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PENGARUH SERVICESCAPE, CUSTOMER EXPERIENCE, DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG PADA BLOO LAGOON RESTAURANT AND CAFE Mahatama, I Putu Candra; Imbayani, I Gusti Ayu; Prayoga, I Made Surya
EMAS Vol. 6 No. 10 (2025): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v6i10.12740

Abstract

Banyaknya pesaing bisnis dengan usaha yang sejenis tentu menjadi tantangan bagi pebisnis untuk mempertahankan bisnisnya. Tiap pengusaha wajib mampu melakukan penyusunan serta membuat desain strategi yang nanti bisa meningkatkan kepuasan dan minat untuk membeli secara berulang kali dalam bisnisnya. Terjadi fenomena menurunnya Realisasi Penjualan Bloo Lagoon Restaurant and Cafe Tahun 2020-2023. Penelitian ini ditujukan guna melaksanakan pengujian pengaruh Servicescape, customer experience, serta persepsi harga terhadap minat beli ulang di Bloo Lagoon Restaurant and Cafe. Pada penelitian ini, populasinya ialah pelanggan yang pernah pergi belanja di Bloo Lagoon Restaurant and Cafe yang jumlahnya tidak menentu pada setiap tahunnya memakai teknik pengambilan sampel yakni non-probability sampling. Teknik pengambilan data yang dipergunakan diantaranya observasi, wawancara, studi dokumentasi dan kuisioner. Metode analisis data yang dipergunakan yakni teknik analisis regresi linear berganda. Hasil penelitian memaparkan bahwasanya Servicescape, customer experience serta persepsi harga punya pengaruh positif sekaligus signifikan terhadap minat beli ulang. Pihak Bloo Lagoon Restaurant and Cafe disarankan untuk dapat memperbaiki dan merenovasi beberapa fasilitas yang sudah rusak hingga kepuasan pelanggan bisa terjaga serta meningkatkan minat beli ulang seorang pelanggan. Dalam rangka meningkatkan customer experience, maka Bloo Lagoon Restaurant and Cafe sebaiknya memberikan pelayanan yang terbaik dan menyajikan minuman maupun makanan yang mempunyai kualitas yang baik. Manajemen juga disarankan agar menawarkan harga yang selaras akan kualitas produk yang didapatkan pelanggan untuk dapat mengupayakan peningkatan kepuasan pelanggan.
Pengaruh Hedonic Shopping Motivation, Shopping Lifestyle Dan Self Control Terhadap Impulse Buying Pada Pengguna E-Commerce Tokopedia Di Denpasar Novyantari, Ni Putu Widya; Imbayani, I Gusti Ayu; Prayoga, I Made Surya
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 1 (2024): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i1.2027

Abstract

This study aims to examine and obtain empirical evidence on the influence of hedonic shopping motivation, shopping lifestyle, and self-control on impulse buying among Tokopedia e-commerce users in Denpasar. This research employs a non-probability sampling method using a purposive sampling approach. The population consists of Tokopedia e-commerce users who engage in impulsive purchases, which are not precisely known, and the sample size is determined based on the number of indicators in the model, ranging from 5 to 10. The study includes 16 items as indicators, thus the sample size is determined to be 16 x 7 = 112 respondents. Path analysis is utilized to test hypotheses using SPSS version 25. The research findings indicate that hedonic shopping motivation and shopping lifestyle have a positive and significant impact on impulse buying, while self-control significantly negatively influences impulse buying among Tokopedia e-commerce users in Denpasar.  
Green Product, Social Media Marketing and Its Influence on Purchasing Decisions Okadiani, Ni Luh Bayu; Mitariani, Ni Wayan Eka; Imbayani, I Gusti Ayu
International Journal of Applied Business and International Management Vol 4, No 3 (2019): December 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v4i3.684

Abstract

This study aims to determine the effect of green product and social media marketing on purchasing decisions. Environmental problems become one of the considerations for consumers to start using a green product. While social media marketing is a means for companies to who participate in social media so that later it will produce purchasing decisions. This is a study on Sensatia Botanical products. In this study using a nonprobability sampling method with a number of 100 respondents. This study found that green products have a positive and significant effect on purchasing decisions with the regression value of the green product variable is 0.614. Whereas social media marketing does not have a significant effect on purchasing decisions.
PENGARUH SHOPPING LIFESTYLE, FASHION INVOLVEMENT DAN POSITIVE EMOTION TERHADAP IMPULSE BUYING BEHAVIOR Imbayani, I Gusti Ayu; Ari Novarini, Ni Nyoman
Jurnal Ilmiah Manajemen & Bisnis Vol 3 No 2 (2018)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (597.028 KB)

Abstract

Consumers in making purchases are not often done unplanned and in general consumers prefer a place to shop modern compared with traditional shopping places. Currently the type of modern shopping spot that is popular in the midst of society is the lifestyle shopping center. Increased lifestyle shopping center in Badung regency from year to year make business opportunities for business people, especially in the field of fashion. Shopping lifestyle reflects a person's choice of spending time and money, with the availability of time consumers will have plenty of time to shop and with consumer money will have a high purchasing power               Fashion involvement refers to one's involvement in a fashion product that is driven by the need and interest in the productImpulse buying experienced by consumers can be influenced by positive emotion. This research was conducted to find out the influence of shopping lifestyle, fashion involvement and positive emotion toward impulse buying behavior. Samples taken as much as 220 respondents with the method of purposive sampling                The analysis technique used in this research is Multiple Linear Regression AnalysisThe results with multiple linear regression analysis showed that shopping lifestyle, fashion involvement and positive emotion had a significant positive effect on the impulse buying behavior Keywords :      Shopping Lifestyle, Fashion Involvement, Positive Emotion dan Impulse Buying
PENGARUH SHOPPING LIFESTYLE, FASHION INVOLVEMENT DAN POSITIVE EMOTION TERHADAP IMPULSE BUYING BEHAVIOR Imbayani, I Gusti Ayu; Novarini, Ni Nyoman Ari
Jurnal Ilmiah Manajemen & Bisnis Vol 3 No 2 (2018)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (236.388 KB)

Abstract

The Influence of Shopping Lifestyle, Fashion Involvement and Positive Emotion on Impulse Buying Behavior. In making purchases, consumers prefer modern shopping to traditional shopping places. It is often done unplanned. Currently, type of modern shopping spot that is popular is lifestyle shopping center. Increased lifestyle shopping center in Badung regency from year to year makes business opportunities for business people, especially in fashion field. Shopping lifestyle reflects a person's choice of spending time and money. With the availability of time, consumers will have plenty of time to shop. And with their money, they will have a high purchasing power. Fashion involvement refers to one's involvement in a fashion product that is driven by the need and interest in the product. Impulse buying experienced by consumers can be influenced by positive emotion. This research was conducted to find out the influence of shopping lifestyle, fashion involvement and positive emotion toward impulse buying behavior. There were 220 respondents. The sampling method was purposive sampling method. The analysis technique used in this research is Multiple Linear Regression Analysis. The results with multiple linear regression analysis showed that shopping lifestyle, fashion involvement and positive emotion had a significant positive effect on the impulse buying behavior. Keywords: fashion involvement, impulse buying, positive emotion, and shopping lifestyle.
EXAMINING THE EFFECTS OF BRAND IMAGE, ONLINE CUSTOMER REVIEWS, AND GREEN MARKETING ON ONLINE PURCHASE DECISIONS FOR THE BODY SHOP AMONG SHOPEE USERS IN DENPASAR Juniari, Ni Kadek Dwi; Imbayani, I Gusti Ayu; Prayoga, I Made Surya
EMAS Vol. 6 No. 11 (2025): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v6i11.13018

Abstract

Technological developments, especially the internet and social media, have influenced many aspects of people's lives, including how they shop. In Indonesia, marketplace platforms such as Shopee facilitate consumers to buy products online, including beauty products such as body mist. This study aims to analyze the influence of brand image, online customer reviews, and green marketing on the purchase decision of The Body Shop body mist in Denpasar City, Indonesia. Using a quantitative approach, this study collected data from 120 respondents who purchased The Body Shop body mist online. Multiple linear regression analysis showed that brand image, online customer reviews, and green marketing had a positive and significant effect on purchasing decisions. Brand image strengthened consumers' purchase intentions, while online reviews and the implementation of green marketing also increased trust and purchase interest. The results of this study provide insight into the importance of these factors in driving purchasing decisions on e-commerce platforms, particularly Shopee. This study suggests that companies should improve their brand image through education about sustainability, collaborate with influencers to increase positive reviews, and maximize green marketing strategies to boost interest in purchasing The Body Shop body mist products.
Pendidikan Kewirausahaan dan Dukungan Institusi sebagai Katalisator Niat Berwirausaha Hijau di Kalangan Mahasiswa Imbayani, I Gusti Ayu; Ni Kadek Yuni Suantari, Kadek Julia Praba Dewi,
YUME : Journal of Management Vol 9, No 1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v9i1.10353

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Tujuan penelitian ini adalah menjelaskan niat berwirausaha hijau di kalangan mahasiswa di Bali menggunakan model Theory of Planned Behavior. Kewirausahaan hijau telah mendapat perhatian penting dari pemerintah, akademisi, dan pengambil kebijakan untuk mengatasi masalah sosial dan lingkungan, namun belum mendapat dukungan merata di seluruh dunia terutama di negara berkembang. Penelitian ini dilakukan pada mahasiswa universitas di Bali dengan sampel 398 orang berdasarkan rumus Slovin. Metode pengambilan sampel menggunakan probability sampling dengan teknik cluster sampling. Metode pengumpulan data menggunakan metode survei dengan teknik pengumpulan data kuesioner. Teknik analisis data menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa pendidikan kewirausahaan dan dukungan institusi berpengaruh positif dan signifikan dan signifikan terhadap niat berwirausaha hijau. Implikasi penelitian ini secara teoretis adalah menguatkan Theory of Planned Behavior sebagai teori yang handal untuk menjelaskan, memprediksi, dan mengendalikan proses pembentukan perilaku kewirausahaan hijau di kalangan mahasiswa. Penelitian lebih lanjut untuk meningkatkan intensi kewirausahaan hijau di kalangan mahasiswa dapat dilakukan melalui intervensi pemasaran sosial sehingga pembentukan perilaku kewirausahaan hijau dapat berjalan efektif.
PERAN KEPUASAN PELANGGAN DALAM MEMEDIASI PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN PADA PT RADITYA DEWATA PERKASA CABANG BADUNG Ni Made Indri Septiantini; I Gusti Ayu Imbayani; I Made Surya Prayoga
VALUES Vol. 6 No. 3 (2025): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Dalam lingkungan globalisasi saat ini, persaingan antara bisnis dan bisnis ritel semakin cepat. Untuk memenangkan persaingan, kualitas layanan menjadi sangat penting. Tingkat kualitas layanan yang dirasakan dapat diartikan sebagai hubungan antara preferensi pelanggan dan cara bisnis menampilkan dirinya. Pendekatan ini dapat meningkatkan loyalitas pelanggan dalam situasi ketika ketidakpastian menyebabkan kekecewaan dan kepercayaan menghasilkan kepuasan pelanggan. Penelitian ini dilakukan di cabang Badung PT Raditya Dewata Perkasa. Pelanggan yang pernah mengunjungi cabang Badung PT Raditya Dewata Perkasa yang jumlahnya tidak diketahui secara pasti merupakan populasi penelitian. Ada 120 orang dalam sampel. Metode analisis data penelitian ini adalah partial least squares (PLS), model persamaan struktural (Structural Equation Modeling-SEM) berdasarkan varians atau model persamaan struktural berbasis komponen. Penelitian ini menunjukkan bahwa kepuasan pelanggan dipengaruhi secara positif dan signifikan oleh kualitas layanan. Loyalitas pelanggan dipengaruhi secara positif dan signifikan oleh kualitas layanan. Loyalitas pelanggan dipengaruhi secara positif dan signifikan oleh kepuasan pelanggan. Hubungan antara kualitas layanan dan loyalitas pelanggan dapat dimediasi oleh kepuasan konsumen.
PENGARUH BRAND IMAGE, POSITIVE EMOTION DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING PADA PRODUK FOOTWEAR ADIDAS (Studi Kasus Pada Konsumen di Kota Denpasar) Anak Agung Ketut Ari Mahendra; I Gusti Ayu Imbayani; I Made Surya Prayoga
VALUES Vol. 6 No. 3 (2025): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Kebutuhan produsen untuk memproduksi barang dengan nilai jual yang lebih kuat dibandingkan barang pesaing berasal dari permintaan konsumen yang terus-menerus terhadap tren fahsion dan gaya terkini. Oleh karena itu, produsen harus terus menciptakan barang-barang baru dengan upaya untuk terus memenangkan kepercayaan konsumen terhadap produk yang akan timbulnya pembelian secara tidak langsung. Penelitian ini dimaksudkan untuk mengetahui dan menelaah dampak dari brand image, positive emotion, dan shopping lifestyle terhadap impulse buying pada produk footwear Adidas. Total sampel yang dimanfaatkan pada studi ini yakni sejumlah 112 reponden yang merupakan konsumen footwear Adidas di Kota Denpasar, dan pemilihan sampel melalui rumus Hair dan teknik sampling yang dugunakan purposive sampling. Hasil Penelitian membuktikan bahwa brand image, positive emotion dan shopping lifestyle berdampak positif dan signifikan pada impulse buying di produk footwear Adidas.
Meningkatkan Loyalitas Pelanggan: Dampak Experiential Marketing terhadap Niat Penggunaan Ulang pada Layanan Transportasi Gojek I Gusti Ayu Imbayani; I Made Surya Prayoga
JURNAL AKADEMISI VOKASI Vol 3 No 1 (2024): Jurnal Akademisi Vokasi
Publisher : Pusat Penelitian dan Pengabdian Politeknik eLBajo Commodus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63604/javok.v3i1.118

Abstract

The purpose of this study was to determine the effect of experiential marketing on Repeat Use Intention mediated by Customer Satisfaction. The population in this study were Gojek application users in the Denpasar area with an unknown number. Sampling in this study was conducted using non probability sampling with purposive sampling technique, so that the sample of this study was 108 people as respondents in the Denpasar area. Data collection techniques using a questionnaire. The data analysis technique uses Partial Least Square (PLS) analysis with the help of SmartPls v.4 software. The results showed that Experiential marketing has a positive effect on Repeat Use Intention, Experiential marketing has a positive effect on Customer Satisfaction, Customer Satisfaction has a positive effect on Repeat Use Intention and Customer Satisfaction is able to mediate the effect of Experiential marketing on Repeat Use Intention.
Co-Authors Ade Riski Agus Wahyudi Salasa Gama Agus Wahyudi Salasa Gama Anak Agung Ketut Ari Mahendra Andika, Ary Wira ANGGRAINI , Ni Putu Nita Anggriani, Rini Atmaja, I Made Johan Wirya Bayu rifa’I Cahyadi, Irwan Cahyani, Ni Putu Fiska D. G. Agung Krisna Permana Daniel Manek Desak Putu Eka Citra Dewi Desak Putu Harum Sari Dewa Ayu Putu Febriyanti Dewa Gede Agung Artha Swikara Putra Febriyanti, Dewa Ayu Putu Gregorius Paulus Tahu Gusti Ayu Intan Viani Gusti Ayu Komang Tri Wahyuni Gusti Ayu Rita Devi Marchela Handayani, Ni Kadek Indah Handayani, Ni Made Ari Putri I Gede Ariasa Putra I Gede Irfan Asmara Wijaya I Gede Suparsa I Gede Tangkas Sandika I Gede Yudha Dharma Putra I Gusti Agung Tri Purnami I Gusti Ayu Kadek Yuni Elayanti I Gusti Ngurah Putu Yana I Gusti Ngurah Wahyu Cahyadi I Kadek Andi Ria Gunawan I Kadek Budi Astawan I Kadek Budiantara I Kadek Dwi Bujangga I Ketut Agus Suweca I Komang Ngurah Mudita I Komang Sudarpa Galung I Made Surya Prayoga I Made Surya Prayoga I Made Surya Prayoga3 I Made Tamba I Nyoman Andika Permana I Putu Aditya Surya Pratama I Putu Apriana Wahyu Setiawan I Putu Ariawan I Putu Aris Wirananda I Putu Bagus Saka Pratama I Putu Eka Sastrawan Dewantara I Putu Gede Abdi Sudiatmika I Putu Krisna I Putu Rendi Bayu Krisnawan I Wayan Adi Juniarta I Wayan Arik Krisna I Wayan Aris Mahendra I Wayan Egi Permana I Wayan Ekastana Senadwipa Perteka Ida Bagus Agung Mahaputra Pemaron Ida Bagus Ardita Dwipayadnya Juniantari, Ni Made Rai Juniari, Ni Kadek Dwi Kadek Anggi Trisnayanti Luh Ketut Ari Anggarawati Luh Putu Budi Wijayani Luh Wulan Krisna Aryanti Made Agus Ari Santana Mahatama, I Putu Candra Ma’ruf Hidayat Muhammad Hercahya Abadi Musholikhah Nengah Landra Ni Kadek Anita Putri Ni Kadek Dian Winda Sari Ni Kadek Indriani Ni Kadek Matriani Ni Kadek Mea Wandari Ni Kadek Puspitasari, Ni Kadek Ni Kadek Ria Dwi Wandasari Ni Kadek Risna Dwi Kartika Ni Kadek Tara Wahyuni Ni Kadek Vidia Krisna Devi Ni Kadek Yuni Suantari, Kadek Julia Praba Dewi, Ni Ketut Ledys Sri Rahayu Ni Ketut Nopianti Ni Ketut Okta Widia Astuti Ni Ketut Sri Diana Wati Ni Komang Alisa Andriani Ni Komang Alit Vikananda Ni Komang Ayu Putri Dwiyanti Ni Komang Dian Andarista Wati Ni Komang Emi Tri Widanti Ni Komang Juliantari Ni Komang Sri Megantari Ni Komang Tri Utami Dewi Ni Komang Trinanda Saradewi Ni Luh Bayu Okadiani Ni Luh Bayu Okadiani Ni Luh Dian Wulandari Ni Luh Gede Lora Pranciska Ni Luh Putu Fitri Apsari Ni Luh Sinta Krisna Dewi Ni Made Anggara Cipta Dewi Ni Made Dwi Puspitawati Ni Made Dwi Widya Kencana Wati Ni Made Indri Septiantini Ni Made Mira Yurika Ni Made Puspita Dewi Ni Made Ratih Safitri Ni Made Sakha Dwi Ariesta Ni Nyoman Ari Novarini Ni Nyoman Ayu Widyawati Ni Putu Anggi Damayanti Ni Putu Ayu Sari Kusumaeni Ni Putu Cempaka Dharmadewi Atmaja Ni Putu Dian Sulistyawati Ni Putu Dian Tresmiana Ni Putu Eka Rosi Febby Diana Ni Putu Melani Gita Sari Ni Putu Nita Anggraini Ni Putu Nita Anggraini Ni Putu Risa Ayu Ni Putu Sintya Garini Dewi Ni Putu Sita Krisna Dewi Ni Putu Yeni Astiti Ni Wayan Cahya Ayu Pratami Ni Wayan Candra Dewi Ni Wayan Cantika Verginia Ni Wayan Eka Mitariani Ni Wayan Ekayanti Ni Wayan Murnia Ni Wayan Noviana Safitri Ni Wayan Srijuli Artini Novyantari, Ni Putu Widya Okadiani, Ni Luh Bayu Pande Ketut Ribek Payanti, Ni Made Ari Dewi PRAMUDIAH, Desak Dwita Amanda Prayoga, I Gusti Ngurah Tresna Diva Prayoga, I Nyoman Adi Triyana Prayoga, Made Surya Putri, Ida Ayu Made Diah Kencana Putri, Made Ayu Metania Mertiari Putu Andrian Wijaya Putu Anik Junia Artawan Putu Devita Pradnyasari Putu Ety Trisnayani Sang Ayu Made Apriantini Suparmiati, Ni Ketut Sutan Rachmat Ramadhan Tirtawati, Ni Luh Sari Wathi, Komang Ayu Cintya Widari, I Gusti Ayu Widyawati, Ni Made Putri Winnie Chika Fernanda S YANI, Luh Komang