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All Journal SEIKO : Journal of Management & Business JURNAL MANAJEMEN (EDISI ELEKTRONIK) YUME : Journal of Management FINANSIA : Jurnal Akuntansi dan Perbankan Syariah Adzkiya : Jurnal Hukum dan Ekonomi Syariah KONSEP DAN TUJUAN PADA TINJUAN BISNIS SYARIAH Jurnal Manajemen Gemilang: Jurnal Manajemen dan Akuntansi Journal of Management and Social Sciences Jurnal Manajemen Riset Inovasi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Kajian Ekonomi dan Akuntansi Terapan Jurnal Manajemen Kewirausahaan dan Teknologi International Journal of Economics, Business and Innovation Research Jurnal Bisnis, Ekonomi Syariah dan Pajak Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Diana Ambarwati
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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PENGARUH DIGITAL MARKETING, ELECTRONIC WORTH OF MOUTH (E-WOM), DAN KNOWLEDGE PRODUCT TERHADAP PURCHASE INTENTION DI CV. KIRANA KEJORA KEDIRI Devy Nurismawati; Zaenul Muttaqien; Diana Ambarwati
Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Vol. 3 No. 3 (2026): Mei
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jimea.v3i3.6708

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Digital Marketing, Electronic Word of Mouth (E-WOM), dan Knowledge Product terhadap Purchase Intention konsumen CV. Kirana Kejora Kediri. Pendekatan yang digunakan adalah kuantitatif dengan teknik pengumpulan data melalui kuesioner terhadap 105 responden yang dipilih menggunakan metode insidental sampling. Analisis data dilakukan menggunakan regresi linier berganda disertai uji validitas, reliabilitas, uji t, uji F, dan koefisien determinasi. Hasil uji F menunjukkan bahwa ketiga variabel independen secara simultan berpengaruh signifikan terhadap Purchase Intention (F- hitung = 201,089 > F-tabel = 3,09; sig = 0,000 < 0,05). Secara parsial, E-WOM (X2) dan Knowledge Product (X3) berpengaruh signifikan dengan thitung masing- masing sebesar 3,295 dan 5,186, sedangkan Digital Marketing (X1) tidak berpengaruh signifikan (thitung = 1,056; sig = 0,294). Nilai koefisien determinasi (R²) sebesar 0,857 menunjukkan bahwa 85,7% variasi Purchase Intention dijelaskan oleh ketiga variabel tersebut. Temuan ini menekankan pentingnya E- WOM dan pengetahuan produk dalam membentuk niat beli konsumen, sementara digital marketing perlu dioptimalkan kembali agar lebih efektif.
Pengaruh Price Perception, Product Variety, dan Service Quality terhadap Repurchase Intention di Inspirasi Coffee Kediri Saffa Alisha Jasmine; Diana Ambarwati; Nuril Aula Munawaroh
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 2 (2026): Mei : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i2.7010

Abstract

This study aims to examine the effect of Price Perception, Product Variety, and Service Quality on Repurchase Intention among consumers of Inspirasi Coffee in Kediri City. This research employs a quantitative approach using a survey method by distributing questionnaires to 96 respondents who have previously made purchases at Inspirasi Coffee. The data analysis technique applied is multiple linear regression using SPSS software. The results indicate that partially, Price Perception, Product Variety, and Service Quality have a positive and significant effect on Repurchase Intention. Simultaneously, these three independent variables also have a significant influence on consumers’ repurchase intention. Therefore, the management of Inspirasi Coffee is advised to pay attention to price affordability, product variety innovation, and service quality improvement in order to enhance customers’ repurchase intention.  
Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Restoran Chickenday Trenggalek Sinta Fatmala Sari; Diana Ambarwati; Angga Permana Mahaputra
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 2 (2026): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i2.2531

Abstract

This study aims to determine the effect of product quality and service quality on consumer purchasing decisions, both partially and simultaneously, at Chickenday Restaurant Trenggalek. The method used is a quantitative approach with data processing in numerical form to objectively test the relationship between variables. The research was conducted at Chickenday Restaurant, located on Jl. Soekarno Hatta No. 20 Trenggalek. The research population consists of all consumers during the period of May–June 2025, the exact number of which is unknown. The sampling technique utilized probability sampling with a simple random sampling method, resulting in 96 respondents based on the Lemeshow formula. The data include primary data through questionnaires and observations, as well as secondary data from various sources. Data analysis was performed using multiple linear regression, t-test, and F-test. The results indicate that product quality and service quality have a positive and significant effect on purchasing decisions, both partially and simultaneously, with service quality being the more dominant variable.
Co-Authors Ahmad Agus Tri Mulyono Ahmad Jauhari Andik Ruswandriyo Angga Permana Mahaputra Anisak Salsabila Aprillian Dian Awfriellinka Pramesty Brahma Wahyu Kurniawan Devy Nurismawati Dewanti Widya Ardana Dewi Wungkus Diah Ayu Fitrianingsih Dian Shevira Putri Dita Nurazizah Dwi Khoirunnisa A EDWIN AGUS BUNIARTO Eko Widodo Fredy Dwi Ramadhani Gandhes Putri Pamungkas Ike Damayanti Jatmiko, Udik Mareta Wahyuningtyas Mawar Ratih Kusumawardani Medianto Mega Tri Arsita Miftahul Munir, Miftahul Natasha Marvela Soesanto Nur Hidayati Nurali Agus Nuril Aula Munawaroh Nuril Aulia Munawaroh Nurul Anisah Rahayu Bella Kartika Rico Jafar Sidiq Rijal Efendi Rike Selviasari Saffa Alisha Jasmine Saptaria, Lina Serli Sela Yolanda Sinta Fatmala Sari Solly Aryza Sri Wahyuni Mega Tommy Febriyanto Udya Alibya Rikaz Ulul Azmi Umi Nadhiroh Utama Wigih Maulana Wahyunda Widiyanti Yuni Mahmudah Zaenul Muttaqien