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All Journal Indonesian Journal of Forestry Research Jurnal Master Pariwisata (JUMPA) ANDHARUPA JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ilmiah Universitas Batanghari Jambi Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Hearty : Jurnal Kesehatan Masyarakat Jambura Journal of Health Sciences and Research Journal of Humanities and Social Studies Jurnal Mantik Dinasti International Journal of Education Management and Social Science Community Engagement and Emergence Journal (CEEJ) Ilomata International Journal of Management Jurnal Ilmiah Manajemen Kesatuan Bubungan Tinggi: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Cendekia Niaga Ilomata International Journal of Management Quantitative Economics and Management Studies Ilomata International Journal of Social Science Studi Ilmu Manajemen dan Organisasi International Journal of Social Service and Research Jurnal Ekonomi Journal of Applied Management Research Jurnal Ilmu Multidisplin Journal of Management and Administration Provision Jurnal Indonesia Sosial Teknologi Jurnal Penelitian Kehutanan Wallacea Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Barista : Jurnal Kajian Bahasa dan Pariwisata Indonesian Journal of Forestry Research Advances in Tourism Studies
Eddyono, Fauziah
Magister Manajemen Universitas Sahid, Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Transforming Tourist Behavior in the Post-Pandemic Era : Big Data Insights from Jakarta’s Kotatua Heritage site Firnandi Gufron; Fauziah Eddyono; Prasetiya, Budi
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 12 No. 01 (2025): June
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v12i01.2061

Abstract

The COVID-19 pandemic has profoundly reshaped tourist behavior, particularly within urban heritage destinations. This study explores the behavioural transformation of visitors to the Kotatua Jakarta heritage district before and after the pandemic, employing a descriptive quantitative approach grounded in big data analytics. A dataset of 692 user-generated reviews was extracted from multiple digital platforms—Tripadvisor, Google Review, Google Insight, and Traveloka—covering the period from 2016 to 2023. Structured data were analysed using SPSS, while unstructured textual data were processed through natural language processing techniques via RapidMiner and Python libraries. Findings indicate marked shifts in tourist segmentation, travel motivations, attraction preferences, visitation patterns, and spending behaviour. Post-pandemic tourists were predominantly local residents from Greater Jakarta, with Gen Z and Millennials comprising the majority. A transition was observed from educational motivations to light recreational and visual experiences such as photography and sightseeing. Average visit durations decreased, yet revisit intentions increased, while overall expenditure per visitor declined significantly. These trends reflect a growing demand for proximity-based, flexible, and value-conscious travel. The study underscores the imperative for destination management organisations (DMOs) to adopt data-driven strategies that prioritise digital engagement, open-air spatial design, and locally responsive tourism experiences. It further advocates for the sustained integration of big data analytics to support adaptive, inclusive, and sustainable governance of heritage tourism in the evolving post-pandemic context.
Analysis Of The Impact Of Community-Based Tourism Development On The Welfare Of The Batulayang Village Community Bogor Shanty Hadiningsih; Fauziah Eddyono
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.2662

Abstract

Desa Batulayang in Bogor Regency has developed as a community-based tourist village by optimizing natural, cultural, and agro-tourism potential to improve the welfare of the community.  Various attractions, such as Curug Kembar, forest tourism, and traditional arts, continue to be developed through active community participation.  The commitment to sustainable tourism is reflected in the certification of tourist villages as well as the development of ecotourism and agritourism, which increasingly attract the interest of tourists.  This research aims to analyze the impact of community-based tourist village development on the quality of life of the community and its effect on their well-being.  The measurement is based on the perceptions of the village community, with data analysis using the Partial Least Square (PLS) method based on Structural Equation Modeling (SEM).  Hypothesis testing was conducted through factor analysis with a loading factor threshold >0.7.  The research results indicate that the development of CBT based on economic, cultural, and environmental factors has a significant impact on the quality of life of the community, which ultimately leads to an improvement in their well-being.   Keywords: Community-Based Tourism (CBT), Local Economic Impact, Community Quality of Life, Socio-Cultural Impact
DAMPAK CONTENT MARKETING, STORYTELLING, DAN DIGITAL DISRUPTION TERHADAP EFEKTIVITAS CALL-TO-ACTION DALAM MEMENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN DI TRAVELOKA Adlina, Marsa Iman; Eddyono, Fauziah
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 11 No. 02 (2025): Vol. 11 No. 2 (2025): Juni 2025
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v11i02.12186

Abstract

Era disrupsi memberikan potensi besar dalam mengubah bisnis menjadi lebih inovatif dan berbasis digital. Traveloka, sebagai salah satu agen perjalanan, memanfaatkan model bisnis digital dalam operasionalnya. Online Travel Agent (OTA) adalah platform yang memanfaatkan teknologi digital, yang diterapkan Traveloka untuk memenangkan persaingan pasar. Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran Traveloka melalui content marketing, visual storytelling, dan digital disruption dalam mempertahankan posisinya sebagai pemimpin pasar agen perjalanan online. Menggunakan metode deskriptif kuantitatif dengan survei, penelitian ini melibatkan 277 responden di Jabodetabek. Hasilnya menunjukkan bahwa content marketing dan visual storytelling memengaruhi keputusan pembelian, sedangkan digital disruption berpengaruh pada call-to-action dan berdampak pada keputusan pembelian.
Analysis of Millennial Generation Preferences Towards Brand Switching Decisions to Smartphone OPPO Brand in Jabodetabek Melani Ali Selamat; Fauziah Eddyono
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i4.2656

Abstract

Indonesia is one of the most smartphone-using countries in the world. Several smartphone brands, such as Samsung, Oppo, Xiaomi, Vivo, and Apple, dominate the Indonesian market share today.   From 2022 to March 2023, OPPO suddenly ranked first as the smartphone with the largest market share in Indonesia, rivaling several well-known smartphones, such as Samsung and Apple. This phenomenon needs to be analyzed further, especially on consumer preferences related to the decision to switch from a well-known smartphone to the OPPO brand, which is actually a newcomer to the smartphone market. This study aims to analyze consumer preferences in making switching decisions from various well-known smartphone brands to OPPO smartphone brands by utilizing conjoin analysis. The analysis was conducted on 204 millennial generation OPPO users in the Jabodetabek area. The results of the study show that product features are the most important attribute for consumers in making switching decisions, as evidenced by an importance value of 37.957, followed by marketing communication with an importance value of 28.589, price with an importance value of 12.048, brand image with an importance value of 11.249, and lifestyle with an importance value of 10.157. This research suggests that the development of product feature innovation is very important to win the smartphone market competition in Indonesia, especially in Jabodetabek.
ANALYSIS OF OCCUPATIONAL SAFETY AND HEALTH FACTORS IN STREET FOOD VENDORS IN PENJOMPONGAN RAYA, CENTRAL JAKARTA Bela Zaghu, Monika; Erislan, Erislan; Sukwika, Tatan; Eddyono, Fauziah
HEARTY Vol 14 No 1 (2026): FEBARURI
Publisher : Fakultas Ilmu Kesehatan, Universitas Ibn Khaldun, Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/hearty.v14i1.18971

Abstract

Street vendors typically sell using carts containing oil, stoves, and gas. Many street vendors work environments are frequently exposed to burn hazards, such as hot oil, hot pans, fire, electricity, and stoves. Objective: To examine occupational accidents, the causes of occupational accidents, and potential solutions to address these causes for street food vendors in Penjompongan Raya, Central Jakarta. Method: This research is qualitative, conducted through in-depth interviews. Informants in this study are street food vendors in Penjompongan Raya, Central Jakarta, with a total of 10 informants. Data collection techniques included observation and interviews, using questionnaires as data collection tools, and data analysis through data reduction, data presentation, and conclusion drawing. Research Findings: Occupational accidents were identified among street food vendors, with contributing factors including fatigue, stress, and work environment. Conclusion: There are three primary causes of occupational accidents among street food vendors: fatigue, stress, and work environment factors.
Destination Management Organization (DMO) Policy Analysis of Sustainable Tourism in the 10 Countries with the Best Tourism in the Travel & Tourism Development Index Haurani Ulfa; Fauziah Eddyono
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 11 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i11.1179

Abstract

Good tourism management will improve the welfare of the community in the tourism destination area. The relationship between the competitiveness of tourist destinations will have an impact on sustainable tourism. The purpose of creating competitiveness is to gain and expand market share, both domestic and international, by participating in ensuring that the availability of resources to support tourism is used efficiently and sustainably. Along with the demands of sustainable tourism competitiveness, especially in ASEAN countries, it shows that competitiveness and sustainability have a mutual and supportive relationship. Therefore, a DMO (Destination Management Organization) institution is needed that has the function of leading and coordinating destination elements (attractions, amenities, accessibility) and a sustainable environment.
Faktor-Faktor yang Mempengaruhi Minat dan Penjualan Kartu Kredit BCA di PT. DIKA Kusumahdinata, Andrie Alexcandra; Levyda, Levyda; Eddyono, Fauziah
Studi Ilmu Manajemen dan Organisasi Vol 6 No 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.3445

Abstract

Purpose: The purpose of the thesis is to analyze the impact of the COVID-19 pandemic on credit card sales performance at PT Danamas Insan Kreasi Andalan (PT DIKA), with a focus on factors influencing customer behavior in credit card usage. It uses statistical methods to evaluate changes before and after the pandemic.Methodology/approach: The methodology in this study adopts a descriptive and quantitative approach, utilizing hypothesis testing. The data consists of both primary and secondary sources, with samples drawn from PT Danamas Insan Kreasi Andalan (PT DIKA) customers, specifically credit card holders.Results/findings: The research finds that consumer demand for credit cards decreased during the pandemic due to changes in financial behavior and income instability. However, income, credit limits, down payments, and low-interest rates continue to attract consumers. Credit cards remain relevant, especially for consumers with stable jobs and income.Conslusions: Factors such as income, limit, down payment and low interest are still the main attractions for consumers in deciding to have a credit card.Limitations: The limitations of the research include data constraints from the year 2023, and a reliance on surveys from active credit card users. Additionally, easier access to credit cards raises concerns about promoting a consumerist lifestyle that can lead to higher financial burdens.Contribution: This study provides an analysis using an econometric model based on a survey of users and non-users of credit cards for a specific corporation engaged in the credit card business. Additionally, the results offer a practical overview for further analysis in terms of financial and managerial aspects. Keywords: Banking Services, Credit Card, Economic Impact, Income Stability, SalesHow to Cite: Dinata, A, A, K., Levyda., Eddyono. (2025). Faktor-Faktor Yang Mempengaruhi Minat Untuk Memiliki Kartu Kredit Performance Hasil Penjualan Sales Kartu Kredit BCA di PT Danamas Insan Kreasi Andalan (PT DIKA). Studi Ilmu Manajemen dan Organisasi, 6(1), 1-20.
Benchmarking Green Jobs Implementation in Tourism: Lessons from Global Best Practices for Indonesia Prihatini, Rahma; Eddyono, Fauziah; Rusata, Tatang
Ilomata International Journal of Management Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i2.2199

Abstract

The tourism industry plays a vital role in global economic growth while simultaneously exerting significant environmental pressures, including carbon emissions, waste generation, and ecosystem degradation. Addressing this duality, this study examines how green jobs can function as a strategic mechanism for enhancing tourism competitiveness through improvements in service quality, innovation, destination image, and compliance with sustainability standards, which collectively influence destination performance and visitor satisfaction. This research employs a qualitative descriptive approach based on a structured document analysis. A total of 68 policy documents, strategic plans, labor market reports, and certification frameworks (2015–2024) were analyzed across ten leading countries in the Travel & Tourism Development Index (TTDI) 2024—namely the United States, Spain, Japan, France, Austria, Germany, the United Kingdom, China, Italy, and Switzerland. Data were systematically coded using NVivo 15 to identify key themes related to policy frameworks, workforce development, certification systems, and institutional coordination. Cross-country comparison was conducted using a standardized thematic matrix to ensure analytical consistency.The findings indicate that advanced tourism economies have institutionalized green jobs through integrated governance structures, including national tourism strategies, certification schemes, and public–private partnerships that connect employment creation, digital transformation, and environmental management. In contrast, Indonesia’s current approach remains fragmented, with limited inter-ministerial coordination and insufficient integration of green competencies into vocational and higher-education systems.  The study contributes conceptually by proposing a Tourism Green Jobs Policy Readiness Framework, which integrates key dimensions of governance coordination, workforce development, certification systems, and financing mechanisms, and provides practical insights for Indonesia’s transition toward a sustainable, low-carbon tourism economy.
Reframing Heritage Change: Applying the Limits of Acceptable Change (LAC) Framework to Stakeholder Perceptions in the Heritage Area of Jakarta Historic District Widhi, Frianty Kartika; Eddyono, Fauziah
Ilomata International Journal of Management Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i2.2221

Abstract

This study explores stakeholder perceptions of physical, social, and cultural changes in the Core Zone of the Jakarta Historic District using the Limits of Acceptable Change (LAC) framework. As a major urban heritage destination experiencing increasing tourism pressure, the area faces challenges related to authenticity, social dynamics, and environmental quality. A qualitative approach was employed through in-depth interviews with key stakeholders, including heritage managers, local communities, and business actors, supported by thematic analysis using NVivo.  The findings indicate that while physical improvements and increased visitation are generally perceived positively, stakeholders express concerns regarding crowding, socio-cultural shifts, and the gradual loss of community space. Rather than defining fixed thresholds, the study proposes qualitative indications of acceptable change based on stakeholder perceptions, particularly in relation to visitor density, environmental conditions, and socio-cultural dynamics. This study contributes by adapting the LAC framework to a living urban heritage context through multi-stakeholder qualitative evidence, highlighting the role of socio-cultural indicators and community space as critical dimensions of acceptable change. The findings also inform context-sensitive management strategies, including visitor regulation, cultural space protection, and participatory governance, to support more sustainable heritage tourism management.
Benchmarking Green Jobs Implementation in Tourism: Lessons from Global Best Practices for Indonesia Prihatini, Rahma; Eddyono, Fauziah; Rusata, Tatang
Ilomata International Journal of Management Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i2.2199

Abstract

The tourism industry plays a vital role in global economic growth while simultaneously exerting significant environmental pressures, including carbon emissions, waste generation, and ecosystem degradation. Addressing this duality, this study examines how green jobs can function as a strategic mechanism for enhancing tourism competitiveness through improvements in service quality, innovation, destination image, and compliance with sustainability standards, which collectively influence destination performance and visitor satisfaction. This research employs a qualitative descriptive approach based on a structured document analysis. A total of 68 policy documents, strategic plans, labor market reports, and certification frameworks (2015–2024) were analyzed across ten leading countries in the Travel & Tourism Development Index (TTDI) 2024—namely the United States, Spain, Japan, France, Austria, Germany, the United Kingdom, China, Italy, and Switzerland. Data were systematically coded using NVivo 15 to identify key themes related to policy frameworks, workforce development, certification systems, and institutional coordination. Cross-country comparison was conducted using a standardized thematic matrix to ensure analytical consistency.The findings indicate that advanced tourism economies have institutionalized green jobs through integrated governance structures, including national tourism strategies, certification schemes, and public–private partnerships that connect employment creation, digital transformation, and environmental management. In contrast, Indonesia’s current approach remains fragmented, with limited inter-ministerial coordination and insufficient integration of green competencies into vocational and higher-education systems.  The study contributes conceptually by proposing a Tourism Green Jobs Policy Readiness Framework, which integrates key dimensions of governance coordination, workforce development, certification systems, and financing mechanisms, and provides practical insights for Indonesia’s transition toward a sustainable, low-carbon tourism economy.
Co-Authors Adlina, Marsa Iman Afifatus Solehah, Artika Ali Selamat, Melani Andiwinata, Fauzi Aritonang, Reikman Avero, Marten B. Sukamdani, Hariyadi Bela Zaghu, Monika Christanti, Dyah Constancya Talitha Meyrza Dewi A Kusumaningrum Dewi Dyah Maharani, Maya Dudung Darusman Dudung Darusman Dudung Darusman Dudung Darusman Edison C. Sembiring Ekaterina Setyawati, Ekaterina Emir Ferdian, Mohamat Erislan, Erislan Faizah, Nurlaeli Favorita, Danti Firnandi Gufron Harimurti, Itok Hariyadi B. Sukamdani Haurani Ulfa Hidajati, Nurrul Imam Nur Hakim Imam Nur Hakim, Imam Nur Islamey, Disa Isti Andira Rachmadiyah Latief Jamal Jamal Jamalullail Kusumahdinata, Andrie Alexcandra Lulus Sugiharto Malini, Lamtiar Hema Maulana, Irvan Melani Ali Selamat Nugroho B Nugroho B Sukamdani Nurdiansyah Nurdiansyah Oktapianty, Oky Dwi Prasetiya, Budi Prihartadi , Bambang Prihatini, Rahma Putra, Mario Pradana Putri Ayu Lestari Rachman, Muhammad Arief rusata, tatang Rusman, Ulung Saadah, Nailis Manan Salsabila , Rifa Agustina Satrio, Nugroho Budi Sri Mulyani Sukamdani, Hariyadi B Sukamdani, Hariyadi B. Suputra, I Dewa Ayu Mytha Logenta Yanti Syahfirin Abdullah Syahfirin Abdullah TATAN SUKWIKA Tumangger, Hasrioni Dosma Arih Tutut Sunarminto Ujang Sumarwan Ujang Sumarwan Widhi, Frianty Kartika Yohanes Sulistyadi