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All Journal Jurnal Organisasi Dan Manajemen Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Pendidikan Diseminasi : Jurnal Pengabdian kepada Masyarakat International Journal of Applied Business and International Management Journal of the Community Development in Asia Journal of International Conference Proceedings Jurnal Pengabdian Pada Masyarakat
Nasoha, Mohamad
Universitas Terbuka
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Journal : Journal of the Community Development in Asia

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THE POWER OF COMMUNITY ENGAGEMENT FOR DELIVERING CO-CREATION VALUE (Case: Paguyuban Sentra Industri Tempe Sanan-Malang Jawa Timur) Mohamad Nasoha; Hubertina Karolina Ngarbingan; Ginta Ginting
Journal of the Community Development in Asia (JCDA) Vol 5, No 3 (2022): Journal of the Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (486.232 KB) | DOI: 10.32535/jcda.v5i3.1844

Abstract

ABSTRACT Building community engagement involving consumers, business actors, and others stakeholders as part of a marketing strategy for creating value co-creation has become a new phenomenon. This research provides a conceptual model of community-based action to assess its impact on value co-creation and how far it affects behavioral components in order to resolve the problem (intention and actual use). The suggested model can be used to conduct research to increase product purchase intent with high community involvement. Interviews and observations have been conducted at the Sentra Industri Tempe Sanan-Malang (East Java) to accurately execute the model, whose success is supported by the community's strength in the form of the association (Paguyuban). The research was conducted in July–August 2021 with the participation of 30 locals. The findings of the initial identification strongly support employing the suggested model in subsequent studies. Keywords: Actual Purchase, Behaviour, Community Engagement, Intention to repurchase, Value Co-creation.  
Co-Authors . Suhartono Ali Djamhuri Ami Pujiwati Andi Sylvana Andriyansah . Elisabeth Ria Viana Praningtyas Fauzy Rahman Kosasih Ginta Ginting Hidayah, Zainur Hubertina Karolina Ngarbingan Hubertina Karolina Ngarbingan Hubertina Karolina Ngarbingan Irmawaty Irmawaty Made Ayu Krisna Cahyadi Maesaroh, Imas Maria, Maya Meirani Harsasi Nenah Sunarsih Ni Made Ayu Krisna Cahyadi Rahmad Purnama Ramdhan Kurniawan Rini Febrianti Rini Subekti Suci Madiarti Isman Tamjuddin Tamjuddin Tita Rosita Zulfahmi Zulfahmi