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All Journal Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JUMAN Tools (Jurnal Manajemen Tools) Jurnal Mantik Jurnal Pasca Dharma Pengabdian Masyarakat INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Pengabdian Masyarakat Indonesia Berajah Journal ARRUS Journal of Social Sciences and Humanities International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Journal of International Conference Proceedings International Journal of Society and Law International Journal of Management, Economic and Accounting Jurnal Ekonomi, Manajemen, Akuntansi
Mesra B
Universitas Pembangunan Panca Budi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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ANALYSIS OF EDUCATIONAL CONTENT AND WORD OF MOUTH ON THE DECISION TO PAY ZAKAT WITH TRUST AS A VARIABLE INTERVENING IN THE NATIONAL ZAKAT COLLECTION INSTITUTION BAITULMAAL MUAMALAT Budi Syahputra; Mesra B; Muhammad Dharma Tuah Putra Nasution
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 3 (2026): June
Publisher : CV. Radja Publika

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Abstract

This study aims to analyze the influence of educational content and word of mouth on zakat payment decisions with trust as a mediating variable. The study used the Partial Least Squares approach with 85 respondents. The test results show that educational content has a significant effect on trust with a coefficient value of 0.585 and a direct effect on zakat payment decisions with a coefficient value of 0.448. Word of mouth also has a significant effect on trust with a coefficient value of 0.311 and influences zakat payment decisions with a coefficient value of 0.167. Trust is proven to have a significant influence on zakat payment decisions with a coefficient value of 0.265. The R-Square value for zakat payment decisions is 0.678 while the R-Square value for trust is 0.646 which indicates a strong predictive ability of the model. These findings confirm that educational content and word of mouth have an important role in shaping trust and encouraging muzakki decisions. The implications of the study recommend the need for informative and credible communication strategies to increase trust and zakat participation through formal institutions.
Co-Authors , Elfitra Desy Surya Ahmad Taufik Akhyar Lubis Aldi Agustino Ali Topan Arif Budiman Arya Chandra Gusnanto Aunan Bambang Aditya Irsandi Budi Syahputra Cut Maulita Desy Astuti Dewi Mahrani Rangkuty Dewi Nurmasari Pane Dharmazie Dwi Ilham DWI SURYANTO Eka Gunawan Putra Eko Harianto Elisabeth Kristina Junita Sianipar Elisya Azmelia Emmy Robiyah Eva Herdalina Pardede Fauziah Nur Purwaningsih Hafnidah Hermansyah Heryanto Siburian Hikmaturriza Himmatul Ulya Ida Fatimah Iedya Fadillah Karmila Kiki Farida Ferine Larisma RL Sitanggang Madaniyah Fitrahayati Masfirah Maya Macia Sari Merlinda Muhammad Dharma Tuah Putra Nasution Muhammad Fahmi Muhammad Faisal Muhammad Indra Gunawan Muhammad Isa Indrawan Munawar Rizal Naimi Yumna Sinurat Nur Fatiha Utami Nasution Nurafrina Siregar Nurfafrina Siregar Paridah Rahmat Sihombing Ramadhan Harahap ROMULUS DESYANTO GULTOM Roslina Ruhdi Muharram Selian Saiful Riza SARA KURNIA D SITUMORANG Siti Arnisah Sri Rahayu Sri Wahyuni Sugiono Suhendi Supina Batubara Syahnant Syahrizal Syahrizal Taufik Harijanto toyib daulay Tridia Kumula Dewi Yani Utami Leo Yose Ferry Zulman Zulpedri