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All Journal Jurnal Manajemen dan Agribisnis Jurnal Pustakawan Indonesia JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Asia-Pacific Management and Business Application Journal of Humanities and Social Studies Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Artha Satya Dharma Economicus: Jurnal Ekonomi dan Manajemen INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Indonesian Journal of Multidisciplinary Science Jurnal Pustakawan Indonesia Jurnal Locus Penelitian dan Pengabdian Journal of Social Studies, Arts and Humanities (JSSAH) International Journal Administration, Business & Organization Return : Study of Management, Economic and Bussines Eduvest - Journal of Universal Studies IIJSE Asian Journal of Social and Humanities Epaper Bisnis: International Journal Entrepreneurship and Management International Journal of Economics, Accounting, and Management
Sufrin Hannan
Universitas Pakuan
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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Business development strategy analysis at PT Buka Buku Pustaka Tesar, Mochamad; Indrawan, Raden Dikky; Hannan, Sufrin
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 4 (2025): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i4.1077

Abstract

This study examines the business development strategy of PT. Buka Buku Pustaka in the midst of the increasingly stringent challenges of the book industry, including digitization and piracy. The research method used is semi-structural interviews with key sources and secondary data analysis of company documents. The analysis process includes mapping business environmental conditions, SWOT analysis, and the application of the Analytical Hierarchy Process (AHP) method to determine strategy priorities. The results of the study show that the company's strength factors, such as a strong consortium of issuers, play a significant role in strategy development. The proposed strategic priorities include optimizing distribution networks and partnerships with libraries for the Merdeka Learning Program, as well as accelerating the development of e-book infrastructure. This research has implications for PT. Buka Buku Pustaka in creating more effective business strategies and contributing to academic and practical literature on business strategies in the book distribution industry. It is hoped that the results of this research can help companies increase competitiveness and maintain their existence in the digital era.
Arsitektur Strategi Bisnis Dokumentasi Pernikahan Pada Iphotobride Wedding Rachman, Mohammad Irfan; Asnawi, Yudha Heryawan; Hannan, Sufrin
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.900

Abstract

This study aimed to formulate a wedding documentation business strategy that can be applied to Iphotobride companies. Respondents in this study consisted of 8 consumer respondents who were selected using purposive sampling, 5 internal companies and 3 company partners from 2019 to 2021. This type of research used descriptive qualitative methods with analysis of Business Development Strategies using IFE, EFE, IE matrix, SWOT and QSPM. The results showed that Iphotobride had an IFE score of 3,130 and an EFE score of 2,413. In the IE matrix mapping, Iphotobride is in the Grow and Build position. The strategies that can be carried out by Iphotobride are backward, forward, horizontal integration, market penetration, market development, and product development. The alternative strategies obtained are influencer endorsement (collaboration with influencers), increase management ability to collaborate with some wedding vendors, product differentiation and services with competitors, injection of capital loans by Investors/Banks. The suggested priority strategy is to improve management's ability to collaborate with some wedding vendors and differentiate service products with competitors. Strategic architecture that Iphotobride might implement or run to become a competency in the future is to make an all in wedding service package, or "gift voucher" for potential consumers who use Iphotobride's services on their wedding day. Keywords: architecture strategy, EFE matrix, IFE matrix, SWOT, QSPM
Formulasi Strategi Pengembangan Usaha Cafe: Formulation of Business Development Strategies in Cafe Windayani, Fina; Nurhayati, Popong; Hannan, Sufrin
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, Mei 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.602

Abstract

Background: The rise of coffee shops in Bogor City is increasing every year. In the middle of a tightly populated café industry with coffee commodities, business actors are still recovering due to the impact of COVID-19.Purpose: This study aims to analyze the internal using the VRIO analysis method through a resource-based view (RBV) approach and external factors using the Porter's Five-Forces approach a PEST Analysis (politic, economy, social, and technology) of The Coffee Companion in facing competition, formulate suitable strategies, and determine priority strategies that can be implemented by the company. Design/methodology/approach: The analytical tools for this research include; the IFE matrix, EFE matrix, VRIO, PEST, and QSPM.Findings/Result: The results of the IE matrix analysis show alternative strategies that can be execute; intensive strategies (market penetration, market development, and product development) or integrative (backward integration, forward integration, and horizontal integration). There are four alternative strategies; improving the quality of existing products, increasing supplier control, improving marketing strategies, and expanding product distribution channels. The results of the QSPM analysis show that the best alternative strategy is to improve the quality of existing products which is 6.57 greater than the other three alternative strategies.Conclusion: The main strategy suggested to companies is to improve the quality of existing products. Followed by increasing control over suppliers, improving marketing strategies, and expanding distribution channels.Originality/value (State of the art): In implementing strategies that have been formulated by adapting to current conditions and making improvements to financial conditions and managing capabilities in facing changing consumer trends. Keywords: PEST analysis, RBV, strategy formulation, VRIO
The Influence of Product Quality, Price Perception, and Social Media Marketing Mediated by Purchase Intention on the Purchase Decisions of Samsung Smartphones Among Millennials in Sukabumi City Iriandy, Wahyu; Hannan, Sufrin; Farradia, Yuary
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 2 (2024): Dinasti International Journal of Economics, Finance & Accounting (May - June 20
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i2.2715

Abstract

This study investigates the influence of product quality, price perception, and social media marketing on millennials' purchase decisions of Samsung smartphones in Sukabumi City, with purchase intention serving as a mediating variable. The research employs a quantitative approach using convenience sampling, targeting 400 respondents within the millennial age range who are Samsung users. The analysis utilizes Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that product quality and price perception significantly impact purchase decisions and intentions, while social media marketing directly affects purchase intention but not purchase decisions. Mediated by purchase intention, product quality, price perception, and social media marketing all positively influence purchase decisions. The study underscores the critical role of product quality and pricing strategies in consumer decision-making, particularly within the competitive smartphone market.
The Effect of Innovation and Marketing Mix Toward Brand Image and Usage Decision in Online Food Delivery Services Industry Savitri, Putri Dhika; Krisnatuti, Diah; Hannan, Sufrin
APMBA (Asia Pacific Management and Business Application) Vol. 9 No. 2 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2020.009.02.2

Abstract

Online food delivery service (OFD) is created as a service innovation that combines the usage of technology and electronic systems. Many brand present caused increasingly fierce competition between similar companies in one industry due to wider customers alternative selection. OFD companies need to implement innovation and a marketing mix to create a strong brand image. This study aims to analyze the effect of innovation and marketing mix on usage decisions through brand image through the development of five hypotheses. Data were collected by distributed online questionnaires to 292 respondents with 15 brands of OFD services that have been used in the last three months. Data analysis used the Structural Equation Modeling (SEM) method with Lisrel 8.80 software and descriptive analysis with SPSS ver 25.. The results showed that the marketing mix had a significant effect on brand image, and the innovation and marketing mix had a significant effect on usage decisions. Meanwhile, innovation has no significant effect on brand image and brand image has no significant effect on the decision to use an online food delivery service. The implication of this study is to improve marketing strategies by expanding the coverage area and developing innovations by creating a different uniqueness from the competitors. 
The Decision to Choose Elderly Residence Based on the Implementation of Servicescape and Elderly Lifestyle Through Brand Image Emir Fachry; Yuarry Farradia; Sufrin Hannan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.5656

Abstract

This study aims to analyze the influence of lifestyle and servicescape on the decision to choose senior housing through brand image. The research method uses a quantitative method using a survey technique. The population used in this study were customers of the RUKUN Senior Living senior housing. The sampling technique is a saturated sample technique with a sample size of 80 respondents. The analysis technique used is descriptive statistical analysis and Structural Equation Modeling (SEM) using Smart PLS 3.0 software. The results of the study show that Lifestyle has a positive and significant effect on brand image (β 0.331, T-value 2.437, P-value 0.015), Servicescape has a positive and significant effect on brand image (β 0.301, T-value 2.530, P-value 0.011), Lifestyle has a positive and significant effect on purchasing decisions (β 0.285, T-value 2.514, P-value 0.012), Servicescape has a positive and significant effect on purchasing decisions (β 0.193, T-value 2.465, P-value 0.014), Brand Image has a positive and significant effect on purchasing decisions (β 0.547, T-value 5.840, P-value 0.000), Lifestyle has a positive and significant effect on purchasing decisions through brand image (β 0.185, T-value 2.235, P-value 0.025), servicescape has a positive and significant effect on purchasing decisions through brand image (β 0.165, T-value 2.347, P-value 0.025).
Digital Promotion Strategy and Book Content Quality Mediated by Value Creation on Purchase Decisions of Islamic Non-Fiction Books at Elex Media Komputindo Publisher Hediansyah; Pranowo, Agus Setyo; Hannan, Sufrin
International Journal Administration, Business & Organization Vol 6 No 3 (2025): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.25.588

Abstract

This study examines how value creation mediates the influence of digital promotion strategy and book content quality on purchase decisions of Islamic non-fiction books published by Elex Media Komputindo. The research is grounded in the phenomenon of shifting reader behavior in the digital era, where consumers increasingly rely on online platforms to discover, evaluate, and purchase books. Despite the growth of digital channels, publishers continue to face declining performance of newly released titles, while older titles dominate sales. This indicates that existing promotional efforts have not fully succeeded in strengthening perceived value for new publications. At the same time, the abundance of book choices and intense competition among publishers make readers more selective, placing greater emphasis on both the relevance and credibility of book content. These challenges highlight the need for publishers to employ more effective digital promotion strategies and to enhance content quality in order to build stronger perceived value among consumers. By analyzing the relationships among these variables, this study aims to provide insights into how digital promotion and content quality can work in synergy to increase consumers’ perceived value and ultimately encourage purchase decisions for Islamic non-fiction books.
Analysis of the Impact of Customer Experience and Engagement on Satisfaction and Loyalty in the Body Shop's Omnichannel Ghifari, Nurul Afiifah; Suroso, Arif Imam; Hannan, Sufrin
Asian Journal of Social and Humanities Vol. 4 No. 4 (2026): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v4i4.665

Abstract

This study examines the impact of customer experience and engagement on customer satisfaction and loyalty within the omnichannel strategy employed by The Body Shop in Indonesia. As the cosmetic and personal care market experiences rapid growth, it is essential for companies to deliver an integrated experience across both online and offline channels. A seamless and consistent customer experience across various touchpoints can significantly enhance customer engagement, which in turn drives satisfaction and fosters loyalty. The research employs a quantitative approach with purposive sampling, analyzing data using Structural Equation Modeling-Partial Least Square (SEM-PLS). The results indicate that customer experience has a positive and significant effect on both engagement and satisfaction, which ultimately contributes to improved customer loyalty. The findings offer valuable insights for companies in shaping more effective omnichannel strategies, aiming to enhance customer satisfaction and loyalty in a sustainable manner. By understanding these dynamics, businesses can refine their approach to integrating online and offline experiences, ensuring they meet the evolving expectations of customers and strengthen long-term relationships. This research provides practical recommendations for companies in the cosmetic and personal care industry to remain competitive in an increasingly digital marketplace.
Determinants of Increased Customer Loyalty at PT Logistik Indonesia Network Thru Customer Satisfaction as an Intervening Variable Widarma; Sufrin Hannan; Agus Setyo Pranowo
International Journal of Economics Accounting and Management Vol. 2 No. 5 (2026): IJEAM - January 2026
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v2i5.1695

Abstract

This study aims to examine the influence of service quality and price perception on customer loyalty, with customer satisfaction as an intervening variable. This research is expected to increase customer loyalty at PT Logistik Indonsia Network. The sampling method used Purpossive and Simple Random Sampling by distributing questionnaires to 173 B2B respondents of PT Logistik Indonesia Network. The questionnaire data was processed using SMART PLS software version 4.0.9.9. The research results indicate that service quality and price perception have a positive and significant impact on customer satisfaction. Service quality has a positive but insignificant impact on customer loyalty, while price perception has a positive and significant impact on customer loyalty. Customer satisfaction is able to mediate between service quality and price perception toward customer loyalty. This finding confirms that in the B2B logistics industry, customer loyalty enhancement strategies are not sufficient by simply improving service quality, but must also be balanced with competitive pricing and the creation of satisfying customer experiences. PT Logistik Indonesia Network can consider optimizing service effectiveness, improving delivery timeliness, and developing more flexible pricing schemes to enhance customer satisfaction and loyalty.
Influence of Social Media Marketing and Brand Ambassadors on Dabe Beaute Purchase Intention with Brand Awareness as an Intervening Variable in Jabodetabek Novrian; Sufrin Hannan; Agus Setyo Pranowo
International Journal of Economics Accounting and Management Vol. 2 No. 5 (2026): IJEAM - January 2026
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v2i5.1884

Abstract

This research aims to analyze the influence of Social Media Marketing and Brand Ambassadors on consumer purchase intention in Dabe Beaute products, both directly and indirectly thru Brand Awareness. This research uses a quantitative approach with a survey method. Data was collected from 196 respondents who were potential Dabe Beaute customers in the Jabodetabek area, using purposive sampling techniques. Data analysis was conducted using the Structural Equation Modeling based on Partial Least Squares (SEM-PLS) method. The research results indicate that Social Media Marketing and Brand Ambassadors have a positive and significant influence on Purchase Intention. Additionally, Social Media Marketing and Brand Ambassadors are also proven to have a positive and significant influence on Brand Awareness. However, Brand Awareness does not significantly influence Purchase Intention. The results of the mediation effect test show that Brand Awareness is unable to mediate the influence of Social Media Marketing or Brand Ambassadors on Purchase Intention. This finding confirms that the influence of Social Media Marketing and Brand Ambassadors on Purchase Intention occurs more dominantly directly. Companies need to design digital marketing strategies that emphasize engaging content and the selection of relevant Brand Ambassadors to increase consumer purchasing intention.
Co-Authors Agref Valendra Putra Agus Setyo Pranowo Alif, Muhammad Farras Anggi Triantoro Apriado, Albert Arif Imam Suroso Deyna Dwitama Setiadi Dharmawan, Rafi Diah Krisnatuti Diani Mustika Prianti Emir Fachry Endah Wal Istanawati Entang, H. M. Fasya, Hannika Fery Siswadi Gagan Gandara Ghifari, Nurul Afiifah Hari Muharram Hartoyo Hartoyo Hartoyo Hediansyah Horas V Purba, Jan Hutama, Dwinanda Idqan Fahmi Indrawan, Raden Dikky Iriandy, Wahyu Jan Horas Vervady Purba Laksono, Gigih Andi Martinus Tukiran Martinus Tukiran Mochamad Deden Sukmana, Mas Mohamad Syamsul Ma’arif Mubarik, Rahadean Makhdani Rahmatullah Muflihan, Elgin Muhamad Entang Muharam, Hari Nana Wahyuni Novrian Nurdiniati, Gita Piramita, Santi Popong Nurhayati Purba, Jan Horas Vervady Putri Dhika Savitri Rachayu, Widhi Rachman, Mohammad Irfan Ratnadianti, Aulia Rumawak, Yerry Gerson ruslan abdul gani ruslan Sanjaya, Irsyad Santi Piramita Savitri, Putri Dhika Siti Jahroh Sumantri, Hariyadi Tesar, Mochamad Tresiani, Yunita Dwi Ujang Sumarwan Ultimarchya, Debra Widarma Wijaya, Pantra Windayani, Fina Yerry Gerson Rumawak Yuarry Farradia Yuary Farradia Yudha Heryawan Asnawi Zahid, Rifqi Az