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Therapeutic Communication In Counseling Guidance At SMAN 01 Bengkulu City (Study On Class X Science 3 Students) Sendi Noviyanti; Sri Narti; Anis Endang
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 3 No. 2 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v3i2.1549

Abstract

This research aims to determine the therapeutic communication process in counseling guidance at SMAN 01 Bengkulu City. The theory used is Northouse's theory of therapeutic communication (in Suryani, 2005). This research is qualitative research in exploring data from the field, namely through in-depth interviews, direct observation and documentation. The research results stated that at the preparation stage (pre-interaction), initially before conducting counseling the teacher knew the problems the students were experiencing. Introductory stage (orientation), talk first about the problem, if it is not efficient, take it straight to the guidance room. Work stage, thinking about further understanding students' willingness to solve the problems they face. Next is the initiation stage, in counseling guidance there has been a change in the student.
The Role Of Telkomsel Public Relations In Maintaining Customer Loyalty Through Telkomsel Poin Program) Putri Maretta Gultom; Anis Endang; Sri Narti
Multidisciplinary Journals Vol. 3 No. 2 (2026): 2026
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v3i2.1397

Abstract

This study examines the role of Telkomsel Public Relations (PR), particularly within the Retention and Loyalty Operation (RLO) Division, in maintaining customer loyalty through the Telkomsel Poin partnership program in Bengkulu City. The problem addressed in this research is how PR activities contribute to sustaining customer loyalty in a competitive telecommunications industry. The aim of this study is to analyze the implementation of PR roles in supporting the Telkomsel Poin program as a customer retention strategy. The research employs a qualitative descriptive method, using in-depth interviews, observation, and documentation. Informants include the Supervisor and Staff of the RLO Division, two Telkomsel Poin customers, and a partner merchant (Solaria Restaurant). The findings indicate that PR performs four main roles: communication technician, expert prescriber, communication facilitator, and problem-solving facilitator. These roles are reflected in the preparation of program communication materials, selection of strategic partners aligned with customer needs, facilitation of two-way communication between customers and partners, and assistance in resolving customer complaints during point redemption. The study concludes that the PR role significantly contributes to maintaining customer loyalty by encouraging repeated participation and strengthening long-term relationships.
Personal Branding Strategy Of @Dewohandiko In Promoting Marine Tourism On Instagram Aset Malius; Sri Narti; Dilmai Putra
Multidisciplinary Journals Vol. 3 No. 2 (2026): 2026
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v3i2.1591

Abstract

Instagram has become an important digital communication platform for building personal identity and promoting local tourism. This study aims to analyze the personal branding strategy of @dewohandiko in promoting marine tourism through Instagram. This research used a descriptive qualitative approach by examining Instagram content, visual narratives, captions, audience interaction, and supporting documentation. The analysis was based on Peter Montoya’s eight principles of personal branding, namely specialization, leadership, personality, distinctiveness, visibility, unity, persistence, and goodwill. The findings show that @dewohandiko builds a consistent personal image as a maritime tourism communicator through visual content, educational messages, and active engagement with audiences. His specialization is reflected in the focus on marine tourism content, while leadership appears through his role as a maritime ambassador who promotes environmental awareness. His authentic personality, consistent visibility, and positive interaction strengthen public trust. This study concludes that personal branding through Instagram can support tourism promotion by creating a credible, attractive, and socially meaningful image.