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Mesra B
Universitas Pembangunan Panca Budi
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ANALYSIS OF EDUCATIONAL CONTENT AND WORD OF MOUTH ON THE DECISION TO PAY ZAKAT WITH TRUST AS A VARIABLE INTERVENING IN THE NATIONAL ZAKAT COLLECTION INSTITUTION BAITULMAAL MUAMALAT Budi Syahputra; Mesra B; Muhammad Dharma Tuah Putra Nasution
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 3 (2026): June
Publisher : CV. Radja Publika

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Abstract

This study aims to analyze the influence of educational content and word of mouth on zakat payment decisions with trust as a mediating variable. The study used the Partial Least Squares approach with 85 respondents. The test results show that educational content has a significant effect on trust with a coefficient value of 0.585 and a direct effect on zakat payment decisions with a coefficient value of 0.448. Word of mouth also has a significant effect on trust with a coefficient value of 0.311 and influences zakat payment decisions with a coefficient value of 0.167. Trust is proven to have a significant influence on zakat payment decisions with a coefficient value of 0.265. The R-Square value for zakat payment decisions is 0.678 while the R-Square value for trust is 0.646 which indicates a strong predictive ability of the model. These findings confirm that educational content and word of mouth have an important role in shaping trust and encouraging muzakki decisions. The implications of the study recommend the need for informative and credible communication strategies to increase trust and zakat participation through formal institutions.
Co-Authors , Harianto Abu Bakar Sidik Agita Trianto Ahmad Taufik Akhyar Lubis Aldi Agustino Ali Topan Andini Putri Lestari Angga Pramudia Annisa Sanny Arif Budiman Arya Chandra Gusnanto Aunan Bambang Aditya Irsandi Budi Syahputra Cut Maulita Demensah Ginting Desi Syahrani Desy Astuti Dewi Mahrani Rangkuty Dewi Nurmasari Pane Dharmazie Dwi Ilham DWI SURYANTO Eka Gunawan Putra Eko Harianto Elfitra Desy Surya Elisabeth Kristina Junita Sianipar Elisya Azmelia Emmy Robiyah Erwansyah Erwansyah Erwin Veri Siregar Eva Herdalina Pardede Fauziah Nur Purwaningsih Hafnidah Hermansyah Hernawaty Hernawaty Heryanto Siburian Hikmaturriza Himmatul Ulya Husni Muharram Ritonga Ida Fatimah Ida Marlina Iedya Fadillah Imam Ananda Isa Indrawan Jhony Karmila Kiki Farida Ferine Larisma RL Sitanggang Lusianna Banurea M. Fadly Azmi Madaniyah Fitrahayati Masfirah Maya Macia Sari Merlinda Muhammad Dharma Tuah Putra Nasution Muhammad Fahmi Muhammad Faisal Muhammad Indra Gunawan Muhammad Isa Indrawan Mukhlis Efendi Munanda Munawar Rizal Naimi Yumna Sinurat Navy Septiya Ningrum Nur Fatiha Utami Nasution Nurafrina Siregar Nurfafrina Siregar Paridah Rahmat Sihombing Ramadhan Harahap Richard Alex Stepanus Sinaga Rifky Budi Setiawan Risdawati Br Ginting Risliana Octavia Siregar Rizky Ira Silvia Nasution ROMULUS DESYANTO GULTOM Roni Marhaposan Situmorang Roslina Ruhdi Muharram Selian Saiful Riza Sakinah Ramza SARA KURNIA D SITUMORANG Sejarahta Perangin-Angin Siti Arnisah Sri Rahayu Sri Wahyuni Sri Wahyuni Nasution Sugiono Suhendi Supina Batubara Susilawati Susilawati Syahnant Syahrizal Syahrizal Taufik Harijanto Teuku Emir Rizky Tio Candra Pulungan toyib daulay Tridia Kumula Dewi Wirandi Pranoto Yani Utami Leo Yose Ferry Zulman Zulpedri