Article Per Year (5 Year)
p-Index From 2021 - 2026
4.901
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Agribisnis Jurnal Pustakawan Indonesia JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Asia-Pacific Management and Business Application Journal of Humanities and Social Studies Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Artha Satya Dharma Economicus: Jurnal Ekonomi dan Manajemen INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Indonesian Journal of Multidisciplinary Science Jurnal Pustakawan Indonesia Jurnal Locus Penelitian dan Pengabdian Journal of Social Studies, Arts and Humanities (JSSAH) International Journal Administration, Business & Organization Return : Study of Management, Economic and Bussines Eduvest - Journal of Universal Studies IIJSE Asian Journal of Social and Humanities Epaper Bisnis: International Journal Entrepreneurship and Management International Journal of Economics, Accounting, and Management
Sufrin Hannan
Universitas Pakuan
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

Published : 41 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 41 Documents
Search

 1   2   3   4   5 
DEVELOPMENT OF BUSSINES MODEL IN SENTULFRESH AGROTOURISM SERVICES Zahid, Rifqi Az; Suroso, Arif Imam; Hannan, Sufrin
Jurnal Aplikasi Manajemen Vol. 18 No. 1 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.01.04

Abstract

Knowing the problems and circumstances in a company is needed in the face of business competition, it can be the basis of strategic decision making for the company. Sentulfresh Indonesia has agrotourism products that offer educational activities on the theme of education on animals, plants, and biotechnology. As a new educational tourist attraction, Sentulfresh has the potential of natural resources and market potential that can be developed. This research uses the Business Model Canvas method to identify its business elements and then a SWOT analysis is performed on all existing BMC elements to form the basis of the future BMC idea by using the four-step framework from Blue Ocean Strategy. The results of this study indicate that the business model being undertaken needs some improvement and changes to be able to face the existing competition. Starting from the development of Key activities, namely the manufacturing of hydroponic plants will create a new and attractive value proposition as well as a new educational tourism market with broader customer segments as well as more diverse of the revenue stream. While the development of a value proposition in the form of batik activities will expand the market reach to junior and senior high school levels, even the adult community and generate new revenue streams without adding to the promotion costs for the two innovations above. This research still has many limitations, in terms of research objects there are still many that can be examined such as standardization of educational tourism, service quality, customer satisfaction, cost analysis etc. In terms of methodology, researchers can then combine BMC with other business methods in the Blue Ocean Strategy Book.
A DIGITAL MARKETING STRATEGY USING SOCIAL MEDIA MARKETING TO INCREASE CONSUMER PURCHASE DECISIONS MEDIATED BY BRAND PERCEPTION Hannan, Sufrin; Piramita, Santi; Purba, Jan Horas Vervady
Jurnal Aplikasi Manajemen Vol. 21 No. 3 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.03.18

Abstract

Improving customer impressions of non-subsidized mortgages is one of the challenges facing banks today, and the use of digital marketing media has become necessary to win the competition. This study attempts to examine the roles of brand perception in mediating the interactions between social media marketing and customer purchase decisions in the non-subsidized mortgage setting since consumer perception is still a problem in non-subsidized mortgages in Indonesia. Three hundred twenty participants from non-subsidized mortgage debtors who have had new credit agreements for more than three months and who follow Bank XYZ on Instagram were used in this study. PLS-SEM, or partial least square structural equation modeling, was used in this study's data analysis. According to the findings, brand perception significantly and positively mediates the influence of social media marketing on customer purchasing decisions. The study's findings suggest that Bank XYZ has to improve its social media marketing approach, focusing on producing engaging, interactive, and educational content for users. Building a brand relationship with customers is extremely important for improving brand perception. Consumers will find it simpler to use a mortgage at Bank XYZ because of the perception connected to their minds.
Competitive Strategy Formulation for Lion Parcel Meruyung in Facing Business Competition in The Expedition Service Industry Apriado, Albert; Jahroh, Siti; Hannan, Sufrin
Eduvest - Journal of Universal Studies Vol. 5 No. 3 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i3.50997

Abstract

This study examines the competitive positioning of Lion Parcel Meruyung within Indonesia's rapidly expanding courier, express, and parcel (CEP) industry, which has experienced substantial growth amid the e-commerce boom reaching US$53 billion in 2023. The research addresses the strategic challenges faced by emerging logistics providers competing against established market leaders (JNE, J&T, Pos Indonesia) and alternative delivery services offered by e-commerce platforms. Employing a comprehensive qualitative methodology, the study gathered primary data through stakeholder interviews and supplemented with secondary data from industry reports and literature. The research framework incorporated multiple analytical tools including PESTLE, Porter's Five Forces, Value Chain Analysis, Competitive Profile Matrix, Internal-External Matrix, SWOT Analysis, Grand Strategy Analysis, and Quantitative Strategic Planning Matrix (QSPM). Findings reveal that Lion Parcel Meruyung operates within a favorably opportunistic market landscape while confronting significant competitive threats from alternative delivery services (weighted score 0.322) and established industry players (0.256). Through systematic strategic formulation processes, ten potential strategies were developed and prioritized using QSPM analysis. Four high-priority strategies emerged: express delivery service development (STAS 6.247), strategic hub expansion for instant delivery capabilities (STAS 6.189), integrated e-commerce partnership programs (STAS 6.123), and implementation of tier-based customer loyalty initiatives (STAS 6.104). This research contributes to strategic management literature by demonstrating practical application of comprehensive analytical frameworks in developing competitive strategies for emerging logistics companies in digitally disrupted markets. The findings offer actionable strategic direction for Lion Parcel Meruyung while providing valuable insights for logistics providers facing similar competitive challenges in emerging economies' rapidly evolving e-commerce landscapes.
The Influence of Attitudes, Subjective Norms, Perception of Behavioral Control, and Product Attributes on Salvaco Cooking Oil Purchase Decisions Alif, Muhammad Farras; Asnawi, Yudha Heryawan; Hannan, Sufrin
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 11 (2025): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i11.1179

Abstract

The aims of this research are (1) to identify the consumer characteristics of Salvaco cooking oil (2) to analyze the influence of attitudes, subjective norms, behavioral control perceptions, and product attributes on the purchase decision of Salvaco cooking oil consumers (3) to formulate a marketing strategy that can be applied in the marketing of Salvaco cooking oil. Sampling is done by non-probability sampling method with purposive sampling technique. The result showed that the majority of respondents aged 26-35 years old, dominated by women as much as 60.2%, domiciled in Medan City, and working as private employees with upper middle income categories. SEM-PLS analysis results show that subjective attitudes and norms have a positive and significant effect on purchasing decisions as well as product prices and quality on product attributes have a positive and significant effect on purchasing decisions. The more positive the consumer attitude and the stronger the social drive around them, the more their tendency to buy Salvaco cooking oil will increase. Based on the results of QSPM analysis, Salvaco's first strategic priority is to expand distribution channels and digitize marketing. The second strategic priority is to increase brand awareness and add product variants. The last strategic priority is to utilize healthy products and internal raw materials for expansion into the UMKM market and premium segments.
Business Strategy Developmentwith 360° Business Model Innovation Perspective in PT NEC Indonesia Rachayu, Widhi; Hartoyo; Hannan, Sufrin
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.274

Abstract

As a company engaged in information technology and telecommunications, PT NEC Indonesia is aware of the opportunities and challenges in the next few years where rapid change, growing complexity and uncertainty are the basis for how the company designs solutions to help customers and society. This study aims to determine the business model applied by PT. NEC Indonesia and to find out the preparation of a business development strategy plan at PT. NEC Indonesia is based on a 360º innovation business model framework with 5 main components, namely value creation, value proposition, value delivery, value capture and value communication. The data obtained are the results of questionnaires and interviews with seven respondents who are company management and several customers. The results showed that the total score of the IFE matrix was 1,93 and the EFE matrix score was 1.68. These results place PT NEC Indonesia in quadrant I, namely high market growth and a strong competitive position. From the analysis of PT NEC Indonesia's business model, it is necessary to make improvements to several components of the 360º BMI framework. The value creation component, the importance of value-added focus on every solution offered by improving services to be more dynamic not only as a customer but more towards being a partner through a co-creation business strategy. While improvements to the value proposition and value capture component with a focus on added value, the initiation of determining the pricing model with value-based-pricing and recurring revenue model can be applied as a diversification in profitability and efficiency. Keywords: co-creation, 360º business model innovation inovasi, reccuring revenue model, swot, value-based-pricing
Architecture of landed house property business strategy (Case study of PT KGC) Sanjaya, Irsyad; Ma'arif, Mohamad Syamsul; Hannan, Sufrin
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 3 (2023): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i3.740

Abstract

Among the property development companies operating in Cibubur, PT KGC and PT SM are the same entity from the one holding company. PT SM demonstrates positive performance for last 4 years while PT KGC showing fluctuation performance over the past four years., therefore, PT KGC required to formulating a new strategy to compete on the landed house property business. The objective of this research is to identify the issues in the landed house business competition, formulate alternative strategies, and determine priority strategies for PT KGC to address the competition in the landed house business. The research methodology employs IFE (Internal Factor Evaluation), EFE (External Factor Evaluation), SWOT (Strengths, Weaknesses, Opportunities, Threats), and QSPM (Quantitative Strategic Planning Matrix). The research shows that inadequate implementation of existing strategies has led to unstable company performance over the past four years, causing decreased revenue, vendor payments, and delays in housing construction. The Quantitative Strategic Planning Matrix recommends strategies like market penetration, product development, and market development to improve the company's position in the profitable land-based housing industry.
Erialsr makeup artist service business development strategy Ultimarchya, Debra; Jahroh, Siti; Hannan, Sufrin
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 4 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i4.800

Abstract

The purpose of the study is to identify core competencies through internal and external factors, analyze internal and exterior environmental factors that affect the business model of Erialsr Makeup Artist services, and formulate priority strategies for Erial's make-up artist service business. The research used a qualitative descriptive approach method. The primary data were obtained from questionnaires and in-depth interviews selected by purposive sampling. The results of this study show a number of factors of the internal environment of management, namely, market penetration, market development, and product development. The key factors in the form of (6) strengths and (6) weaknesses and (5) opportunities and threats, are obtained. The strategies that can be applied by the internal management are market penetration (PT), market development (PD), product development (SP), and market development strategies. The main strategies are making a PT, diversifying online makeup course programs that can reach various market segments in various cities in Indonesia and diversifying offline makeup course program materials that have not yet appeared on the market, registering HAKI for products owned, and obtaining professional certification to increase customer confidence in services and teaching.
PT VKP's competitive strategy architecture in the healthcare digitalization industry Hutama, Dwinanda; Indrawan, Raden Dikky; Hannan, Sufrin
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 6 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i6.845

Abstract

Indonesia's digital transformation has led to the emergence of startups like PT VKP, which focuses on the healthcare service segment. The company aims to optimize business opportunities in this segment, but the lack of mass vaccinations after Covid-19 has impacted the number of active consumers. To remain competitive, PT VKP must develop a strategic architecture strategy. The study analyzed the company's internal and external factors, conducted a competitive advantage analysis, and formulated a competing strategy architecture. Externally, the digital health industry presents an opportunity, while competitors' product diversification poses a threat. Internally, the company's ability to build relationships with partners is its strength, while its weakness is limited product features. Six alternative competitive strategies were identified, with the main focus being on making sales in the health service category. PT VKP will implement these strategies in four phases over a year.
Business development strategy analysis at PT Buka Buku Pustaka Tesar, Mochamad; Indrawan, Raden Dikky; Hannan, Sufrin
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 4 (2025): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i4.1077

Abstract

This study examines the business development strategy of PT. Buka Buku Pustaka in the midst of the increasingly stringent challenges of the book industry, including digitization and piracy. The research method used is semi-structural interviews with key sources and secondary data analysis of company documents. The analysis process includes mapping business environmental conditions, SWOT analysis, and the application of the Analytical Hierarchy Process (AHP) method to determine strategy priorities. The results of the study show that the company's strength factors, such as a strong consortium of issuers, play a significant role in strategy development. The proposed strategic priorities include optimizing distribution networks and partnerships with libraries for the Merdeka Learning Program, as well as accelerating the development of e-book infrastructure. This research has implications for PT. Buka Buku Pustaka in creating more effective business strategies and contributing to academic and practical literature on business strategies in the book distribution industry. It is hoped that the results of this research can help companies increase competitiveness and maintain their existence in the digital era.
Arsitektur Strategi Bisnis Dokumentasi Pernikahan Pada Iphotobride Wedding Rachman, Mohammad Irfan; Asnawi, Yudha Heryawan; Hannan, Sufrin
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.900

Abstract

This study aimed to formulate a wedding documentation business strategy that can be applied to Iphotobride companies. Respondents in this study consisted of 8 consumer respondents who were selected using purposive sampling, 5 internal companies and 3 company partners from 2019 to 2021. This type of research used descriptive qualitative methods with analysis of Business Development Strategies using IFE, EFE, IE matrix, SWOT and QSPM. The results showed that Iphotobride had an IFE score of 3,130 and an EFE score of 2,413. In the IE matrix mapping, Iphotobride is in the Grow and Build position. The strategies that can be carried out by Iphotobride are backward, forward, horizontal integration, market penetration, market development, and product development. The alternative strategies obtained are influencer endorsement (collaboration with influencers), increase management ability to collaborate with some wedding vendors, product differentiation and services with competitors, injection of capital loans by Investors/Banks. The suggested priority strategy is to improve management's ability to collaborate with some wedding vendors and differentiate service products with competitors. Strategic architecture that Iphotobride might implement or run to become a competency in the future is to make an all in wedding service package, or "gift voucher" for potential consumers who use Iphotobride's services on their wedding day. Keywords: architecture strategy, EFE matrix, IFE matrix, SWOT, QSPM
Co-Authors Agref Valendra Putra Agus Setyo Pranowo Alif, Muhammad Farras Anggi Triantoro Apriado, Albert Arif Imam Suroso Deyna Dwitama Setiadi Diah Krisnatuti Diani Mustika Prianti Emir Fachry Endah Wal Istanawati Entang, H. M. Fery Siswadi Gagan Gandara Ghifari, Nurul Afiifah Hari Muharram Hartoyo Hartoyo Hartoyo Hediansyah Horas V Purba, Jan Hutama, Dwinanda Idqan Fahmi Indrawan, Raden Dikky Iriandy, Wahyu Jan Horas Vervady Purba Laksono, Gigih Andi Martinus Tukiran Martinus Tukiran Mochamad Deden Sukmana, Mas Mohamad Syamsul Ma’arif Muflihan, Elgin Muhamad Entang Muharam, Hari Nana Wahyuni Novrian Nurdiniati, Gita Piramita, Santi Popong Nurhayati Purba, Jan Horas Vervady Putri Dhika Savitri Rachayu, Widhi Rachman, Mohammad Irfan Ratnadianti, Aulia Rumawak, Yerry Gerson ruslan abdul gani ruslan Sanjaya, Irsyad Santi Piramita Savitri, Putri Dhika Shofiyah Rahmah Muthmainnah Siti Jahroh Sumantri, Hariyadi Tesar, Mochamad Tresiani, Yunita Dwi Ujang Sumarwan Ultimarchya, Debra Widarma Wijaya, Pantra Windayani, Fina Yerry Gerson Rumawak Yuarry Farradia Yuary Farradia Yudha Heryawan Asnawi Zahid, Rifqi Az