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PENGARUH BRAND AWARENESS DAN PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK BRAND FASHION LOKAL SLASHROCK GEAR DI KOTA DENPASAR I Made Surya Prayoga; I Gusti Ayu Imbayani
EMAS Vol. 5 No. 12 (2024): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Abstract

Purchase decision is the thought process that leads a consumer from identifying a need, generating options, and choosing a specific product and brand. This study aims to analyse the effect of brand awareness and perceived quality on purchase decision of local fashion brand Slashrock Gear in Denpasar. This research was conducted on all consumers of Slashrock Gear in Denpasar. The sampling method used a purposive sampling, with a sample size of 75 consumers. Data analysis used is multiple linear regression analysis. The results showed that brand awareness and perceived quality has a positive and significant impact on purchase decision of local fashion brand Slashrock Gear in Denpasar. The upcoming study can utilize another independent variables, such a promotion, price, or other variables which has impact on purchase decision theoretically
DIGITAL TRANSFORMATION THROUGH TECHNOLOGY ACCEPTANCE MODEL ADOPTION FOR SME RECOVERY ECONOMY DURING THE COVID-19 PANDEMIC Astiti, Ni Putu Yeni; Prayoga, I Made Surya; Imbayani, I Gusti Ayu
Jurnal Aplikasi Manajemen Vol. 21 No. 1 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.1.11

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Because it is anticipated that small and medium-sized businesses will be able to move the economy during the COVID-19 pandemic significantly, they are essential to the economy's recovery. Small and Medium Enterprise must be equipped with the ability and knowledge to adopt technology so that the business is run with added value and can stimulate capital owners to flow their capital to business people so that it can provide a multiplier effect on the economy as a whole, especially in the city of Denpasar. In order to better understand TAM, this study looked at the direct and indirect results of perceived risk, perceived ease of use, and perceived usefulness on both user behavior and intention to use. The sample in this study was 200 SMEs affected by Covid-19 in Bali and used the SEM test with the help of the Stata analysis tool version 16. Intention to use is affected by ease of use and perceived risk. User behavior is affected by intent to utilize. The intention to utilize is not affected by the perceived utility. Perceived usefulness cannot mediate the impact of perceived ease of use on intention to use. Intention to use can mediate the effect of perceived ease of use and perceived usefulness on usage behavior, while the intention to use cannot mediate the impact of perceived risk on usage behavior. The study's findings indicate that the accessibility of technology and the hazards associated with its use are important factors in influencing individuals' intentions to utilize technology. The ability of SMEs to progress in technology is crucial, and technology usability is crucial.
Increasing Repurchase Intention: The Mediating Role of Utilitarian Value and Experience in Perceived Ease of Use Imbayani, I Gusti Ayu; Anggraini, Ni Putu Nita; Novarini, Ni Nyoman Ari
International Journal of Social Science and Business Vol. 9 No. 1 (2025): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v9i1.84576

Abstract

Business actors, particularly micro, small, and medium enterprises (MSMEs), play a pivotal role in economic development. However, the performance of women-led MSMEs remains suboptimal. This study addressed the gap by examining online repurchase behavior in the context of female-managed MSMEs in Bali, given the increasing adoption of m-commerce. Although the online purchasing industry has grown rapidly, particularly through mobile platforms, the factors influencing consumer repurchase behavior remain inadequately understood, with existing literature showing inconsistent findings. This study aimed to analyze the impact of perceived ease of use, utilitarian value, and customer experience on repurchase intention. A total of 140 respondents were selected using purposive sampling, and data were analyzed using Structural Equation Modeling (SEM). The findings revealed that perceived ease of use significantly influenced both utilitarian value and customer experience. Customer experience had a direct positive effect on repurchase intention and mediated the relationship between perceived ease of use and repurchase intention. In contrast, utilitarian value did not significantly affect repurchase intention and failed to mediate the effect of perceived ease of use. Theoretically, the study contributes to the refinement of the Technology Acceptance Model (TAM). Practically, it provides strategic insights for women-led MSMEs in Bali to enhance business sustainability through improved digital engagement.
PENGARUH GAYA KEPEMIMPINAN DELEGATIF, PELATIHAN DAN LINGKUNGAN KERJA NON FISIK TERHADAP KINERJA KARYAWAN PADA PT. BUMEN REDJA ABADI CABANG DENPASAR TIMUR Widari, I Gusti Ayu; Imbayani, I Gusti Ayu
Ekonis: Jurnal Ekonomi dan Bisnis Vol 27, No 1 (2025): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/ekonis.v27i1.6832

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Abstract: Human resources are one of the factors that are directly involved in running company activities and play an important role in improving employee performance in achieving predetermined goals. Human resources are required to be able to overcome all challenges and are expected to be able to take advantage of opportunities and be able to meet the demands of needs, especially those that exist or come from their work environment. This research was conducted at PT. Bumen Redja Abadi, East Denpasar Branch with the research objects being delegative leadership style, job training, non-physical work environment and employee performance. This study aims to determine and analyze the effect of delegative leadership style, training and non-physical work environment on employee performance at PT. PT. Bumen Redja Abadi, East Denpasar Branch. The population in this study were all employees of PT. Bumen Redja Abadi, East Denpasar Branch, totaling 35 people. The sampling technique used the census sampling technique, so the number of samples used was 35 people. Data collection techniques used observation, interviews, documentation, and questionnaires. The data analysis technique used to answer the hypothesis was multiple linear regression analysis. The results of this study indicate that delegative leadership style has a positive and significant effect on employee performance, training has a positive and significant effect on employee performance, non-physical work environment has a positive and significant effect on employee performance. The results of the determination coefficient analysis obtained were 0.735, which means that the variables of delegative leadership style, training and non-physical work environment provide information of 73.5% on employee performance, while the remaining 26.5% is explained by other variables not examined in this study. Keywords: Delegative Leadership Style, Training, Non-Physical Work Environment and Employee Performance
PENGARUH SHOPPING LIFESTYLE, STORE ATMOSPHERE, DAN HEDONIC SHOPPING VALUE TERHADAP KEPUTUSAN PEMBELIAN PADA VONDUTCH UBUD Putu Andrian Wijaya; I Gusti Ayu Imbayani; I Made Surya Prayoga
VALUES Vol. 6 No. 1 (2025): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Penelitian ini dilakukan untuk menganalisis pengaruh shopping lifestyle, store atmosphere, dan hedonic shopping value terhadap keputusan pembelian di Vondutch Ubud. Penelitian menggunakan pendekatan kuantitatif dengan metode survei yang melibatkan 108 responden yang dipilih melalui teknik purposive sampling. Data primer diperoleh melalui kuesioner berbasis skala Likert, sementara data sekunder diperoleh dari dokumen perusahaan dan literatur terkait. Analisis dilakukan menggunakan regresi linier berganda dengan bantuan software SPSS untuk menguji pengaruh variabel bebas terhadap keputusan pembelian. Hasil penelitian menunjukkan bahwa Shopping lifestyle berpengaruh positif dan signifikan terhadap keputusan pembelian, artinya semakin tinggi shopping lifestyle maka keputusan pembelian pada Vondutch Ubud akan mengalami peningkatan. Store atmosphere berpengaruh positif dan signifikan terhadap keputusan pembelian, artinya semakin baik store atmosphere maka keputusan pembelian pada Vondutch Ubud akan mengalami peningkatan. Hedonic shopping value berpengaruh positif dan signifikan terhadap keputusan pembelian pada Vondutch Ubud, artinya semakin tinggi hedonic shopping value, maka keputusan pembelian pada Vondutch Ubud akan mengalami peningkatan.
PELATIHAN PENYUSUNAN JOB DESCRIPTION DAN STANDARD OPERATING PROCEDURE UNTUK MENINGKATKAN PENGELOLAAN BUMDES SUMERTA KELOD Gama, Agus Wahyudi Salasa; Imbayani, I Gusti Ayu; Astiti, Ni Putu Yeni; Anggraini , Ni Putu Nita
Jurnal Abdi Insani Vol 12 No 8 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i8.2801

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Desa Sumerta Kelod memiliki BUMDes. BUMDes telah dikelola dengan baik setiap tugas dan tanggung jawab telah dijalankan dengan baik. Hanya saja saat ini BUMDes masih memiliki kendala dalam menyusun Job Description (Jobdes) dan Standard Operating Procedure (SOP) yang memadai untuk membantu pembagian serta pelaksanaan tugas para staf BUMDes. Jobdes dan SOP merupakan komponen penting dalam tata organisasi yang sehat. Pembuatan Jobdes dan SOP menjadi hal penting untuk dilakukan sehingga pengelolaan BUMDes semakin sehat dan teroganisir dengan baik Solusi yang diberikan oleh tim pengabdian masyarakat adalah dengan melakukan pelatihan terkait dengan pembuatan Jobdes dan SOP. Pendampingan juga dilaksankan untuk membantu pengelola BUMDes membuat Jobdes dan SOP. Metode ini diharapkan dapat membantu pengelola BUMDes mengerjakan Jobdes dan SOP secara mandiri dikemudian hari. Tujuan dari kegiatan pengabdian ini  diharapkan mampu memberikan peningkatan SDM untuk melakukan pengelolaan BUMDes, serta meningkatkan pelayanan staff Desa Sumerta Kelod. Pengelola BUMDes mampu membuat Jobdes dan SOP dengan tepat. Hasil pengabdian masyarakat Program Studi Magister Manajemen Universitas Mahasaraswati Denpasar menunjukkan bahwa BUMDes memiliki kebutuhan pada ketersediaan Jobdes. Hasil pelaksanaan pelatihan serta pendampingan menunjukkan pengelola BUMDes telah mampu menyusun Jobdes maupun SOP dengan benar. BUMDes telah memiliki satu dokumen jobdes dan SOP yang memenuhi kriteria yang layak.
Pengaruh Hedonic Shopping Motivation, Shopping Lifestyle Dan Self Control Terhadap Impulse Buying Pada Pengguna E-Commerce Tokopedia Di Denpasar Novyantari, Ni Putu Widya; Imbayani, I Gusti Ayu; Prayoga, I Made Surya
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 1 (2024): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i1.2027

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This study aims to examine and obtain empirical evidence on the influence of hedonic shopping motivation, shopping lifestyle, and self-control on impulse buying among Tokopedia e-commerce users in Denpasar. This research employs a non-probability sampling method using a purposive sampling approach. The population consists of Tokopedia e-commerce users who engage in impulsive purchases, which are not precisely known, and the sample size is determined based on the number of indicators in the model, ranging from 5 to 10. The study includes 16 items as indicators, thus the sample size is determined to be 16 x 7 = 112 respondents. Path analysis is utilized to test hypotheses using SPSS version 25. The research findings indicate that hedonic shopping motivation and shopping lifestyle have a positive and significant impact on impulse buying, while self-control significantly negatively influences impulse buying among Tokopedia e-commerce users in Denpasar.  
Green Product, Social Media Marketing and Its Influence on Purchasing Decisions Okadiani, Ni Luh Bayu; Mitariani, Ni Wayan Eka; Imbayani, I Gusti Ayu
International Journal of Applied Business and International Management Vol 4, No 3 (2019): December 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v4i3.684

Abstract

This study aims to determine the effect of green product and social media marketing on purchasing decisions. Environmental problems become one of the considerations for consumers to start using a green product. While social media marketing is a means for companies to who participate in social media so that later it will produce purchasing decisions. This is a study on Sensatia Botanical products. In this study using a nonprobability sampling method with a number of 100 respondents. This study found that green products have a positive and significant effect on purchasing decisions with the regression value of the green product variable is 0.614. Whereas social media marketing does not have a significant effect on purchasing decisions.
PENGARUH SHOPPING LIFESTYLE, FASHION INVOLVEMENT DAN POSITIVE EMOTION TERHADAP IMPULSE BUYING BEHAVIOR Imbayani, I Gusti Ayu; Ari Novarini, Ni Nyoman
Jurnal Ilmiah Manajemen & Bisnis Vol 3 No 2 (2018)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (597.028 KB)

Abstract

Consumers in making purchases are not often done unplanned and in general consumers prefer a place to shop modern compared with traditional shopping places. Currently the type of modern shopping spot that is popular in the midst of society is the lifestyle shopping center. Increased lifestyle shopping center in Badung regency from year to year make business opportunities for business people, especially in the field of fashion. Shopping lifestyle reflects a person's choice of spending time and money, with the availability of time consumers will have plenty of time to shop and with consumer money will have a high purchasing power               Fashion involvement refers to one's involvement in a fashion product that is driven by the need and interest in the productImpulse buying experienced by consumers can be influenced by positive emotion. This research was conducted to find out the influence of shopping lifestyle, fashion involvement and positive emotion toward impulse buying behavior. Samples taken as much as 220 respondents with the method of purposive sampling                The analysis technique used in this research is Multiple Linear Regression AnalysisThe results with multiple linear regression analysis showed that shopping lifestyle, fashion involvement and positive emotion had a significant positive effect on the impulse buying behavior Keywords :      Shopping Lifestyle, Fashion Involvement, Positive Emotion dan Impulse Buying
PENGARUH SHOPPING LIFESTYLE, FASHION INVOLVEMENT DAN POSITIVE EMOTION TERHADAP IMPULSE BUYING BEHAVIOR Imbayani, I Gusti Ayu; Novarini, Ni Nyoman Ari
Jurnal Ilmiah Manajemen & Bisnis Vol 3 No 2 (2018)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (236.388 KB)

Abstract

The Influence of Shopping Lifestyle, Fashion Involvement and Positive Emotion on Impulse Buying Behavior. In making purchases, consumers prefer modern shopping to traditional shopping places. It is often done unplanned. Currently, type of modern shopping spot that is popular is lifestyle shopping center. Increased lifestyle shopping center in Badung regency from year to year makes business opportunities for business people, especially in fashion field. Shopping lifestyle reflects a person's choice of spending time and money. With the availability of time, consumers will have plenty of time to shop. And with their money, they will have a high purchasing power. Fashion involvement refers to one's involvement in a fashion product that is driven by the need and interest in the product. Impulse buying experienced by consumers can be influenced by positive emotion. This research was conducted to find out the influence of shopping lifestyle, fashion involvement and positive emotion toward impulse buying behavior. There were 220 respondents. The sampling method was purposive sampling method. The analysis technique used in this research is Multiple Linear Regression Analysis. The results with multiple linear regression analysis showed that shopping lifestyle, fashion involvement and positive emotion had a significant positive effect on the impulse buying behavior. Keywords: fashion involvement, impulse buying, positive emotion, and shopping lifestyle.
Co-Authors Ade Riski Agus Wahyudi Salasa Gama Agus Wahyudi Salasa Gama Anak Agung Ketut Ari Mahendra Anak Agung Putu Agung Andika, Ary Wira ANGGRAINI , Ni Putu Nita Anggriani, Rini Bayu rifa’I Cahyadi, Irwan D. G. Agung Krisna Permana Daniel Manek Desak Putu Eka Citra Dewi Desak Putu Harum Sari Dewa Ayu Putu Febriyanti Dewa Gede Agung Artha Swikara Putra Febriyanti, Dewa Ayu Putu Gregorius Paulus Tahu Gusti Ayu Intan Viani Gusti Ayu Komang Tri Wahyuni Gusti Ayu Rita Devi Marchela I Gede Ariasa Putra I Gede Irfan Asmara Wijaya I Gede Suparsa I Gede Tangkas Sandika I Gede Yudha Dharma Putra I Gusti Agung Tri Purnami I Gusti Ayu Kadek Yuni Elayanti I Gusti Ngurah Putu Yana I Gusti Ngurah Tresna Diva Prayoga I Gusti Ngurah Wahyu Cahyadi I Kadek Adi Suradana I Kadek Andi Ria Gunawan I Kadek Budi Astawan I Kadek Budiantara I Kadek Dwi Bujangga I Ketut Agus Suweca I Komang Ngurah Mudita I Komang Sudarpa Galung I Made Johan Wirya Atmaja I Made Surya Prayoga I Made Surya Prayoga I Made Surya Prayoga3 I Made Tamba I Nyoman Adi Triyana Prayoga I Nyoman Andika Permana I Putu Aditya Surya Pratama I Putu Apriana Wahyu Setiawan I Putu Ariawan I Putu Aris Wirananda I Putu Bagus Saka Pratama I Putu Candra Mahatama I Putu Eka Sastrawan Dewantara I Putu Gede Abdi Sudiatmika I Putu Krisna I Putu Rendi Bayu Krisnawan I Wayan Adi Juniarta I Wayan Arik Krisna I Wayan Aris Mahendra I Wayan Egi Permana I Wayan Ekastana Senadwipa Perteka Ida Ayu Made Diah Kencana Putri Ida Bagus Agung Mahaputra Pemaron Ida Bagus Ardita Dwipayadnya Kadek Anggi Trisnayanti Kadek Julia Praba Dewi, Ni Kadek Yuni Suantari Kadek Sinta Purnama Sari Komang Ayu Cintya Wathi Luh Ketut Ari Anggarawati Luh Putu Budi Wijayani Luh Wulan Krisna Aryanti Made Agus Ari Santana Made Ayu Metania Mertiari Putri Made Pradnyan Permana Usadi Made Pradnyan Permana Usadi Made Surya Prayoga Ma’ruf Hidayat Muhammad Hercahya Abadi Musholikhah Najila Zasia Hasbullah Nengah Landra Ni Kadek Anita Putri Ni Kadek Dian Winda Sari Ni Kadek Dwi Juniari Ni Kadek Indah Handayani Ni Kadek Indriani Ni Kadek Matriani Ni Kadek Mea Wandari Ni Kadek Puspitasari Ni Kadek Ria Dwi Wandasari Ni Kadek Risna Dwi Kartika Ni Kadek Sintya Devi Ni Kadek Tara Wahyuni Ni Kadek Vidia Krisna Devi Ni Ketut Ledys Sri Rahayu Ni Ketut Nopianti Ni Ketut Okta Widia Astuti Ni Ketut Sri Diana Wati Ni Ketut Suparmiati Ni Komang Alisa Andriani Ni Komang Alit Vikananda Ni Komang Ayu Putri Dwiyanti Ni Komang Dian Andarista Wati Ni Komang Emi Tri Widanti Ni Komang Juliantari Ni Komang Sri Megantari Ni Komang Tri Utami Dewi Ni Komang Trinanda Saradewi Ni Luh Bayu Okadiani Ni Luh Bayu Okadiani Ni Luh Dian Wulandari Ni Luh Gede Lora Pranciska Ni Luh Putu Fitri Apsari Ni Luh Sari Tirtawati Ni Luh Sinta Krisna Dewi Ni Made Anggara Cipta Dewi Ni Made Ari Putri Handayani Ni Made Dwi Puspitawati Ni Made Dwi Widya Kencana Wati Ni Made Indri Septiantini Ni Made Mira Yurika Ni Made Puspita Dewi Ni Made Rai Juniantari Ni Made Ratih Safitri Ni Made Sakha Dwi Ariesta Ni Nyoman Ari Novarini Ni Nyoman Ayu Widyawati Ni Putu Anggi Damayanti Ni Putu Ayu Sari Kusumaeni Ni Putu Cempaka Dharmadewi Atmaja Ni Putu Dian Sulistyawati Ni Putu Dian Tresmiana Ni Putu Eka Rosi Febby Diana Ni Putu Fiska Cahyani Ni Putu Melani Gita Sari Ni Putu Nita Anggraini Ni Putu Nita Anggraini Ni Putu Novi Astuti Ni Putu Risa Ayu Ni Putu Sintya Garini Dewi Ni Putu Sita Krisna Dewi Ni Putu Yeni Astiti Ni Wayan Cahya Ayu Pratami Ni Wayan Candra Dewi Ni Wayan Cantika Verginia Ni Wayan Eka Mitariani Ni Wayan Ekayanti Ni Wayan Murnia Ni Wayan Noviana Safitri Ni Wayan Srijuli Artini Novyantari, Ni Putu Widya Okadiani, Ni Luh Bayu Pande Ketut Ribek Payanti, Ni Made Ari Dewi PRAMUDIAH, Desak Dwita Amanda Putu Andrian Wijaya Putu Anik Junia Artawan Putu Devita Pradnyasari Putu Devyani Putu Ety Trisnayani Sang Ayu Made Apriantini Sutan Rachmat Ramadhan Widari, I Gusti Ayu Widyawati, Ni Made Putri Winnie Chika Fernanda S YANI, Luh Komang