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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Journal of Education, Humaniora and Social Sciences (JEHSS) Journal Economy And Currency Study (JECS) Jurnal Studi Ekonomi dan Bisnis Islam (SEBI) International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) International Journal of Engagement and Empowerment (IJE2) Economics, Business and Management Science Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Bisnis Mahasiswa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of Management Analytical and Solution Journal of Management, Economic and Accounting (JMEA) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Journal of Innovative and Creativity Journal Of Management Analytical and Solution (JoMAS) Multidisciplinary Indonesian Center Journal
Riza Fanny Meutia
Medan Area University
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Brand Wonderfull Indonesia dan Persepsi Wisatawan terhadap Minat Berkunjung Kembali pada Objek Wisata Istana Maimun Medan Syahira, Raissa; Meutia, Riza Fanny; Khairunnisak; Putra, Irwansyah
Sebi : Studi Ekonomi dan Bisnis Islam Vol. 7 No. 1 (2025): Jurnal Studi Ekonomi dan Bisnis Islam (SEBI)
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/sebi.v7i1.3672

Abstract

Tujuan penelitian ini adalah menganalisis pengaruh brand wonderfull Indonesia dan persepsi wisatawan terhadap minat berkunjung kembali pada objek wisata Istana Maimun Medan. Banyaknya responden dalam penelitian ini yaitu 71 responden yang diperoleh dengan Rumus Slovin, sedangkan Teknik pengambilan sampel yang digunakan adalah Accidental Sampling. Jenis data yang digunakan di dalam penelitian ini adalah data primer dalam bentuk cross section data yang diperoleh dengan menggunakan kuisioner. Metode analisis data dalam penelitian ini adalah regresi linear berganda dengan bantuan Software SPSS. Hasil penelitian menemukan bahwa brand wonderfull Indonesia berpengaruh positif dan signifikan terhadap minat berkunjung kembali, sehingga H1 diterima dan persepsi wisatawan berpengaruh positif dan signifikan terhadap minat berkunjung kembali, sehingga H2 diterima. Hasil pengujian secara simultan membuktikan bahwa brand wonderfull Indonesia dan persepsi wisatawan secara simultan berpengaruh signifikan terhadap minat berkunjung kembali, sehingga H3 diterima.
Business Strategy And Social Media On Customer Satisfaction In The Barbershop Business Meutia, Riza Fanny
Journal of Management, Economic and Accounting (JMEA) Vol. 4 No. 1 (2025): Volume 4 Issue 1 February 2025
Publisher : CV. Pusdikra Mitra Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/(jmea).v2i1.1257

Abstract

This study aims to determine and analyze business strategies and social media on customer satisfaction at the barber house business in Medan. The population of this study amounted to 40 customers of Barber shop. The number of samples was 40 customers of Barber shop with saturated sampling technique. This research data was obtained from interviews and distributing research questionnaires to customers of Barber shop. The analysis technique uses multiple linear regression analysis. The results of this study indicate that simultaneously business strategy and social media have a positive and significant effect on customer satisfaction at the Barber shop business in Medan city. Partial research results show that business strategy and social media each have a positive and significant effect on customer satisfaction at the Barber shop business In Medan city.
The Influence of Brand Image and Online Customer Reviews on Online Fashion Product Purchase Decisions on Shopee among Students of the Faculty of Economics, Santo Thomas Catholic University, Medan Hezron Apriadi Situmorang; Riza Fanny Meutia; Adelina Lubis; Fitriani Tobing
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3831

Abstract

This study aims to determine the effect of Brand Image and Online Customer Reviews on Online Fashion Product Purchase Decisions on Shopee. The type of research used is associative research with a quantitative approach. The population in this study was 380 people, determined by a purposive sampling technique, with a sample size of 79 people using the Slovin formula. Data collection was carried out through questionnaires and data processing using SPSS software. From partial testing, the T test showed that t count (2.644) > t table (2.011), with a significance level of 0.000 > 0.05, proving that brand image has a positive and significant effect on purchasing decisions. And in the online customer review variable, the t count value (4.441) > t table (2.011) with a significance level of 0.000 > 0.05, proving that online customer reviews have a positive and significant effect on purchasing decisions. F test shows that F count is 67.177 > 3.11 (F table), so it can be concluded that simultaneously brand image and online customer review variables have a positive and significant effect on purchasing decisions. From the discussion of multiple linear regression, Y = 9.005 + 0.448X1 + 0.495X2. It can be concluded that brand image and online customer reviews have a positive and significant effect on purchasing decisions for fashion products among students of the Faculty of Economics, Santo Thomas Catholic University, Medan. The coefficient of determination (R2) of 0.799 means that purchasing decisions can be explained by brand image and online customer reviews by 63.9% while another 36.1% can be explained by other factors not examined in this study.
Pengaruh Brand Image dan Social Media Marketing Terhadap Customer Satisfaction pada Cafe Waiting List Coffee Di Kecamatan Medan Baru Tarigan, Christin Gloria Br; Meutia, Riza Fanny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.6044

Abstract

          Penelitian ini bertujuan untuk mengetahui Pengaruh Brand Image Dan Social Media Marketing Terhadap Customer Satisfaction pada Cafe Waiting List Coffee Di Kecamatan Medan Baru . penelitian yang digunakan adalah pendekatan kuantitatif yang dimana akan menemukan besarnya pengaruh dari variabel bebas (independen) terhadap variabel terkait (variabel dependen. Dalam industri gerai kopi yang kompetitif, Brand Image Dan Social Media Marketing  berperan penting dalam membentuk pengalaman pelanggan, khususnya di kalangan milenial perkotaan di Medan. Penelitian ini menguji pengaruh Brand Image Dan Social Media Marketing  pada platform seperti Instagram dan TikTok terhadap Customer Satisfaction   di Waiting List Coffee, Kecamatan Medan Baru. Dengan pendekatan kuantitatif, data dikumpul dari 100 pelanggan melalui kuesioner daring dan dianalisis menggunakan regresi linier berganda. Hasil menunjukkan secara parsial bahwa Brand Image berpengaruh positif Terhadap Customer Satisfaction pada Cafe Waiting List Coffee Di Kecamatan Medan Baru  dan  Social Media Marketing berpengaruh positif Terhadap Customer Satisfaction pada Cafe Waiting List Coffee Di Kecamatan Medan Baru,serta  secara simultan  Brand Image Dan Social Media Marketing berpengaruh positif Terhadap Customer Satisfaction pada Cafe Waiting List Coffee Di Kecamatan Medan Baru dengan pemasaran media sosial memiliki dampak lebih kuat. Temuan ini menyarankan kafe untuk memprioritaskan strategi digital yang menarik dan persepsi merek positif guna meningkatkan loyalitas dan kepuasan.
Pengaruh Gratis Ongkos Kirim, Diskon dan Pembayaran Cash on Delivery (COD) terhadap Keputusan Pembelian pada Shopee (Studi Kasus di Kecamatan Medan Sunggal) Nasution, Nunut Rida Murni; Aramita, Finta; Meutia, Riza Fanny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6623

Abstract

This research aims to find out the existence of e-commerce to help people meet human needs faster and more efficiently. From the various existing e-commerce, Shopee is the most popular e-commerce. The Effect of Free Shipping, Discounts and Cash On Delivery (COD) Payments on Purchase Decisions on Shopee (Case Study in Medan Sunggal District). This research aims to find out the effect of Free Shipping, Discount, and Cash on Delivery Payment on Purchase Decisions on Shopee. This type of research is a quantitative study with a data collection method using a questionnaire, with a sample of 100 respondents with the criteria of consumers who have bought from Shopee. The data was processed using the SPSS 27 analysis tool. The analysis technique used in this study is multiple linear regression analysis, t test (partial) and f test (simultaneous). The research results show: (1) Free Shipping has a significant effect on purchasing decisions on Shopee (Case Study in Medan Sunggal District (2) Discounts have a significant effect on purchasing decisions on Shopee (Case Study in Medan Sunggal District (3) Cash on Delivery has a significant effect on purchasing decisions (4) Free Shipping, Discounts and cash on delivery have a positive effect simultaneously on Purchasing Decisions on Shopee (Case Study in Medan Sunggal District.
THE INFLUENCE OF ENTREPRENEURIAL SPIRIT, SELF-EFFICACY AND PERSONAL CHARACTERISTICS ON INTEREST IN ENTREPRENEURSHIP OF SULTAN ISKANDAR MUDA MEDAN HIGH SCHOOL Alfriado Leonard Noprian Dolok Saribu; Afriani Mindo Dolok Saribu; Dahrul Siregar; Muhammad Yamin Siregar; Riza Fanny Meutia
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 1 No. 1 (2024): Vol. 1 No. 1 Edisi Januari 2024
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v1i1.12

Abstract

The purpose of this study was to determine the entrepreneurial spirit, self-efficacy and personal characteristics on the interest in entrepreneurship in SMA sultan Iskandar muda medan. Methods of data collection using a questionnaire. Sampling with the slovin method. The results of this study indicate that the entrepreneurial spirit has a positive and significant effect on the interest in entrepreneurship in SMA sultan Iskandar muda medan. Self-efficacy has a positive and significant effect on the interest in entrepreneurship in SMA sultan Iskandar muda medan students. Personal characteristics have a positive and significant effect on the interest in entrepreneurship in SMA sultan Iskandar muda medan students. Simultaneously entrepreneurial spirit, self-efficacy and personal characteristics have a positive and significant effect on the interest in entrepreneurship in SMA sultan Iskandar muda medan students.
Co-Authors Adelina Lubis Afriani Mindo Dolok Saribu Alfifto Alfriado Leonard Noprian Dolok Saribu Ardana, Arya Dimas Ayu, Annisa Rizky Dahrul Siregar Dahrul Siregar Damansyah, Muthya Rahmi Finta Aramita Fitriani Tobing Fitriani Tobing G. Gunawan Hery Syahrial Hezron Apriadi Situmorang Khairunnisak Limbong, Kasih Oktavia Marbun, Enjelina Muhammad Naufal Fildza Daulay Muhammad Yamin Siregar Muthya Rahmi Darmansyah Naibaho, Jhon Vernando Nasution, Nunut Rida Murni Nindya Yunita Nindya Yunita Nur Aisyah Nur Aisyah Nurulitha, Sakinah Purba , Pindalia Putra, Irwansyah Putri, Annisa Listia Rahayu, M. Rio Parada Rio Fahmi Huseini Ritonga Sairah Sairah Salsabillah, Ayu Hanna Sianipar, Jayanti Sinulingga, Tiara Ramadhanti Wijaya Siregar, Findi Ruzika Audini Syahira, Raissa Tanjung, Sania Tarigan, Christin Gloria Br Thezar Fiqih Hidayat Hasibuan Wan Rizca Amelia, Wan Rizca Wan Suryani