammad Najib Muhammad Rafi Putra Prasetia Muhammad Rafif Falah Muhammad Rubiul Yatim Nadya Amanda Najma Nury Noer Fhadya Dwi Aninda Noprella Azura Zeta Novita Sari Dewi Nuraini Haliza Purwoko, Bambang Rahil Khalisoh Ridwan Roy Tutupoho Riskon Ginting Rizky Alfiani Fadilah Sabrina Oktavia Salsabila Nadia Nabila Sita Samsyurizal Septia Nur Isnaeni Furdaus Shalihah, Wardatus Shifa Sabilla Hanum Siti Khalisa Naurah Rahayu Sri Widyastuti Sri Widyastuti Suatang Suatang Syamsurizal Syamsurizal , Syamsurizal Syamsurizal - - Tambun Roma Tio Br Sihaloho Teuku Muhammad Win Dafri Darisa Wadiah Saadah Widarto Rachbini