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All Journal Jurnal Manajemen & Keuangan Jurnal Riset Pendidikan Ekonomi Inovasi: Jurnal Ilmiah Ilmu Manajemen Business Preneur : Jurnal Ilmu Administrasi Bisnis Journal of Innovation Research and Knowledge Optimal: Jurnal Ekonomi dan Manajemen Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Manajemen Dan Bisnis Ekonomi Birokrasi: Jurnal Ilmu Hukum dan Tata Negara Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Moneter : Jurnal Ekonomi dan Keuangan Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Ekonomi dan Pembangunan Indonesia Sosial Simbiosis: Jurnal Integrasi Ilmu Sosial dan Politik Ekonomi Keuangan Syariah dan Akuntansi Pajak Jurnal Ekonomi, Akuntansi dan Perpajakan Akuntansi Pajak dan Kebijakan Ekonomi Digital Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak Kajian Ekonomi dan Akuntansi Terapan Jurnal Bisnis, Ekonomi Syariah dan Pajak Journal of Ekonomics, Finance, and Management Studies
Erwin Permana
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Jurnal Bisnis, Ekonomi Syariah dan Pajak

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Strategi Pemasaran Digital Produk Aerostreet dalam Meningkatkan Penjualan Erwin Permana; Andani Alfi Nabil; Erlyn Rosalina
Jurnal Bisnis, Ekonomi Syariah, dan Pajak Vol. 2 No. 2 (2025): Juni : Jurnal Bisnis, Ekonomi Syariah, dan Pajak (JBEP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbep.v2i2.1018

Abstract

The local fashion industry has experienced significant growth alongside the increasing maturity of Indonesia’s digital ecosystem. Aerostreet is one of the local fashion brands that has benefited from the advancement of digital technology. Initially a footwear brand, Aerostreet has expanded its product range to include clothing, jackets, perfumes, and more. This study aims to analyze Aerostreet’s digital marketing strategies in increasing sales. The research employs a descriptive qualitative approach, with data collected from various official databases and popular websites. In addition to statistical publications, this study also examines scientific publications related to the research problem. The findings indicate that Aerostreet has successfully implemented effective digital marketing strategies to boost sales and strengthen its position in Indonesia’s competitive fashion industry. These strategies include the optimal utilization of social media platforms such as Instagram and TikTok, as well as e-commerce platforms like Shopee, Bukalapak, Tokopedia, and Lazada. On Instagram, Aerostreet builds a positive brand image through engaging visual content, active interactions with followers, and collaborations with other brands. Through TikTok, the brand creates creative and trend-relevant content, encouraging user engagement through hashtag campaigns and challenges. Additionally, Aerostreet maximizes e-commerce by showcasing products in detail and leveraging available promotional features. This combination of strategies enables Aerostreet to reach a broad audience, build brand awareness, and drive product sales. Aerostreet’s success highlights the importance of adapting to digital trends and gaining deep insights into consumer behavior in the digital era.
Analisis Overclaim Marketing dalam Membangun Kepercayaan Konsumen pada Produk Daviena Skincare Keysi Rahmawati, Keysi Rahmawati; Erwin Permana
Jurnal Bisnis, Ekonomi Syariah, dan Pajak Vol. 2 No. 2 (2025): Juni : Jurnal Bisnis, Ekonomi Syariah, dan Pajak (JBEP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbep.v2i2.1051

Abstract

Marketing is the backbone of a business’s existence. Various ideas, creativity, and innovations in marketing continue to evolve in different forms. To attract a large number of consumers, some businesses engage in overclaim marketing. While this strategy may bring positive outcomes for some companies, it can also have negative consequences for others. One brand that has practiced overclaim marketing is Daviena Skincare. This study aims to analyze the impact of overclaim marketing on consumer trust in Daviena Skincare products. The research was conducted using a qualitative descriptive approach, with data obtained through digital tracing and observation. The findings indicate that overclaim marketing in the skincare industry, as practiced by Daviena Skincare, has negatively affected consumer trust. The overclaims identified include promises of instant results, false claims about premium ingredients, and unverified testimonials. An investigation by Doctor Detective revealed significant discrepancies between marketing claims and the actual product composition, such as Niacinamide, which was advertised at 10% but was not detected in laboratory tests. These findings contradict the marketed product benefits, leading to consumer disappointment and decreased brand loyalty. This phenomenon underscores the urgency for brands to be more transparent and ethical in their marketing strategies. Therefore, overclaim marketing practices must be eliminated to maintain the integrity of the industry and protect consumers’ rights to accurate information and products that align with their claims.
Co-Authors Abdiel Reihan Abdullah Abbas Achsanul Qosasi Adinda Nabila Fajar Agustinus Miranda Wijaya Almeyra Azarine Hadityaputri Alvito Daffa Gustyo Alyah Irvie Aranda Alben Susanto Andani Alfi Nabil Anita Wulandari Anwar Alif Arafani Dwi Susana Ardhelia Fauzia Arizal Putra Pratama Asmaa Nur izzati Audy Saomramadhan Azizah, Evrila Nur Chandra, Yanita Ella Nilla Claradhika Putri Daneswara Jayalaksana Davina Putri Aulia Deani Nabila Faiza Dela Setia Cahyani Dewi Stalastiana Dhea Novtalia Wijaya Efriyanto Efriyanto Elsa Amanah ENDAH PRATIWI Erlyn Rosalina Famita Wijayanti Firdaus, Risya Zahrotul Firza Intania Azzahra Friska Adelina Sembiring Hanna Zulhijahyanti Harnovinsah Harnovinsah Ifnu Saputra Keysi Rahmawati, Keysi Rahmawati Kharimah, Septiana Nurul Kintan Ayu Agnes Safira Krisna Agung Rahmanda Kurniati Kurniati Lazarus Sinaga Leonita Lisha Saputri Lidya Putri Wulandari Lira Sopi Ema Lutfita Khoirunisa Marizka Nazla Yulita Putri Marsekal Muhammad Jamal Muhamad Athalah Ramadhan Muhammad Najib Muhammad Rafi Putra Prasetia Muhammad Rafif Falah Muhammad Rubiul Yatim Nadya Amanda Najma Nury Noer Fhadya Dwi Aninda Noprella Azura Zeta Novita Sari Dewi Nuraini Haliza Purwoko, Bambang Rahil Khalisoh Ridwan Roy Tutupoho Riskon Ginting Rizky Alfiani Fadilah Sabrina Oktavia Salsabila Nadia Nabila Sita Samsyurizal Septia Nur Isnaeni Furdaus Shalihah, Wardatus Shifa Sabilla Hanum Siti Khalisa Naurah Rahayu Sri Widyastuti Sri Widyastuti Suatang Suatang Syamsurizal Syamsurizal , Syamsurizal Syamsurizal - - Tambun Roma Tio Br Sihaloho Teuku Muhammad Win Dafri Darisa Wadiah Saadah Widarto Rachbini