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All Journal ProBank: Jurnal Ekonomi dan Perbankan Excellent Jurnal Ekonomi dan Kewirausahaan KELOLA Journal of Economics, Business, & Accountancy Ventura Adi Widya : Jurnal Pengabdian Masyarakat Comvice : Journal of community service Jurnal Manajemen dan Bisnis Journal of Economics, Entrepreneurship, Management Business and Accounting West Science Interdisciplinary Studies (JIMBE) WASANA NYATA JEBD Indonesian Journal of Innovation Multidisipliner Research
Sumaryanto Sumaryanto
Program Studi Manajemen Fakultas Ekonomi Universitas Slamet Riyadi Surakarta
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Social Sciences Veterinary Other

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PENDAMPINGAN MANAJEMEN USAHA KECIL PADA KELOMPOK SRIKANDI GUNA PENINGKATAN PENGHASILAN KELUARGA Widajanti Erni; Sumaryanto Sumaryanto
COMVICE: Journal Of Community Service Vol. 8 No. 1 (2024): April (2024)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/comvice.v8i1.1184

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the sectors that are the foundation of the economy in Indonesia. The condition was proven during the Covid-19 pandemic; there were still many MSMEs that were able to survive and become one of the family's economic boosters. Despite their significant role, many problems are faced by MSMEs in Indonesia, including limited capital, business management, and marketing of production results. This Community Service activity aims to help women members of the Srikandi MSME group as fostered partners so the business can be marketed better. The activity was conducted in Gilingan Village, Banjarsari District, Surakarta Municipality. This activity was carried out intensively and received a positive response from the fostered partners. From the activity results, partners gain meaningful insight into entrepreneurship. Encouraged partners also receive guidance on managing their business and marketing concepts to increase sales volume and get maximum profits.
MSME Marketing Performance during the COVID-19 Pandemic: The Role of Empowered Interaction Capability Sumaryanto Sumaryanto; Erni Widajanti
Journal of Economics, Business, and Accountancy Ventura Vol. 25 No. 3 (2022): December 2022 - March 2023
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v25i3.2799

Abstract

The Covid-19 pandemic has had an impact on the marketing performance of MSMEs in Indonesia, as indicated by a decrease in sales. Therefore, various strategies must be carried out to boost the sales, including by implementing marketing innovations and increasing the ability to interact with customers. In addition to examining the effect of marketing innovation, consumer need adaptability, empowered interaction capability, and marketing intelligence on marketing performance, this study also aims to examine the effect of empowered interaction capability on marketing performance mediated by consumer need adaptability and marketing intelligence in Micro, Small and Medium Enterprises (MSMEs) in Banjarsari District during the Covid-19 pandemic. The sample of this study consists of 51 MSMEs spread across Banjarsari District, Surakarta Regency, Central Java. The analytical method used is Partial Least Square Structural Equation Modeling (PLS-SEM). The results of this study show that empowered interaction capability has a significant positive effect on marketing performance. Meanwhile, marketing innovation, consumer need adaptability, and marketing intelligence have no effect on marketing performance. Likewise, consumer need adaptability and marketing intelligence do not mediate the effect of empowered interaction capability on marketing performance. The implication of this research for MSMEs is that MSMEs need to increase empowered interaction capability through increased collaboration and co-creation so that customers are willing to provide ideas or suggestions to the company, thereby increasing company performance.
Kemasan Untuk Meningkatkan Daya Saing Produk Anggota Pkk Gambirsari Banjarsari Surakarta Sumaryanto Sumaryanto; Nadia Adriane R; Nani Irma Susanti
WASANA NYATA Vol 9, No 2 (2025)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/wasananyata.v9i2.2062

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan bersama kelompok PKK Gambirsari, Kecamatan Banjarsari, Kota Surakarta, yang memiliki potensi besar dalam pengolahan bahan pangan lokal seperti bawang merah, bawang putih, dan cabai rawit. Namun, rendahnya daya saing produk disebabkan oleh kemasan yang belum higienis, tidak menarik, dan belum memenuhi standar pasar. Kegiatan ini bertujuan untuk meningkatkan kemampuan anggota PKK dalam mendesain kemasan estetik dan menerapkan teknologi tepat guna guna memperkuat daya saing produk rumah tangga. Metode pelaksanaan menggunakan pendekatan Participatory Learning and Action (PLA) melalui tahapan sosialisasi, pelatihan desain kemasan digital menggunakan Canva, penerapan teknologi heat sealer, serta evaluasi hasil pelatihan secara deskriptif kuantitatif dan kualitatif. Hasil kegiatan menunjukkan peningkatan signifikan pada keterampilan peserta: pemahaman bahan dan pelabelan kemasan meningkat dari 58% menjadi 94%, kemampuan penggunaan heat sealer dari 25% menjadi 88%, dan kemampuan desain label dari 30% menjadi 82%. Dampak kegiatan juga terlihat dari perubahan perilaku peserta yang lebih kreatif, terbentuknya kelompok kerja baru dalam PKK, serta peningkatan pendapatan keluarga rata-rata sebesar 25–30%. Penerapan teknologi sederhana terbukti mampu meningkatkan higienitas, memperpanjang umur simpan produk, dan memperkuat citra produk lokal. Kegiatan ini memberikan nilai tambah ekonomi, sosial, dan budaya bagi masyarakat, serta berpotensi dikembangkan menjadi program berkelanjutan berbasis kewirausahaan perempuan dan kemasan estetik ramah pasar.
Pelatihan Canva sebagai Strategi Pemberdayaan UMKM dalam Branding Digital Produk Anggota ACSB Banjarsari Surakarta Sumaryanto Sumaryanto; Nadia Adriane Ricadonna; Nani Irma Susanti; Yofhi Septian Panglipurningrum; Heriyanta Budi Utama
WASANA NYATA Vol 9, No 1 (2025)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/wasananyata.v9i1.1982

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) anggota Dewan Asia untuk Usaha Kecil (ACSB) Kecamatan Banjarsari, Surakarta, menghadapi tantangan dalam branding dan pemasaran digital karena keterbatasan kemampuan desain visual. Survei awal menunjukkan bahwa 89% pelaku UMKM tidak familiar dengan Canva, dan 67% masih mengandalkan desain manual, sehingga produk mereka kurang kompetitif di pasar digital. Tema Canva dipilih karena potensinya yang besar untuk meningkatkan daya saing UMKM melalui pelatihan desain grafis sederhana menggunakan Canva yang mudah diakses dan ramah pengguna. Metode layanan menggunakan Participatory Learning and Action (PLA) dengan tiga tahap: (1) pelatihan intensif Canva (membuat profil produk dan profil bisnis), (2) fasilitasi praktik langsung, dan (3) evaluasi melalui pre-test/post-test. Peserta terdiri dari 15 UMKM yang terdiri dari 74% perempuan di sektor kuliner, fesyen, dan kriya. Hasilnya, 87% peserta mengalami peningkatan keterampilan desain, dan 74% berhasil membuat materi promosi secara mandiri. Tantangan utamanya adalah keterbatasan perangkat dan akses internet. Pelatihan Canva efektif meningkatkan kapasitas visual UMKM dengan biaya rendah. Keberlanjutan program ini direkomendasikan melalui pendampingan berkelanjutan dan replikasi ke UMKM lainnya.
Pengaruh Promosi, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Batik Di UMKM Gaya Batik Unggul Solo Baru Kecamatan Grogol Sukoharjo Natasia Tirsa Amanda; Sumaryanto Sumaryanto; Retno Susanti
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine the significance of the influence of promotion, price and product quality on the purchase decision of batik products in MSMEs Gaya Batik Unggul Solo Baru, Grogol District, Sukoharjo Regency. This study uses a survey method, the types of data used are qualitative data and quantitative data, the data sources used are primary data and secondary data. The number of samples studied was 69 people. The sample size was calculated using Leedy's formula. The sampling technique uses accidental sampling. Data collection methods used: questionnaires and documentation. The data analysis techniques used were validity test, reliability test, classical assumption test, multiple linear regression analysis. The results of the study concluded that promotion, price and product quality have a significant effect on the purchase decision of batik products in MSMEs Gaya Batik Unggul Solo Baru, Grogol District, Sukoharjo Regency. The results of the determination coefficient obtained the result that the contribution of the influence given by the variables of promotion, price and product quality on the decision to purchase batik products in MSMEs Gaya Batik Unggul Solo Baru, Grogol District, Sukoharjo Regency was 78.6% while the remaining 21.4% was influenced by other factors outside the variables studied, such as brand image, service quality, word of mouth and so on.
Drivers of Financial Performance in Urban Art Markets: Access to Capital and the Isolation of Internal Entrepreneurial Assets Edi Wibowo; Setyaningsih Sri Utami; Sumaryanto Sumaryanto
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 4 (2026): Volume 4, Issue 4, July 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i4.1352

Abstract

Purpose – This research investigates the drivers of financial performance among Micro, Small, and Medium Enterprises (MSMEs) in creative tourism districts. Specifically, it evaluates access to capital and network collaboration as direct predictors of financial performance, while examining intellectual capital and entrepreneurial orientation as internal antecedents of network collaboration within a mediation framework. Methodology – A quantitative approach was employed, collecting questionnaire data from MSME operators within the Urban Street Art Market along the Gatsu Corridor in Surakarta, Indonesia. Structural Equation Modeling via Partial Least Squares (PLS-SEM) was executed for measurement and structural model evaluations. Finding/Results – The results reveal that MSME financial performance is primarily driven by access to capital (β = 0.430, t = 5.650, p < 0.001) and network collaboration (β = 0.335, t = 3.599, p < 0.001). Conversely, intellectual capital and entrepreneurial orientation do not significantly affect network collaboration, leading to the rejection of all mediation hypotheses. The framework explains a moderate portion of financial performance (R² = 0.408) but is weak in predicting network formation (R² = 0.092). Originality/Value – This research highlights a unique empirical gap in creative art clusters: internal intellectual or entrepreneurial assets do not automatically foster external cooperation. Within informal creative spaces, collaborative networks behave as passive structures, implying that structural success depends more on systemic capital accessibility and external institutional support than on individual capacity building alone
Pengaruh Kualitas Pelayanan, Harga, dan Keragaman Produk terhadap Keputusan Pembelian: (Survei pada Penjualan Toko Daster Syifa Fino di Aplikasi Tiktok Live streaming) Luh Ajeng Anindya Denansya Arga; Sumaryanto Sumaryanto; Adcharina Pratiwi
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 3 No 4 (2025): Desember
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v3i4.700

Abstract

Strategi keragaman produk yang dapat dilakukan oleh perusahaan salah satunya adalah dengan mengikuti trend media sosial, dimana suatu trend media sosial tersebut dapat di kenal semua kalangan sebagai target pasar dengan menghandalkan perkembangan teknologi. Tujuan penelitian ini untuk mengetahui pengaruh kualitas pelayanan, harga dan keragaman produk terhadap keputusan pembelian. Penelitian ini menggunakan jenis data kuantitatif. Sumber data menggunakan data primer. Populasi dalam penelitian ini adalah tidak diketahui dengan sampel 100 responden. Teknik accidental sampling merupakan “Teknik pengambilan sampel yang dilakukan terhadap responden yang secara kebetulan secara acak saat live streaming ketika penelitian sedang berlangsung dan tepat menjadi sumber data”. Teknik pengumpulan data menggunakan kuesioner. Analisis data menggunakan uji instrument, uji asumsi klasik, analisis deskriptif, uji instrumen, uji regresi linier berganda, uji t, uji F dan uji koefisien determinasi.. Hasil uji t menunjukkan Kualitas pelayanan tidak berpengaruh signifikan terhadap keputusan pembelian pada penjualan Toko Daster Syifa Fino di aplikasi Tiktok live streaming. Harga berpengaruh signifikan terhadap keputusan pembelian pada penjualan Toko Daster Syifa Fino di aplikasi Tiktok live streaming. Kualitas pelayanan tidak berpengaruh signifikan terhadap keputusan pembelian pada penjualan Toko Daster Syifa Fino di aplikasi Tiktok live streaming. Hasil uji koefisien determinasi (R²) untuk model ini adalah sebesar 0,503 atau 50,3% yang artinya besarnya sumbangan pengaruh independen dan sisanya 49,7% diterangkan oleh variabel lain diluar model.
Pengaruh Digital Marketing, Cita Rasa, dan Inovasi Produk terhadap Keputusan Pembelian Ledre Laweyan: Survei pada Konsumen di Kota Surakarta Vega Ayunda Aditama; Sumaryanto Sumaryanto
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 3 (2026): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i3.2060

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing, cita rasa, dan inovasi produk terhadap keputusan pembelian Ledre Laweyan pada konsumen di Kota Surakarta. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian adalah seluruh konsumen Ledre Laweyan, sedangkan sampel sebanyak 100 responden ditentukan menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner dengan skala Likert lima poin dan dianalisis menggunakan IBM SPSS melalui analisis deskriptif, uji asumsi klasik, regresi linier berganda, uji t, uji F, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa seluruh instrumen penelitian valid dan reliabel serta model regresi telah memenuhi asumsi klasik. Secara parsial, digital marketing berpengaruh positif dan signifikan terhadap keputusan pembelian (β = 0,450; p = 0,000), cita rasa berpengaruh positif dan signifikan (β = 0,494; p = 0,000), dan inovasi produk berpengaruh positif dan signifikan (β = 0,412; p = 0,000). Secara simultan, ketiga variabel juga berpengaruh signifikan terhadap keputusan pembelian dengan nilai F sebesar 49,604 dan signifikansi 0,000. Nilai Adjusted R² sebesar 0,596 menunjukkan bahwa digital marketing, cita rasa, dan inovasi produk mampu menjelaskan 59,6% variasi keputusan pembelian, sedangkan 40,4% sisanya dipengaruhi oleh faktor lain di luar model penelitian. Cita rasa merupakan variabel yang memiliki pengaruh paling dominan terhadap keputusan pembelian. Oleh karena itu, Ledre Laweyan perlu mengoptimalkan strategi pemasaran digital, menjaga konsistensi cita rasa, serta mengembangkan inovasi produk tanpa mengurangi kualitas agar keputusan pembelian konsumen terus meningkat.
Co-Authors Adcharina Pratiwi Akmal Muhammad Fauzan alviana eka kimilawati Anugrah Nadia Sukma Apriyanto Apriyanto Asih Handayani Asih Handayani Ayu Novalia Dewi Lintang Woroyati Dita Rahmawati Edi Wibowo . ERNI WIDAJANTI Erni Widajanti Hendri Tri Ardana Heriyanta Budi Utama Ilham Tri Febrianto Luh Ajeng Anindya Denansya Arga Marjam Desma Rahadhini Nadia Adriane R Nani Irma Susanti Nani Irma Susanti Natasia Tirsa Amanda Novi Dwi Ariyani Nurul Badriyah Rahayu Triastity Retno Susanti Retno Susanti Ricadonna, Nadia Adriane Septy Alya Verni Setyaningsih Sri Utami Sunarso Sunarso Titin Indah Saputri Umar Zaelani Sidiq Vega Ayunda Aditama Yofhi Septian Panglipurningrum Zahra Audi Al Farel