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Journal : Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan

PENGARUH KUALITAS PELAYANAN KARTU KREDIT TERHADAP KEPUASAN KONSUMEN PADA BANK KB BUKOPIN REGIONAL BANDUNG Andri Susan Kurnia; Dian Candra Fatihah
Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 1 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v2i1.105

Abstract

This research purposed to know how the effect of the quality of credit card service on consumer satisfaction in Bank KB Bukopin Regional Bandung. The research method was used in this research was a verifiable descriptive method by collecting data from field studies, questionnaires and literate studies. The population in this research is a credit card consumer with 40 samples by using sample random sampling method. Primary data in this research are derived from a questionnaire that measures a Likert scale and was statistically treated with an SPSS version 26.0 program, while the data analysis techniques were used simple linear regression and intervariabel correlation techniques. From the research that had been done, there was concluded that the quality of the service has a solid relation with consumer satisfaction. This is known from a coefficient value of credit card services to consumer satisfaction at 0.863 at high relations rates interval. The result of the t hypothesis test stated that there was an effect between the quality of credit card service to consumer satisfaction in Bank KB Bukopin Regional Bandung because it had a higher value t than t table (10.54 > 1.68595). The problem encountered is the high level of consumer complaints about the slow input of data on the system at the Bukopin Bank for every credit card payment
Co-Authors Adji, Widwi Handari Afifah, Najma Ai Nunung Amel Aprillia Ana Nur Rahayu Andini Kusdi Antini Andri Susan Kurnia Anggi Amalia Putri Anjani Pratiwi Anjani, Dwi Anjelina, Christi Azka Savvana, Fadhia Cahyati, Desi Candra Mecca Sufyana CHANDRA FIRMANSYAH CHANDRA FIRMANSYAH Darmawanti, Nurul Datu, Fefrina Tangke David Ifanly David Ipa, Jaybert Devi Setiawati Dewi Pramanik, Nuniek Dewi Tresnasari Dian Dania Apriyanti Dwi Anjani Eka Aprilistia Sudewi Eri suparjan Erny Wityasminingsih Euis Hernawati Euis EUIS SANDRI MEILAWATI EUIS SANDRI MEILAWATI Fadhia Azka Savvana Gina Nafisha Hani Kustyanti Kusnadi Hera Septiani Patmala Hernawati, Euis Hj. Ai Nunung Ika Rahman Irda Sari K Prihartono Kurnia Taupik Laowo, Forfalenti Latifah Latifah Marliana Oktaria Lifan Musrofah, Rezza Anni Novita Anggraeni Novita Anggraeni NUNIEK DEWI PRAMANIK Nunik Dewi Pramanik NUNUNG, AI Nurdin, Jusuf Nursela Setiawati, Putri Nurul Try Oktaviyanti Omia, Maria Patmala, Hera Septiani Putri S.K, Anggi Ramadhan , M. Syahrul Rani Desmawati, Dewi rezza anni musrofah Rezza Anni Musrofah Rini Susilowati Rini Tisnawati Risma Suminar Sari Rizky, Ardelia Astriany Sahidin, Yuda Saidah, Iis Saidah Salsabila, Putri Dewi Sandy Ramadan Ismail Setiani, Andini Silva Septriana Siti Insani Sonia Azizah Putri Solihah Sudrartono, Tiris Susilowati , Rini Taupik, Kurnia Tetralleniajr Tetralleniajr Tetralleniajr, Tetralleniajr Veranita, Mira Wardiani, Anita Warsiati , Wiwi Warsiati, Wiwi Widaningsih, Imas Sri Willy Nurzaman Wilma Zuarko Adji Yuda Syahidin Yuliana Ritna Bara Yunengsih, Yuyun YUSUF, RAMAYANI