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All Journal Ilmu Administrasi Publik Journal of Educational Science and Technology Scientific Journal of Reflection : Economic, Accounting, Management and Business Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Pengabdian Dharma Laksana KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang JURNAL ILMIAH FEASIBLE (JIF) PINISI Discretion Review Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat JPKMI (Jurnal Pengabdian Kepada Masyarakat Indonesia) Jurnal Disrupsi Bisnis Jurnal Ekonomi Efektif Jurnal PADMA: Pengabdian Dharma Masyarakat Indonesian Journal of Society Engagement (IJSE) Jurnal Pengabdian Masyarakat Madani Jurnal PKM Manajemen Bisnis Journal of Research and Publication Innovation Jurnal Ilmiah Ekonomi dan Manajemen Journal of Innovative and Creativity Jurnal Pengabdian Masyarakat Mentari KARIR Jurnal Ilmiah Manajemen
Juhaeri
Universitas Pamulang
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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PEMANFAATAN INTERNET SEBAGAI PELUANG MENGEMBANGKAN USAHA Haryoko, Ugeng Budi; Juhaeri, Juhaeri; Dana, Dana; Susanti, Novia; Sunardi, Didi
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 1 No 2 (2020): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/al-jpkm.v1i2.4964

Abstract

Setting up a business is a tempting idea for some people, whether on a small or large scale. In building a business, the right marketing strategy is needed so that the business can flourish. In addition, it must also adjust to the budget that is owned. If you don't have too much budget, it might be better to open a small business before finally turning it into a large-scale business. This dedication is titled Utilizing the Internet as a Business Opportunity to Develop Businesses. The purpose of community service is to provide training on how to take advantage of business opportunities by using the internet at the 83rd Junior High School in Jakarta. The method of implementing this service is carried out in several activities, namely by involving many parties, including teachers, students and employees of the Jakarta 83 Junior High School Cooperative. The conclusion of community service (PKM) is that in general community service activities can be carried out well and received and received support from the Jakarta 83 Junior High School Cooperative, so that awareness can be created on the importance of increasing the Cooperative marketing network in improving its business in internet utilization.
PENGENALAN INTERNET SEBAGAI MEDIA PROMOSI USAHA KECIL DI KELURAHAN BUARAN SERPONG Juhaeri, Juhaeri; Chasanah, Uswatun; Sofi’I, Imam; Nursyifa, Aulia
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 1 No 2 (2020): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/al-jpkm.v1i2.4965

Abstract

The purpose of community service is to provide knowledge, and understanding of the introduction of the Internet as a medium for promoting small businesses in entrepreneurship so as to produce maximum profits. Inform, and urge to help MSMEs in the Buaran Serpong Village, South Tangerang City in order to optimize internet technology in marketing products. The community service methods are seminars and discussions. Participants in the community service activities are UKM around the Ni'matul Ittihad mosque in Buaran District, RT. 02/03 Serpong, South Tangerang. The results of this community service are all participants who consider, and apply all the material and discussions that occur during the event so that the business objectives can be increased by maximizing profits. Output targets to be achieved are participants can use the internet as a medium for business promotion, provide opportunities for small businesses that connect networks, business information for customers and the community, provide services to customers better by providing interesting and interactive information, increasing public interest in products, for sale or place of transaction, moving global markets, can be made media information advice, company publications and promotions.
PENERAPAN STRATEGI DIGITAL MARKETING UNTUK MENINGKATKAN TINGKAT PARTISIPASI CALON PESERTA DIDIK DI SEKOLAH MENENGAH PERTAMA ISLAM TERPADU NURUL AMAL ISLAMIC BOARDING SCHOOL KOTA TANGERANG SELATAN Sudaryana, Yayan; Juhaeri, Juhaeri; Dewi, Anteng Gustiana; Mudzakir, Muhammad; Sibarani, Maretno; Ismail, Fauzan Rahman; Romasturia, Deni
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 2 No 2 (2021): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/al-jpkm.v2i2.10498

Abstract

Pengabdian ini berjudul Penerapan Strategi Digital Marketing untuk meningkatkan Tingkat Partisipasi Calon Peserta Didik Di Sekolah Menengah Pertama Islam Terpadu Nurul Amal Islamic Boarding School Kota Tangerang Selatan. Tujuan umum dari kegiatan pengabdian kepada masyarakat ini adalah Memberikan pelatihan dan pengetahuan secara praktis ilmu manajemen dalam penerapan strategi digital marketing dalam rangka meningkatkan jumlah partisipan calon peserta didik baru setiap tahunnya.  Metode yang digunakan adalah metode survey dan penyampaian materi secara langsung dan diskusi mengenai manajemen pemasaran, peraturan-peraturan yang menyangkut penggunaan media sosial seperti UU ITE, dan strategi digital marketing untuk meningkatkan tingkat partisipasi calon peserta didik baru. Kesimpulan dari pengabdian  kepada masyakat ini adalah bahwa akan dilakukan pendampingan dalam penerapan strategi pemasaran dengan memaksimalkan penggunaan media sosial yang ada serta aturan yang berkaitan dengan penerapannya untuk meningkatkan tingkat partisipasi calon peserta didik baru di SMPIT Nurul Amal Islamic Boarding School.
PERANAN DIGITAL MARKETING DALAM MEMASARKAN PRODUK UMKM INTERMODA BSD CITY DIMASA COVID-19 Juhaeri, Juhaeri; Febianto, Danang; Diana, Eka Yusti; Pamungkas, Abdul Haris; Fauziah, Evi; Sokhibi, Sokhibi
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 2 No 2 (2021): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/al-jpkm.v2i2.10514

Abstract

Tujuan dari Pengabdian Kepada Masyarakat (PKM) adalah untuk mengetahui seberapa besar penerapan Digital marketing dalam memasarkan produk UMKM  di masa era Covid-19. Adapun metode pengukuran dengan menggunakan tiga pendekatan diantaranya (1) Metode phenomenalogical research dimana metode kualitatif dapat di artikan sebagai metode yang berlandaskan pada filsafat postpositivisme yang digunakan pada kondisi objek, dimana peneliti sebagai instumen kunci, teknik pengumpulan data dilakukan secara triangulasi (gabungan) hasil analisis bersifat induktif yaitu menekan makna dari generialisasi Creswell 2009 (dalam bukunya Sugiyono 2017:24), (2) Metode Grounded theory dari penelitian ini salah satu jenis metode kualitatif, dimana peneliti menarik generilisasi yang diamati secara induktif, (3) Metode Ethnography is qualitatif strategy menrurut (Crewell 2209) menyatakan  salah satu jenis penelitian kualitatif  peneliti melakukan  studi budaya kelompok melalui observasi wawancara Hasil dari observasi dan wawancara dan pelatihaan pada pengabdian kepada masyarakat ini adalah meningkatkan pemahaman dan kesadaran para pelaku UMKM pasar modern internoda BSD city kota tangerang selatan untuk menggunakan digital marketing di tengah pandemi covid-19 dan mengetahui dampak Digital Marketing dalam dapat peningkatan omset penjualan bagi UMKM  pasar modern internoda BSD city kota tangerang selatan di tengah pandemi covid-19. Hasil dilakukan pendampingan terhadap Seminar dan pelatihan Peranan Digital Marketing dalam memasarkan Produk UMKM Intermoda BSD City Dimasa Covud-19 ini untuk meningkatkan Penjualan produk UMKM dimana saat ini sedang lesu lesunya , dikarenakan aturan protocol kesehatan covid yang melarang orang untuk berkumpul  sehingga mengakibatkan tradisional marketing yang saat ini berjalan menjadi tidak efektif sehingga pendapat UMKM menjadi menurun di Pasar Intermoda BSD City , Pengembangan  dan sosialisai Digital Marketing membawa dampak yang besar dalam sector penjualan saat ini , dimana mereka memulai untuk menggunakan digital market place seperti Shopee , tokopedia , Bukalapak , OLX , Blibi , facebook marketplace dan lain sebagainya , sebagai sarana untuk mendongkrak penjualan mereka , sehingga saat ini para UMKM masih bisa bertahan dengan mengandalkan 80 % dari Digital Marketing.
PENGEMBANGAN USAHA KRIPIK PISANG PARA ANGGOTA KATEGORI PERINTIS DI UMKM GALERI LEBAK BANTEN DENGAN MENERAPKAN STRATEGI PEMASARAN PADA MARKETPLACE SHOPEE Zulfitra, Zulfitra; Sahroni, Sahroni; Sugiyanto, Sugiyanto; Juhaeri, Juhaeri; Andhika, Elang Kristi; Wijayanti, Nur; Chodijah, Siti; Susanti, Susanti
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 3 No 3 (2022): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/al-jpkm.v3i3.24867

Abstract

Kegiatan Pengabdian kepada masyarkat bermitra dengan UMKM Galery yang berlokasi di Jalan TB Surya Atmadja, Rangkasbitung Kelurahan Rangkasbitung Barat, Kecamatan Rangkasbitung, Kabupaten Lebak, Provinsi Banten. Mitra merupakan kelompok yang memiliki anggota sebanyak 25 Kelompok (anggota 60-80 orang per UMKM nya), Usaha yang dijalankan diantaranya yaitu pembuatan keripik pisang seperti sale, aneka jamu- jamuan atau herbal seperti jahe, seher, dan sebagainya. Tujuan umum dari kegiatan Pengabdian kepada Masyarakat ini adalah porsi pemasaran yang dilakukan oleh para pelaku UMKM yang tetap mengiklankan produknya secara offline atau konvensional, seperti mengikuti acara, menitipkan di galeri, atau menerima pesanan dari pihak tertentu. Dengan demikian, ruang lingkup promosi produk masih cukup sempit, sehingga menghambat perkembangan bisnis dengan baik. Hal mendasar yang ditawarkan untuk mengatasi permasalahan pemasaran produk adalah melalui kegiatan penyuluhan dan pelatihan bagi pengelola UMKM Galery dengan anggota yang tergabung dalam UMKM Galeri kategori perintis dengan bidang usaha keripik pisang, yang dikemas dengan nama kegiatan” Pengembangan Usaha Kripik Pisang Para Anggota Kategori Perintis di UMKM Galeri Lebak Banten Dengan Menerapkan Strategi Pemasaran Pada Marketplace Shopee”. Adapun metode yang dilaksanakan dalam program pengabdian kepada masyarkat ini yaitu dengan tahap persiapan, survey & penyampaian materi secara langsung dan simulasi serta diskusi tanya jawab tentang Strategi pemasaran pada Marketplace Shopee.Kata Kunci: Manajemen, Strategi Pemasaran, UMKM
Peningkatan SDM Menuju Kemandirian UMKM Melalui Kualitas Pendidikan dalam Mewujudkan Tujuan Pembangunan yang Berkelanjutan (Suistanaible Development Goals) di Desa Ciwalat Kec. Pabuaran, Kab. Sukabumi Juhaeri, Juhaeri; Wulandari, Kintan Candra; Kustini, Kustini; Hutagalung, Debora; Fudri, Acep; Mukrodi, Mukrodi; Sewaka, Sewaka
Jurnal PKM Manajemen Bisnis Vol. 4 No. 2 (2024): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v4i2.845

Abstract

Increasing Human Resources Towards MSME Independence through Quality Education in Realizing Sustainable Development Goals in Ciwalat Village, District. Pabuaran, Kab. Sukabumi. This service was carried out on Sunday, June 2 2024, which was attended by 20 students and 6 supervisors from Pamulang University. The general aim of this community service activity is to socialize that the way to achieve MSME independence and improve human resources is through quality education so that sustainable development can be achieved in Ciwalat Village. The methods used are survey methods and direct delivery of material as well as simulations and discussions regarding management, HR management, marketing of MSME products. This service activity succeeded in providing understanding to the community, especially the importance of quality education in improving human resources and developing MSMEs in an effort towards sustainable development.
The Influence of Brand Image, Promotion, Price, and Quality of Service on Sahid Polytechnic Lecture Decisions Juhaeri, Juhaeri; Rinova, Rieke
PINISI Discretion Review Volume 5, Issue 2, March 2022
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v5i2.31858

Abstract

The purpose of the study was to determine the partial and simultaneous influence of brand image, promotion, price, and service quality on college decisions at Sahid Polytechnic. This research is associative with a quantitative approach. The population in this study were students of the Sahid TA Polytechnic. 2018-2021 with a total sample of 92 respondents. Data collection techniques using questionnaires, data analysis techniques using instrument tests, classical assumption tests, regression tests, coefficients of determination, t tests, and F tests. Based on the results of research partially brand image (X1) and price (X3) variables have no significant effect on the college decision variable (Y) at the Sahid Polytechnic. The promotion variable (X2) and service quality (X4) have an influence on the college decision variable (Y) at Sahid Polytechnic. From these results, it is known that the better and increase the promotion in line with the increasing decision to study at the Sahid Polytechnic. Simultaneous research shows the results of the variable brand image (X1), promotion (X2), price (X3) and service quality (X4) simultaneously and significantly on the college decision variable (Y) at Sahid Polytechnic.
The Influence of Marketing Mix (4P) on Purchase Intention Student Entrepreneurial Products at SMKS Al-Ma’arif Cikande–Serang Muhammad Iqbal Ismail; Juhaeri; Denies Susanto
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5042

Abstract

This study aims to analyze the influence of the marketing mix (4P) product, price, place, and promotion on purchase intention student entrepreneurial products at SMKS Al-Ma’arif Cikande–Serang. The research was motivated by the need to strengthen marketing strategies in school-based entrepreneurship programs, which often face similar challenges to Micro, Small, and Medium Enterprises (MSMEs), particularly in understanding consumer behavior and implementing effective marketing strategies. The marketing mix, serves as a framework to examine how these four elements interact in shaping consumer purchase intentions. The study employed a quantitative approach using a causal research design to determine the cause-and-effect relationship between the marketing mix variables and purchase intention. Data were collected from 32 respondents who had purchased or were familiar with the student entrepreneurship products. A saturated sampling technique was used, and data analysis was performed with SPSS version 27, including validity, reliability, classical assumption, and multiple linear regression tests. The findings reveal that product and price have a significant and positive effect on purchase intention, while place and promotion show a positive but not significant effect. The regression model indicates a strong relationship between the marketing mix and purchase intention, with an R² value of 0.844, meaning that 84.4% of purchase intention can be explained by the four variables. In conclusion, improving product innovation and pricing strategies is crucial to enhancing consumer purchase intention, while expanding distribution access and digital promotion can further strengthen market engagement. This study provides valuable insights for educational institutions to integrate practical marketing strategies into entrepreneurship programs, thereby increasing the competitiveness and sustainability of student-made products.
ANALISIS KAPABILITAS, KOMUNIKASI INTERNAL, DAN IKLIM ORGANISASI TERHADAP KREATIVITAS SDM DALAM MENINGKATKAN KINERJA KARYAWAN DI PT ATOM JAYA MAKMUR KOTA TANGERANG Juhaeri Juhaeri; Hamsinah Hamsinah; Ali Zaenal
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 4 (2026): April
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i4.9411

Abstract

This thesis research aims to test and analyze the Analysis of Capability, Internal Communication, and Organizational Climate on HR Creativity in Improving Employee Performance at PT Atom Jaya Makmur Kota Tangerang. The type of research used is associative quantitative. The research population uses 217 companies registered with the company PT Atom Jaya Makmur Kota Tangerang. The sampling process uses simple random sampling, are obtained which are used in this study. The research data is then processed using Smart PLS 4 Software. The analysis method used is Outer Loading Factor showing that in each indicator, the outerloading factor has a value> 0.70, Convergent Validity shows a value greater than 0.70 that each variable statement is valid. The Coefficient of Determination test on the Performance model shows an R-square value of 0.745 which means that the contribution of Capability, Internal Communication and Organizational Climate to HR Creativity is 74.5% while the remaining 25.5% is a contribution from other variables outside the study. The significance test for capability (X1) showed a T-statistic of 7.617, greater than 1.96, and a P-value of 0.000, less than 0.05. The significance of the relationship between internal communication (X2) was supported by a T-statistic of 5.458, greater than 1.96, and a P-value of 0.002. The relationship between organizational climate (X3) was significant, with a T-statistic of 4.443, greater than 1.96, and a P-value of 0.000. The relationship between performance (Z) and HR creativity (Y) was significant, with a T-statistic of 5.142, greater than 1.96, and a P-value of 0.002. The measurement results for each variable indicated a significant influence of each variable on performance. Therefore, the study, entitled "Analysis of Capability, Internal Communication, and Organizational Climate on HR Creativity in Improving Employee Performance at PT Atom Jaya Makmur, Tangerang City," concluded.
Model Edukasi Digital Marketing untuk Penguatan Personal Branding Siswa SMA Muhammadiyah 25 Pamulang Melvin Zakri; Juhaeri Juhaeri; Ali Mubarok
Jurnal Pengabdian Masyarakat Mentari Vol. 3 No. 2 (2026): September
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmm.v3i2.378

Abstract

Di era transformasi digital yang masif, pemanfaatan media sosial oleh generasi muda tidak lagi sekadar sarana hiburan, melainkan instrumen strategis dalam membangun personal branding (pencitraan diri personal) yang positif dan bernilai ekonomi. Namun, mayoritas siswa sekolah menengah atas belum memiliki pemahaman komprehensif mengenai digital marketing (pemasaran digital) yang beretika dan terstruktur. Kegiatan Pengabdian kepada Masyarakat (PkM) berbasis riset kualitatif ini bertujuan untuk merancang, mengimplementasikan, dan mengevaluasi Model Edukasi Digital Marketing guna menguatkan personal branding siswa di SMA Muhammadiyah 25 Pamulang. Metode pelaksanaan menggunakan pendekatan Participatory Action Research (PAR) yang terintegrasi dengan kerangka kerja ADDIE (Analysis, Design, Development, Implementation, Evaluation). Pemilihan informan dilakukan secara purposive sampling (penarikan sampel bertujuan) yang melibatkan 30 siswa kelas XI dan XII, guru pembina, serta praktisi media sosial. Pengumpulan data dilakukan melalui wawancara mendalam (in-depth interviews), diskusi kelompok terfokus (Focus Group Discussion/FGD), observasi partisipatif, dan studi dokumentasi portofolio digital. Data dianalisis secara kualitatif-interaktif menggunakan teknik analisis tematik (thematic analysis). Hasil penelitian menunjukkan bahwa model edukasi yang diterapkan berhasil mentransformasi pemaknaan siswa dari pengguna media sosial pasif-rekreatif menjadi pembuat konten yang berorientasi nilai (value-driven content creators). Pembentukan personal branding siswa menguat melalui penguasaan narasi autentik, optimasi profil profesional (LinkedIn), serta pengintegrasian nilai-nilai etika Islam berupa siddiq (kejujuran) dan amanah (keterpercayaan) dalam mengelola rekam jejak digital mereka.
Co-Authors Abdul Haris Pamungkas Ade Ridwan Ade Ridwan Ahidin, Udin Ali Mubarok Ali Zaenal Andhika, Elang Kristi Anisa Marfuah Anteng Gustiana Dewi Anteng Gustiana Dewi Argosawwa Rizqahu Bima Rizky Ananda Dana Dana Dana, Dana Danang Febianto Danu Gunawan Dayat Hidayat Deni Romasturia Deni Romasturia Denies Susanto Denies Susanto Denok Sunarsi Dewi, Anteng Gustiana Diana, Eka Yusti Didi Sunardi Didi Sunardi Diez Novitasari Eka Yusti Diana Elang Kristi Andhika Endang Mulus Rahayu Eni Octaviani Evi Fauziah Fauzan Rahman Ismail Fauzan Rahman Ismail Fauziah, Evi Febianto, Danang Fudri, Acep Hamsinah Hamsinah Haryoko, Ugeng Budi Hutagalung, Debora Imam Sofi’i Imam Sofi’i Isep Amas Priatna Ismail, Fauzan Rahman Kasmad Kasmad Kautsarzafira, Kautsarzafira Kustini Kustini Lia Novita Lidya Devega Maretno Sibarani Maretno Sibarani Masno Marjohan Maswarni Maswarni Melvin Zakri Mentari Aldini Harkart Mudzakir, Muhammad Muhammad Brilian Fajar Muhammad Iqbal Ismail Muhammad Mudzakir Muhammad Mudzakir Muhammad Yudha AlHabsyi Muhammad Zikri Aulia Mukrodi, Mukrodi Nofiar Nofiar Novia Susanti Novia Susanti Nur Wijayanti Nursyifa, Aulia Paeno, Paeno Pamungkas, Abdul Haris Priyanto Priyanto Raisa Kiyasa Paramitha Riandika, Veri Rinova, Rieke Rizka Wahyuni Amelia Romasturia, Deni Rusilowati, Umi Sachro Sahroni Sahroni Said Mustofa Setiadi Santoso Sewaka, Sewaka Sibarani, Maretno Siti Chodijah Siti Chodijah Siti Rachma Sokhibi Sokhibi Sokhibi, Sokhibi Sudaryana, Yayan Sugiyanto - Sugiyanto Sugiyanto Susanti Susanti Susanti Susanti Syaiful Arif Ugeng Budi Haryoko Uswatun Chasanah Uswatun Chasanah Wijayanti, Nur Wulandari, Kintan Candra Wuri Handayani Yayan Sudaryana Yayan Sudaryana Yusni Nuryani Zulfitra Zulfitra zulfitra, Zulfitra