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All Journal Sosiohumaniora Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Proceeding International Conference on Information Technology and Business JURNAL ILMU EKONOMI & SOSIAL International conference on Information Technology and Business (ICITB) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JMM (Jurnal Masyarakat Mandiri) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Sebatik Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Gorontalo Development Review GERVASI: Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI JURNAL LENTERA BISNIS Abdi Wiralodra : Jurnal Pengabdian Kepada Masyarakat Valid Jurnal Ilmiah JPSI (Journal of Public Sector Innovations) Abdimas Toddopuli: Jurnal Pengabdian Pada Masyarakat Business, Economics and Entrepreneurship Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Tekinkom (Teknik Informasi dan Komputer) Diseminasi : Jurnal Pengabdian kepada Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Terapan Manajemen dan Bisnis Jurnal Abdimas Sangkabira JoEMS : Journal of Education and Management Studies Jurnal Inovasi Pembangunan Journal of International Conference Proceedings Indo-Fintech Intellectuals: Journal of Economics and Business JEBA ECONOMETRICS: Journal of Sustainable Economics and Management
Vuspitasari, Benedhikta Kikky
Institut Shanti Bhuana
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Analisis Strategi Inovasi, Kreativitas, Pemasaran Digital, dan Sumber Daya Manusia pada UMKM DS Style Box Sasmitha, Dian; Atlantika, Yeremia Niaga; Beni, Sabinus; Vuspitasari, Benedhikta Kikky
JoEMS : Journal of Education and Management Studies Vol. 9 No. 2 (2026): April
Publisher : Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/joems.v9i2.1733

Abstract

Purpose: To describe innovation, creativity, marketing, and HR development strategies for improving DS Style Box's marketing performance, addressing stagnant sales caused by limited products, unappealing packaging, and inconsistent marketing. Methodology/approach:  This descriptive qualitative research collected data via observation, literature review, and interviews (3 key, 2 triangulation informants), analyzed through data reduction, display, and conclusion drawing. Findings:  Product innovation, design creativity, digital marketing, and HR competence are strategic factors. Main obstacles include limited product variety, unattractive packaging, and sub-optimal digital media utilization. Practical implications:  Businesses must develop trend-aligned products, improve packaging design, strengthen digital marketing, and utilize simple technologies (like AI) for customer service. Originality/value:  Offers a comprehensive solution to overcome sales stagnation by integrating creativity, HR competence, and technological adaptation in a specific case study.
STRATEGI OPTIMALISASI KAPABILITAS EKONOMI KREATIF BERBASIS GENDER EQUALITY AND SOCIAL INCLUSION DALAM UPAYA IMPLEMENTASI TECHNOPRENEURSHIP TOURISM DI DAERAH PERBATASAN Vuspitasari, Benedhikta Kikky; Usman, Usman; Atlantika, Yeremia Niaga; Sumarni, Margaretha Lidya
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2164

Abstract

This research focuses on strategies to optimize the capabilities of the creative economy based on Gender Equality and Social Inclusion (GESI) in the implementation of technopreneurship tourism in the border region of Bengkayang Regency, West Kalimantan. The study is motivated by the substantial potential of natural resources, cultural assets, and the strategic location of the border area, which remain underutilized, particularly by women and marginalized groups. Digitalization is considered a promising approach to enhance business efficiency, expand market access, and foster sustainable tourism models. However, limited digital skills, inadequate infrastructure, and gender disparities present significant challenges. A descriptive qualitative method was employed through observations, in-depth interviews, focus group discussions (FGDs), and secondary document analysis. Data were analyzed thematically, focusing on local potential, gender dynamics, market access, technological capacity, and social inclusion. The findings reveal that the main creative economy potentials include tengkawang-based processing, traditional weaving and handicrafts, culinary heritage, and cultural tourism. Women are dominant in traditional sectors but remain underrepresented in digital-based activities. Key obstacles include limited capital, low levels of digital literacy, narrow market access, and prevailing social norms restricting women’s roles. Marginalized groups also face discrimination and limited access to basic services. The proposed strategies emphasize gender-responsive technical capacity building, inclusive digital literacy, strengthening of creative economy institutions, and cross-sectoral policy integration sensitive to GESI principles. The study recommends pentahelix synergy as a crucial approach to strengthening an inclusive and sustainable creative economy ecosystem in border areas through the application of digital-based technopreneurship tourism.
Co-Authors Alim Aloysius Hari Kristianto Angelus Ewid Aprianti, Serli Ayustia, Rissa Deffrinica Deffrinica Deffrinica Deffri Deffrinica Deffrinica Deffrinica Deffrinica Deffrinica Deffrinica Eligia Monixa Salfarini Elisabet Elisabet Elisabet Elisabet, Elisabet Ewid, Angelus Fra Siskus Dian Arianto Gudiato, Candra Hapsari, Veneranda Rini Helena Anggraeni Tjondro Sugianto Itok Jewarut, Siprianus Juniarti Nilviana Kristianto, Aloysius Hari Kusnanto Kusnanto Laurensiana Albi Listra Frigia Missianes Horhoruw Manggu, Blasius Margaretha Lidya Sumarni Maria Angela Siokalang Melati, Felisitas Viktoria Nilviana, Juniarti Novianty Novianty Novita Novita Noviyanti. P Rison Rison Rissa Ayustia rosalia rosalia Rosalia Rosalia Sabinus Beni Salfarini, Eligia Monixa Sapas, Patrisia Sasmitha, Dian Shanti Veronica Br Siahaan Shanti Veronnica Br Siahaan Shanti Veronnica Br Siahaan Shanti, Shanti Veronica br Siahaan Silvester Silvester Silvester, Silvester Totok Victor Didik Saputro Usman Usman Usman Usman Usman Veneranda Rini Hapsari Wati, Srikurnia Winda Lidia Lumbantobing Yeremia Niaga Atlantika Yosua Damas Sadewo