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All Journal SEIKO : Journal of Management & Business JURNAL MANAJEMEN (EDISI ELEKTRONIK) YUME : Journal of Management FINANSIA : Jurnal Akuntansi dan Perbankan Syariah Adzkiya : Jurnal Hukum dan Ekonomi Syariah KONSEP DAN TUJUAN PADA TINJUAN BISNIS SYARIAH Jurnal Manajemen Gemilang: Jurnal Manajemen dan Akuntansi Optimal: Jurnal Ekonomi dan Manajemen Journal of Management and Social Sciences Jurnal Manajemen Riset Inovasi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Neraca Manajemen, Akuntansi, dan Ekonomi Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Kajian Ekonomi dan Akuntansi Terapan Jurnal Manajemen Kewirausahaan dan Teknologi International Journal of Economics, Business and Innovation Research Jurnal Bisnis, Ekonomi Syariah dan Pajak Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah
Diana Ambarwati
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Pengaruh Kualitas Produk, Harga, Pengalaman Pelanggan terhadap Loyalitas pada Produk Lipstik Wardah di Toko Riska Serli Sela Yolanda; Diana Ambarwati; Nurali Agus
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 6 (2023): November : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i6.355

Abstract

This research discusses the influence of product quality, price and consumer experience on Wardah lipstick users. The aim of this research is to determine and explain the influence of product quality, price and customer experience on Wardah lipstick users. This research was conducted from 1 April 2023 to 30 June 2023 with a population of 176 consumers. The sample who repeatedly purchased Wardah lipstick at the Riska store was 122 consumers from 1 April 2023 to 30 June 2023. The sampling method for this research used purposive sampling.The results of the research are that product quality has a partial effect on Wardah lipstick product loyalty at the Riska Store with a significance value of 0.000 < 0.05. Price has a partial effect on Wardah lipstick product loyalty at the Riska Store with a significance value of 0.000 < 0.05. Customer experience partially influences Wardah lipstick product loyalty at the Riska Store with a significance value of 0.000 < 0.05. Product quality, price, customer experience have a significant effect on Wardah lipstick product loyalty at the Riska Store simultaneously with a significance value of 0.000 < 0.05.
PENGARUH PRICE DISCOUNT DAN SALES PROMOTION TERHADAP LOYALITAS PELANGGAN PADA SATRIA JAYA MOTOR Rijal Efendi; Sri Wahyuni Mega; Diana Ambarwati
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 4 No. 6 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v4i6.2559

Abstract

This research aims to determine the influence of price discounts and sales promotions on customer loyalty. The research method used is a quantitative method with a descriptive approach. Data collection in this research was carried out by distributing questionnaires to Satria Jaya Motor customers and calculated using the SPSS Version 25 application. The population in the study was 253 customers with a sample of 155 customers taken in March-April 2023. Data analysis techniques used included Test Validity, Reliability Test, Classic Assumption Test, Multiple Linear Regression Analysis, t Test, F Test, and R2 Coefficient of Determination Test. In the Validity Test, it is known that all question items (X1, X2, and Y) have a significance value of 0.000 < 0.05 so that each variable is declared valid. Then in the Reliability Test each variable was declared reliable because it had a Cronbach's Aplha value > 0.60. Then in the t test it is known that the price discount (X1) and sales promotion (X2) variables have a significance value of 0.000 <0.05 so that these two variables partially have a significant effect on customer loyalty (Y). Then the F test shows that the significance value is 0.000 <0.05, which shows that price discounts and sales promotions have a simultaneous effect on customer loyalty to Satria Jaya Motor.
PENGARUH DAYA TARIK IKLAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PENGGUNA JASA TRANSPORTASI PADA PT. PUTRA HANDAYANI TRANS (PHD) Andik Ruswandriyo; Sri Wahyuni Mega; Diana Ambarwati
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 4 No. 6 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v4i6.2560

Abstract

This research aims to determine the influence of advertising attractiveness and service quality on decisions to use transportation services at PT. PHD Trans. The research method used is a quantitative method with a descriptive approach. Data collection in this research was carried out by distributing questionnaires to transportation service users at PT. PHD Trans and calculated using the SPSS Version 25 application. The population in this study was 450 service users and the sample was 212. Data analysis techniques used included Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, F Test , and Test of the Coefficient of Determination R2. In the Validity Test, it is known that all question items (X1, X2, and Y) have a significance value of 0.000 < 0.05 so that each variable is declared valid. Then in the Reliability Test each variable was declared reliable because it had a Cronbach's Aplha value > 0.60. Then, in the t test, it is known that the variables of advertising attractiveness (X1) and service quality (X2) have a significance value of 0.000 <0.05 so that these two variables partially have a significant effect on the decision to use the service. Then the F test shows that the significance value is 0.000 < 0.05, which shows that the attractiveness of advertising and service quality simultaneously influence the decision to use transportation services at PT. Putra Handayni Trans (PHD).
PENGARUH E-SERVICE QUALITY, E-PROMOTION, DAN LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN ONLINE THRIFT SHOP TUKATUKUSECOND Dewanti Widya Ardana; Diana Ambarwati; Nuril Aulia Munawaroh
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 8 No. 9 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v8i9.5903

Abstract

Penelitian ini bertujuan untuk menguji pengaruh e-service quality, e-promotion, dan lifestyle terhadap keputusan pembelian pada online thrift shop Tukatukusecond. Metode yang digunakan dalam penelitian ini adalah kombinasi teknik pengambilan sampel deskriptif kuantitatif dan probability sampling. Metode analisis data yang digunakan adalah structural equation modelling-partial least squares (SEM-PLS). Jumlah responden adalah 140. Data dikumpulkan dengan menyebarkan kuesioner dengan model skala likert. Pada penelitian ini menyatakan bahwa e-service quality berpengaruh secara langsung dan signifikan terhadap keputusan pembelian, e-promotion berpengaruh secara langsung dan signifikan terhadap keputusan pembelian, dan lifestyle berpengaruh secara langsung dan signifikan terhadap keputusan pembelian.
PENGARUH BAURAN PEMASARAN (4P), BRAND AWARENESS, DAN CONTENT MARKTING TERHADAP LOYALITAS KONSUMEN KAOS CUSTOM PADA PT. DNS MERCH KEDIRI Rico Jafar Sidiq; Eko Widodo; Diana Ambarwati
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 8 No. 9 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v8i9.5910

Abstract

This research aims to determine the influence of the marketing mix (4P), brand awareness, and content marketing on consumer loyalty for custom t-shirts at PT. Dns Merch in Kediri Regency. The research method used is a quantitative method with a descriptive approach. Data collection in this research was conducted through the distribution of questionnaires to consumers of PT. Dns Merch and analyzed using SPSS Version 25. The data analysis techniques used include Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, t Test, F Test, and Coefficient of Determination R2 Test. In the Validity Test, it was found that all question items (X1, X2, X3, and Y) have a significance value of 0.000 < 0.05, indicating that each variable is valid. Then, in the Reliability Test, each variable is deemed reliable as they have a Cronbach’s Alpha value > 0.60. Furthermore, in the t Test, it was found that the marketing mix variables (4P) (X1), brand awareness (X2), and content marketing (X3) have a significance value of 0.000 < 0.05, indicating that these three variables significantly affect consumer loyalty in a partial manner. Lastly, the F Test shows a significance value of 0.000 < 0.05, indicating that the marketing mix (4P), brand awareness, and content marketing simultaneously influence consumer loyalty at PT. Dns Merch in Kediri Regency.
PENGARUH KERJASAMA TIM DAN KEDISIPLINAN TERHADAP PRESTASI KERJA KARYAWAN PT. ARJA KAYULAPIS INDONESIA Fredy Dwi Ramadhani; Diana Ambarwati; Mawar Ratih Kusumawardani
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 8 No. 10 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v8i10.5957

Abstract

Abstrack This research aims to determine the effect of teamwork and discipline on the work performance of PT employees. Arja Kayu Plywood Indonesia. This type of research is quantitative, with a population of 102 employees. Sampling used a saturated sampling technique. The research results show that the teamwork variable partially has no influence on work performance with a value of tcount (-0.810) > ttable (1.98373) with a sig value of 0.420 < 0.05. The discipline variable partially has a significant effect on work performance with a value of tcount (6.071) > ttable (1.98373) with a significance value of 0.000 > 0.05. Simultaneously, the variables of teamwork and discipline have a significant effect on the work performance of PT employees. Arja Kayu Plywood Indonesia. These results are proven by the Fcount in this study of 18.470 > 2.69 (Ftable) and a significance value of 0.000 < 0.05. Keywords: Teamwork; Discipline; Work Performance Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh kerjasama tim dan kedisiplinan terhadap prestasi kerja karyawan PT. Arja Kayulapis Indonesia. Jenis penelitian ini adalah kuantitatif, dengan populasi sebanyak 102 karyawan. Pengambilan sampel menggunakan teknik sampling jenuh. Hasil penelitian menunjukkan variabel kerjasama tim secara parsial tidak terdapat pengaruh terhadap prestasi kerja dengan nilai thitung (-0,810) > ttabel (1,98373) dengan nilai sig sebesar 0,420 < 0,05. Variabel kedisiplinan secara parsial berpengaruh signifikan terhadap prestasi kerja dengan nilai thitung (6,071) > ttabel (1,98373) dengan nilai signifikansi 0,000 > 0,05. Secara simultan variabel kerjasama tim dan kedisiplinan berpengaruh signifikan terhadap prestasi kerja karyawan PT. Arja Kayulapis Indonesia. Hasil tersebut dibuktikan dengan Fhitung pada penelitian ini sebesar 18,470 > 2,69 (Ftabel) dan nilai signifikansi sebesar 0,000 < 0,05 Kata Kunci : Kerjasama Tim; Kedisiplinan; Prestasi Kerja
Pengaruh Price Earning Ratio (PER), Return On Equity (ROE) Dan Ukuran Perusahaan Terhadap Nilai Perusahaan Dengan Struktur Modal Sebagai Variabel Moderasi Pada PT. Unilever Tbk Periode 2015-2022 Natasha Marvela Soesanto; Sri Wahyuni Mega; Diana Ambarwati
Kajian Ekonomi dan Akuntansi Terapan Vol. 1 No. 2 (2024): Juni : Kajian Ekonomi dan Akuntansi Terapan (KEAT)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/keat.v1i2.89

Abstract

The value of the company is reflected in the share price of the company which is reflected in the bargaining power of the shares. Company growth is one indicator or measurement of how the company is developing or grow in a certain period. This study was conducted to examine the effect of price earning ratio, profitability and company size on company value with capital structure as a moderation variable in PT. Unilever Tbk Period 2015-2022. The sampling technique in this study is using the purposive sampling method. The population in this study was 1 company with a sample of 32 financial statements. This study used quarterly data with a total of 32 samples and used SPSS 25 as a statistical test tool to test descriptive statistical tests. Classical assumption test, hypothesis test, multiple linear regression test and residual test. The results showed that the price earning ratio, profitability and size of the company had a positive effect on the value of the company. Capital structure weakens the relationship between price earning ratio, profitability and company size to company value.
Pengaruh Kualitas Produk, Harga dan Word Of Mouth Terhadap Keputusan Pembelian Pada CV Pramita Kediri Dwi Khoirunnisa A; Eko Widodo; Diana Ambarwati
Kajian Ekonomi dan Akuntansi Terapan Vol. 1 No. 4 (2024): Desember : Kajian Ekonomi dan Akuntansi Terapan (KEAT)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/keat.v1i4.473

Abstract

This research aims to determine the influence of product quality, price and word of mouth on purchasing decisions at CV Pramita Kediri. This type of research is quantitative research. This research data was obtained through primary and secondary data. The population in this research are consumers at CV Pramita Kediri. The sample in this research was 384 consumers with a sampling technique using the Slovin formula. The analysis techniques used are validity testing, reliability testing, classical assumption testing, multiple linear regression analysis and hypothesis testing. The research results show that the partial t test results show that the variables product quality, price and word of mouth influence purchasing decisions at CV Pramita Kediri. The results of the F test simultaneously mean product quality, price and word of mouth influence purchasing decisions at CV Pramita Kediri.
Pengaruh Komunikasi Interpersonal dan Kualitas Pelayanan terhadap Kepuasan Customer pada Hotel Front One Inn Kediri Rahayu Bella Kartika; Edwin Agus Buniarto; Diana Ambarwati
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 1 No. 5 (2023): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v1i5.175

Abstract

In the era of globalization and rapid technological advancement, business development requires the right strategies to attract customers through customer satisfaction. Therefore, research is needed to uncover whether interpersonal communication and service quality have a partial or simultaneous impact on customer satisfaction. The research was conducted in April 2023, with a sample of 95 respondents, customers of Hotel Front One Inn Kediri. A quantitative descriptive method was used in this research, involving data collection through observation, interviews, and questionnaires. Data analysis in this research included validity testing, reliability testing, classical assumption testing, and multiple linear regression analysis. The research results indicate that the interpersonal communication of employees with customers and the quality of service provided have a partial impact on Customer Satisfaction at Hotel Front One Inn Kediri. This is shown by the significance value below 0.05. Simultaneously, these variables are known to have an impact on customer satisfaction, with an influence of 27.3%. Hotel Front One Inn Kediri should provide training to its employees on effective communication with customers and how to provide the best service to customers, as it is evident that interpersonal communication and service quality have an impact on customer satisfaction.
Determination of Role Conflict and Role Ambiguity on Burnout with Cyberloafing as a Moderating Variable: Study on Generation Z Workers in Kediri Regency Dian Shevira Putri; Udik Jatmiko; Diana Ambarwati
Jurnal Manajemen (Edisi Elektronik) Vol. 16 No. 1 (2025): Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v16i1.18090

Abstract

Burnout is a factor that can diminish employees' effectiveness in performing their tasks. This research intends to investigate the influence of role conflict and role ambiguity on burnout, with cyberloafing as a moderating variable. The research employs a quantitative method using purposive sampling. The population consists of Generation Z employees in Kediri Regency, aged 18 to 27 years. Data were collected through a survey completed by 100 Generation Z workers. Data analysis was conducted using smartPLS4.0. The results of this research is indicate a significant and positive relationship between role conflict and burnout, while role ambiguity does not have a significant effect on burnout. Cyberloafing has a significant moderating effect on the relationship between role conflict and role ambiguity on burnout. There-fore, it is recommended that companies clarify job roles, improve communication, and implement flexible cyberloafing policies to address role conflict, role ambiguity, burnout, and cyberloafing among Generation Z employees. Additionally, it is important to provide stress management training and create a supportive work environment. Employees are also encouraged to be proactive in communicating their needs and enhancing their skills. Future re-search should involve a larger sample size and additional varia-bles for more comprehensive results.
Co-Authors Ahmad Agus Tri Mulyono Ahmad Jauhari Andik Ruswandriyo Angga Permana Mahaputra Anisak Salsabila Aprillian Dian Awfriellinka Pramesty Brahma Wahyu Kurniawan Dewanti Widya Ardana Dewi Wungkus Diah Ayu Fitrianingsih Dian Shevira Putri Dita Nurazizah Dwi Khoirunnisa A EDWIN AGUS BUNIARTO Eko Widodo Fredy Dwi Ramadhani Gandhes Putri Pamungkas Ike Damayanti Jatmiko, Udik Mareta Wahyuningtyas Mawar Ratih Kusumawardani Medianto Mega Tri Arsita Miftahul Munir, Miftahul Natasha Marvela Soesanto Nur Hidayati Nurali Agus Nuril Aulia Munawaroh Nurul Anisah Rahayu Bella Kartika Rico Jafar Sidiq Rijal Efendi Rike Selviasari Saptaria, Lina Serli Sela Yolanda Solly Aryza Sri Wahyuni Mega Tommy Febriyanto Udya Alibya Rikaz Ulul Azmi Umi Nadhiroh Utama Wigih Maulana Wahyunda Widiyanti Yuni Mahmudah Zaenul Muttaqien