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Pengaruh Pengalaman Merek terhadap Loyalitas Merek pada Konsumen Maskapai Garuda Indonesia Lusianingrum, Farah Putri Wenang; Fakhrudin, Arif; Dyahjatmayanti, Dhiani
Warta Penelitian Perhubungan Vol. 33 No. 1 (2021): Warta Penelitian Perhubungan
Publisher : Sekretariat Badan Penelitian dan Pengembangan Perhubungan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25104/warlit.v33i1.1617

Abstract

AbstrakPasar penerbangan di Indonesia semakin kompetitif dengan semakin banyaknya maskapai penerbangan komersial yang beroperasi. Bagi konsumen, hal ini menjadi keuntungan karena pilihan maskapai penerbangan yang semakin bervariasi. Sementara bagi maskapai penerbangan, kondisi ini menuntut perusahaan untuk mampu memberikan pengalaman dan pelayanan yang lebih baik guna menjaga loyalitas konsumen agar dapat menguasai pasar. Perusahaan maskapai penerbangan seperti Garuda Indonesia perlu mempertimbangkan pengalaman merek yang dirasakan untuk mempertahankan pelanggannya. Penelitian ini bertujuan untuk menguji pengaruh langsung pengalaman merek terhadap loyalitas merek dan kualitas pelayanan sebagai pemoderasi untuk menyelesaikan masalah perbedaan hasil studi empiris. Metode penelitian yang digunakan adalah kuantitatif. Penentuan sampel penelitian menggunakan metode purposive sampling. Kuesioner dibagikan secara daring kepada responden penelitian dan terdapat 200 responden yang memberikan jawaban secara lengkap. Alat analisis berupa Structural Equation Modeling Warp Partial Least Square 6.0 (SEM Warp PLS) dipilih untuk menguji model pengukuran (validitas dan reliabilitas) dan model struktural (pengujian hipotesis). Hasil studi menunjukkan bahwa pengalaman merek dapat mendorong peningkatan loyalitas merek sebesar 19%. Selain itu, kualitas pelayanan terbukti dapat bertindak sebagai pemoderasi pada pengaruh pengalaman merek terhadap loyalitas merek.Kata Kunci: Kualitas Pelayanan, Pengalaman Merek, Loyalitas Merek, Maskapai Penerbangan. AbstractThe Effect of Brand Experience on Brand Loyalty on Garuda Indonesia Airline Customers: The aviation market in Indonesia is increasingly competitive with the increasing number of commercial airlines operating. For consumers, this is an advantage because of the increasingly varied choices of airlines. Meanwhile, for the airline, this condition requires the company to provide better experience and service to maintain consumer loyalty to dominate the market. Airlines such as Garuda Indonesia need to consider the brand experience to retain consumers. This study aimed to test the direct effect of brand experience to brand loyalty and service quality as moderation to overcome the problem of differences in the results of empirical studies. The research method used was quantitative. The determination of the research sample used a purposive sampling method. The online questionnaire was distributed directly to the respondents and a number of 200 respondents submitted complete answers. The Structural Equation Modeling Warp Partial Least Square 6.0 (SEM Warp PLS) analysis tool was chosen to test the measurement model (validity and reliability) and the structural model (hypothesis testing). The results of the study showed that brand experience could drive an increase in brand loyalty by 19%. Furthermore, service quality was proven to act as moderation on the effect of brand experience on brand loyalty.Keywords: Service Quality, Brand Experience, Brand Loyalty, Airline.
Pengaruh Efektivitas Iperform dan Penilaian E-Score terhadap Kapabilitas Karyawan Customer Service Terminal Inspection Service (CSTIS) Khotimah, Husnul; Fakhrudin, Arif
KINERJA Vol 21 No 1 (2024): Februari
Publisher : FEB Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jkin.v21i1.14668

Abstract

Penelitian ini dilatarbelakangi oleh adanya teknologi dan inovasi yang dapat mempermudah pengelolaan bandar udara didukung oleh karyawan yang memiliki kapabilitas untuk menjalankan segala fungsi dan tugas pada unit karyawan Customer Service Terminal Inspection Service (CSTIS) melalui transformasi digital perusahaan yaitu iPerform dan E-Score. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Teknik analisis data dalam pengujian hipotesis menggunakan teknik analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa pada uji validitas dan reliabilitas variable terdiri dari efektivitas iPerform dan penilaian E-Score terhadap kapabilitas karyawan adalah valid dan reliabel. Pada uji t didapatkan hasil variabel efektivitas iPerform dan penilaian E-Score terdapat pengaruh terhadap kapabilitas karyawan secara parsial. Pada uji f didapatkan variabel efektivitas iPerform dan penilaian E-Score terdapat pengaruh terhadap kapabilitas karyawan secara simultan.
Pengaruh Stres Kerja dan Kepuasan Kerja terhadap Kinerja Karyawan Terminal Service Officer Putri, Dwi Febriyanti; Fakhrudin, Arif
KINERJA Vol 21 No 2 (2024): Mei
Publisher : FEB Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jkin.v21i2.14669

Abstract

Kualitas pelayanan yang diberikan oleh petugas Terminal Service Officer (TSO) di Bandar udara Internasional Zainuddin Abdul Madjid Lombok menjadi hal yang sangat penting, karena petugas Terminal Service Officer (TSO) yang menjadi salah satu penentu dalam menunjang kegiatan operasional di suatu Bandar udara. Berdasarkan hal tersebut, peneliti tertarik untuk menguji pengaruh stres kerja dan kepuasan kerja terhadap kinerja karyawan terminal service officer di Bandar Udara Internasional Zainuddin Abdul Madjid Lombok. secara parsial dan simultan. Teknik pengambilan sampel yang digunakan adalah probability sampling. Teknik analisis data dalam pengujian hipotesis penelitian ini menggunakan teknik analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa pada uji validitas dan reliabilitas semua variable terdiri dari variable stress kerja (X1), Stres kerja (X2) Kepuasan kerja  (Y) Kinerja Karyawan Terminal Service Officer adalah valid dan reliabel. Pada uji t didapatkan hasil tidak terdapat pengaruh stress kerja terhadap kinerja karyawan TSO Di Bandar Udara Internasional Zainuddin Abdul Madji Lombok dan kepuasan kerja terdapat pengaruh terhadap kinerja karyawan secara parsial. Lalu pada uji f untuk menguji variabel secara keseluruhan dimana variabel stres kerja dan kepuasan kerja memberikan pengaruh terhadap variabel kinerja karyawan secara simultan. Hasil uji koefisien determinasi menunjukkan bahwa nilai R square sebesar 0,549 yang mana dapat diartikan keberadaan variabel terikat atau kinerja karyawan semakin kuat.
Pengaruh Pengawasan Controller dan Iklim Organisasi Terhadap Produktivitas Kerja Staf Ground Handling PT Avia Citra Dirgantara Malang Ela Rosada Vebrianti; Arif Fakhrudin
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.2109

Abstract

The aim of this research is to determine the influence of controller supervision on the work productivity of ground handling staff, to determine the influence of organizational climate on the work productivity of ground handling staff, to find out how much influence controller supervision and organizational climate have on the work productivity of ground handling staff at PT. Avia Citra Dirgantara Malang. The research was conducted on 1 August 2023 – 30 September 2023 at PT. Avia Citra Dirgantara Malang. This research uses quantitative methods by collecting data using questionnaires. The quantitative methods used are validity, reliability, multiple regression, t test, f test, and coefficient of determination tests. The research was conducted at PT. Avia Citra Dirgantara Malang. The results of research based on Tcount results carried out using SPSS software show a Tcount value of 9.635 which is greater than Ttable 1.987 and a significant value of 0.000 which can be interpreted as that controller supervision has a positive effect on the work productivity of PT ground handling staff. Avia Citra Dirgantara Malang. Based on the results, Tcount is -3.582 which is greater than Ttable 1.987 and a significant value of 0.001 which can be interpreted as meaning that the organizational climate has no effect on the work productivity of PT ground handling staff. Avia Citra Dirgantara Malang. Based on the results of the F test, it shows that statistical calculations show a significant P value of 0.000 < 0.05, which means that controller supervision and organizational climate can jointly influence the work productivity of ground handling staff at PT. Avia Citra Dirgantara.
Pengaruh Faktor Safety Culture, Safety Management System dan Pemandu Lalu Lintas Penerbangan Terhadap Keselamatan Penerbangan di Perum LPPNPI Cabang Matsc Ananda Zahra Salsabil; Arif Fakhrudin
VISA: Journal of Vision and Ideas Vol. 4 No. 2 (2024): VISA: Journal of Vision and Ideas (In Press)
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v4i2.2115

Abstract

Aviation incidents can be in the form of Break of Separation (BOS) or Break of Coordination (BOC). At the LPPNPI MATSC Branch, there are deficiencies or obstacles in fulfilling flight safety levels. It can be seen from the number of BOS and BOC. It is known that the number of BOS and BOC occurring at Perum LPPNPI MATSC Branch has increased. The incident that occurred was one of the lack of implementation of Safety Culture towards the optimal implementation of Air Traffic Services, identifying symptoms of accidents that could occur due to human error. This research is included in quantitative research, with a sample size of 40 respondents using probability sampling techniques. Then the data was analyzed using validity tests, reliability tests, t tests, F tests and coefficient of determination tests. The results of this research include: 1) H1 is accepted, meaning there is an influence of safety culture factors on aviation safety at PerumLPPNPI Matsc Branch, 2) H2 is declared accepted, which means there is an influence of the Safety Management System on aviation safety at PerumLPPNPI Mats Branch, 3) H3 is declared rejected, which means There is no influence of aviation traffic guides on aviation safety at PerumLPPNPI Matsc Branch, 4) there is an influence of safety culture factors, safety management systems and aviation traffic guides on aviation safety at PerumLPPNPI Matsc branch 5) The R square value is 0.572 which can be interpreted as meaning that The influence of safety culture factors, safety management systems and aviation traffic guidance is very strong on aviation safety.
Pengaruh Kompensasi dan Motivasi Terhadap Kinerja Karyawan Terminal Kargo Bandar Udara Internasional Jenderal Ahmad Yani Semarang Erlyn Herliana; Arif Fakhrudin
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.2181

Abstract

Compensation is the imbalance received by employees regarding the work output of employees in the company, both physical and non-physical compensation given to employees in accordance with their sacrifices for the company. Motivation is one of the factors that encourages a person to carry out a certain activity, therefore motivation is often interpreted as a factor that drives a person's behavior. The purpose of this research is to determine the effect of compensation on the performance of cargo terminal employees at General Ahmad Yani Semarang International Airport, to determine the effect of motivation on the performance of cargo terminal employees at General Ahmad Yani Semarang International Airport, to determine the simultaneous influence of compensation and motivation on the performance of terminal employees General Ahmad Yani Semarang International Airport cargo, to find out how much influence compensation and motivation have on the performance of General Ahmad Yani Semarang International Airport cargo terminal employees. This type of research uses quantitative methods, the population used is employees of the cargo terminal at Ahmad Yani Airport, Semarang. The sample used a probability sampling technique in the form of random sampling with 50 samples. The conclusion obtained by the research is that the compensation variable does not have a major influence on the performance of cargo terminal employees, while motivation has an influence on the performance of cargo terminal employees, as evidenced by the results of the calculated T compensation test of -2,300 and the calculated T motivation of 5,954.
Tinjauan Metodologi: Kajian Keadilan melalui Modal Sosial terhadap Kepuasan dan Komitmen Fakhrudin, Arif
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 20 No. 2 (2024): Mei
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v20i2.1780

Abstract

Penelitian ini merupakan penelitian yang mengkategorikan subjek penelitian menjadi dua kelompok, yaitu: modal sosial dan modal sosial tinggi. Bahkan penelitian Tjahjono dkk (2019) menguji empat hipotesis, yaitu: modal sosial memoderasi hubungan antara keadilan distributif dan kepuasan, modal sosial memoderasi hubungan antara prosedur keadilan dan komitmen organisasi, modal sosial memoderasi hubungan antara keadilan distributif dan kepuasan dan modal sosial memoderasi hubungan antara prosedur keadilan dan komitmen organisasi. Hipotesis dalam penelitian Tjahjono dkk (2019) dianalisis menggunakan uji ANOVA seperti yang dikemukakan oleh Kuehl (2000). Modal sosial memoderasi hubungan antara keadilan distributif dan kepuasan dan modal sosial memoderasi hubungan antara keadilan prosedur dan komitmen organisasi. Penelitian ini merupakan review dari artikel Heru Kurnianto Tjahjono, Olivia Fachrunnisa, Majang Palupi, dalam jurnal International Journal of Business Excellence, Vol.17, No.3, 2019 dengan judul   Mengkonfigurasi keadilan organisasi dan modal sosial: dampaknya kepuasan terhadap dan komitmen.
Meningkatkan keputusan pembelian tiket pesawat melalui kualitas produk, citra merek dan harga Fakhrudin, Arif; Fatmawati, Indah; Qomari, Ika Nurul
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 19 No. 4 (2023): November
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i4.2495

Abstract

Penelitian ini dilatarbelakangi oleh perkembangan industri transportasi udara yang semakin berkembang, hal ini disebabkan oleh meningkatnya kebutuhan masyarakat untuk melakukan berbagai aktivitasnya seperti keperluan bisnis dan pariwisata. Berdasarkan hal tersebut, peneliti tertarik untuk menguji pengaruh kualitas produk, citra merek dan harga terhadap keputusan pembelian tiket pada maskapai Lion Air di Bandara Internasional Soekarno Hatta secara parsial dan simultan. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Teknik analisis data dalam pengujian hipotesis penelitian ini menggunakan teknik analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa pada uji validitas dan reliabilitas semua variable terdiri dari kualitas produk, citra merek, harga, keputusan pembelian adalah valid dan reliabel. Pada uji t didapatkan hasil variabel kualitas produk, citra merek dan harga terdapat pengaruh terhadap keputusan pembelian secara parsial. Lalu pada uji f untuk menguji variabel secara keseluruhan dimana variabel kualitas produk, citra merek, harga memberikan pengaruh terhadap variabel keputusan pembelian secara simultan. Hasil uji koefisien determinasi menunjukkan bahwa kualitas produk, citra merek dan harga mampu menjelaskan variasi yang terjadi pada keputusan pembelian tiket pada maskapai Lion Air sebesar 60,3%
Pengaruh Pengawasan Controller dan Iklim Organisasi Terhadap Produktivitas Kerja Staf Ground Handling PT Avia Citra Dirgantara Malang Ela Rosada Vebrianti; Arif Fakhrudin
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.2109

Abstract

The aim of this research is to determine the influence of controller supervision on the work productivity of ground handling staff, to determine the influence of organizational climate on the work productivity of ground handling staff, to find out how much influence controller supervision and organizational climate have on the work productivity of ground handling staff at PT. Avia Citra Dirgantara Malang. The research was conducted on 1 August 2023 – 30 September 2023 at PT. Avia Citra Dirgantara Malang. This research uses quantitative methods by collecting data using questionnaires. The quantitative methods used are validity, reliability, multiple regression, t test, f test, and coefficient of determination tests. The research was conducted at PT. Avia Citra Dirgantara Malang. The results of research based on Tcount results carried out using SPSS software show a Tcount value of 9.635 which is greater than Ttable 1.987 and a significant value of 0.000 which can be interpreted as that controller supervision has a positive effect on the work productivity of PT ground handling staff. Avia Citra Dirgantara Malang. Based on the results, Tcount is -3.582 which is greater than Ttable 1.987 and a significant value of 0.001 which can be interpreted as meaning that the organizational climate has no effect on the work productivity of PT ground handling staff. Avia Citra Dirgantara Malang. Based on the results of the F test, it shows that statistical calculations show a significant P value of 0.000 < 0.05, which means that controller supervision and organizational climate can jointly influence the work productivity of ground handling staff at PT. Avia Citra Dirgantara.
Consumer Satisfaction Using Airlines in Indonesia is Influenced by Several Factors Fakhrudin, Arif; Kifni Yudianto; Djaelani Susanto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.7424

Abstract

This study aims to analyze the effect of service quality through (tangible, reliability, responsiveness, assurance, and empathy) to customer satisfaction. This study uses independent variables, namely tangible, reliability, responsiveness, assurance, and empathy with dependent variable, customer satisfaction. After literature and field reviews and hypothesis formulation, the data in this study were collected through distributing questionnaires to 100 people using the Lion Air airline as a research sample. The sampling technique used was purposive sampling. The data analysis method used is a quantitative analysis of the validity and reliability test, multiple regression analysis, t test and f test and the determinant coefficient. The results of this study indicate that the indicators in this study are valid and reliable. In the tangible hypothesis test, reliability, responsiveness, assurance and empathy have a significant effect on consumer satisfaction partially and simultaneously. The determinant coefficient test results in this study obtained a determinant value of 0.326 which means that the magnitude of the influence of tangible variables (X1), reliability (X2), responsiveness (X3), assurance (X4) and empathy (X5) on customer satisfaction variables (Y) are by 32,6%.