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Agus Dwi Cahya
Universitas Sarjanawiyata Tamansiswa
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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

 1 
Pengaruh Brand Image terhadap Keputusan Pembelian Konsumen Aditya Julita Sari; IBN Udayana; Agus Dwi Cahya
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 4 No 1 (2022): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (458.621 KB) | DOI: 10.47467/alkharaj.v4i2.644

Abstract

This study aims to determine the effect of "The Influence of Brand Image on Purchase Decisions Supported by Green Marketing and Brand Ambassador Variables on Moringa processed products and the Effect of Green Marketing and brand ambassadors on Brand Image". The type of research used is quantitative research and is included in explanatory research which in this study aims to explain the relationship of a variable with other variables to test hypotheses. Researchers also use questionnaires to obtain the data needed in the study. To obtain data, researchers used questionnaires which were distributed to consumers who know and become consumers of Moringa. The results in this study indicate that the brand image variable has a significant or positive influence on consumer purchasing decisions. The green marketing variable does not have a positive influence on consumer purchasing decisions. The brand ambassador variable has a significant influence on the consumer purchasing decision variables. The green marketing variable has a positive influence on the brand image variable. The brand ambassador variable has a positive influence on the brand image variable. Keywords: Brand Image, Green Marketing, Brand Ambassador, Purchase Decision, Significant
Pengaruh Kualitas Produk, Desain Produk, Green Product dan Brand Image terhadap Keputusan Pembelian Produk Kerajinan Gerabah Kasongan: Rizky Andrian; Agus Dwi Cahya; Muinah Fadhilah
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 2 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (515.668 KB) | DOI: 10.47467/alkharaj.v5i2.1217

Abstract

This study aims to determine the effect of Product Quality, Product Design, Green Product, Brand Image, and Purchase Decision variables. The results of the research on the t test indicate that the Product Quality variable (X1) has no significant effect on purchasing decisions with a significance value of 0.432 > 0.05 and a t count value 1.98498 < t table 4.020; Product Design variable (X2) has no significant effect on purchasing decisions with a significance value of 0.931 > 0.05 and a t-count value of 1.98498 < t table 4.020; Green Product variable (X3) has no significant effect on purchasing decisions with a significance value of 0.270 > 0.05 and a t-count value of 1.98498 < t table 4.020; Brand Image variable (X4) has no significant effect on purchasing decisions with a significance value of 0.451 > 0.05 and a t-count value of 1.98498 < t table 4.020. Based on the results of the F test, the variables of product quality, product design, Green Products and Brand Image simultaneously do not have a positive effect on the purchasing decision variables, because the significance value is 0.681 > 0.05. Keywords : Product Quality, Product Design, Green Product, Brand Image, Purchase Decision
Meningkatkan Keputusan Pembelian Melalui Influencer dan Sosial Media Instagram Pada Busana Muslim id Maera Indonesia Bandung Muinah Fadhilah; Agus Dwi Cahya; Pira Maulida
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 3 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (430.925 KB) | DOI: 10.47467/alkharaj.v5i3.1467

Abstract

This study aims to examine the influence of influencers and social media in-stagram on increasing purchasing decisions. This type of research is quantitative research. The sample in this study was obtained using purposive sampling method, namely the selection of samples with predetermined criteria. Based on the purposive sampling method, 100 samples were obtained from followers of the Maera Indonesia Instagram account, the data collection method was carried out by distributing questionnaires online with the platform, namely Google Form. The data analysis method used is multiple linear regression using SPSS version 25 program. The results of this study indicate that the influencer variable (X1) has a significant positive effect on purchasing decisions (Y) with a regression coefficient of -0.172 and a sig value of 0.042. social media variable (X2) has a positive and significant effect on purchasing decisions (Y) with the results of the regression coefficient value of 0.312 and a significant value of 0.005 Then the Instagram variable (X3) has a positive and significant effect on purchasing decisions (Y) with the results of the coefficient value regression of 0.315 and a value of 0.004 sig. Keywords: Influencer, Social Media, Instagram, Purchase Decision
Co-Authors Abdul Aziz Suryadi ADEFIA RAMADONA Adi Nugroho Adit Raditya Aditya Julita Sari Ahmad Alfian Ihsan Ahmad Alfian Ikhsan Aini Marthasari Aji, Anggoro Wisnu Al Hafri, Shahnur Alfatunnisah, Anna Alfiatul Maulida Alfiatul Maulida Alfiatul Maulida Alifia Lintang Dharmanisa Ambar Lukitaningsih Aminah Aminah Ananda Prasastiningrum Andika Febri Suryawan Anggoro Wisnu Aji Anis Aprillia Sari Annisa Widilia Rahmawati Anugrah Sepnu Utama Aprilianto, Flavio Apriyanto, Ari Aramintha Jacinda Puteri Arista Fajar Ningsih Asfarina Zahrotul Jannah Astuti, Sri Widiya Atma Fadna Rinaja Azizah, Ulfah Dwi Nur Bernadetta Diansepti Maharani Candra Melania T Catur Harjo Catur Harjo Cut Khairunnisa Cut Khairunnisa Dandi Rukmana Dedi Muhamad Deki Kurnia Dewi Palupi Dian Nofianti Diany Damayanti Dimas Martha Dimas Martha Kusuma Dwi Agus Nugroho Dyko Utomo Eka Budiyati Epsilandri Septyarini Epsilandri Septyarini Epsilandry Setyarini Erawati, Dian Erlin Keniya Ardinaya Erni Dwijayanti F. B, Mahdanito Fadhilla Ajeng Aqdella Fadhilla Ajeng Aqdella Fadhillah, Muinah Fajarningrum, Ani Rizky Faris Arya Wiratama Fatra, Nargadias Fauzi, Fitriya Fauzin Annisa Fery Budi Setiawan Fidiastuti, Fitri Fitri Fidiastuti Fransizka Ayu Kristiani Fransizka Ayu Kristiani Friska Airin Yusvita Arvianti Gendro Wiyono Hadi Saputro, Edwin Dwi Kusdantoro Hanifa Dewi Febriana Hartati Dwi Nawastuty Hasya Fatharani Heditri Rachmawati Heni Nur Amrina Henny Welsa Herman Setiawan Hesthi Setyawati Hutami, Lusia Tria Hatmanti IBN Udayana, IBN Icca Nur Annisa Ida Bagus Nyoman Udayana Ignatius Soni Kurniawan Indriyana Septiani Ishak genius oberio Isna, Kadek Kadek Isna Karina Alviyanti Kinasis, Willis Gita Kriswanto, Dwi Agung Kurnia, Deki Kurniawan Mukti Wibowo kusuma, nala tri Kuyun Lindasari Laeli Choerun Nikmah Larasati, Adelia Ayu Lianus, Jothsia Lindasari, Kuyun Lisa Anis Sawitri Lisa Rahmawati Lukito Oki H Lusia Tria Hatmanti Hutami M. Jurais Ardiansyah Made Reyvaldo Mahda F. B. Mahdanito F. B Malinda Sarah Sukma Martha, Dimas Meita Lulut Widyastuti Mizan Iskandar Mizan, Dwi Iskandar Muinah Fadhilah Muinah Fadhilah Muinah Fadhilah, Muinah Nadia Utami Nadia, Elsa Nadya Adelin Natalia Dewi Fendal Niken Mayrenda Nikmah, Laeli Choerun Nonik Kusuma Ningrum Noraini, Jesy Nova Sari Dewi Novita Sari NOVITA WULANDARI Nur Anita Chandra Putry, Nur Anita Chandra Ocsalino Damare Ocsalino Damare Ocsalino Damare Octavian, Pingky Oktarias Fatmawati Pandu Sinawung Jati Permaisita Tiara Suci Pira Maulida Pira Maulida Pramudita Annisa Ramadhani Prasetianto, Singgih Prastyatini, Sri Lestari Yuli Prawita, Dika Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri Mentari Prahastiwi Rafael Erasdio Rahayu, Dela Riannisa Rama Yanuar Aldi Ratih Kusumawardhani Rejeki Sekar Dwifa Renita Carla Ramadhani Retno Wulandari Retno Wulandari Richardus Mosa Leke Riky Artya S Risal Rinofah, Risal Riskin Hidayat Rista Ridhowasti Putri Rita Purnama Sari Rizka Dwi Astuti Rizka Zulfiana Putri Rizky Andrian Rizqi Rukmana Putri Salsa Bella Larasati Sandy Khristian Santy Pujaraniam Sawitri, Lisa Anis Septiani, Indriyana Septyarini, Epsilandri Setiawan, Eko Agus Sheli Marselina Br PA Sherfina Tabatini Evany Shinta Noriyah Singgih Prasetianto Singgih Preasetianto Sinta Oktaviyani SITI FATIMAH Siti Sumartiah Sri Ayem Sri Hermuningsih Sri Rahayu Sumadi Saputra Syahda, Herawindya Istibra Syahril Asfiah N Titi Juliani Ummi Sangidah Utama, Anugrah Sepnu Utama, Rizky Luhung Wadia Utami, Putri Dewi UTOMO, DYKO Verawati Agustina Veryan Tejo Prabowo Vivin Yuwansa Wahyu Dea Endarwati Wahyu Yulianingsih Willis Gita Kinasis Wisnu Purnomo Wulan Probo Bintari Yani, Yuli Endar Yudagara, Enggar Pandu Yuli Endar Yani Zidan, Muhammad