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All Journal Jurnal Manajemen dan Agribisnis Jurnal Pustakawan Indonesia JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Asia-Pacific Management and Business Application Journal of Humanities and Social Studies Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Artha Satya Dharma Economicus: Jurnal Ekonomi dan Manajemen INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Indonesian Journal of Multidisciplinary Science Jurnal Pustakawan Indonesia Journal of Social Studies, Arts and Humanities (JSSAH) Return : Study of Management, Economic and Bussines Eduvest - Journal of Universal Studies IIJSE Epaper Bisnis: International Journal Entrepreneurship and Management
Sufrin Hannan
Universitas Pakuan
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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POST COVID-19 RECOVERY STRATEGIES: REVITALIZING SAUNG ANGKLUNG UDJO BUSINESS MODEL Diani Mustika Prianti; Idqan Fahmi; Sufrin Hannan
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 2 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i2.5640

Abstract

Saung Angklung Udjo is one of the cultural tourism objects and attractions in Bandung. Saung Angklung Udjo is currently facing competition issues, such as the growth of various tourism businesses in Bandung and decreasing level of public awareness of culture, especially Sundanese culture. Furthermore, the COVID-19 pandemic has changed the landscape of the tourism industry as well as the behavior of consumers or tourists who have adapted to new normal conditions. This research aims to formulate a new business model which can be used as a business development strategy for Saung Angklung Udjo in the future. This descriptive qualitative research used purposive sampling as the technique of determining respondents, based on Business Model Canvas (BMC) approach, which was equipped with SWOT analysis and Blue Ocean Strategy (BOSS). The findings showed that creating a hydroponic nursery center by utilizing vacant land, collaborating with various modern art communities, adapting the creative process of Angklung performance videos, and running e-tourism programs will attract broader customer segments (generation Z and millennials), as well as more, deserve of the revenue stream. This research still has many limitations, in terms of research objects there are still many that can be examined, such as service quality, customer satisfaction, cost analysis.
Pengaruh Kualitas Layanan Akademik dan Servicescape terhadap kepuasan pelanggan dengan Brand Image Sebagai Variable Intervening ruslan abdul gani ruslan; Hari Muharram; Sufrin Hannan
ARTHA SATYA DHARMA Vol 16 No 1 (2023): Jurnal Artha Satya Dharma
Publisher : Sekolah Tinggi Ilmu Ekonomi Satya Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55822/asd.v16i1.284

Abstract

Penelitian ini dilakukan untuk mengetahui peran brand image dalam memediasi pengaruh kualitas layanan akademik dan servicescape terhadap kepuasan mahasiswa. Penelitian dilakukan di AMIK Citra Buana Indonesia Cicurug. Penelitian ini diharapkan dapat menjadi bahan masukan untuk institusi dalam meningkatkan kualitas layanan akademik, servicescape dan brand image institusi, guna meningkatkan jumlah penerimaan mahasiswa baru setiap tahunnya dan agar mahasiswa menyelesaikan studinya pada AMIK CBI Cicurug. Dalam penelitian ini pengambilan sampel menggunakan random sampling dengan menyebar kuesioner pada 199 mahasiswa dari kedua jurusan Komputer akuntansi dan Manajemen Informatika tahun ajaran 2021/2022. Data hasil kuesioner dianalisis dengan menggunakan software SPSS Versi 25 dan Lisrel 8.80. Hasil dari penelitian ini menyatakan bahwa kualitas layanan (X1) berpengaruh terhadap kepuasan mahasiswa (Z) dibuktikan dengan nilai t-hitung 2,30 (t tabel diatas 1,96), Servicescape (X2) tidak berpengaruh terhadap kepuasan (Z) dibuktikan dengan nilai t-hitung 0,56 (t tabel dibawah 1.96), brand image (Y) berpengaruh terhadap kepuasan (Z) dibuktikan dengan nilai t-hitung 6,94 (t tabel diatas 1.96), kualitas layanan (X1) dan servicescape (X2) berpengaruh terhadap brand image (Y) dibuktikan dengan nilai t-hitung 6,47 dengan koefisien R2 0,75, dan brand image (Y) mampu memediasi pengaruh kualitas layanan (X1) dan servicescape (X2) terhadap kepuasan mahasiswa (Z) dengan nilai t-hitung 3,19 dengan koefisien R2 0,79.
The Effect of Internet Advertising and Content Marketing on Online Purchasing Decisions Through Customer Trust at Prinperpack In Sukabumi City Muflihan, Elgin; Pranowo, Agus Setyo; Hannan, Sufrin
International Journal of Education, Information Technology, and Others Vol 7 No 3 (2024): International Journal of Education, information technology   and others (IJEIT)
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13751199

Abstract

This study explores the influence of Internet Advertising and Content Marketing on online purchasing decisions through customer trust at Prinperpack in Sukabumi City. The background of this study is based on the significant development of digital printing in recent years, which allows personalization and customization of products at a relatively low cost. Prinperpack, a company that focuses on digital printing, experienced fluctuations in income and number of consumers during the period March-September 2023. This decline is thought to be caused by the lack of Internet advertising and low quality marketing content. The research method used is quantitative with data collection through questionnaires distributed to 246 respondents from Prinperpack consumers in Sukabumi City. The results of the validity test show that most of the items in the Internet Advertising, Content Marketing, and Purchasing Decision variables are valid, but some items are invalid and need to be improved. The results of the study indicate that both Internet Advertising and Content Marketing have a significant influence on purchasing decisions, both directly and through customer trust. Customer trust plays a very important mediating role in influencing purchasing decisions. This study provides important insights for digital printing companies and other creative industries in developing effective marketing strategies to increase consumer trust and purchasing decisions.
The Effect of Work Motivation as an Intervening Variable on Employee Performance Nurdiniati, Gita; Entang, H. M.; Hannan, Sufrin
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2665

Abstract

In order to realize national goals, the State Civil Apparatus (Aparatur Sipil Negara/ASN) is needed which is given the task of carrying out public service tasks, government tasks and certain development tasks. The purpose of the research is to find efforts to improve performance through identification of variables that are thought to affect performance. Based on the initial survey in terms of work quantity, namely there are still employees who have not completed the work according to the targeted amount, there are still employees who have not been able to do additional tasks given by superiors and employees. The results of the study that organizational climate is proven to have a positive direct effect on employee performance, organizational climate is proven to have a positive direct effect on work motivation. In this study, organizational climate variables affect work motivation, Interpersonal communication has a positive direct effect on and employee performance. Interpersonal communication has a positive direct effect on and work motivation. Work motivation has a positive direct effect on employee performance. Organizational climate has an indirect effect on employee performance through work motivation. Interpersonal communication has no indirect effect on employee performance through work motivation.
The Influence Of Service Quality And Product Quality To Customers Satisfaction And Their Effects To Customers Loyalty On The Customers Of Waroeng Ngangeni, Andaru Jaya Makmur Company Tresiani, Yunita Dwi; Farradia, Yuary; Hannan, Sufrin
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 2 (2024): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i2.10718

Abstract

This study aimed investigate to know that influence of service quality and product quality on customers satisfaction in shaping customers loyalty of Rumah Makan Waroeng Ngangeni. By using proporsioal sampling, there are 40 total samples who are the consumers of Rumah Makan Waroeng Ngangeni. Descriptive analysis and path analysis are used as data analysis techniques. The data are collected through questionnaire. The result of this research shows that: service quality has significant effects on customers satisfaction; product quality has significant effects on customers satisfaction, service quality has significant effects on customers loyalty; product quality has significant effects on customers loyalty; customers satisfaction has significant effects on customers loyalty; service quality has significant effects on customers loyalty through customers satisfaction; and product quality has significant effects on customers loyalty through customers satisfaction. Thus, Rumah Makan Waroeng Ngangeni had better to continue to improve their service quality and product quality. So that, it will influence Customers Satisfaction and customers will continue to become loyal.
Effect Of Service Quality And Price Perception On Customer Satisfaction And Its Impact On Customer Loyalty (Case Study At Po Sudiro Tungga Jaya) Laksono, Gigih Andi; Hannan, Sufrin; Farradia, Yuary
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 2 (2024): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i2.10715

Abstract

PO Sudiro Tungga Jaya is one of the inter-city bus transportation companies located at Jl. Raya Solo No. 123 Suratmajan, Maospati, Magetan, East Java. One form of success of a company lies in customer satisfaction and loyalty. There are several factors that influence customer satisfaction and loyalty such as service quality and price perception. The method used is a type of verification research with explanatory survey research methods. The research technique used is a questionnaire. The type of data used is quantitative. The sampling method is nonprobability sampling with purposive / judging sampling method using customers as a sample, namely 100 respondents. The analysis method used is descriptive statistics. The results showed that service quality, price perception and customer satisfaction have an impact on loyalty both directly and indirectly.  
Digital Marketing Strategy of Small and Medium Enterprises for Snack in Bogor City Ratnadianti, Aulia; Fahmi, Idqan; Hannan, Sufrin
Jurnal Manajemen dan Agribisnis Vol. 17 No. 1 (2020): JMA Vol. 17 No. 1, March 2020
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1271.618 KB) | DOI: 10.17358/jma.17.1.74

Abstract

Snack MSME (Micro, Small & Medium Enterprises) is one of the business unit categories that has great potential to be developed at this moment. This study aimed to formulate digital marketing alternative strategies for snack MSME in Bogor. This study began with the analysis of respondent characteristics, both for MSME respondents and consumer respondents. The next step was an analysis of marketing strategies of snack MSME and consumer online purchasing behavior pattern This study also analyzed consumer satisfaction level to MSME digital marketing performance with Importance Performance Analysis, while also mapping consumer preferences based on digital marketing mix. The final step was to develop a digital marketing strategy based on the 4C marketing mix. This research resulted in eleven digital marketing strategies, which were increasing the durability of snack food products, providing a variety of diverse product flavors, designing attractive packaging and brand appearance, providing information on products nutritional value, determining affordable prices, utilizing appropriate information media, choosing appropriate promotional media, creating attractive promotions for consumers, displaying consumer testimonials, displaying honest pictures and product descriptions, and providing various types of the payment instrument. Keywords: consumer online snack purchasing behavior, marketing mix 4C, snack MSME, digital marketing strategy
HUBUNGAN HARGA DAN PROMOSI DENGAN KEPUTUSAN PEMBELIAN KREDIT PEMILIKAN RUMAH (KPR) DI PT BANK MANDIRI JAKARTA KOTA Mochamad Deden Sukmana, Mas; Hannan, Sufrin; Horas V Purba, Jan
Economicus Vol. 13 No. 1 (2019): JUNI
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v13i1.166

Abstract

The purpose of this research is to find out and analyze to find out the relationship of promotion and price together with the purchase decision of KPR at PT Bank Mandiri Tbk Jakarta Kota. This research was carried out at the PT Bank Mandiri Tbk Jakarta Kota office. The results of the study show there is a positive and significant relationship between the price variable and the purchasing decision with the value of the correlation coefficient (r) of 0.769. There is a positive and significant relationship between promotional variables and purchasing decisions with a correlation coefficient (r) of 0.829. There is a positive and significant relationship between price and promotion variables together with purchasing decisions with a correlation coefficient (r) of 0.914. Price contribution (X₁) and promotion (X₂) together towards purchasing decisions (Y) are calculated based on the coefficient of determination or the value of Adjusted R Square (R²) x 100%. Based on the results above, it is known that the Adjusted R Square (R²) = 0.833 value. This shows that 83.3% of purchasing decisions are influenced by price and promotion while the remaining 16.7%, purchase decisions are influenced by other factors which are not discussed in this study.
The Influence Of Social Media Marketing And Characteristics Of Buyers On The Decision To Purchase Sony Mirrorless Camera In Bogor City Agref Valendra Putra; Sufrin Hannan; Yuary Farradia
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 1 No. 2 (2024): June : ePaper Bisnis : International Journal of Entrepreneurship and Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v1i2.22

Abstract

This research aims to determine and analyze the influence of social media marketing and characteristics of buyers on purchasing decisions for Sony Mirrorless Cameras in Bogor City through purchase interest as an intervening variable. This research method is quantitative research with a sample size of 319 people. The research results show that Social Media Marketing has a Charachter of Buyingitive and significant effect on Purchase Decisions, mediated by Purchase Interest. Characteristics of Buyer has a Charachter of Buyingitive and significant effect on Purchase Decisions mediated by Purchase Interest. Improving Purchasing Decisions emphasizes building trust between producers and consumers. The existence of mutual trust between producers and consumers will create good conditions for the exchange of information and advice without fear. In other words, trust is a central issue in human civilization. The influence of trust is so central because this character also occupies important purchasing decisions.
RELATIONSHIP QUALITY OF SERVICE AND SERVICESCAPE WITH CUSTOMER SATISFACTION IN THE MAIN BRANCH OFFICE OF HEALTH IN BOGOR Muharam, Hari; Hannan, Sufrin; Rumawak, Yerry Gerson
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 4, No 1 (2020): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v4i1.1905

Abstract

The purpose of this study is to determine whether there is a relationship between service quality and servicescape with customer satisfaction both partially and together. The population in this study were customers of the Main Branch Office BPJS Health Bogor City as many as 457 customers, the sampling technique using the Slovin formula after 231 samples were obtained. The research instrument was a questionnaire. The collected data is then processed using simple and multiple correlation analysis techniques with the help of SPSS (Statistical Package for Social Science) software version 25.0. The results showed that: 1. Service quality is partially correlated positively to strong criteria with customer satisfaction, 2. Servicescape is partially strongly positively related to customer satisfaction, 3. Service quality and Servicescape together are positively highly correlated with customer satisfaction with correlation coefficient values equal to 0.830 then the functional relationship obtained by the equation Ŷ = 16.043 + 0.550X1 + 0.589X2 and the coefficient of determination or contribution of service quality and servicescape together with customer satisfaction of 0.688 or 68.6%.
Co-Authors Agref Valendra Putra Agus Setyo Pranowo Alif, Muhammad Farras Anggi Triantoro Apriado, Albert Arif Imam Suroso Dharmawan, Rafi Diah Krisnatuti Diani Mustika Prianti Endah Wal Istanawati Entang, H. M. Fachry, Emir Farradia, Yuarry Fasya, Hannika Fery Siswadi Gagan Gandara Hari Muharram Hartoyo Horas V Purba, Jan Hutama, Dwinanda Idqan Fahmi Indrawan, Raden Dikky Iriandy, Wahyu Jan Horas Vervady Purba Laksono, Gigih Andi Martinus Tukiran Martinus Tukiran Mochamad Deden Sukmana, Mas Mohamad Syamsul Ma’arif Muflihan, Elgin Muhamad Entang Muharam, Hari Nana Wahyuni Nurdiniati, Gita Piramita, Santi Popong Nurhayati Purba, Jan Horas Vervady Putri Dhika Savitri Rachayu, Widhi Rachman, Mohammad Irfan Ratnadianti, Aulia Rumawak, Yerry Gerson ruslan abdul gani ruslan Sanjaya, Irsyad Santi Piramita Savitri, Putri Dhika Setiadi, Deyna Dwitama Siti Jahroh Sumantri, Hariyadi Tesar, Mochamad Tresiani, Yunita Dwi Ujang Sumarwan Ultimarchya, Debra Windayani, Fina Yerry Gerson Rumawak Yuary Farradia Yudha Heryawan Asnawi Zahid, Rifqi Az