Claim Missing Document
Check
Articles

Found 18 Documents
Search

DIGITAL MARKETING UNTUK KEBERLANGSUNGAN USAHA EKONOMI KREATIF UMKM WANOJA BINANGKIT BOGOR Aan Rahman; Puji Yuniarti; Ratih Setyo Rini; Helmy Ivan Taruna
Jurnal Abdimas Mandiri Vol. 6 No. 3
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jam.v6i3.2707

Abstract

Pemberlakuan kembali pembatasan mobilisasi masyarakat selama pandemi karena peningkatan Virus Corona varian Omicron yang diterapkan pemerintah semakin menumbuhkan kebiasaan baru dalam kehidupan bermasyarakat untuk mendukung upaya pencegahan dan pengendalian virus Covid-19. Pembatasan ini juga berlaku dalam kegiatan berorganisasi, salah satunya kegiatan pengabdian masyarakat kepada mitra kelompok masyarakat dengan selalu mengedepankan protokol kesehatan. Permasalahan utama Wanoja Binangkit Kabupaten Bogor antara lain kemampuan pengurus dan anggota dalam bidang memasarkan produk UMKM secara online atau e-marketing masih kurang, Solusi yang disampaikan melalui kegiatan pengabdian masyarakat ini yaitu dengan melaksanakan pelatihan kepada pengurus Wanoja Binangkit Kabupaten Bogor tentang pelatihan implementasi digital marketing untuk keberlangsungan usaha ekonomi kreatif agar dapat memanfaatkan dan menerapkan e-marketing sebagai pertahanan ekonomi Bentuk kegiatan pelatihan dilakukan secara virtual memanfaatkan teknologi melalui media online aplikasi Zoom oleh dosen UBSI yang telah ditunjuk sebagai tutor. Pelatihan ini memberikan dampak positif bagi keberlangsungan usaha ekonomi kreatif UMKM Wanoja Binangkit di tengah Pandemi Covid 19  dan akan dilaksanakan secara bertahap dan berkesinambungan agar diperoleh hasil yang optimal.Kata kunci : Digital Marketing, Ekonomi Kreatif
COMPARATIVE ANALYSIS OF FINANCIAL PERFORMANCE AT PT. KIMIA FARMA TBK AND PT. SIDO MUNCUL TBK IN THE PERIOD BEFORE AND DURING THE COVID 19 PANDEMIC Rini Martiwi; Nyoman Suardita; Aan Rahman; Instianti Elyana
Jurnal Akuntansi Dan Bisnis Indonesia (JABISI) Vol 4 No 1 (2023): Jurnal Akuntansi Dan Bisnis Indonesia (JABISI)
Publisher : Program Studi Akuntansi Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/jabisi.v4i1.747

Abstract

This study compares the financial performance of PT Kimia Farma, Tbk, and PT Sido Muncul, Tbk in the pre-pandemic period and during the COVID-19 pandemic. The type of data used is secondary data obtained from the Indonesia Stock Exchange in the form of the financial reports of PT Kimia Farma Tbk and PT Sido Muncul Tbk before the Covid-19 pandemic (2018-2019) as a reflection of conditions before the COVID-19 pandemic and the 2020-2021 financial reports as a reflection of conditions during the COVID-19 pandemic. The data analysis tool used SPSS version 22 and the Wilcoxon Sign Test, a non-parametric test used to analyze data in two related groups, including cases before and after where the same object was observed under two conditions. The results of the research show the performance of PT. Kimia Farma Tbk and PT. Sido Muncul Tbk, there is a significant difference in the performance of PT. Sido Muncul Tbk is better than PT. Kimia Farma Tbk. both before the pandemic and during the Covid 19 pandemic, where the performance of PT. Sido Muncul Tbk is better than PT. Kimia Farma Tbk, both before the pandemic and during the Covid 19 pandemic.
Pengaruh Pelayanan Terhadap Kepuasan Pelanggan Aan Rahman
Cakrawala - Jurnal Humaniora Vol 17, No 2 (2017): Vol. XVII No. 2, September 2017
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (317.985 KB) | DOI: 10.31294/jc.v17i2.2504

Abstract

Abstract - Pelayanan yang baik di dalam suatu perusahaan akan menciptakan kepuasan bagi para pelanggan, oleh karena itu suatu perusahaan harus memiliki strategi yang khusus untuk mengelola jasa dengan baik. Strategi yang dimaksud mengenai hal apa yang dapat mempengaruhi kepuasan pelanggan, hal ini berkaitan dengan pelayanan dimana pelayanan merupakan aspek terpenting untuk mencapai kepuasan pelanggan.. Penelitian ini merupakan analisis deskriptif kuantitatif yang mencoba menunjukan pengaruh dari pelayanan terhadap kepuasaan konsumen. Instrumen yang digunakan dalam penelitian ini adalah kuisioner sedangkan variable yang menjadi penelitian ini adalah variable bebas yaitu pelayanan (X) dan variable tak bebas adalah kepuasan (Y). Hasil penelitian terdapat hubungan yang kuat antara pelayanan dan kepuasan pelanggan, berdasarkan perhitungan determinasi yang penulis teliti, diperoleh hasilnya yaitu varian yang tejadi pada variabel kepuasan pelanggan 54,5% ditentukan oleh varian yang terjadi pada variabel pelayanan
THE INFLUENCE OF ORGANIZATIONAL CULTURE AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT PT PAMAPERSADA NUSANTARA Dedi Suharyadi; Rini Martiwi; Instianti Elyana; Aan Rahman; Nyoman Suardhita
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of organizational culture and work environment on employee performance at PT Pamapersada Nusantara, both partially and simultaneously. This research uses a quantitative descriptive method by distributing questionnaires to PT Pamapersada Nusantara General Service Division employees. The population in this study was 70 people at PT Pamapersada Nusantara General Service Division. Meanwhile, the number of samples was 70 people, and the sampling technique used was the Purposive Sampling technique. In analyzing the research data, SPSS 26 was used to calculate the results of the Multiple Linear Regression variable test, t-test, F test, and determination analysis. Based on the t-test, this research shows that organizational culture and work environment positively and significantly affect employee performance at PT Pamapersada Nusantara General Service Division. Based on the results of the F Test, corporate culture and the work environment have a positive and significant effect on employee performance at PT Pamapersada Nusantara General Service Division. Based on the results of multiple regression analysis, the influence of organizational culture and work environment on employee performance at PT Pamapersada Nusantara General Service Division is 76.5%. In comparison, the remaining 23.5% is influenced by other variables not examined in this research.
The Effect Of Customer Satisfaction And Trust On Customer Loyalty In The Shopee Marketplace Nyoman Suardhita; Rini Martiwi; Instianti Elyana; Aan Rahman
Quantitative Economics and Management Studies Vol. 5 No. 2 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems2494

Abstract

This research aims to test the influence of trust and customer satisfaction on customer loyalty, test the influence of trust on customer loyalty and test the influence of customer satisfaction on customer loyalty. This research uses a quantitative descriptive method by distributing questionnaires via Google Form with purposive sampling, namely Shopee users as an online shopping platform for consumers in Depok. A purposive sampling method of 150 respondents was used for the sampling. SPSS 26 was used to calculate the multiple linear regression variable test to analyze the research data results. The research results show that customer satisfaction and trust are important in forming customer loyalty to Shopee. Factors such as ease of use, wide product selection, responsive customer service, and security of online transactions influence customer satisfaction levels. In addition, customer trust in the security of online transactions and product quality also plays a key role in building long-term relationships between customers and e-commerce platforms. The R square value of 0.725 indicates that most of the variation in customer loyalty levels can be explained by customer satisfaction and trust in Shopee in Depok. At the same time, the rest is influenced by other factors, such as quality. Product and brand preferences.
The Influence of Levels of Satisfaction, Trust together with Service Quality on J&T Express Customer Loyalty in East Jakarta Elyana, Instianti; Yusuf, Muhammad; Suardhita, Nyoman; Rahman, Aan; Martiwi, Rini
Kontigensi : Jurnal Ilmiah Manajemen Vol 12 No 2 (2024): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v12i2.618

Abstract

The objective of this study is to determine the influence of service quality, trust, together with customer satisfaction on customer loyalty towards J&T Express in East Jakarta. The sample for this stidy consists of 120 respondents, selected using simple random sampling. Data collection was conducted through questionnaires. The essential tests include normality, linearity, together with multicollinearity tests. Data analysis was performed using various types of horizontal regression lines. The analysis was conducted using SPSS version 28. The results of this study indicate that, based on the t-test, service quality, trust, together with customer satisfaction are effective together with beneficial for loyal customers. Based on the results of the F-test, good service, trust, together with customer satisfaction collectively have a positive effect on customer loyalty towards J&T Express in East Jakarta. Based on several backtesting results, good service, reliability, together with customer satisfaction contribute only 67% to customer loyalty towards J&T Express in East Jakarta, while the remaining 33% reflects the influence of other variables that were not examined in this study.
The Influence of Self-Development and Internship Experience on Job Readiness: A Quantitative Study in Indonesian Higher Education Martiwi, Rini; Elyana, Instianti; Suardhita, Nyoman; Rahman, Aan
Golden Ratio of Human Resource Management Vol. 5 No. 2 (2025): March - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grhrm.v5i2.1304

Abstract

This study investigates the influence of self-development and internship experience on job readiness among students participating in the Certified Internship and Independent Study Program (MSIB) Batch 5. Employing a quantitative descriptive approach with a causal design, data were collected from 50 purposively selected students using a structured online questionnaire. The analysis, conducted using SPSS version 26, involved multiple linear regression, t-tests, and F-tests. Results indicate that both self-development and internship experience have a positive and statistically significant effect on job readiness, both individually and simultaneously. The two variables together account for 92% of the variance in job readiness, demonstrating a strong model fit. These findings support existing theories such as Maslow’s hierarchy of needs and self-efficacy theory, affirming the role of personal growth and experiential learning. Practically, the study underscores the need for higher education institutions and internship providers to integrate structured personal development and industry-aligned internship programs to enhance students’ career preparedness and smooth their transition into the workforce.
Pengaruh Disiplin Dan Motivasi Terhadap Kinerja Karyawan Pada CV Nusantara Cipta Pratama Kota Tangerang Putra, Akbar Aprianto; Rahman, Aan
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 1 (2025): Desember 2025 - Februari 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i1.215

Abstract

This study aims to analyze the influence of Discipline (X1) and Motivation (X2) on Employee Performance (Y) at CV Nusantara Cipta Pratama, Tangerang City. Data were collected through questionnaires distributed to 30 employees at the company’s head office. The data analysis was conducted using IBM SPSS Version 26, and the results indicate that Discipline (X1) has a positive and significant effect on Employee Performance (Y), with a t-value of 2.633 > t-table of 2.052 and a significance level of 0.014 < 0.05. Similarly, Motivation (X2) also has a positive and significant effect on employee performance, as shown by a t-value of 30.031 > 2.052 and a significance level of 0.000 < 0.05. Simultaneously, the F-test results show that both Discipline and Motivation have a positive and significant effect on Employee Performance, with an F-value of 103.950 > F-table of 3.354 and a significance level of 0.000 < 0.05. The study concludes that Discipline and Motivation simultaneously have a positive and significant impact on Employee Performance at CV Nusantara Cipta Pratama in Tangerang City