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All Journal Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Cendekia : Jurnal Pengabdian Masyarakat Al-Kharaj: Journal of Islamic Economic and Business Community Development Journal: Jurnal Pengabdian Masyarakat JMK Jurnal Manajemen dan Kewirausahaan Economics and Digital Business Review Jurnal Manajemen dan Inovasi (MANOVA) ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Empowerment: Jurnal Pengabdian Masyarakat Batara Wisnu : Indonesian Journal of Community Services Archive: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Bisnis dan Manajemen Aplikasi Administrasi: Media Analisa Masalah Administrasi Transformasi: Journal of Economics and Business Management Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM) Jurnal Riset dan Inovasi Manajemen Triwikrama: Jurnal Ilmu Sosial Neraca Manajemen, Akuntansi, dan Ekonomi JIMEB: Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Jurnal Manajemen, Bisnis dan Kewirausahaan
ANITA SUMELVIA DEWI
Universitas Islam Kadiri
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Product Innovation and Halal Lifestyle Identity: An Ethnographic Study of the Sharia Marketing Strategy of Swarnabhumi Batik Ecoprint MSMEs in the ISEF Event Nola Rahma Alhamda; Anita Sumelvia Dewi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9258

Abstract

This study analyzes the sharia marketing strategy of Swarnabhumi MSMEs through the integration of environmentally friendly ecoprint innovations with a halal lifestyle concept at the 2025 Indonesia Sharia Economic Festival (ISEF) event. Using a qualitative ethnographic approach with interviews, observations, and data triangulation. The findings of this study indicate that there was an increase in turnover from 15 million to 20 million thanks to halal certification and business matching at the event. The results of this study provide practical guidance for sharia economic MSMEs to implement halal-certified marketing strategies to be more competitive in the domestic market and exports through events such as the Indonesia Sharia Economic Festival.
Co-Authors Achmad Rozaki Mustofa Agung Pambudi Mahaputra Ainun Najihah Aisya Lutvi Hanifah Angga Permana Mahaputra Anif Mafatikhun Nida Aprilia Dian Evasari Aris Wijoyo Bagus Ryan Putra Pratama Brahma Wahyu Kurniawan Cipta Kusumaningrum Dewi Setia Wardani Dinda Indriana Edi Murdiyanto ERWIN SYAHPUTRA Fina Tri Adiyuniarsih Fran Siska Efelin Giano Surya Pamungkas IING SRI HARDININGRUM Ilham Nur Intan Saida Hasanah Imarotus Suaida Indah Yuni Astuti, Indah Jatmiko, Udik Khofifah Cindy Avrensa Khoifatul Badriyah Lilis Lilis Lulut Widhayani Miftahul Munir Mohammad Iqbal Abidin Muhammad Dwi Nor Alfian Niam Nabilla Putri Santoso Nola Rahma Alhamda Nur Ali Agus Najibul Zamzam Nur Hidayati Nuril Aulia Munawaroh Rendy Setiawan Rezza Nur Kharisma Rike Selviasari Rizqi Bintang Athallah Bianda Rusandy, Deby Santyo Samsinar Samsinar Saptaria, Lina Sodiqi Erya Pramudia Sri Luayyi Sri Wahyuni Mega Srikalimah, Srikalimah Taufik Akbar Umi Nadhiroh Umi Qhoirunnisa Verra Putri Angala Wardhani, Rike Kusuma Yudo Bismo Utomo Yuliko Lismawati Yunita Pratiwi Zaenul Muttaqien