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All Journal Indonesian Journal of Forestry Research Jurnal Master Pariwisata (JUMPA) JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ilmiah Universitas Batanghari Jambi Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Jambura Journal of Health Sciences and Research Journal of Humanities and Social Studies Jurnal Mantik Dinasti International Journal of Education Management and Social Science Community Engagement and Emergence Journal (CEEJ) Ilomata International Journal of Management Jurnal Ilmiah Manajemen Kesatuan Bubungan Tinggi: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Cendekia Niaga International Journal of Environmental, Sustainability, and Social Science Ilomata International Journal of Management Quantitative Economics and Management Studies Ilomata International Journal of Social Science Studi Ilmu Manajemen dan Organisasi Jurnal Ekonomi Journal of Applied Management Research Jurnal Ilmu Multidisplin Journal of Management and Administration Provision Jurnal Indonesia Sosial Teknologi Jurnal Penelitian Kehutanan Wallacea Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Barista : Jurnal Kajian Bahasa dan Pariwisata Indonesian Journal of Forestry Research Advances in Tourism Studies
Eddyono, Fauziah
Magister Manajemen Universitas Sahid, Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The influence of marketing content on brand awareness and its impact on citamin product purchase decisions Rachman, Muhammad Arief; Fauziah Eddyono
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/ekonomi.v13i01.3838

Abstract

This research has the objective to examine the direct impact of marketing content on brand awareness, the influence of brand awareness on purchasing decisions, the direct impact of marketing content on purchasing decisions, as well as the impact of marketing content on brand awareness and its subsequent effect on purchasing decisions. The research employs a descriptive quantitative research method with a sample size of 88 respondents. The outcomes indicate that marketing content significantly influences brand awareness, brand awareness directly affects purchasing decisions, and marketing content also directly affects purchasing decisions. Moreover, marketing content exerts a direct influence on brand awareness and subsequently affects purchasing decisions. The R-square value for the brand awareness variable demonstrates that content marketing accounts for 33.9% of the variance, suggesting the possibility of additional variables in future research.
TOURISM COMPETITIVENESS, TOURIST FOREIGN ARRIVAL AND NON-TAX STATE REVENUE IN NATIONAL PARKS IN INDONESIA Eddyono, Fauziah; Darusman, Dudung; Sumarwan, Ujang; Sunarminto, Tutut
Indonesian Journal of Forestry Research Vol. 9 No. 2 (2022): Indonesian Journal of Forestry Research
Publisher : Association of Indonesian Forestry and Environment Researchers and Technicians

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59465/ijfr.2022.9.2.165-184

Abstract

Indonesia has a natural tourist attraction in the form of 54 national parks spread across regencies and cities, with an area of 16,304,707.13 hectares, featuring a diversity of ecosystems, high mountains, lowlands, savannahs to wetlands, and waters. However, the appeal of natural tourism does not necessarily contribute to the performance of national tourism, hence studies need to support of increase in tourist arrivals to national parks, one of which is to study tourism competitiveness in areas that have national parks in Indonesia. This research aims to develop a model of tourism competitiveness management in areas that have national parks in Indonesia. The theory underlying this research is the theory of tourism competitiveness through the approach of the competitiveness index of the Travel & Tourism Competitiveness Index, Indicators for Measuring Competitiveness in Tourism, and Competitiveness Monitor. The research design uses 20 competitiveness factors, where data collection techniques utilize data that has been available at both government and non-government institutions and the data collection method uses library research. The data were analysed by using the dynamic model method. The results of the study found that tourist arrivals significantly correlated simultaneously with the factor of tourism competitiveness of the districts and cities that have national parks, tourist arrival, revenue tourism, and conservation in zona utility of national park in Indonesia. It is proposed that local governments, national parks management and other interested parties make policy innovations to optimize the factors of tourism competitiveness in their regions to support or increase in the number of tourist visits in national parks
The Role of Brand Storytelling, Accessibility, and Ticket Pricing in Driving Leisure Intentions and Recreational Decisions: A Study of Dunia Fantasi (Dufan), Jakarta Favorita, Danti; Eddyono, Fauziah
Cendekia Niaga Vol. 9 No. 2 (2025): Jurnal Cendekia Niaga : Trade and Development Studies
Publisher : Pusat Pengembangan Kompetensi Aparatur Perdagangan

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Abstract

Urban recreational destinations face increasing competition, requiring theme park managers to understand key drivers of consumer behavior. This study investigates the influence of brand storytelling, accessibility, and ticket pricing on recreational interest and recreation decisions at Dunia Fantasi (Dufan) Jakarta, targeting corporate workers under 45. An online survey collected data from 250 respondents, analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings reveal that brand storytelling, accessibility, and ticket pricing significantly affect recreational interest, which in turn strongly influences recreation decisions and functions as a primary mediator. Direct effects of accessibility and ticket pricing on recreation decisions are not significant. The study underscores the need to integrate emotional, functional, and financial dimensions in theme park marketing, emphasizing authentic brand narratives, ease of access, and value-based pricing. These strategies enhance urban amusement park competitiveness by fostering visitor engagement and informed decision-making.
Transforming Tourist Behavior in the Post-Pandemic Era : Big Data Insights from Jakarta’s Kotatua Heritage site Firnandi Gufron; Fauziah Eddyono; Prasetiya, Budi
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 12 No. 01 (2025): June
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v12i01.2061

Abstract

The COVID-19 pandemic has profoundly reshaped tourist behavior, particularly within urban heritage destinations. This study explores the behavioural transformation of visitors to the Kotatua Jakarta heritage district before and after the pandemic, employing a descriptive quantitative approach grounded in big data analytics. A dataset of 692 user-generated reviews was extracted from multiple digital platforms—Tripadvisor, Google Review, Google Insight, and Traveloka—covering the period from 2016 to 2023. Structured data were analysed using SPSS, while unstructured textual data were processed through natural language processing techniques via RapidMiner and Python libraries. Findings indicate marked shifts in tourist segmentation, travel motivations, attraction preferences, visitation patterns, and spending behaviour. Post-pandemic tourists were predominantly local residents from Greater Jakarta, with Gen Z and Millennials comprising the majority. A transition was observed from educational motivations to light recreational and visual experiences such as photography and sightseeing. Average visit durations decreased, yet revisit intentions increased, while overall expenditure per visitor declined significantly. These trends reflect a growing demand for proximity-based, flexible, and value-conscious travel. The study underscores the imperative for destination management organisations (DMOs) to adopt data-driven strategies that prioritise digital engagement, open-air spatial design, and locally responsive tourism experiences. It further advocates for the sustained integration of big data analytics to support adaptive, inclusive, and sustainable governance of heritage tourism in the evolving post-pandemic context.
The Influence of Culture Implementation and Maturity Level on OHS Performance in The Upholstery Oil and Gas Company Citic Seram Energy Limited YUDIAWAN, Rohman; EDDYONO, Fauziah; POERNOMO, Marlinda Irwanti
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 6 (2025): International Journal of Environmental, Sustainability, and Social Science (Nov
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i6.1567

Abstract

The upstream oil and gas industry is inherently associated with a high level of Occupational Health and Safety (OHS) risks, in which two critical determinants of effective risk management are safety culture and its maturity level. Safety culture encompasses the values, attitudes, and behaviors demonstrated by an organization toward safety, whereas safety culture maturity reflects the extent to which such values are systematically institutionalized and sustained. The novelty of this study lies in highlighting the importance of developing safety culture beyond formal implementation, with particular emphasis on advancing maturity toward proactive and generative levels. Accordingly, this research aims to examine the influence of safety culture implementation and safety culture maturity on safety performance at Citic Seram Energy Limited. Employing a quantitative design, data were collected through a purposive sample of 80 respondents using a Likert-scale questionnaire and subsequently analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS. The empirical results demonstrate that safety culture exerts a positive and statistically significant effect on safety performance (β = 0.45; p < 0.001), while safety culture maturity also exhibits a positive and significant effect (β= 0.38; p < 0.01). Collectively, these variables account for 62% of the variance in safety performance. In conclusion, the findings underscore that strengthening safety culture and enhancing its maturity are essential strategies for significantly improving safety performance within the upstream oil and gas sector.
Co-Authors Afifatus Solehah, Artika Ali Selamat, Melani Andiwinata, Fauzi Aritonang, Reikman Avero, Marten Christanti, Dyah Constancya Talitha Meyrza Dewi A Kusumaningrum Dudung Darusman Dudung Darusman Dudung Darusman Dudung Darusman Edison C. Sembiring Ekaterina Setyawati, Ekaterina Emir Ferdian, Mohamat Favorita, Danti Firnandi Gufron Hadiningsih, Shanty Harimurti, Itok Hariyadi B. Sukamdani Imam Nur Hakim Imam Nur Hakim, Imam Nur Islamey, Disa Isti Andira Rachmadiyah Latief Jamal Jamal Jamalullail Kusumahdinata, Andrie Alexcandra Lulus Sugiharto Malini, Lamtiar Hema Maulana, Irvan Nugroho B Nugroho B Sukamdani Nurdiansyah Nurdiansyah Oktapianty, Oky Dwi Poernomo, Marlinda Irwanti Prasetiya, Budi Putra, Mario Pradana Putri Ayu Lestari Rachman, Muhammad Arief Rusman, Ulung Saadah, Nailis Manan Satrio, Nugroho Budi Sukamdani, Hariyadi B Sukamdani, Hariyadi B. Suputra, I Dewa Ayu Mytha Logenta Yanti Syahfirin Abdullah Syahfirin Abdullah TATAN SUKWIKA Tumangger, Hasrioni Dosma Arih Tutut Sunarminto Ujang Sumarwan Ujang Sumarwan Ulfa, Haurani Yohanes Sulistyadi Yudiawan, Rohman