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All Journal Indonesian Journal of Forestry Research Jurnal Master Pariwisata (JUMPA) ANDHARUPA JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ilmiah Universitas Batanghari Jambi Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Hearty : Jurnal Kesehatan Masyarakat Jambura Journal of Health Sciences and Research Journal of Humanities and Social Studies Jurnal Mantik Dinasti International Journal of Education Management and Social Science Community Engagement and Emergence Journal (CEEJ) Jurnal Ilmiah Manajemen Kesatuan Bubungan Tinggi: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Cendekia Niaga Ilomata International Journal of Management Quantitative Economics and Management Studies Ilomata International Journal of Social Science International Journal of Social Service and Research Jurnal Ekonomi Journal of Applied Management Research Jurnal Ilmu Multidisplin Journal of Management and Administration Provision Jurnal Indonesia Sosial Teknologi Jurnal Penelitian Kehutanan Wallacea Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Indonesian Journal of Forestry Research Advances in Tourism Studies
Eddyono, Fauziah
Magister Manajemen Universitas Sahid, Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Benchmarking Green Jobs Implementation in Tourism: Lessons from Global Best Practices for Indonesia Prihatini, Rahma; Eddyono, Fauziah; Rusata, Tatang
Ilomata International Journal of Management Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i2.2199

Abstract

The tourism industry plays a vital role in global economic growth while simultaneously exerting significant environmental pressures, including carbon emissions, waste generation, and ecosystem degradation. Addressing this duality, this study examines how green jobs can function as a strategic mechanism for enhancing tourism competitiveness through improvements in service quality, innovation, destination image, and compliance with sustainability standards, which collectively influence destination performance and visitor satisfaction. This research employs a qualitative descriptive approach based on a structured document analysis. A total of 68 policy documents, strategic plans, labor market reports, and certification frameworks (2015–2024) were analyzed across ten leading countries in the Travel & Tourism Development Index (TTDI) 2024—namely the United States, Spain, Japan, France, Austria, Germany, the United Kingdom, China, Italy, and Switzerland. Data were systematically coded using NVivo 15 to identify key themes related to policy frameworks, workforce development, certification systems, and institutional coordination. Cross-country comparison was conducted using a standardized thematic matrix to ensure analytical consistency.The findings indicate that advanced tourism economies have institutionalized green jobs through integrated governance structures, including national tourism strategies, certification schemes, and public–private partnerships that connect employment creation, digital transformation, and environmental management. In contrast, Indonesia’s current approach remains fragmented, with limited inter-ministerial coordination and insufficient integration of green competencies into vocational and higher-education systems.  The study contributes conceptually by proposing a Tourism Green Jobs Policy Readiness Framework, which integrates key dimensions of governance coordination, workforce development, certification systems, and financing mechanisms, and provides practical insights for Indonesia’s transition toward a sustainable, low-carbon tourism economy.
Reframing Heritage Change: Applying the Limits of Acceptable Change (LAC) Framework to Stakeholder Perceptions in the Heritage Area of Jakarta Historic District Widhi, Frianty Kartika; Eddyono, Fauziah
Ilomata International Journal of Management Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i2.2221

Abstract

This study explores stakeholder perceptions of physical, social, and cultural changes in the Core Zone of the Jakarta Historic District using the Limits of Acceptable Change (LAC) framework. As a major urban heritage destination experiencing increasing tourism pressure, the area faces challenges related to authenticity, social dynamics, and environmental quality. A qualitative approach was employed through in-depth interviews with key stakeholders, including heritage managers, local communities, and business actors, supported by thematic analysis using NVivo.  The findings indicate that while physical improvements and increased visitation are generally perceived positively, stakeholders express concerns regarding crowding, socio-cultural shifts, and the gradual loss of community space. Rather than defining fixed thresholds, the study proposes qualitative indications of acceptable change based on stakeholder perceptions, particularly in relation to visitor density, environmental conditions, and socio-cultural dynamics. This study contributes by adapting the LAC framework to a living urban heritage context through multi-stakeholder qualitative evidence, highlighting the role of socio-cultural indicators and community space as critical dimensions of acceptable change. The findings also inform context-sensitive management strategies, including visitor regulation, cultural space protection, and participatory governance, to support more sustainable heritage tourism management.
Analysis of Sustainable Ecotourism Business Development in the Perspective of Ecotourism Development Governance in Gunung Pancar Natural Tourism Park Hidajati, Nurrul; B. Sukamdani, Hariyadi; Dewi Dyah Maharani, Maya; Eddyono, Fauziah; Prihartadi , Bambang
International Journal of Social Service and Research Vol. 6 No. 4 (2026): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v6i4.1370

Abstract

This study aims to evaluate the governance strategy of Gunung Pancar Nature Tourism Park, Bogor, West Jawa in achieving sustainability. This research is motivated by financial losses that have occurred over the past three years and the low realization of work, which has only reached 25%, even though the management has absorbed 75% of the local community’s workforce and obtained a 20-year license extension starting in 2024. The research uses a mixed-methods approach through Importance–Performance Analysis (IPA), in-depth interviews, and SWOT analysis, involving four stakeholders: managers, local communities, visitors, and related agencies. The results of the IPA show that aspects requiring primary attention include the clarity of leadership vision and mission, consistency of management actions, and consideration of impacts in decision-making. In addition, various operational aspects—such as community empowerment programs, environmental education, conservation, strengthening human resource capacity, negative impact control, and monitoring and evaluation—have not been running optimally. The results of the in-depth interviews indicate that the low realization of work is influenced by weak monitoring and evaluation, as well as management distractions due to land conflicts. The absorption of local labor is also considered less effective because the community only plays a role as a technical implementer without capacity building and has not been involved in the decision-making process. Based on the SWOT analysis, the ecotourism governance recovery strategy includes implementing a single-gate system to eliminate illegal levies and improve profitability, restructuring community involvement, and strengthening human resource capacity and education.
Analisis Pengaruh Atraksi Wisata, Aktivitas, dan Aksesibilitas Terhadap Motivasi Wisatawan dan Dampak pada Keputusan Berkunjung (Studi Kasus Di Taman Wisata Alam Gunung Pancar Sentul, Bogor) Ulung Rusman; Fauziah Eddyono
Community Engagement and Emergence Journal (CEEJ) Vol. 5 No. 5 (2024): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i2.8537

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh atraksi wisata, aktivitas, dan aksesibilitas terhadap motivasi wisatawan serta dampaknya terhadap keputusan berkunjung. Hasil penelitian menunjukkan bahwa atraksi wisata, aktivitas, dan aksesibilitas berpengaruh signifikan terhadap motivasi wisatawan. Namun, hanya atraksi wisata dan aksesibilitas yang terbukti berpengaruh langsung signifikan terhadap keputusan berkunjung, sedangkan aktivitas tidak memberikan pengaruh signifikan. Selain itu, motivasi wisatawan juga memiliki pengaruh signifikan terhadap keputusan berkunjung. Temuan ini mengindikasikan bahwa atraksi wisata merupakan faktor dominan dalam membentuk keputusan berkunjung wisatawan, didukung oleh motivasi dan kemudahan aksesibilitas.
Intensi Perilaku Berwisata Alam Masyarakat DKI Jakarta Pasca Vaksinasi Covid-19 Imam Nur Hakim; Fauziah Eddyono; Syahfirin Abdullah
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 6 No. 2 (2022)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v6i2.702

Abstract

Pandemi Covid-19 memberikan dampak destruktif yang mengubah sektor pariwisata Indonesia. Salah satu perubahan yang terjadi tampak melalui pergeseran preferensi dan perilaku wisatawan yang beralih ke destinasi wisata alam, terutama pasca vaksinasi Covid-19. Penelitian ini bertujuan untuk mengetahui faktor yang mampu memicu munculnya intensi perilaku berwisata alam pasca vaksinasi Covid-19, khususnya pada masyarakat DKI Jakarta sebagai wilayah dengan tingkat infeksi, kesembuhan dan penerima vaksin Covid-19 tertinggi di Indonesia. Penelitian ini secara empiris mengaplikasikan teori perilaku terencana (TPB) terhadap156 responden. Berdasarkan pengolahan data dan uji analisis melalui pendekatan Structural Equation Modelling (SEM) ditemukan empat hubungan signifikan serta satu hubungan yang tidak signifikan. Sikap dan norma subjektif secara signifikan memengaruhi intensi perilaku berwisata alam pasca vaksinasi Covid-19. Bahkan norma subjektif secara empiris juga mampu memengaruhi munculnya sikap dan persepsi atas kontrol perilaku berwisata alam tersebut. Namun persepsi atas kontrol perilaku berwisata alam tidak mampu memicu munculnya intensi perilaku berwisata alam masyarakat DKI Jakarta meskipun sudah vaksinasi Covid-19.
DAMPAK CONTENT MARKETING, STORYTELLING, DAN DIGITAL DISRUPTION TERHADAP EFEKTIVITAS CALL-TO-ACTION DALAM MEMENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN DI TRAVELOKA Marsa Iman Adlina; Fauziah Eddyono
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 11 No. 02 (2025): Vol. 11 No. 2 (2025): Juni 2025
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v11i02.12186

Abstract

Era disrupsi memberikan potensi besar dalam mengubah bisnis menjadi lebih inovatif dan berbasis digital. Traveloka, sebagai salah satu agen perjalanan, memanfaatkan model bisnis digital dalam operasionalnya. Online Travel Agent (OTA) adalah platform yang memanfaatkan teknologi digital, yang diterapkan Traveloka untuk memenangkan persaingan pasar. Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran Traveloka melalui content marketing, visual storytelling, dan digital disruption dalam mempertahankan posisinya sebagai pemimpin pasar agen perjalanan online. Menggunakan metode deskriptif kuantitatif dengan survei, penelitian ini melibatkan 277 responden di Jabodetabek. Hasilnya menunjukkan bahwa content marketing dan visual storytelling memengaruhi keputusan pembelian, sedangkan digital disruption berpengaruh pada call-to-action dan berdampak pada keputusan pembelian.
Tanjungjaya Village on the Rise: Integrating SWOT Analysis and Tourism Competitiveness for Sustainable Growth Rifa Agustina Salsabila; Fauziah Eddyono
Ilomata International Journal of Social Science Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i2.2102

Abstract

Village tourism development is increasingly recognized as a strategic approach to promoting sustainable tourism, enhancing local community welfare, and improving destination competitiveness. Tanjungjaya Tourism, located in the buffer zone of the Tanjung Lesung Special Economic Zone, possesses significant natural, cultural, and community-based potential, yet faces challenges related to technology integration, environmental management, and tourism governance. This study aims to analyze the competitiveness of Tanjungjaya Tourism and formulate development strategies using a SWOT framework that integrates competitiveness assessment with strategic planning.  A qualitative approach was employed through in-depth interviews with village leaders, Tourism Awareness Groups (Pokdarwis), local entrepreneurs, residents, and visitors, complemented by observation and documentation. Data were analyzed thematically using NVivo 15, with five dimensions of tourism competitiveness (economic, socio-cultural, political, technological, and environmental) operationalized as primary coding categories.  The findings reveal that the economic and socio-cultural dimensions are the most dominant, as evidenced by higher coding density, frequent recurrence across stakeholder groups, and strong triangulated thematic patterns. These dimensions are reflected in active community participation, the preservation of local cultural heritage, and the presence of tourism-related SMEs. However, key challenges remain, including limited technology integration, suboptimal policy implementation, and environmental management that requires more systematic planning.  The SWOT-based analysis identifies strategic priorities, including strengthening digital literacy, enhancing community-based governance, developing thematic tourism products, promoting ecotourism and cultural tourism, and integrating technology into destination management. This study provides a strategic framework to strengthen Tanjungjaya Tourism as a sustainable, community-centered destination and offers actionable pathways to enhance long-term competitiveness.
Education-Driven Motivation as a Key Determinant of Tour Guide Performance in Community-Based Walking Tours Nurlaeli Faizah; Fauziah Eddyono
Ilomata International Journal of Social Science Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i2.2103

Abstract

Jakarta, as a metropolitan city rich in history and culture, offers substantial potential for community-based tourism development through walking tours. The quality of tourist experiences is closely associated with the competence of tour guides, which is reflected in their education, certification, motivation, and professional performance.  This study examines the relationships between education and certification with motivation and their associations with the performance of the Jakarta Good Guide walking tour community. Data were collected from 32 respondents and analysed using Partial Least Squares–Structural Equation Modelling (PLS-SEM).  The results indicate that education is positively and significantly associated with motivation (β = 0.803; p < 0.001), whereas certification is not significantly associated with motivation (β = 0.022; p = 0.870). Motivation shows the strongest association with performance, as indicated by the largest path coefficient in the model (β = 0.850; p < 0.001). Furthermore, motivation mediates the relationship between education and performance within the tested model (β = 0.683; p < 0.001). In contrast, certification does not demonstrate significant direct or indirect associations with performance. These findings highlight the role of motivation as a key mechanism linking education and performance within this sample. From a practical perspective, the study suggests that community-based tourism development programs may benefit from prioritizing educational initiatives and motivational enhancement rather than relying solely on formal certification processes.
Co-Authors Afifatus Solehah, Artika Ali Selamat, Melani Andiwinata, Fauzi Aritonang, Reikman Avero, Marten B. Sukamdani, Hariyadi Bela Zaghu, Monika Christanti, Dyah Constancya Talitha Meyrza Dewi A Kusumaningrum Dewi Dyah Maharani, Maya Dudung Darusman Dudung Darusman Dudung Darusman Dudung Darusman Edison C. Sembiring Ekaterina Setyawati, Ekaterina Emir Ferdian, Mohamat Erislan, Erislan Favorita, Danti Harimurti, Itok Hariyadi B. Sukamdani Haurani Ulfa Hidajati, Nurrul Imam Nur Hakim Islamey, Disa Isti Andira Rachmadiyah Latief Jamal Jamal Jamalullail Kusumahdinata, Andrie Alexcandra Lulus Sugiharto Malini, Lamtiar Hema Marsa Iman Adlina Maulana, Irvan Melani Ali Selamat Nugroho B Nugroho B Sukamdani Nurdiansyah Nurdiansyah Nurlaeli Faizah Oktapianty, Oky Dwi Prihartadi , Bambang Prihatini, Rahma Putra, Mario Pradana Putri Ayu Lestari Rachman, Muhammad Arief Rifa Agustina Salsabila rusata, tatang Rusman, Ulung Saadah, Nailis Manan Sarah Soraya Satrio, Nugroho Budi Sri Mulyani Sukamdani, Hariyadi B Sukamdani, Hariyadi B. Suputra, I Dewa Ayu Mytha Logenta Yanti Syahfirin Abdullah TATAN SUKWIKA Tumangger, Hasrioni Dosma Arih Tutut Sunarminto Ujang Sumarwan Ujang Sumarwan Ulung Rusman Widhi, Frianty Kartika Yohanes Sulistyadi