Article Per Year (5 Year)
p-Index From 2021 - 2026
2.042
P-Index
This Author published in this journals
All Journal Psikologika : Jurnal Pemikiran dan Penelitian Psikologi Journal of Tropical Life Science : International Journal of Theoretical, Experimental, and Applied Life Sciences METAMORFOSA Journal of Biological Sciences Jurnal Momentum JURNAL TEKNIK SIPIL ITP ISSN 2354-8452 Journal of Family Science Jurnal Ilmiah Mahasiswa Pendidikan Biologi Majalah Kedokteran Sriwijaya Jurnal Analisa JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Faktor Jurnal Ilmiah Kependidikan Logat: Jurnal Bahasa Indonesia dan Pembelajaran Avant Garde Jantra ICIT (Innovative Creative and Information Technology) Journal Jurnal Pendidikan Agroteksos Jurnal Pendidikan dan Perhotelan Jurnal Pengabdian Masyarakat Sains dan Teknologi Jurnal Riset Rumpun Ilmu Tanaman Jurnal Nakula: Pusat Ilmu Pendidikan, Bahasa Dan Ilmu Sosial Corona: Jurnal Ilmu Kesehatan Umum, Psikolog, Keperawatan dan Kebidanan Jurnal Riset Sistem Informasi
mulyati mulyati
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 27 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Avant Garde

 1 
Faktor-Faktor Yang Mempengaruhi Keputusan Mahasiswa Memilih Program Studi Ilmu Komunikasi Untuk Menentukan Strategi Komunikasi Pemasaran Fikom Budi Luhur Bintarto Wicaksono; Rini Lestari; Mulyati Mulyati
Avant Garde Vol 7, No 2 (2019): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v7i2.938

Abstract

This research is based on the question of what factors influence students in choosing the Communication Studies program at Budi Luhur University, Jakarta, which will then be used as forms of strategy in promotion. This research is a quantitative study using survey methods. Information is extracted and presented using the Factor Analysis method. The stages in this research begin with the study of literature, determining variables and indicators. Field data collected through the distribution of questionnaires are presented in accordance with available facts, organized and systematic. The results of this study indicate that the most dominant factor of students deciding to choose the Communication Studies study program is the reference group factor, namely suggestions from teachers, friends, and parents. Furthermore, the results of the research were revealed in the promotion strategies by the Promotion Team of new students at Budi Luhur University Jakarta.
Co-Authors Agnes Monica Ami Aulia Angga Panugali Annisa Nur Islahi Astri Wulan Sari Bintarto Wicaksono Budi Santoso Damai Aulia Nurmasari Darren Hansen Desty Endrawati Subroto Djufri Djufri Ega Dwisaputra Nurmawan Endah - Herlina Endry Setiawan Evy Hanifah Fatchiyah Fatchiyah Husna Nabilah Inggit Eka Wahyuni Kenty Martiastuti Lailan Sawiyah Siagian Lidwina Faraline Triprisila Lolita Endang Susilowati Marella Marella Mario Aldy Wijaya Melly Damayanti Michella Valery Monalisa Effendy Nicholas Monica Niko Ananda Limmanto Noryani Noryani Nur Khayati Nuri Masruro Nurlaila Mashabi Putri Yunita Wahyuti Ramzi Amin, Ramzi Rasyid Tarmizi Regina Rini Lestari Risna Herjayanti Rista Nikmatu Rohmah Saputri, Nurul Aini Suria Siti Ika Danti Supriatno Supriatno Suwardji Takahisa Yamada Takashi Ohta Vionetha Lavega Vivian Vivian Widyatmike Gedhe Mulawarman Ziga Arkis