Article Per Year (5 Year)
p-Index From 2021 - 2026
3.504
P-Index
This Author published in this journals
All Journal Jurnal Penyuluhan ANDHARUPA Journal of Business and Behavioural Entrepreneurship Visualita : Jurnal Online Desain Komunikasi Visual Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Charity : Jurnal Pengabdian Masyarakat Wimba: Jurnal Komunikasi Visual eProceedings of Art & Design Engagement: Jurnal Pengabdian Kepada Masyarakat Journal of Social Entrepreneurship Theory and Practice
Bijaksana Prabawa
Telkom University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Social Sciences Other

Published : 28 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 28 Documents
Search

 1   2   3 
Implementation of Centralized Networking System and Integrated Marketing Communication for MSMEs in Buah Batu Bandung Astri Wulandari; Bethani Suryawardani; Dandy Marcelino; Gandeva Bayu Satrya; Fat’hah Noor Prawita; Wahyu Lukito; Bijaksana Prabawa
Jurnal Penyuluhan Vol. 18 No. 01 (2022): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25015/18202235915

Abstract

Network security is very important, especially for community service units because a damaged system can affect other systems. Therefore, it is necessary to design and develop a computer network system and security that’s more centralized. Promotional activities are very important to be carried out by every business from the smallest scope to even large companies, because no matter how good the quality of the products the company has, it will not be successful for sale without proper promotion. Referring to the situation and problems faced by partners, our group took the initiative to contribute by providing several alternative solutions whose goals are expected to be useful for partners, by providing training on the implementation of integrated networks and MSME database management, then providing an integrated marketing communication training, workshop on communication marketing tools that can provide a competitive advantage for MSMEs so that MSME marketing tools in Buah Batu District have superior value. With some of the solutions that we offer, the expected final results from this community service activity are network problems and database management can be resolved properly. Furthermore, MSMEs in Buah Batu District have standardized and attractive printed and digital marketing tools.
IMPLEMENTASI MEDIA BRANDING BAGI SENTRA UKM REST AREA PASIR JAMBU Bijaksana Prabawa; Rizki Yantami Arumsari; Wirania Swasty; Aldi Hendrawan; Citra Puspita Sari
Charity : Jurnal Pengabdian Masyarakat Vol 3 No 1 (2020): Charity - Jurnal Pengabdian Masyarakat
Publisher : PPM Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/charity.v3i1.2185

Abstract

Sentra UKM Rest Area Pasirjambu merupakan sekelompok UKM yang bergabung dalam sebuah sentra di wilayah Rest Area Pasirjambu, tepatnya berlokasi di Jl. Raya Pasir Jambu KM 10, Ciwidey, Bandung. Sentra UKM Rest Area Pasirjambu terhitung masih baru didirikan, yaitu pada pertengahan 2017. Kondisi ini menyebabkan brand awareness dari masyarakat sekitar dan pengunjung rest area pasirjambu masih rendah. Tentu saja hal ini membutuhkan strategi bisnis tertentu salah satunya adalah dengan melakukan penguatan Brand. Oleh Karena itu, pada pengabdian masyarakat kolaborasi internal ini akan dilakukan formulasi strategi Branding melalui implementasi pada berbagai media Informasi dan komunikasi seperti media interaktif (website dan social media), media identitas perusahaan (logo, stationary, sign system, seragam, dsb), dan media persuasi/ promosi. Dengan penerapan media informasi dan komunikasi yang terintegrasi diharapkan tujuan dalam meningkatkan tingkat kunjungan sekaligus penguatan brand Sentra UKM ini dapat terwujud.
KARAKTERISTIK BUDAYA NUSANTARA PADA TOKOH DAN SEMESTA KOMIK NUSA V Patra Aditia; Bijaksana Prabawa
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 5 No 01 (2020): Vol 05, No 01 (Maret 2020) demandia - Jurnal Desain Komunikasi Visual, Manajemen
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v5i01.2720

Abstract

Perkembangan komik dengan tema Nusantara sejak tahun 1990-an menimbulkan pertanyaan tentang identitas ke-Nusantara-an itu sendiri. Komik-komik tersebut ada yang mengedepankan sisi ke-Nusantara-an dari segi penokohan, latar, tema, ataupun peristilahan. Salah satu komik Indonesia yang cukup menarik perhatian di era kontemporer ini adalah Nusa V. Nusa V karya Sweta Kartika menampilkan lima tokoh yaitu Rangga Wira Prakoso, Rimba Kala Manthana, George Saa, Kanaya Meuthia, dan Renata Mokoginta. Dengan pendekatan teori semiotika Roland Barthes yang ditujukan bagi penelaahan tokoh-tokoh protagonis beserta istilah-istilah yang ada dalam semesta Nusa V, maka dapat diperoleh simpulan yaitu Nusa V dibuat dengan intensi untuk menciptakan superhero Nusantara yang mengedepankan nilai-nilai lokal namun masih bisa diterima oleh publik global. Hal itu dilakukan dengan cara tidak membuat visualisasi yang tidak terlalu terasosiasikan pada nilai-nilai kelokalan (Nusantara), melainkan lebih pada arah yang universal; Nusa V tetap mempertahankan nilai lokal melalui nama-nama para tokoh protagonisnya, beserta aspek-aspek peristilahan yang melekat padanya; Nusa V ingin agar para pembaca lebih meminati komik ini berdasarkan nilai-nilai ke-Nusantara-an dan bukan mengacu pada representasi visual semata, dan Nusa V ingin menunjukkan aspek ke-Nusantara-an lewat istilah-istilah yang diturunkan dari bahasa Sansekerta yang akrab dengan tradisi Hindu di Nusantara. Kata kunci: Komik, Nusa V, Semiotik, Nusantara, Lokal
PAPARAN KONTEN VISUAL PADA FEED INSTAGRAM KOPI TOKO DJAWA SELAMA PANDEMI COVID-19 Rizki Yantami Arumsari; Yanuar Rahman; Bijaksana Prabawa
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 6 No 2 (2021): demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v6i2.3698

Abstract

Semenjak adanya pandemi COVID-19 yang melanda dunia, termasuk Indonesia, pemerintah menghimbau untuk tetap di rumah saja dan memberlakukan Pembatasan Sosial Berskala Besar (PSBB) yang membuat aktivitas jual beli menurun hingga para pemilik kafe harus menutup usahanya sementara bahkan selamanya. Kopi Toko Djawa merupakan kafe yang tidak pernah sepi pengunjung, namun karena harus mematuhi himbauan pemerintah, akhirnya mereka pun harus membuat aturan baru yakni pelanggan hanya bisa melakukan take away. Agar pelanggan tetap terikat dengan Kopi Toko Djawa walau secara online, pengelola Kopi Toko Djawa memanfaatkan peran media sosial Instagram dengan cara membuat konten visual yang dipublikasikan dalam bentuk post pada Instagram mereka. Konten visual yang disajikan berbentuk foto, poster ataupun foto yang dijadikan poster. Isi dari konten visual tersebut antara lain mengingatkan para pengikut akun Instagram untuk tetap di rumah saja juga menginformasikan produk yang dapat dinikmati untuk berkegiatan di rumah. Melalui metode observasi, wawancara, dan analisis visual, penelitian ini bermaksud untuk mencari tahu bagaimana konten visual tersebut berhubungan dengan online engagement yang indikatornya adalah jumlah like dan comment. Hasil dari penelitian ini menunjukkan bahwa konten visual pada media sosial Instagram Kopi Toko Djawa dapat meraih jumlah like dan comment yang besar yang berarti konten visual tersebut dapat membuat online engagement yang baik walaupun dimasa sulit saat terjadi pandemi. Kata kunci: Instagram, konten visual, Kopi Toko Djawa, online engagement, pandemi COVID 19
Identity & Promotional Media of Diradio.Net Deri Deri; Bijaksana Prabawa
Wimba : Jurnal Komunikasi Visual Vol. 6 No. 1 (2014)
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (850.797 KB) | DOI: 10.5614/jkvw.2014.6.1.5

Abstract

Entering the digital era, a variety of conventional information media transformed into a medium that is based on digital technology. The development of digital information media is capable of providing tremendous influence on human behavior change. One among these is media streaming radio.Expediency owned by streaming radio, not merely make this medium easily accepted by the public.Diradio.net is one company that provides streaming radio services. Unfortunately the market acceptance of the products offered by diradio.net are not too high. The problem of lack of information and education about this new media lead to low use of streaming radio. Other internal problems arise in this company, which is a mismatch in the determination of the target market.Various data obtained through observation, library research, as well as interviews with some input on this design process. Data obtained was analyzed and showed that the company requires a new identity more in line with its target market. The results of further analysis is needed promotional media can educate the market about the benefits of streaming radio. As for the media that is designed magazine ads, e-posters, flyers, stickers, x-banners, t shirt, Sticker gadgets, ambient media, booths, billboards, car operations, web banners, and social media. Through a media campaign is expected that more people are using streaming radio, especially through service diradio.net
PENGGUNAAN DESAIN AUDIT SEBAGAI PENGUKURAN AKTIVITAS DESAIN PADA UMKM KABUPATEN BANDUNG Bijaksana Prabawa; Rahmiati Aulia; Ariesta Beta Nandya; Satria Eko Wicaksono
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 8 No 2 (2023): demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v8i2.5934

Abstract

The Micro, Small, and Medium Enterprise (MSME) sector plays a strategic role in the economic growth of Indonesia. This is important because the majority of the Indonesian population has low education levels and relies on small businesses. One region in Indonesia with the most MSMEs is Bandung Regency with total of 476,954 business units. This has led to high business competition intensity in Bandung Regency. In order to compete, MSMEs require comparative advantages in a competitive business ecosystem. Based on previous research, design plays a significant role in shaping the competitiveness of established companies. However, the situation is different when design is implemented in micro scale business processes that have limitations. This research aims to determine the ability of MSMEs in Bandung Regency to apply design in their business processes. This study uses a mixed-method sequential explanatory approach, which combines quantitative and qualitative approaches. The research stages refer to the audit design framework through questionnaires, observations, and interviews to obtain a comprehensive analysis. The results of this study provide an overview of the issues faced by MSMEs and the extent of design utilization in their business processes. This research is expected to provide aesthetically pleasing and applicable design solutions for MSMEs. Keywords : design audit, design, Bandung Regency, MSMEs
Creative Digital Marketing and Advanced Internetworking Assistance Programs for Micro, Small and Medium Enterprises in Buah Batu District Bandung Bethani Suryawardani; Astri Wulandari; Dandy Marcelino; Gandeva Bayu Satrya; Rahmadi Wijaya; Wahyu Lukito; Bijaksana Prabawa
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2021): November 2021
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/engagement.v5i2.217

Abstract

Digital media can support Micro, Small, and Medium Enterprise (MSME) businesses to increase brand awareness of their products, so they can gain competitive advantages and reach a broader market. Unfortunately, not all MSME businesses have the capabilities to utilize digital media to support their businesses. The MSMEs in Buah Batu district face problems that can not be resolved by conventional marketing methods, such as lack of brand awareness and drop in sales which results in the decrease of their revenues and profits. This Community Service aims to improve the MSME's knowledge and skills on creative digital marketing strategy and their understanding of the marketplace so they can create online stores for their businesses. Online stores make it feasible for those MSMEs to broaden their market reach. For the problems related to the IT area, the team will provide network training. The method applied was the service-learning approach. The results of this community service are that the MSMEs in Buah Batu District are capable to create their online shops, promote their products through the marketplace and social media and finally increase their revenues. The output of these community service activities is the design of MSME product packaging and website.
How to Develop Marketing Strategy, Packaging Designs, and Superior Product Processing Education? Wulandari, Astri; Marcelino, Dandy; Suryawardani, Bethani; Gusnadi, Dendi; Prabawa, Bijaksana; Arumsari, Rizki Yantami
Jurnal Penyuluhan Vol. 20 No. 01 (2024): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25015/20202448777

Abstract

Produce such as fruits and vegetables have the production potential on an industrial scale with a low price. Most residents in Sukawarna work as farmers of fruits, horticultural crops and vegetables. Farmers sell raw fruit and vegetable products without diversification. To compete with other economic actors, the government, community, and universities must support the development of high-quality commodity products. However, the community still faces some challenges, particularly their skills or expertise, but in this era, the main issues are knowledge when facing change (transformation) and a lack of creativity in managing superior product commodities to increase sales. The aim of this study is to help economic business actors in Sukawarna develop competitive knowledge and skills by referring to the partners' situation and issues. Community empowerment program facilitators were involved to conduct a participatory action research. It was found that there were several partner problem solutions. The first is the training of the economic actors in Sukawarna on how to manage raw commodity products into processed products with added value. Next is marketing assistance to help partners process vegetables from Sukawarna’s main commodity through accurate marketing strategy in communicating the processed product. The last solution is the use of attractive packaging designs and product labels for processed main commodities in Sukawarna to attract potential consumers. The study results recommend the following: an educational program for the transformation of superior commodities into ready-to-use processed products, assistance with marketing strategies, and designing packaging and product labels to market the processed commodities.
PENGGUNAAN DESAIN AUDIT SEBAGAI PENGUKURAN AKTIVITAS DESAIN PADA UMKM KABUPATEN BANDUNG Prabawa, Bijaksana; Aulia, Rahmiati; Nandya, Ariesta Beta; Wicaksono, Satria Eko
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 8 No 2 (2023): demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v8i2.5934

Abstract

The Micro, Small, and Medium Enterprise (MSME) sector plays a strategic role in the economic growth of Indonesia. This is important because the majority of the Indonesian population has low education levels and relies on small businesses. One region in Indonesia with the most MSMEs is Bandung Regency with total of 476,954 business units. This has led to high business competition intensity in Bandung Regency. In order to compete, MSMEs require comparative advantages in a competitive business ecosystem. Based on previous research, design plays a significant role in shaping the competitiveness of established companies. However, the situation is different when design is implemented in micro scale business processes that have limitations. This research aims to determine the ability of MSMEs in Bandung Regency to apply design in their business processes. This study uses a mixed-method sequential explanatory approach, which combines quantitative and qualitative approaches. The research stages refer to the audit design framework through questionnaires, observations, and interviews to obtain a comprehensive analysis. The results of this study provide an overview of the issues faced by MSMEs and the extent of design utilization in their business processes. This research is expected to provide aesthetically pleasing and applicable design solutions for MSMEs. Keywords : design audit, design, Bandung Regency, MSMEs
Pemetaan Desain Kemasan Produk UMKM Makanan: Analisis Visual di Toko Oleh-Oleh Bandung Berdasarkan Jenis, Bentuk, Material, dan Teknik Cetak Yudiarti, Diena; Prabawa, Bijaksana; Swasty, Wirania; Salsabila, Salma Alya
Visualita Jurnal Online Desain Komunikasi Visual Vol 12 No 2 (2024): April 2024
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/visualita.v12i2.11258

Abstract

Improving the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the food sector, especially in the city of Bandung, is an ongoing challenge. One key aspect that can enhance the competitiveness of food MSMEs is effective product packaging design. However, MSMEs often face obstacles in creating packaging designs that align with market trends due to limited resources. Therefore, this research aims to conduct a mapping of packaging designs for food MSMEs in souvenir shops in Bandung, focusing on the types of designs, shapes, materials, and printing techniques used. This study employs a qualitative descriptive approach with observational methods, analyzing visual data. The results reveal that the majority of packaging consists of primary packaging, featuring folding carton and stand-up pouch forms, primarily utilizing offset printing and direct print decorations. The most frequently used material is cardboard. This research can serve as a guide for MSMEs in the Bandung region to innovate their packaging designs. The findings are expected to contribute to enhancing the competitiveness of food MSMEs in Bandung and its surrounding areas.
Co-Authors Adya Mulya Prajana Aisyi Syafikarani Aldi Hendrawan Andreas Rio Adriyanto Ariesta Beta Nandya Astri Wulandari az zahra, Salma Bethani Suryawardani Budi Praptono Chairunissa, Hasna Charlilo, Chres Citra Puspita Sari Dandy Marcelino Dandy Marcelino Dendi Gusnadi Deri Deri Diena Yudiarti Elgy Dwi Putra, Ceka Farihah, Denta Aulia Fat’hah Noor Prawita Fikurrahma, Dwi Anniesa Gandeva Bayu Satrya Indah Putri Utami, Ni Putu Joya Alfiah, Zahwa Lafeme Igor, Maria Laura Prinsessa Lukito, Wahyu Marcelino, Dandy Mediany Kriseka Putri Nandya, Ariesta Beta Nisa Eka Nastiti Nurul Fitriana Bahri Pandita Bastari, Rendy Patra Aditia Rachma Dewi, Reggy Rahmadayanti, Fira Aulia Rahmadi Wijaya Rahmiati Aulia Rendy Pandita Bastari Rezanda, Ben Hugo Rizki Yantami Arumsari Salsabila, Salma Alya Satria Eko Wicaksono Shafdina Arlini, Lidya Siti Hajar Komariah Syarip Hidayat Violetha Riemi, Vanda Wibawa, Aniendya Putrivieya Wicaksono, Satria Eko Wirania Swasty Yanuar Rahman Yusup, Sandi