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Application of the Customers Satisfaction Index (CSI) and Importance Performance Analysis (IPA) Methods to Measure Reader Satisfaction with the Quality of Website Services Indodaily.co Chindi Seftylia; Widya Cholil
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6476

Abstract

satisfaction and trust are indeed the most dominant problems in online news media, but the process to meet the reader's satisfaction is not easy. Because, there are many factors that can influence the achievement of the level of reader satisfaction. The quality of service provided will be one of the dominant factors that are considered by the reader on the level of perceived satisfaction. Through this study, the author aims to determine the level of reader satisfaction with the service quality of the Indodaily.co website by using the Customer Satisfaction Index (CSI) method to determine the level of reader satisfaction and the Importance Performance Analysis (IPA) method is used to determine the level of importance of each service attribute and priority. improvements that must be made by the Indodaily.co website. The results obtained from the Customer Satisfaction Index (CSI) method show that the overall level of satisfaction of Indodaily.co website visitors is included in the "Very Satisfied" category. While the calculation results are based on the Importance Performance Analysis (IPA) method, there are two attributes that need to be improved, seven attributes that must be maintained and ten attributes that need to be reduced in intensity by the Indodaily.co website. 
Co-Authors A.Haidar Mirza Ade Ramadhan Dalimunthi Adiktia Adiktia Agiyani, Gina Ali Imron Amin, Zulius Akbar Andriani, Nia Andryani, Ria Anita Muliawati Antoni, Darius AR, Hasmawaty Ariandi, Muhamad Aristian Aristian Asmanita . Azim Zaliha binti Abd Aziz Bayu Hardiono Chairul Mukmin Chindi Seftylia Darius Antoni Darius Antoni Darius Antoni Darusalam, Darusalam Dea Vitara Dedy Syamsuar Dedy Syamsuar duince fernande Dwi Mardiana Edi Surya Negara Eva Eva Evi Novilia Fajar Prayoga Fandy Kurniawan Febriyanti Panjaitan Firdaus Fitria Rahmadayanti Fosu , Agyei Friska Aryani Hadi Syaputra Herdiansyah, M. Izman Herdiansyah, M. Izman Ilham Muammar Choiri Ilham, Mohammad Indri Endang Lestari Isnainiyah, Ika Nurlaili Jayanta Jayanta Kraugusteeliana Kraugusteeliana Lestari, Indri Endang Lily Pebriana. S Linda Atika Linda Atika Linda Atika Lingga Tiara Mahardika, Billi Mahdalena, Desi Mohammad Ilham Muhamad Akbar Muhammad Akbar Muhammad Izman Herdiansyah Muhammad Kamil Mukron Roni Mutia Mawardah Nizar Firliansa Nizar Firliansa Nurmayanti Nurmayanti Prihandoko . Raden Muhammad Mirza Prasetyo Rama Andriya Saputra Renaldi dwi putra Renal Rendi Septriadi Reni Septiyanti Ria Aprinda Ria Astriratma Rolia Wahasusmia Rolia Wahasusmiah Rumondang Martha Ambarita Ryan Andrian Safta Hastini Siti Ratu Delima Siti Sauda Sukmawati, Ade Susan Dian Purnamasari Syahril Rizal, Syahril Tata Sutabri Timur Dali Purwanto Harkespan Tjahjanto Tjahjanto Tri Basuki Kurniawan Tri Basuki Kurniawan Usman Ependi Widi Pradnyana, I Wayan Wulandari, Intan Fitriana Yesi Novaria Kunang Yoga Pratama Yupika, Eva Zaid Amin, Zaid Zaidiah, Ati Zulius Akbar Amin