Articles
<![CDATA[Peningkatan Keberlangsungan Hidup UMKM Kelurahan Sambikerep Dengan Model SWOT Melalui Program IBM Social Day ]]>
<![CDATA[Krismi Budi Sienatra]]>;
<![CDATA[Sri Nathasya Br Sitepu]]>;
<![CDATA[Irantha Hendrika Kenang]]>;
<![CDATA[Devi Rahnjen Wijayadne]]>;
<![CDATA[Alexander Wahyudi Henky Soeparto]]>
<![CDATA[ Madaniya Vol. 4 No. 4 (2023) ]]>
Publisher : <![CDATA[Pusat Studi Bahasa dan Publikasi Ilmiah ]]>
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DOI: 10.53696/27214834.590
<![CDATA[Para pelaku UMKM sering kali kurang konsisten dalam meneruskan keberlangsungan usahanya. Pembinaan yang telah dilakukan terkadang belum menyasar pada keberlangsungan hidup dari usaha UMKM. Tata kelola manajerial terkadang perlu diperbaiki dengan menilai dari potensi keunggulan dan kelemahan yang dimiliki untuk mencari strategi agar dapat berkelanjutan. Kegiatan program pengabdian IBM Social Day menyasar tentang kebutuhan tersebut dengan memberikan kegiatan pelatihan tentang analisis SWOT dan penyuluhan aspek legalitas yang dirasa tepat untuk menjawab kebutuhan dari pelaku UMKM di kelurahan Sambikerep Surabaya. Hasil kegiatan ini memberikan manfaat dimana dihasilkannya matriks SWOT analisis, katalog fotografi produk UMKM, dan pengetahuan untuk mengakses pengurusan legalitas dan hak kekayaan intelektual yaitu hak merek untuk para pelaku UMKM Kelurahan Sambikerep.]]>
<![CDATA[PENGARUH BEBAN KERJA DAN LOYALITAS TERHADAP KINERJA KARYAWAN PT WIDYA UTAMA PUTRA ]]>
<![CDATA[Raviva, Zamzami Khansa]]>;
<![CDATA[Wijayadne, Devi Rahnjen]]>
<![CDATA[ PERFORMA Vol. 8 No. 5 (2023): Performa ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/jp.v8i5.3982
<![CDATA[PT Widya Utama Putra merupakan bisnis yang bergerak di bidang manufaktur, hasil produksi dari PT Widya Utama Putra ialah perusahaan manufaktur yang bergerak di bidang pakan ternak. Berjalan sejak 2018, PT Widya Utama Putra memproduksi pakan ternak berbahan dasar fishmeal dan shrimpmeal di Pulau Jawa dan sekitarnya. Penelitian ini dilakukan untuk menguji pengaruh beban kerja, loyalitas terhadap kinerja karyawan pada PT Widya Utama Putra. Penelitian ini dilakukan dengan cara mengumpulkan data dari 35 responden secara langsung yaitu dengan penyebaran kuesioner tertulis pada karyawan PT Widya Utama Putra. Metode yang digunakan pada penelitian ini adalah kuantitatif dan proses pengolahan data menggunakan SPSS. Hasil dari penelitian ini membuktikan bahwa beban kerja dan loyalitas berpengaruh terhadap kinerja karyawan PT Widya Utama Putra.]]>
<![CDATA[THE RELATIONSHIP BETWEEN PROCRASTINATION AND SKEPTICISM OF FEB UNS STUDENTS ON INTEREST IN INVESTING ]]>
<![CDATA[Yehezkiel Yoga Nugraha Adi Kristianto]]>;
<![CDATA[Riwi Sumantyo]]>;
<![CDATA[Devi Rahnjen Wijayadne]]>
<![CDATA[ Journal of Applied Economics in Developing Countries Vol 8, No 1 (2023): Journal of Applied Economics in Developing Countries ]]>
Publisher : <![CDATA[MESP–FEB UNS ]]>
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DOI: 10.20961/jaedc.v8i1.79446
<![CDATA[The habits of students who prefer to procrastinate and doubt something, also influence the attitude in starting an action, one of which is the interest in investing. Student interest in investing is relatively low although the majority of majors in the faculties of economics and business will get knowledge related to the capital market. The purpose of this study was to determine whether there is a relationship between the character of students in procrastination (procrastination) and skepticism (hesitation) of the students of the Faculty of Economics and Business at Sebelas Maret University on the interest in investing in the capital market. This research is a quantitative study with a sample of research using the Stratified Sampling technique, which is based on the level of levels that exist among FEB UNS students (Diploma-3, Strata-1, Masters, and Doctor). The instrument used was an online questionnaire. Data is processed through the SPSS program using multiple regression analysis and cross tabulation. The results showed that procrastination has a negative and significant effect on the interest in investing in students. Meanwhile, skepticism has a positive and significant effect on the interest in investing in students.]]>
<![CDATA[THE INFLUENCE OF HELPFUL BRAND ACTION ON RELATIONSHIP VALUE PERCEPTION THROUGH BEHAVIOURAL BRAND ENGAGEMENT IN GOJEK APPLICATION USERS IN SURABAYA ]]>
<![CDATA[Harjanti, Dhyah]]>;
<![CDATA[Peerera, Alvian Daniswara Agusta]]>;
<![CDATA[Noerchoidah, Noerchoidah]]>;
<![CDATA[Wijayadne, Devi Rahnjen]]>
<![CDATA[ International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024 ]]>
Publisher : <![CDATA[LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta) ]]>
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DOI: 10.29040/ijebar.v8i4.15347
<![CDATA[Relationship value perception can be conceptualized as constructing a favorable relationship between a brand and its consumers. This is corroborated by the brand's beneficial actions, which facilitate consumer familiarity with the brand. This study aims to examine the influence of helpful brand action on relationship value perception through behavioural brand engagement in Go-Jek application users in Surabaya. A questionnaire was employed as the data collection technique, with a sample size of 350 respondents. This research utilizes a causal research design with quantitative methods. The data were analyzed using Smart PLS software. The findings indicate that helpful brand action affects behavioral brand engagement, that helpful brand action affects relationship value perception, and that behavioral brand engagement affects relationship value perception.]]>
<![CDATA[THE INFLUENCE OF HELPFUL BRAND ACTION ON RELATIONSHIP VALUE PERCEPTION THROUGH BEHAVIOURAL BRAND ENGAGEMENT IN GOJEK APPLICATION USERS IN SURABAYA ]]>
<![CDATA[Harjanti, Dhyah]]>;
<![CDATA[Peerera, Alvian Daniswara Agusta]]>;
<![CDATA[Noerchoidah, Noerchoidah]]>;
<![CDATA[Wijayadne, Devi Rahnjen]]>
<![CDATA[ International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024 ]]>
Publisher : <![CDATA[LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta) ]]>
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DOI: 10.29040/ijebar.v8i4.15347
<![CDATA[Relationship value perception can be conceptualized as constructing a favorable relationship between a brand and its consumers. This is corroborated by the brand's beneficial actions, which facilitate consumer familiarity with the brand. This study aims to examine the influence of helpful brand action on relationship value perception through behavioural brand engagement in Go-Jek application users in Surabaya. A questionnaire was employed as the data collection technique, with a sample size of 350 respondents. This research utilizes a causal research design with quantitative methods. The data were analyzed using Smart PLS software. The findings indicate that helpful brand action affects behavioral brand engagement, that helpful brand action affects relationship value perception, and that behavioral brand engagement affects relationship value perception.]]>
<![CDATA[Driving Success in Fast-Fashion Retail: A Moderated Mediation Model ]]>
<![CDATA[William Widjaja]]>;
<![CDATA[Sabil Sabil]]>;
<![CDATA[Michael Michael]]>;
<![CDATA[Devi Rahnjen Wijayadne]]>
<![CDATA[ Jurnal Manajemen Vol. 29 No. 1 (2025): February 2025 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara ]]>
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DOI: 10.24912/jm.v29i1.2480
<![CDATA[This study explores how work stress and participative leadership impact employee motivation in the fast-fashion industry, focusing on 130 employees in the JABOTABEK region. The research employs route analysis and moderated mediation analysis using SMARTPLS, demonstrating that job stress substantially diminishes employee motivation. However, participatory leadership exerts a favourable effect on both motivation and performance. Motivation is a vital intermediary in the correlation between job stress, participatory leadership, and employee performance. Moreover, work satisfaction is a crucial moderator influencing the correlation between motivation and performance. These findings offer theoretical insights and practical consequences for enterprises in the fast-fashion industry. They underscore the need for effective stress management strategies and highlight the importance of participative leadership and job enjoyment in enhancing employee motivation and performance, thereby contributing to improved organisational outcomes.]]>
<![CDATA[Increased Employee Productivity with The Application of e-HRM: Increased Employee Productivity with The Application of e-HRM (Case Studies at Pradita University) ]]>
<![CDATA[Wijayadne, Devi rahnjen]]>
<![CDATA[ Review of Management and Entrepreneurship Vol. 5 No. 2 (2021): Review Of Management And Entrepreneurship ]]>
Publisher : <![CDATA[International Business Management - Universitas Ciputra ]]>
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DOI: 10.37715/rme.v5i2.2320
<![CDATA[This research examines the role of e-HRM (electronic Human Resources Management) in improving employee productivity in higher education. The goal of this empirical study is to confirm and examine this e-HRM usage in higher education. Adaptive structuration theory (AST) is used, to understand the role of e-HRM in improving employee productivity. social factors and technological characteristics interact to affect group outcomes. AST argues that technology usage provides social structures to engage employees in social interaction that both enable and constrain human action within the firm. Research models are analyzed using linear regression and the result is indeed finding a positive effect of e-HRM usage on employee productivity that supports AST. E-HRM can help to streamline operational HRM activities; accelerate HR processes; improve communication between stakeholders include existed employees, potential employees, and management; reduce administrative tasks and HR staff headcount; and capture, create and transfer some HR knowledge more accurately and speedily for employee training and development. These advantages can help to increase employee productivity.]]>
<![CDATA[Pengaruh Organizational Citizenship Behavior Terhadap Kinerja Karyawan Ud Sinar Abadi Melalui Kepuasan Kerja Sebagai Variabel Mediasi ]]>
<![CDATA[Inkiriwang, Melvin]]>;
<![CDATA[Wijayadne, Devi Rahnjen]]>
<![CDATA[ PERFORMA Vol. 8 No. 4 (2023): Performa ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/jp.v8i4.3952
<![CDATA[Keberhasilan perusahaan ditentukan oleh kemampuan karyawan dalam bekerjasama, saling memberikan bantuan dan toleransi pada perbedaan di lingkup perusahaan. Semua kemampuan tersebut tercakup dalam dimensi organizational citizenship behavior. Konsep organizational citizenship behavior bukanlah hal yang baru dalam dunia industri. Konsep ini telah diperkenalkan dan dikembangkan sejak beberapa tahun yang lalu sebagai konsep yang penting dalam manajemen sumber daya manusia. Organizational citizenship behavior mengacu pada perilaku sukarela dan diluar tugas utama karyawan yang berkontribusi pada kinerja perusahaan secara keseluruhan. Perusahaan perlu memperkenalkan konsep organizational citizenship behavior pada karyawan dan meningkatkan pemahaman karyawan mengenai peran vital organizational citizenship behavior demi keberhasilan organisasi dan tercapainya tujuan perusahaan. Hal ini juga berkaitan dengan pentingnya perusahaan untuk memprioritaskan kepuasan kerja karyawan. Karyawan yang merasa puas akan berperan aktif dan memberikan kontribusi bagi pencapaian tujuan perusahaan. Latar belakang permasalahan penelitian secara keseluruhan yaitu kinerja karyawan UD Sinar Abadi yang belum optimal, sesuai laporan kinerja tahun 2022. Tujuan yang ingin dicapai dalam penelitian adalah mengetahui dan menganalisis pengaruh organizational citizenship behavior terhadap kinerja karyawan UD Sinar Abadi melalui kepuasan kerja. Sampel penelitian ini sebanyak 33 orang karyawan produksi pada UD Sinar Abadi yang diolah dengan teknik sampel jenuh dan teknik analisis data menggunakan metode statistik deskripsi dengan software SMARTPLS. Hasil penelitian menemukan bahwa 1) Organizational citizenship behavior berpengaruh positif dan signifikan terhadap kinerja karyawan, 2) Organizational citizenship behavior berpengaruh positif dan signifikan terhadap kepuasan kerja, 3) Kepuasan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan dan 4) Kepuasan kerja berperan sebagai mediasi pengaruh organizational citizenship behavior terhadap kinerja karyawan.]]>
<![CDATA[Efektivitas Penerapan Social Media Marketing Pada Brand Awareness Produk Crafting UMKM Kota Malang ]]>
<![CDATA[Krismi Budi Sienatra]]>;
<![CDATA[Brigitta Maryellen Salecius]]>;
<![CDATA[Sri Nathasya br Sitepu]]>;
<![CDATA[Devi Rahnjen Wijayadne]]>;
<![CDATA[Irantha Hendrika Kenang]]>
<![CDATA[ Jurnal Bisnis Inovatif dan Digital Vol. 2 No. 2 (2025): April : Jurnal Bisnis Inovatif dan Digital ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jubid.v2i2.646
<![CDATA[This study is to find out how using Instagram for digital marketing affects the rise in brand recognition among small businesses that make things in Malang City. This study uses a quasi-experimental design with both a control group and an experimental group. It then analyzes the data using the Wilcoxon Signed-Rank Test. The study's results demonstrate that digital marketing methods led to a big rise in all measures of brand awareness, such as recall, recognition, purchase, and consumption. The p-value from the difference test shows that social media marketing works to make people more aware of your brand. This study argues that small and medium-sized businesses (SMEs) should make the most of Instagram to improve their marketing and engagement.]]>
<![CDATA[Bridging Innovation and Adoption: The Mediating Role of Trust in The Influence of Personal Innovativeness and Perceived Usefulness on Intention to Use ]]>
<![CDATA[Wijayadne, Devi Rahnjen]]>
<![CDATA[ Psikoborneo: Jurnal Ilmiah Psikologi Vol 13, No 2 (2025): Psikoborneo: Jurnal Ilmiah Psikologi ]]>
Publisher : <![CDATA[Program Studi Psikologi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman ]]>
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DOI: 10.30872/psikoborneo.v13i2.20786
<![CDATA[Technological innovation has become an essential part of daily life, where personal innovativeness and perceived usefulness significantly influence individuals' intention to adopt new technologies. This study aims to examine the role of trust as a mediator in the relationship between personal innovativeness and perceived usefulness toward intention to use. Using a quantitative approach, data were collected from 190 users of the PLN Mobile application in East Java through a Likert-scale survey. Mediation analysis using SEM-PLS was applied to evaluate relationships. The results show that both personal innovativeness and perceived usefulness have a significant direct effect on intention to use. Trust was found to mediate these relationships, but with a low mediating effect. This indicates that in the context of well-established technologies, trust may no longer be a dominant factor, while personal innovativeness and benefit perception play a more direct and influential role in shaping usage intentions. The implications of these findings suggest that technology adoption strategies should focus more on enhancing personal innovativeness and clearly communicating the tangible benefits of technology rather than building trust. Future research is recommended to explore the mediating role of trust in the context of newer or higher-risk technologies.Inovasi teknologi telah menjadi bagian penting dari kehidupan sehari-hari, di mana inovasi pribadi dan kegunaan yang dirasakan secara signifikan memengaruhi niat individu untuk mengadopsi teknologi baru. Penelitian ini bertujuan untuk mengkaji peran kepercayaan sebagai mediator dalam hubungan antara inovasi pribadi dan kegunaan yang dirasakan terhadap niat untuk digunakan. Dengan menggunakan pendekatan kuantitatif, data dikumpulkan dari 190 pengguna aplikasi PLN Mobile di Jawa Timur melalui survei skala Likert. Analisis mediasi menggunakan SEM-PLS diterapkan untuk mengevaluasi hubungan. Hasilnya menunjukkan bahwa inovasi pribadi dan kegunaan yang dirasakan memiliki efek langsung yang signifikan pada niat untuk digunakan. Kepercayaan ditemukan untuk menengahi hubungan ini, tetapi dengan efek mediasi yang rendah. Hal ini menunjukkan bahwa dalam konteks teknologi yang sudah mapan, kepercayaan mungkin tidak lagi menjadi faktor dominan, sementara inovasi pribadi dan persepsi manfaat memainkan peran yang lebih langsung dan berpengaruh dalam membentuk niat penggunaan. Implikasi dari temuan ini menunjukkan bahwa strategi adopsi teknologi harus lebih fokus pada peningkatan inovasi pribadi dan mengkomunikasikan dengan jelas manfaat nyata dari teknologi daripada membangun kepercayaan. Penelitian di masa depan direkomendasikan untuk mengeksplorasi peran mediasi kepercayaan dalam konteks teknologi yang lebih baru atau berisiko lebih tinggi.]]>
