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All Journal Indonesian Journal of Forestry Research Jurnal Master Pariwisata (JUMPA) ANDHARUPA JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ilmiah Universitas Batanghari Jambi Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Jambura Journal of Health Sciences and Research Journal of Humanities and Social Studies Jurnal Mantik Dinasti International Journal of Education Management and Social Science Community Engagement and Emergence Journal (CEEJ) Ilomata International Journal of Management Jurnal Ilmiah Manajemen Kesatuan Bubungan Tinggi: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Cendekia Niaga International Journal of Environmental, Sustainability, and Social Science Ilomata International Journal of Management Quantitative Economics and Management Studies Ilomata International Journal of Social Science Studi Ilmu Manajemen dan Organisasi Jurnal Ekonomi Journal of Applied Management Research Jurnal Ilmu Multidisplin Journal of Management and Administration Provision Jurnal Indonesia Sosial Teknologi Jurnal Penelitian Kehutanan Wallacea Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Barista : Jurnal Kajian Bahasa dan Pariwisata Indonesian Journal of Forestry Research Advances in Tourism Studies
Eddyono, Fauziah
Magister Manajemen Universitas Sahid, Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Role of Brand Storytelling, Accessibility, and Ticket Pricing in Driving Leisure Intentions and Recreational Decisions: A Study of Dunia Fantasi (Dufan), Jakarta Favorita, Danti; Eddyono, Fauziah
Cendekia Niaga Vol. 9 No. 2 (2025): Jurnal Cendekia Niaga : Trade and Development Studies
Publisher : Pusat Pengembangan Kompetensi Aparatur Perdagangan

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Abstract

Urban recreational destinations face increasing competition, requiring theme park managers to understand key drivers of consumer behavior. This study investigates the influence of brand storytelling, accessibility, and ticket pricing on recreational interest and recreation decisions at Dunia Fantasi (Dufan) Jakarta, targeting corporate workers under 45. An online survey collected data from 250 respondents, analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings reveal that brand storytelling, accessibility, and ticket pricing significantly affect recreational interest, which in turn strongly influences recreation decisions and functions as a primary mediator. Direct effects of accessibility and ticket pricing on recreation decisions are not significant. The study underscores the need to integrate emotional, functional, and financial dimensions in theme park marketing, emphasizing authentic brand narratives, ease of access, and value-based pricing. These strategies enhance urban amusement park competitiveness by fostering visitor engagement and informed decision-making.
Transforming Tourist Behavior in the Post-Pandemic Era : Big Data Insights from Jakarta’s Kotatua Heritage site Firnandi Gufron; Fauziah Eddyono; Prasetiya, Budi
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 12 No. 01 (2025): June
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v12i01.2061

Abstract

The COVID-19 pandemic has profoundly reshaped tourist behavior, particularly within urban heritage destinations. This study explores the behavioural transformation of visitors to the Kotatua Jakarta heritage district before and after the pandemic, employing a descriptive quantitative approach grounded in big data analytics. A dataset of 692 user-generated reviews was extracted from multiple digital platforms—Tripadvisor, Google Review, Google Insight, and Traveloka—covering the period from 2016 to 2023. Structured data were analysed using SPSS, while unstructured textual data were processed through natural language processing techniques via RapidMiner and Python libraries. Findings indicate marked shifts in tourist segmentation, travel motivations, attraction preferences, visitation patterns, and spending behaviour. Post-pandemic tourists were predominantly local residents from Greater Jakarta, with Gen Z and Millennials comprising the majority. A transition was observed from educational motivations to light recreational and visual experiences such as photography and sightseeing. Average visit durations decreased, yet revisit intentions increased, while overall expenditure per visitor declined significantly. These trends reflect a growing demand for proximity-based, flexible, and value-conscious travel. The study underscores the imperative for destination management organisations (DMOs) to adopt data-driven strategies that prioritise digital engagement, open-air spatial design, and locally responsive tourism experiences. It further advocates for the sustained integration of big data analytics to support adaptive, inclusive, and sustainable governance of heritage tourism in the evolving post-pandemic context.
The Influence of Culture Implementation and Maturity Level on OHS Performance in The Upholstery Oil and Gas Company Citic Seram Energy Limited YUDIAWAN, Rohman; EDDYONO, Fauziah; POERNOMO, Marlinda Irwanti
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 6 (2025): International Journal of Environmental, Sustainability, and Social Science (Nov
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i6.1567

Abstract

The upstream oil and gas industry is inherently associated with a high level of Occupational Health and Safety (OHS) risks, in which two critical determinants of effective risk management are safety culture and its maturity level. Safety culture encompasses the values, attitudes, and behaviors demonstrated by an organization toward safety, whereas safety culture maturity reflects the extent to which such values are systematically institutionalized and sustained. The novelty of this study lies in highlighting the importance of developing safety culture beyond formal implementation, with particular emphasis on advancing maturity toward proactive and generative levels. Accordingly, this research aims to examine the influence of safety culture implementation and safety culture maturity on safety performance at Citic Seram Energy Limited. Employing a quantitative design, data were collected through a purposive sample of 80 respondents using a Likert-scale questionnaire and subsequently analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS. The empirical results demonstrate that safety culture exerts a positive and statistically significant effect on safety performance (β = 0.45; p < 0.001), while safety culture maturity also exhibits a positive and significant effect (β= 0.38; p < 0.01). Collectively, these variables account for 62% of the variance in safety performance. In conclusion, the findings underscore that strengthening safety culture and enhancing its maturity are essential strategies for significantly improving safety performance within the upstream oil and gas sector.
Analysis Of The Impact Of Community-Based Tourism Development On The Welfare Of The Batulayang Village Community Bogor Shanty Hadiningsih; Fauziah Eddyono
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.2662

Abstract

Desa Batulayang in Bogor Regency has developed as a community-based tourist village by optimizing natural, cultural, and agro-tourism potential to improve the welfare of the community.  Various attractions, such as Curug Kembar, forest tourism, and traditional arts, continue to be developed through active community participation.  The commitment to sustainable tourism is reflected in the certification of tourist villages as well as the development of ecotourism and agritourism, which increasingly attract the interest of tourists.  This research aims to analyze the impact of community-based tourist village development on the quality of life of the community and its effect on their well-being.  The measurement is based on the perceptions of the village community, with data analysis using the Partial Least Square (PLS) method based on Structural Equation Modeling (SEM).  Hypothesis testing was conducted through factor analysis with a loading factor threshold >0.7.  The research results indicate that the development of CBT based on economic, cultural, and environmental factors has a significant impact on the quality of life of the community, which ultimately leads to an improvement in their well-being.   Keywords: Community-Based Tourism (CBT), Local Economic Impact, Community Quality of Life, Socio-Cultural Impact
DAMPAK CONTENT MARKETING, STORYTELLING, DAN DIGITAL DISRUPTION TERHADAP EFEKTIVITAS CALL-TO-ACTION DALAM MEMENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN DI TRAVELOKA: - Iman Adlina, Marsa; Eddyono, Fauziah
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 11 No. 2 (2025): Juni 2025
Publisher : Dian Nuswantoro University

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Abstract

Era disrupsi memberikan potensi besar dalam mengubah bisnis menjadi lebih inovatif dan berbasis digital. Traveloka, sebagai salah satu agen perjalanan, memanfaatkan model bisnis digital dalam operasionalnya. Online Travel Agent (OTA) adalah platform yang memanfaatkan teknologi digital, yang diterapkan Traveloka untuk memenangkan persaingan pasar. Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran Traveloka melalui content marketing, visual storytelling, dan digital disruption dalam mempertahankan posisinya sebagai pemimpin pasar agen perjalanan online. Menggunakan metode deskriptif kuantitatif dengan survei, penelitian ini melibatkan 277 responden di Jabodetabek. Hasilnya menunjukkan bahwa content marketing dan visual storytelling memengaruhi keputusan pembelian, sedangkan digital disruption berpengaruh pada call-to-action dan berdampak pada keputusan pembelian.
Analysis of Millennial Generation Preferences Towards Brand Switching Decisions to Smartphone OPPO Brand in Jabodetabek Melani Ali Selamat; Fauziah Eddyono
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i4.2656

Abstract

Indonesia is one of the most smartphone-using countries in the world. Several smartphone brands, such as Samsung, Oppo, Xiaomi, Vivo, and Apple, dominate the Indonesian market share today.   From 2022 to March 2023, OPPO suddenly ranked first as the smartphone with the largest market share in Indonesia, rivaling several well-known smartphones, such as Samsung and Apple. This phenomenon needs to be analyzed further, especially on consumer preferences related to the decision to switch from a well-known smartphone to the OPPO brand, which is actually a newcomer to the smartphone market. This study aims to analyze consumer preferences in making switching decisions from various well-known smartphone brands to OPPO smartphone brands by utilizing conjoin analysis. The analysis was conducted on 204 millennial generation OPPO users in the Jabodetabek area. The results of the study show that product features are the most important attribute for consumers in making switching decisions, as evidenced by an importance value of 37.957, followed by marketing communication with an importance value of 28.589, price with an importance value of 12.048, brand image with an importance value of 11.249, and lifestyle with an importance value of 10.157. This research suggests that the development of product feature innovation is very important to win the smartphone market competition in Indonesia, especially in Jabodetabek.
Co-Authors Afifatus Solehah, Artika Ali Selamat, Melani Andiwinata, Fauzi Aritonang, Reikman Avero, Marten Christanti, Dyah Constancya Talitha Meyrza Dewi A Kusumaningrum Dudung Darusman Dudung Darusman Dudung Darusman Dudung Darusman Edison C. Sembiring Ekaterina Setyawati, Ekaterina Emir Ferdian, Mohamat Favorita, Danti Firnandi Gufron Harimurti, Itok Hariyadi B. Sukamdani Imam Nur Hakim Imam Nur Hakim, Imam Nur Iman Adlina, Marsa Islamey, Disa Isti Andira Rachmadiyah Latief Jamal Jamal Jamalullail Kusumahdinata, Andrie Alexcandra Lulus Sugiharto Malini, Lamtiar Hema Maulana, Irvan Melani Ali Selamat Nugroho B Nugroho B Sukamdani Nurdiansyah Nurdiansyah Oktapianty, Oky Dwi Poernomo, Marlinda Irwanti Prasetiya, Budi Putra, Mario Pradana Putri Ayu Lestari Rachman, Muhammad Arief Rusman, Ulung Saadah, Nailis Manan Satrio, Nugroho Budi Sri Mulyani Sukamdani, Hariyadi B Sukamdani, Hariyadi B. Suputra, I Dewa Ayu Mytha Logenta Yanti Syahfirin Abdullah Syahfirin Abdullah TATAN SUKWIKA Tumangger, Hasrioni Dosma Arih Tutut Sunarminto Ujang Sumarwan Ujang Sumarwan Ulfa, Haurani Yohanes Sulistyadi Yudiawan, Rohman