Article Per Year (5 Year)
p-Index From 2021 - 2026
3.8
P-Index
This Author published in this journals
All Journal Dinamik JURNAL SISTEM INFORMASI BISNIS Jurnal Simetris Jurnal Teknologi Informasi dan Ilmu Komputer Telematika Jurnal Transformatika Jurnal Edukasi dan Penelitian Informatika (JEPIN) Register: Jurnal Ilmiah Teknologi Sistem Informasi E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI Jurnal Pengembangan Rekayasa dan Teknologi Jurnal Sisfokom (Sistem Informasi dan Komputer) Jurnal Surya Masyarakat JSiI (Jurnal Sistem Informasi) J SIG (Jurnal Sains Informasi Geografi) JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) Jurnal Tekno Kompak Building of Informatics, Technology and Science Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Journal of Computer System and Informatics (JoSYC) Aiti: Jurnal Teknologi Informasi Jurnal Surya Masyarakat Indonesian Journal of Technology, Informatics and Science (IJTIS) Jurnal Program Kemitraan dan Pengabdian Kepada Masyarakat Jurnal Abdimas Bina Bangsa SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT Tematik Jurnal Informatika Polinema (JIP)
Agusta Praba Ristadi Pinem
Universitas Semarang
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

Published : 41 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 41 Documents
Search

 1   2   3   4   5 
Mengatasi Hambatan Literasi Digital: Strategi Pemasaran Digital bagi Pelaku UMKM Desa Truko Agusta Praba Ristadi Pinem; Prind Triajeng Pungkasanti; Gita Aprinta
Jurnal Surya Masyarakat Vol 6, No 2 (2024): Mei 2024
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.6.2.2024.251-256

Abstract

The development of information technology that is not accompanied by the acceleration of digital literacy, especially in the MSME sector, can result in failure to compete in an era of high use of digital marketing. This service activity aims to increase understanding and use of digital marketing among MSMEs in Truko Village, Kendal Regency. Through training and mentoring activities using the Participatory Action Research (PAR) method, MSMEs are actively involved in the digital marketing learning process. The results of the situation analysis show that although the majority of MSMEs have basic knowledge about digital marketing, implementation is still limited. Training activities are focused on digitalizing products and promotions, using tools such as photoroom, single landing page, Linktree, and WA Business. Evaluation of the results shows a significant increase in the use of digital marketing tools, reaching an 80% increase in the use of Linktree. This article summarizes the process, results and positive impact of community service activities in improving the skills and business competitiveness of Truko Village MSMEs in the digital era.
Co-Authors Ahmad Muqoffa Aina, Mualina Nur Alif Catur Murti, Alif Catur Aria Hendrawan, Aria Astrid Novita Putri Astrid Novita Putri, Astrid Aulia Dewi, Elsa Adhista Basworo Ardi Pramono Bernadus Very Christoko Bima Aditya Mahendra Caroline, Dyta Chintya, Bernika Cholil, Saifur Rohman Christioko, B.Very Dewa Ramadhan Artagautama Dewi, Elsa Adhista Aulia Edi Widodo Edi Widodo, Edi Erlangga, Erwin Fadhil Naufal Mafino Novian Febrian Wahyu Christanto Firmansyah, Ariq Fratama, Dimas Putra Gita Aprinta Henny Indriyawati Imawan, Renvil Kholidin Kholidin Koesuma, Sorja Lenny Margaretta Huizen Maheswara, Respati Dzaky Majid, Aldiansyah Fathul Nur Wakhidah Nurtriana Hidayati Pradana, Muhamamd Surya Jati Prasetyo, Rizky Bayu Prind Triajeng Pungkasanti, Prind Triajeng Putra, Ardiansyah Cahya Putri Sinta Anggraeni Rahmat Gernowo Rif’at, Estiawan SADEWA, NINDYA YANUAR Saifur Rohman Cholil Sapira, Septia Nike Bela Sari, Anggi Farika Sekar Sari, Mega Septianing, Rena Trinita Siti Asmiatun, Siti Soiful Hadi Sugiarti, Rini Susanto, Bagus Hadi Titis Handayani Vega, Jane Amalia Vensy Vydia Victor Gayuh Utomo Wicaksana, Dinar Anggit