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Journal : RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL

Pengaruh Brand Ambassador dan Iklan Media Sosial Melalui Kepercayaan Penjualan terhadap Loyalitas Konsumen Tokopedia Vivin Yuwansa; Ida Bagus Nyoman Udayana; Agus Dwi Cahya
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 6 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1088.982 KB) | DOI: 10.47467/reslaj.v5i6.3626

Abstract

This study aims to determine the effect of Brand Ambassadors and Social Media Ads Through Sales Trust on Tokopedia Consumer Loyalty. This study used a quantitative research type and selected 100 people (male & female, 18-30 years old, and using Tokopedia e-commerce) as research subjects. Researchers use the help of SmartPLS software version 3.2.9, where the results of the analysis will be described in tabular form. The results of the study show that the brand ambassadors chosen by Tokopedia have not been able to create direct consumer loyalty to their customers and have not contributed optimally in creating trust directly to consumers and sales trust is unable to become an intermediary or mediate brand ambassadors for consumer loyalty because brand ambassadors do not involve there is an influence on consumer trust and loyalty. Keywords: Brand Ambassador, Social Media Advertising, Sales Trust and Consumer Loyalty
Co-Authors Abdul Aziz Suryadi ADEFIA RAMADONA Adi Nugroho Adit Raditya Aditya Julita Sari Ahmad Alfian Ihsan Ahmad Alfian Ikhsan Aini Marthasari Aji, Anggoro Wisnu Al Hafri, Shahnur Alfatunnisah, Anna Alfiatul Maulida Alfiatul Maulida Alifia Lintang Dharmanisa Ambar Lukitaningsih Aminah Aminah Ananda Prasastiningrum Andika Febri Suryawan Anggoro Wisnu Aji Anis Aprillia Sari Annisa Widilia Rahmawati Anugrah Sepnu Utama Aprilianto, Flavio Apriyanto, Ari Aramintha Jacinda Puteri Arista Fajar Ningsih Asfarina Zahrotul Jannah Astuti, Sri Widiya Atma Fadna Rinaja Azizah, Ulfah Dwi Nur Bernadetta Diansepti Maharani Candra Melania T Catur Harjo Catur Harjo Cut Khairunnisa Cut Khairunnisa Dandi Rukmana Dedi Muhamad Deki Kurnia Dewi Palupi Dian Nofianti Diany Damayanti Dimas Martha Dimas Martha Kusuma Dwi Agung Kriswanto Dwi Agus Nugroho Dyko Utomo Eka Budiyati Epsilandri Septyarini Epsilandri Septyarini Epsilandry Setyarini Erawati, Dian Erlin Keniya Ardinaya Erni Dwijayanti F. B, Mahdanito Fadhilla Ajeng Aqdella Fadhilla Ajeng Aqdella Fadhillah, Muinah Fajarningrum, Ani Rizky Faris Arya Wiratama Fatra, Nargadias Fauzi, Fitriya Fauzin Annisa Fery Budi Setiawan Fidiastuti, Fitri Fitri Fidiastuti Fransizka Ayu Kristiani Fransizka Ayu Kristiani Friska Airin Yusvita Arvianti Gendro Wiyono Hadi Saputro, Edwin Dwi Kusdantoro Hanifa Dewi Febriana Hartati Dwi Nawastuty Hasya Fatharani Heditri Rachmawati Heni Nur Amrina Henny Welsa Herman Setiawan Hesthi Setyawati Hutami, Lusia Tria Hatmanti IBN Udayana, IBN Icca Nur Annisa Ida Bagus Nyoman Udayana Ignatius Soni Kurniawan Indriyana Septiani Ishak genius oberio Isna, Kadek Jothsia Lianus Kadek Isna Karina Alviyanti Kinasis, Willis Gita Kurnia, Deki Kurniawan Mukti Wibowo kusuma, nala tri Kuyun Lindasari Laeli Choerun Nikmah Larasati, Adelia Ayu Lindasari, Kuyun Lisa Anis Sawitri Lisa Rahmawati Lukito Oki H Lusia Tria Hatmanti Hutami M. Jurais Ardiansyah Made Reyvaldo Mahda F. B. Mahdanito F. B Malinda Sarah Sukma Martha, Dimas Meita Lulut Widyastuti Mizan Iskandar Mizan, Dwi Iskandar Muinah Fadhilah Muinah Fadhilah Muinah Fadhilah, Muinah Nadia Utami Nadia, Elsa Nadya Adelin Natalia Dewi Fendal Niken Mayrenda Nikmah, Laeli Choerun Nonik Kusuma Ningrum Noraini, Jesy Nova Sari Dewi Novita Sari NOVITA WULANDARI Nur Anita Chandra Putry, Nur Anita Chandra Ocsalino Damare Ocsalino Damare Ocsalino Damare Octavian, Pingky Oktarias Fatmawati Pandu Sinawung Jati Permaisita Tiara Suci Pira Maulida Pira Maulida Pramudita Annisa Ramadhani Prasetianto, Singgih Prastyatini, Sri Lestari Yuli Prawita, Dika Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri Mentari Prahastiwi Rafael Erasdio Rama Yanuar Aldi Ratih Kusumawardhani Rejeki Sekar Dwifa Renita Carla Ramadhani Retno Wulandari Retno Wulandari Richardus Mosa Leke Riky Artya S Risal Rinofah, Risal Riskin Hidayat Rista Ridhowasti Putri Rita Purnama Sari Rizka Dwi Astuti Rizka Zulfiana Putri Rizky Andrian Rizqi Rukmana Putri Salsa Bella Larasati Sandy Khristian Santy Pujaraniam Sawitri, Lisa Anis Septiani, Indriyana Septyarini, Epsilandri Setiawan, Eko Agus Sheli Marselina Br PA Sherfina Tabatini Evany Shinta Noriyah Singgih Prasetianto Singgih Preasetianto Sinta Oktaviyani Siti Sumartiah Sri Ayem Sri Hermuningsih Sri Rahayu Sumadi Saputra Syahda, Herawindya Istibra Syahril Asfiah N Titi Juliani Ummi Sangidah Utama, Anugrah Sepnu Utama, Rizky Luhung Wadia Utami, Putri Dewi UTOMO, DYKO Verawati Agustina Veryan Tejo Prabowo Vivin Yuwansa Wahyu Dea Endarwati Wahyu Yulianingsih Willis Gita Kinasis Wisnu Purnomo Wulan Probo Bintari Yani, Yuli Endar Yudagara, Enggar Pandu Yuli Endar Yani Zidan, Muhammad