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All Journal Jurnal Manajemen dan Agribisnis Jurnal Pustakawan Indonesia JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Asia-Pacific Management and Business Application Journal of Humanities and Social Studies Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Business Economic, Communication, and Social Sciences Journal (BECOSS) Jurnal Artha Satya Dharma Economicus: Jurnal Ekonomi dan Manajemen INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Indonesian Journal of Multidisciplinary Science Jurnal Pustakawan Indonesia Jurnal Locus Penelitian dan Pengabdian Journal of Social Studies, Arts and Humanities (JSSAH) International Journal Administration, Business & Organization Return : Study of Management, Economic and Bussines Economics and Business Journal Eduvest - Journal of Universal Studies IIJSE Asian Journal of Social and Humanities Epaper Bisnis: International Journal Entrepreneurship and Management International Journal of Economics, Accounting, and Management
Sufrin Hannan
Universitas Pakuan
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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The Effect of Innovation and Marketing Mix Toward Brand Image and Usage Decision in Online Food Delivery Services Industry Savitri, Putri Dhika; Krisnatuti, Diah; Hannan, Sufrin
APMBA (Asia Pacific Management and Business Application) Vol. 9 No. 2 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2020.009.02.2

Abstract

Online food delivery service (OFD) is created as a service innovation that combines the usage of technology and electronic systems. Many brand present caused increasingly fierce competition between similar companies in one industry due to wider customers alternative selection. OFD companies need to implement innovation and a marketing mix to create a strong brand image. This study aims to analyze the effect of innovation and marketing mix on usage decisions through brand image through the development of five hypotheses. Data were collected by distributed online questionnaires to 292 respondents with 15 brands of OFD services that have been used in the last three months. Data analysis used the Structural Equation Modeling (SEM) method with Lisrel 8.80 software and descriptive analysis with SPSS ver 25.. The results showed that the marketing mix had a significant effect on brand image, and the innovation and marketing mix had a significant effect on usage decisions. Meanwhile, innovation has no significant effect on brand image and brand image has no significant effect on the decision to use an online food delivery service. The implication of this study is to improve marketing strategies by expanding the coverage area and developing innovations by creating a different uniqueness from the competitors. 
The Decision to Choose Elderly Residence Based on the Implementation of Servicescape and Elderly Lifestyle Through Brand Image Emir Fachry; Yuarry Farradia; Sufrin Hannan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.5656

Abstract

This study aims to analyze the influence of lifestyle and servicescape on the decision to choose senior housing through brand image. The research method uses a quantitative method using a survey technique. The population used in this study were customers of the RUKUN Senior Living senior housing. The sampling technique is a saturated sample technique with a sample size of 80 respondents. The analysis technique used is descriptive statistical analysis and Structural Equation Modeling (SEM) using Smart PLS 3.0 software. The results of the study show that Lifestyle has a positive and significant effect on brand image (β 0.331, T-value 2.437, P-value 0.015), Servicescape has a positive and significant effect on brand image (β 0.301, T-value 2.530, P-value 0.011), Lifestyle has a positive and significant effect on purchasing decisions (β 0.285, T-value 2.514, P-value 0.012), Servicescape has a positive and significant effect on purchasing decisions (β 0.193, T-value 2.465, P-value 0.014), Brand Image has a positive and significant effect on purchasing decisions (β 0.547, T-value 5.840, P-value 0.000), Lifestyle has a positive and significant effect on purchasing decisions through brand image (β 0.185, T-value 2.235, P-value 0.025), servicescape has a positive and significant effect on purchasing decisions through brand image (β 0.165, T-value 2.347, P-value 0.025).
Digital Promotion Strategy and Book Content Quality Mediated by Value Creation on Purchase Decisions of Islamic Non-Fiction Books at Elex Media Komputindo Publisher Hediansyah; Pranowo, Agus Setyo; Hannan, Sufrin
International Journal Administration, Business & Organization Vol 6 No 3 (2025): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.25.588

Abstract

This study examines how value creation mediates the influence of digital promotion strategy and book content quality on purchase decisions of Islamic non-fiction books published by Elex Media Komputindo. The research is grounded in the phenomenon of shifting reader behavior in the digital era, where consumers increasingly rely on online platforms to discover, evaluate, and purchase books. Despite the growth of digital channels, publishers continue to face declining performance of newly released titles, while older titles dominate sales. This indicates that existing promotional efforts have not fully succeeded in strengthening perceived value for new publications. At the same time, the abundance of book choices and intense competition among publishers make readers more selective, placing greater emphasis on both the relevance and credibility of book content. These challenges highlight the need for publishers to employ more effective digital promotion strategies and to enhance content quality in order to build stronger perceived value among consumers. By analyzing the relationships among these variables, this study aims to provide insights into how digital promotion and content quality can work in synergy to increase consumers’ perceived value and ultimately encourage purchase decisions for Islamic non-fiction books.
Determinants of Consumption Values and Their Impact on Green Purchase Intention through Green Trust: Case Study on the Purchase and Use of Xiaomi Electric Scooter Products in Jabodetabek Deyna Dwitama Setiadi; Hari Muharam; Sufrin Hannan
Return : Study of Management, Economic and Bussines Vol. 3 No. 1 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i1.204

Abstract

This study aims to analyze the determinants  of consumption value and  their impact  on green purchase intention through green trust in  a case study on the purchase and use of Xiaomi electric scooter products in Jabodetabek. This study used quantitative accidental sampling method by conducting survey techniques using questionnaire instruments. The questionnaire was distributed to 150 respondents in the Jabodetabek area and the classification of respondents were those who had known, had used, and had bought electric scooter products. The analysis techniques used are descriptive statistics and Structural Equation Modeling (SEM). The results of this study state that  consumption values  consisting of functional value, social value, and emotional value have a significant influence on green trust both individually  and  together, consumption values have a significant  influence on green purchase intention, green trust has a  significant influence on  Green Purchase Intention, as well as Consumption Values and  Green Trust together have a significant influence on Green Purchase Intention.
Evaluasi Strategi CSR PT Bukit Asam TBK dalam Meningkatkan Citra Perusahaan Wijaya, Pantra; Siti Jahroh; Sufrin Hannan
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 3 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i3.5309

Abstract

Latar belakang: PT Bukit Asam sebagai perusahaan yang memproduksi batubara terbesar di Indonesia, menghadapi tantangan dalam menjaga citra perusahaan di tengah banyaknya permasalahan yang melibatkan PT Bukit Asam Tbk. Tujuan: Penelitian ini bertujuan untuk menganalisis strategi CSR PT Bukit Asam Tbk di Tanjung Enim, khususnya terhadap program unggulan mereka, menggunakan metode SWOT (Strength, Weakness, Opportunity, Threat) yang kemudian rumusan strategi alternatif yang memberikan strategi prioritas menggunakan metode QSPM. Metode: Studi ini menggunakan pendekatan kualitatif deskriptif untuk memahami faktor-faktor yang memengaruhi citra perusahaan mereka. Hasil: Hasil penelitian PT Bukit Asam Tbk telah menjalankan strategi CSR yang mencakup aspek TBL (ekonomi, sosial, dan lingkungan) akan tetapi tingkat kepuasan masyarakat terhadap dampak csr relatif masih rendah yakni 56% Netral 25% Menyatakan tidak puas hanya 19% yang merasa puas, hasil Kuesioner yang diberikan kepada kepala desa/lurah program kemitraan CSR menjadi program prioritas yang diharapkan karena dinilai berdampak langsung terhadap ekonomi masyarakat. Analisis QSPM didapatkan 3 strategi prioritas yaitu Mengembangkan Program CSR Berbasis Keberlanjutan, Kolaborasi Strategis dengan Pemerintah dan Akademisi, Memaksimalkan Dukungan Finansial dan SDM untuk Konsistensi Program. Kesimpulan: Kesimpulan penelitian menyarankan bahwa dengan evaluasi dalam strategi CSR, PT Bukit Asam Tbk dapat mempertahankan citra perusahaanya.
The Influence of Digital Marketing and Influencers on Repurchase Intention for Kahf Facial Cleanser through Customer Trust Rahadean Makhdani Rahmatullah Mubarik; Hartoyo Hartoyo; Sufrin Hannan
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i3.5939

Abstract

Growing awareness among Indonesian men of skin health and personal appearance has significantly increased demand for male skincare products, especially in the facial cleanser segment. Local brands such as Kahf continue to face strong competitive pressure fom international brands that dominate the market. This study examines the influence of digital marketing and influencers on repurchase intention for Kahf facial cleanser products, with customer trust as a mediating variable. Using SEM-PLS and data collected from 265 respondents in the Jabodetabek area. The findings show that social media marketing significantly affects customer trust but does not directly influence repurchase intention. Digital content marketing and influencer marketing significantly affect both customer trust and repurchase intention. Customer trust also shows a strong direct influence on repurchase intention. Indirect effects reveal that only the influencer shows a significant mediating effect through customer trust.
Competitive Strategy Formulation in The Furniture Industry Hannika Fasya; Sufrin Hannan; Yudha Heryawan Asnawi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 2 (2025): JABM Vol. 11 No. 2, May 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.2.586

Abstract

Background: Since its establishment in 2021, PT XYZ has continuously experienced a decline in sales of its flagship product, the sofa furniture. Therefore, an effective strategy is needed to continue to survive and compete in the current declining sales and increase the company turnover.Purpose: The purpose of this study is to finding the right competitive strategies that can implemented by PT XYZ to keep their existence in furniture industry.Design/Methodology/Approach: This study employs a qualitative method with informant selection through purposive sampling technique. Data collection techniques include observation, and interviews. Finding/Result: The findings of this study show that to solve the decline in sales of sofa furniture, PT XYZ can implement of appropriate competitive strategies in the form of market penetration strategy (optimizing networking and digital marketing for marketing and sales) and product development (conducting research and development to foster product innovation and improving the quality of sofa products and services without neglecting the quality of products and services that are currently provided) to increase the company turnover. Conclusion: This study shows that the priority strategy to solve the decline in sales of sofa furniture, and to increase the company turnover are with market penetration and product development. Originality/Value (State of the art): This study attempts to explain the effective competitive strategies for sustaining presence in the sofa furniture industry. It is hoped that the development of the identification of competitive factors within the CPM Matrix will contribute to a more comprehensive body of literature and provide a more precise analysis of competitors. Keywords: competitive strategies, market penetration, product development, sofa furniture, CPM
Strategy for Developing Business Kebun Latte Restaurant As A Culinary Tourism Destination Rafi Dharmawan; Arif Imam Suroso; Sufrin Hannan
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.858

Abstract

Background: Kebun Latte Restaurant has a concept of a teak plantation atmosphere and offers a diverse menu, making it one of the top choices for culinary tourism. However, Kebun Latte Restaurant has experienced a decline in revenue over the past three years, and there are several revenue streams that have not been maximized. Given the modern lifestyle trends of today's society, the restaurant company must anticipate changes and implement business model development strategies to enhance competitiveness and ensure the company remains a sustainable choice as a culinary tourism destination..Purpose: This research aims to identify the condition of the company using the business model canvas, then formulate alternative strategies so as to produce priority strategy recommendations that are implemented as a new business model formulation for Kebun Latte restaurant.Design/methodology/approach: This research was conducted from August 2023 to September 2024 and involved five respondents who had five years of experience in the tourism industry, particularly in the restaurant sector. In addition, the information received was processed using the business model canvas method, IFE and EFE, IE Matrix, SWOT analysis and Analytical Hierarchy Process (AHP).Finding/Result: The results of the study show nine elements of the business model canvas at Kebun Latte. The SWOT analysis shows 10 alternative strategies, and based on the AHP analysis, there are three strategic priorities, namely: improving marketing by highlighting the Instagrammable outdoor concept, maintaining and improving product quality, and developing products towards sustainability. These results provide changes in the formulation of the new version of the business model canvas.Conclusion: The results of this study provide strategic priorities to be implemented by the company, including increasing marketing by emphasizing the concept of instagrammable outdoors, maintaining and improving product quality and developing products towards sustainability. This affects the development of the 6 elements of the business model canvas.Originality/value (State of the art): The new Kebun Latte restaurant business model has a competitive advantage as a culinary tourism destination, namely the existence of sustainable products supported by an instagrammable outdoor concept. Keywords: analytical hierarchy process, business model canvas, culinary tourism, swot, strategy development
SMEs Business Development Strategy for Coffee Shop Siti Yuningsih; Popong Nurhayati; Sufrin Hannan
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 8 No. 1 (2026): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v8i1.13593

Abstract

The fast proliferation of coffee shops and eateries in Bogor has increased rivalry in this business. This also affects Askara Coffee & Kitchen, making it more difficult to sustain revenue stability and business growth. The purpose of this study is to examine the elements that influence consumer purchase decisions at Askara Coffee & Kitchen, as well as to design methods to stabilize revenue and business growth. This study uses a mixed method, combining quantitative and qualitative approaches. To better understand customer behavior in purchasing decisions, qualitative analysis is carried out using the findings from interviews with informants. Meanwhile, the quantitative analysis is carried out utilizing IPA analysis, value chain analysis, Porter's five forces analysis, IFE matrix, EFE matrix, IE matrix, SWOT analysis, and QSPM matrix to determine the suitable strategic priorities for the organization. The main priority strategy produced is for Askara Coffee & Kitchen to add a new area for the coffee shop to address all the current issues while maintaining the nature-themed coffee shop concept, which will impact the increase in business revenue.
Model Pembentukan Niat Beli Kursus Online Berbayar di Bidang IT Shofiyah Rahmah Muthmainnah; Hartoyo Hartoyo; Sufrin Hannan
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 5 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i5.5793

Abstract

Transformasi digital telah mendorong peningkatan kebutuhan keterampilan teknologi informasi (IT) dan memicu pertumbuhan pesat kursus online. Namun, tingginya jumlah pengguna tidak diimbangi dengan tingkat konversi ke layanan berbayar yang optimal. Penelitian ini bertujuan menganalisis faktor-faktor yang memengaruhi niat beli (purchase intention) kursus online berbayar di bidang IT dengan mengintegrasikan variabel performance expectancy, platform trust, personal trial experience, dan perceived ease of use, serta peran mediasi attitude dan willingness to pay. Penelitian menggunakan pendekatan kuantitatif melalui survei terhadap 155 responden di DKI Jakarta yang pernah membeli kursus online berbayar. Analisis data dilakukan menggunakan metode PLS-SEM dengan bantuan SmartPLS. Hasil penelitian menunjukkan bahwa faktor-faktor persepsi dan pengalaman pengguna berpengaruh signifikan dalam membentuk sikap terhadap kursus online, yang selanjutnya memengaruhi kesediaan membayar dan niat beli. Temuan ini menegaskan pentingnya pendekatan terintegrasi dalam memahami perilaku konsumen digital. Implikasi manajerial menunjukkan bahwa penyedia kursus online perlu meningkatkan kualitas pengalaman pengguna, membangun kepercayaan platform, serta menawarkan strategi trial yang efektif untuk meningkatkan konversi pengguna berbayar.
Co-Authors Agref Valendra Putra Agus Setyo Pranowo Albert Apriado Alif, Muhammad Farras Anggi Triantoro Arif Imam Suroso Deyna Dwitama Setiadi Diah Krisnatuti Diani Mustika Prianti Emir Fachry Endah Wal Istanawati Entang, H. M. Fery Siswadi Fina Windayani Gagan Gandara Hannika Fasya Hari Muharam Hari Muharram Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hediansyah Horas V Purba, Jan Hutama, Dwinanda Idqan Fahmi Iriandy, Wahyu Jan Horas Vervady Purba Laksono, Gigih Andi Martinus Tukiran Martinus Tukiran Mochamad Deden Sukmana, Mas Mohamad Syamsul Ma’arif Muflihan, Elgin Muhamad Entang Muhammad Rusdi Ridjal Nana Wahyuni Novrian Nurdiniati, Gita Nurul Afiifah Ghifari Piramita, Santi Popong Nurhayati Purba, Jan Horas Vervady Putri Dhika Savitri R. Dikky Indrawan Rachayu, Widhi Rachman, Mohammad Irfan Rafi Dharmawan Rahadean Makhdani Rahmatullah Mubarik Rahmah Nuryani Ratnadianti, Aulia Regina Rumawak, Yerry Gerson ruslan abdul gani ruslan Sanjaya, Irsyad Santi Piramita Savitri, Putri Dhika Shofiyah Rahmah Muthmainnah Siti Hamidah Siti Jahroh Siti Yuningsih Sumantri, Hariyadi Tesar, Mochamad Tresiani, Yunita Dwi Ujang Sumarwan Ultimarchya, Debra Widarma Wijaya, Pantra Wira Pekik Amiruddin Yerry Gerson Rumawak Yogo Prawiro Derijo Yuarry Farradia Yuary Farradia Yudha Heryawan Asnawi Zahid, Rifqi Az