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Journal : Jurnal Simki Economic

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Pengaruh Harga, Citra Merek, Gaya Hidup dan Co-Branding terhadap Keputusan Pembelian Produk Jims Honey di Daerah Istimewa Yogyakarta Yuliana Anisa Putri; Dila Damayanti
Jurnal Simki Economic Vol 7 No 1 (2024): Volume 7 Nomor 1 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i1.587

Abstract

Jims Honey products are known as an exclusive fashion brand, but when compared to other brands, Jims Honey products have a more affordable price range and are more popular. In the Special Region of Yogyakarta, this study intends to examine how factors including pricing, brand image, lifestyle, and co-branding impact Jims Honey product purchases. The major source of data for this descriptive study is a survey of research participants. Quantitative methods are also employed. One hundred people from the Special Region of Yogyakarta, Indonesia, who were between the ages of 17 and 26 made up the study's population. Jims Honey product purchases are positively and significantly impacted by pricing and brand perception, according to the study's findings.
Co-Authors Afifa, Rachmawati Ayu Agusti, Ninda Putri Zulekha Sapta Aisyah Indah Irmaya Aisyiyah, Ellya Alkindi, Muhammad Dahlan Andre Bayu Pamungkas Anggara, Norma Anindya, Vanisa Rahma Arifin, Ramadhan Ariska Diyaastuty Assery, Syeh Astuti, Desti Mega Aurellia Augusta Damayanti Beta Asteria Betti Ratna Sari Candra Vionela Merdiana Damayanti, Aurellia Augusta Daningrum, Etika Desfia Eka Putri Dian Ramadha Dian Tiara Rezalti Dyah Ari Susanti Eka Ambara Elisya Octavia Gede Elvin Febri Sudarmanto Hartono, Dzaky Hauzan Hasanah Setyowati Indrayani, Reny Uly Ivana Tita Dianamurti Khasanah, Aprilia Uswatun Kundala, Manendha Maganitri Kusumastuti, Diyah Lia Narisha N Maharani Maharani Maharani Maharani, Maharani Mahsun, Mohammad Martanto, Eko Muhammad Afif Muhammad Awal Satrio Nugroho Nisa, Ainun Nugroho, Muhamad Awal Satrio Nurhasanah, Annisa Nurseto Purnomo Putro Nurwahyudi , M. Robi Octaviani, Anggi Paramita Paramita Paramita, Paramita Prakosa Wibawa Prastiwi, Mia Indah Primeri, Novem Gardenia Ninik Puspa Indah Ridha Asmara, Cahyani Puspita, Annisa Johan Putri, Yuliana Anisa Rahayuningsih, Dewi Arum Riska Purwanti Purwanti Samboga, Rakha Sariyani, Sariyani Selamat Riauwanto Shafira Salsabila Sigit Dwi Putro Sudarmanto, Gede Elvin Febri Sulalatul Mawaddah Syamsul Ma’arif Tamim , Sephana Fhita Roza Tjahjono, Achmad Tzalinggar, Ayudyasiwi Upik Krisnawati Verliana Setyaningrum Vivilia Astuti Wahyu Purwanto Wahyuningsih, Istiana Widiasari, Arifa Widiya, Erlani Wikaningtyas, Suci Utami Winartanti, Hasti Wirdia Ningsih Yuliana Anisa Putri Yunita Fitri Wahyuningtyas Yunita, Lia Ziun, Muchammad Tahtoch