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Digitalisasi Pemasaran dalam Meningkatkan Penjualan di Toko Sinar Bintang Burneh Safitri, Dia; Sholeh, Yusrianto
Journal of Education Research Vol. 5 No. 3 (2024)
Publisher : Perkumpulan Pengelola Jurnal PAUD Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37985/jer.v5i3.1250

Abstract

Permasalahan penelitian ini adalah bagaimana meningkatkan Digitalisasi Pemasaran di Toko Sinar Bintang Burneh. Penelitian ini bertujuan untuk mengevaluasi sejauh mana implementasi strategi berkontribusi terhadap peningkatan di Toko Sinar Bintang Burneh tersebut. Jenis penelitian ini adalah Penelitian kualitatif. Teknik pengumpulan data yang digunakan adalah observasi, wawancara, dan dokumentasi. Kesimpulan dalam penelitian ini Toko Sinar Bintang telah mengidentifikasikan beberapa strategi pemasaran digital yang dapat membantu meningkatkan penjualan baik secara online maupun offline. Dengan menggunakan metode kualitatif dengan pendekatan deskriptif yaitu peneliti mengobservasi, mewawancarai, dan mendokumentasikan. Hasil penelitian menunjukkan bahwa Toko Sinar Bintang Burneh sebaiknya meningkatkan frekuensi promosi melalui akun media sosial terkait dengan kerajianan tangan dan menjahit. Hasil ini memiliki implikasi penting dalam meningkatkan Digitalisasi Pemasaran di Toko Sinar Bintang Burneh, menunjukkan bahwa  media Digitalisasi Pemasaran  meningkatkan kualitas layanan pelanggan, dan menggunakan solusi implementasi efektif seperti integrasi dengan platform e-commerce tersebut. Temuan ini memberikan peningkatan signifikan dalam penjualan, memperluas kehadiran secara online, dan memperkuat posisinya dalam industri kerajian dan menjahit.
PENGEMBANGAN MEDIA PEMBELAJARAN KOTAK DAN KARTU MISTERIUS UNTUK MENINGKATKAN HASIL BELAJAR Nasiyah, Nasiyah; Mariatun, Ika Lis; Sholeh, Yusrianto
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 8, No 2 (2023): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v8i2.2523

Abstract

Education is always developing and can be seen from the various findings and the increasing components of the existing education system. The learning outcomes obtained by students are a reflection of the learning process with the learning model and learning media used. The purpose of this study was to develop learning media for mysterious boxes and cards in the Economics subject of Class XI at Nurusshaleh High School. The type of research used is Research and Development using procedures developed by Brog and Gall. The steps used are: Analysis and potential problems, Data Collection, Product Design, Design Validation, Design Revision, Product Testing. The Material and Media testing phase is carried out by media experts. The data in this study are in the form of qualitative and quantitative data. The research instrument was a questionnaire on student learning motivation and a questionnaire on the assessment of mysterious boxes and cards by experts. Based on the development obtained an average of the validation of material experts 29,5, media experts 9,625, learning practitioners 10,265 and student responses with an average of 11,625, learning outcomes obtained from an average pretest score of 52,5 an average posttest score of 76,1. Based on the results of the research that has been done, it means that the mysterious box and card media are in the good category and are suitable for use in class XI SMA Nurusshaleh.
PENGEMBANGAN MEDIA PEMBELAJARAN BERBASIS BLOG UNTUK MENINGKATKAN MOTIVASI BELAJAR X SMAN 1 TANJUNG BUMI Aini, Kurrotul; Mariatun, Ika Lis; Sholeh, Yusrianto
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 8, No 2 (2023): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v8i2.2543

Abstract

The application of technology in learning as a learning medium will make it easier for students to learn according to their characteristics and can help teachers when overcoming difficulties in conveying learning material. This study aims to determine the procedure for blog-based learning media, and whether or not the learning media is appropriate, as well as to analyze the development or increase in student motivation after the introduction of class X blog-based learning media at SMAN 1 Tanjung Bumi. This study uses research and development methods using the ADDIE model. Using data sources from teachers and students at SMAN 1 Tanjung Bumi, with research data on the development of learning media. Data collection using a questionnaire. Data analysis techniques are qualitative and quantitative data analysis, qualitative data analysis of media is carried out according to the scores of material experts, media experts, economic learning practitioners, and student response questionnaires. The results of research on the development of blog-based learning media in class X OJK lessons with the satisfaction of using blog-based learning media are very suitable for use in learning; student responses experienced an increase in motivation to take part in learning
PENGARUH DIGITAL MARKETING DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PENGGUNAAN APLIKASI POSPAY DI BANGKALAN Syaiful Rizal; Ika Lis Mariatun; Yusrianto Sholeh
JURNAL ILMIAH EDUNOMIKA Vol 7, No 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.9502

Abstract

PT Pos Indonesia (Persero) made a change, namely in terms of the use of information technology. The digital transformation currently being carried out by the post office is by creating a product in the form of the Pospay application. The Bangkalan Post Office currently also accepts payment services through the Pospay application, so this makes it easy for Bangkalan people to make payments. The purpose of this study was to determine the effect of digital marketing and service quality on the decision to use the Pospay application. Analysis of the data used in this study using simple regression analysis. The results of this study indicate an R square value of 0.791 which can be interpreted that Digital Marching and Service Quality have an influence of 79.1% on the decision to use. The results of the regression analysis show that the value of the variable X1 (Digital Marketing) is 0.508 and the value of the variable X2 (Quality of Service) is 6.288. Thus it can be said that the positive constant value shows the positive influence of the independent variables, namely Digital Marketing and Service Quality. The results of the partial t test show that digital marketing and service quality partially affect usage decisions with a significance value of 0.000. While the results of the simultaneous F test show that Digital Marketing and Service Quality simultaneously influence the Decision to Use with a calculated F value = 105.822 with a significance level of 0.000.
Development of Canva Application Learning Media Increase Learning Outcomes Class X Economic Studies at SMAN 3 Bangkalan Amiro, Amiro; Mariatun, Ika Lis; Sholeh, Yusrianto
Journal of Educational Sciences Vol 7. No. 4. October 2023
Publisher : FKIP-Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/jes.7.4.p.574-587

Abstract

This research is research into the development of learning media products using the Canva application for economics subjects for class X students at SMAN 3 Bangkalan. This research aims to develop interactive learning media in economics subjects and its application in order to improve the learning outcomes of class X students at SMAN 3 Bangkalan. This development research is carried out using R&D (research and development) which consists of potential and problems, information gathering, product design, design validation, design improvement, product testing, product revision, use testing, product revision, and product manufacturing. Based on this research, for the assessment, material experts obtained a percentage score of 78% in the (worthy) category, media experts obtained a percentage of 83.3% in the (very worthy) category, field practitioners obtained a percentage of 98% in the (very worthy) category. category (very worthy). category (very worthy), and improve learning outcomes with a score of 0.82 or 82% in the category (high). Based on the pretest and posttest student learning outcomes were initially 60-70, after using learning media using the Canva application it became 90-95, increasing from 15-30. It can be concluded that the media can increase the learning outcome of the students.
Development of Canva Application Learning Media Increase Learning Outcomes Class X Economic Studies at SMAN 3 Bangkalan Amiro, Amiro; Mariatun, Ika Lis; Sholeh, Yusrianto
Journal of Educational Sciences Vol. 7 No. 4 (2023): Journal of Educational Sciences
Publisher : FKIP - Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/jes.7.4.p.574-587

Abstract

This research is research into the development of learning media products using the Canva application for economics subjects for class X students at SMAN 3 Bangkalan. This research aims to develop interactive learning media in economics subjects and its application in order to improve the learning outcomes of class X students at SMAN 3 Bangkalan. This development research is carried out using R&D (research and development) which consists of potential and problems, information gathering, product design, design validation, design improvement, product testing, product revision, use testing, product revision, and product manufacturing. Based on this research, for the assessment, material experts obtained a percentage score of 78% in the (worthy) category, media experts obtained a percentage of 83.3% in the (very worthy) category, field practitioners obtained a percentage of 98% in the (very worthy) category. category (very worthy). category (very worthy), and improve learning outcomes with a score of 0.82 or 82% in the category (high). Based on the pretest and posttest student learning outcomes were initially 60-70, after using learning media using the Canva application it became 90-95, increasing from 15-30. It can be concluded that the media can increase the learning outcome of the students.
Pengelolaan media komputer dalam proses pembelajaran ekonomi kelas XI MA Al Jauhairi Sembung Banyuates Dawam, Aulia; Romiftahul Ulum; Yusrianto Sholeh; Ruski
Abdimas Siliwangi Vol. 8 No. 2 (2025): Juni 2025
Publisher : IKIP SILIWANGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/as.v8i2.27080

Abstract

Pengelolaan media dapat berjalan dengan baik dan efesian maka diperlukan sarana dan prasaran. Fasilitas yang lengkap tentu dapat meningkatkan mutu peserta didik jika digunakan sebaik mungkin. Terutama penggunaan media komputer maka diperlukan peran dari sekolah terutama bidang sarana dan prasarana dalam pemanfaatannya. Media sangat penting dalam proses pembelajaran. Namun terkadang ketersediaannya kurang dilain pihak peserta didik dituntuk pintar dalam menggunakan komputer. Oleh karena itu penulis tertarik mengambil permasalahan ini. Berdasarkan permasalahan diatas penulis ini mengkaji pengelolaan media komputer dalam proses pembelajaran ekonomi kelas XI. Tujuan dari penelitian ini untuk mengetahui peerencanaan pengunaan media komputer, pemanfaatan komputer serta kendala yang dihadapi. Metode yang di gunakan yaitu kualitatif dengan tehnik observasi , wawancara dan dokumentasi. Perencanaan pengunaan media komputer yang menentukan tujuanm keterpaduan, keadaan peserta didik, ketersediaan media komputer dan biaya. Pemanfaatan dilakukan untuk meningkatkan minat peserta didik dalam proses pembelajaran. Kendala dalam media komputer yaitu faktor eksternal berupa sarana prasarana yang belum memadai, sedangkan faktor internal adalah kurangnya kepercayaan diri guru dalam menggunakan media komputer.
Transformation of Lifestyle, Social Structure, and Family Economy of Cruise Ship Workers (Case Study in Lajing Village, Arosbaya Subdistrict) Miftahul Amaliyah; Yusrianto Sholeh
Journal of Practice Learning and Educational Development Vol. 5 No. 2 (2025): Journal of Practice Learning and Educational Development (JPLED)
Publisher : Global Action and Education for Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58737/jpled.v5i2.457

Abstract

This study aims to analyze the transformation of lifestyle, social structure, and economy of cruise ship workers' families in Lajing Village, Arosbaya District, Bangkalan Regency. The research method used is descriptive qualitative with a phenomenological approach. Data were collected through in-depth interviews with cruise ship workers and their family members, as well as observation and documentation. The results of the study show that working on cruise ships has a significant impact on changes in lifestyle, social structure and family economy. Increased income enables families to improve their quality of life, meet their needs and achieve their dreams. However, this change also brings its own challenges, such as changing roles in the family and changing consumption patterns. This research highlights the importance of a deeper understanding of the social and economic dynamics that occur in cruise ship workers' families, so that it can contribute to the development of better policies to support the welfare of migrant workers' families.
Marketing Strategy for Layer Chicken Breeds in the Development of Micro Enterprises as a Means of Entrepreneurship Education (Case Study: Garuda Farm Layer Chicken Business) Fatika, Inda; Yusrianto Sholeh
Journal of Practice Learning and Educational Development Vol. 5 No. 2 (2025): Journal of Practice Learning and Educational Development (JPLED)
Publisher : Global Action and Education for Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58737/jpled.v5i2.464

Abstract

This study aims to analyze the marketing strategy of laying hens in the development of micro-enterprises, with a case study at Garuda Farm in Ombul Village, Arosbaya District, Bangkalan Regency. A descriptive qualitative method was employed, using data collection techniques such as interviews, observations, and documentation. The findings reveal that Garuda Farm applies a direct marketing strategy by building personal relationships with local consumers. The success of this strategy is influenced by key factors including consistent product quality, friendly customer service, and the provision of high-quality feed to maintain poultry health and productivity. Additionally, the active involvement of the owner in operational activities strengthens the effectiveness of marketing efforts. The study concludes that direct marketing strategies significantly contribute to the development of rural micro-enterprises and offer potential for future market expansion through digital innovation.
Analysis of the Influence of Family Economy and Student Motivation on the Learning Outcomes Yusrianto Sholeh
Journal of Practice Learning and Educational Development Vol. 5 No. 3 (2025): Journal of Practice Learning and Educational Development (JPLED)
Publisher : Global Action and Education for Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58737/jpled.v5i3.528

Abstract

This research about the influence of family economics and student motivation on learning outcomes is the main objective of this research, as a form of our concern as researchers for everyone to be able to educate that the variables we research have an influence between variables. The research data consisted of 30 respondents, at the Al-Kahfi Gangseyan Sepulu Vocational School, the sampling technique used the accidential sampling method, while the data analysis technique used multiple linear regression using SPSS version 23. The test results from this research show that the validity test results on The reliability test value of Crombach alpha at (X1) is 0.636 (X2) is 0.622 and at (Y) is 0.696, so the reliability test is said to be reliable because the Crombach alpha value is greater than the r table, because the r table value itself is 0.361. The normality test of the significant value on the Student Motivation variable (X2) produced (Asymp.sig = 0.192) is greater than the alpha value (a=0.05). So it can be concluded that the data from the Student Motivation variable (X2) is normally distributed. Meanwhile, the T test produces a value for the T calculated variable (X1) of 0.740, while the T sig value is 0.466 and (X2) 6.442, while the T sig value for the variable (X2) is 0.000, so the variables X1 and X2 are said to be significant because the calculated T value > T Sig.It can be concluded that variable (X1) family economics has a positive and significant effect on learning outcomes and (X2) student motivation has a significant effect on student learning outcomes (Y)