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Analisis Resepsi Khalayak Tentang Aplikasi Mypertamina (Studi Pada Masyarakat Kota Bengkulu) Yena Resca Gitasela; Yanto Yanto; Sri Narti
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4331

Abstract

On 01 September 2022, the government began to require the use of the MyPertamina application in the process of purchasing subsidised fuel oil, the policy implemented by the government will cause a variety of public receptions regarding the MyPertamina application. This application is relatively new to use and sophisticated so that the author is interested in conducting research to find out how the public reception analysis of the MyPertamina application. This research uses descriptive qualitative research methods with data collection techniques through observation, interviews and documentation. In this study the authors chose 6 informants who had used the MyPertamina application with different backgrounds. Then the researcher will analyse the interview results using 3 audience positions in Stuart Hall's reception theory. The results of this study indicate that 4 informants are in the Negotiated Reading position, namely the audience accepts the policies applied because this is required by the government in purchasing subsidised fuel oil but provides input and suggestions according to what they want, namely if in the future the application of using this application is no longer required then they will not use it again and in the future the performance of the MyPertamina application can be improved so that consumers have no difficulty in using it. And 2 informants in the Dominant Hegemonic Reading position where the audience fully accepts the policies applied because with this application the oil can be distributed on target. The author does not find the third position, namely Oppositional counter Hegemonic Reading, which is the audience fully rejects the policies implemented because the MyPertamina application users have felt the positive impact and benefits of using this application. This means that the results show that the audiences in this study agree with the policy of using the Mypertamina application in Bengkulu City in purchasing subsidised fuel oil (BBM).
Motif Pengguna Aplikasi Tempo Di Kalangan Ibu Rumah Tangga Atina Ramayanti Ramayanti; Sri Narti; Yanto Yanto
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4458

Abstract

The purpose of this research is to find out the users’ motive in using Tempo application among housewives. This research is descriptive qualitative research, data are collected by using observation, interview and documentation. In selecting the informant, the researcher uses purposive sample technique means that people who become informants are Tempo application users with criteria decided by researcher. There are 5 housewives as informants at Pasar tais of Seluma Regency. the focus which conducted by researcher is to find out the motive used by users by using Rachmat motive theory. The theory consists of cognitive and affective motives. According to the result of research, cognitive motive of the users in using the application is to obtain the information about how to do wedding make-up, dressed with other culture and knowledge about the lates artists’ make up, also the information about model dressing and wedding dress. In affective motive, the happy feeling because the users can feel the latest wedding model, obtain new experiences and expect for praise and happy if the content is viral and expect to get positive feedback from people.
Model Pemetaan Pikiran Sebagai Upaya Menggali Potensi Desa Mujiono Mujiono; Eko Sumartono; Siti Hanila; Sri Narti; Parwito Parwito
SENGKUNI Journal (Social Science and Humanities Studies) Vol 4, No 1 (2023)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/sengkuni.4.1.%p

Abstract

Tujuan penelitian adalah membuat model pemetaan pikiran dalam upaya menggali potensi desa. Kegiatan di awali dengan merumuskan masalah, menambahkan kajian teoritis, pengumpulan data dan penyampelan, analisis data dan penyimpulan teoritik. Dalam proses analisis dengan pengkodean terbuka, ditemukan banyak sekali potensi desa mulai dari laut hingga umur penduduk, kemudian pada pengkodean terporos, potensi-potensi tersebut ditentukan berdasarkan kategorinya yaitu fisik dan sosial. Adapun yang termasuk potensi fisik adalah laut, pesisir pantai, sungai, perkebunan, air terjun, dan cagar alam. Sedangkan yang termasuk potensi sosial adalah angka putus sekolah, jenis pekerjaan, kemiskinan, dan umur penduduk. Potensi yang disebutkan adalah contoh, Jika diekplorasi dan dibuat secara rinci maka akan lebih baik.
Analysis Of Communication Activities Of Self Management Techniques To Prevent Tiktok Addiction (Case Study on Students of the Communication Studies Program Class of 2021 Dehasen University Bengkulu) Lusi Purnama Sari; Sri Narti; Bayu Risdiyanto
SENGKUNI Journal (Social Science and Humanities Studies) Vol 4, No 1 (2023)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/sengkuni.4.1.177-188

Abstract

This study aims at Self Management Techniques for Students of the Communication Studies Program in preventing TikTok addiction at Dehasen University, Bengkulu. Analysis of self-management technique communication activities to prevent TikTok addiction is an effort to manage and control the use of the TikTok application in a healthy manner. Through self-management techniques, such as self-monitoring, self-rewarding, self-contracting, and self-control, individuals can develop self-awareness, set clear boundaries, manage strong urges, and devise alternative plans to prevent TikTok addiction. This study used qualitative research methods. Qualitative research methods are research methods used to research on natural object conditions, where researchers are key instructions, data collection techniques are carried out in a combined manner, data analysis is inductive and research results emphasize meaning rather than generalizations. The research results obtained are in this analysis, it is discussed how these communication activities can help individuals maintain a balanced use of TikTok, avoid addiction, and maintain their well-being. Through strong internal communication and consistent implementation of self-management techniques, individuals can develop better self-control in their use of TikTok and maintain balance in daily life.
Etika Humas Dinas Kominfo Kota Bengkulu Dalam Menangani Permasalahan Jalan Di Hibrida Kota Bengkulu Muhammad Dandy Pratama; Sri Narti; Yanto Yanto
SENGKUNI Journal (Social Science and Humanities Studies) Vol 4, No 1 (2023)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/sengkuni.4.1.113-126

Abstract

Kode Etik Kehumasan merupakan pedoman atau rambu-rambu berperilaku atau bersikap tindak bagi penyandang profesi Humas yang etis. Penelitian ini bertujuan untuk mengetahui Etika Humas Dinas Kominfo Dalam Menangani Permasalahan Jalan Rusak di Hibrida Kota Bengkulu. Alasan penulis melakukan penelitian ini agar penulis mengetahui Humas sudah bekerja sesuai dengan Kode Etik Kehumasan dan menerapkan etika yang baik saat berhadapan dengan masyarakat maupun atasan. Penelitian ini merupakan penelitian studi kualitatif dengan data dijabarkan secara deskriptif dengan teknik analisa data menggunakan teknik purposive  sampling. Teori penelitian yang digunakan adalah Kode Etik Kehumasan (Perhumas, 2020). Hasil Penelitian menunjukan bahwa Humas Dinas Kominfo telah menerapkan etika yang baik saat menangani permasalahan jalan rusak di Hibrida Kota Bengkulu, Humas sudah berlaku jujur dalam menyampaikan informasi, hubungan antara Humas dengan atasan juga berjalan baik, dan komunikasi antar Humas dengan atasan juga berjalan dengan baik. Selain itu tidak ada Humas yang melakukan tindakan atau mengeluarkan ucapan yang merendahkan martabatnya, dan tidak ada Humas yang menerima bayaran dari pihak manapun selain dari atasanya sendiri. Serta Humas sudah memperhatikan masyarakat dengan menyampaikan keluhan tersebut kepada Walikota Bengkulu dan Humas dituntut untuk tidak terlibat diri dalam tindak memanipulasi integritas sarana maupun jalur komunikasi massa dan Humas dituntut untuk tidak memberikan informasi yang tidak benar terkhusus informasi mengenai permasalahan jalan rusak di Hibrida Kota Bengkulu. dan Humas juga harus selalu senantiasa membantu untuk kepentingan Indonesia. Perilaku yang sudah diterapkan oleh Humas ini termasuk didalam teori kode etik kehumasan (Perhumas, 2020) dalam pasal 2 dan pasal 3.
Cyber harassment: hate speech with news spread hoax death via the tiktok account @p*********a Sri Narti; Yanto Yanto
The International Journal of Politics and Sociology Research Vol. 11 No. 2 (2023): September: Law, Politic and Sosiology
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijopsor.v11i2.152

Abstract

Social media TikTok is a means of communication for today’s society. The content presented on TikTok varies, from positive to negative, so it reaps a lot of comments from netizens. Cyber harassment in this research is hate speech dissemination of news hoax artist death and netizen comments. This study aims to discuss hate speech spreading hoax news as a form of Online Gender-Based Violence and social interaction with netizens in the TikTok comments column. The data sources come from comments from TikTok users while the data collection techniques are through observation, documentation, and literature studies. Furthermore, the data were analyzed using social identity theory. The findings in the study showed three forms of online gender-based violence. First, the slanderous hate speech of the account owner for the victim. Second, hate speech netizens ridicule and annoyance for the account owner with language style satire. Third, hate speech netizen humiliation and dropping of social identity for victims with sarcasm style. Netizens interact through the comments column with their group identity and the communication encountered is the use of non-standar language. Form of violence such as anger, annoyance, curiosity, and even humiliation. The solution offered apply ethics, morals, and empathy in social media.
Consumptive Behavior of Students on Free Shipping Promo at Shopee Pita Marlenza; Sri Narti; Sapta Sari
Jurnal STIA Bengkulu Vol 9 No 2 (2023): Juli
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jsb.v9i2.103

Abstract

This research is caused by the presence of consumer behavior that is much found among students.Students are the successors of a nation who are still experiencing a crisis of identity. where students perform consumer behavior in order to create their lifestyle.This consumer behavior is found in a lot among students.Where students perform consumer behavior in order to create their lifestyle.Purchase behavior originally serves to meet primary and secondary needs.Consumption is now growing at the same level as the quantity and variation of products becomes a consumer culture.The purpose of this research is to learn the student's consumer behavior on free promotions on shopee.Free promo is a free shipping fee.As we know together, generally sellers will pay a lot of costs for delivery of their products to buyers.This research is designed as a descriptive qualitative research. The events in the subject studied were described with a series of deep words or sentences, Structured, And logical based on the subject of study.
TikTok as a creative media by content creators in promoting products Winda Putriani; Anis Endang Endang; Sri Narti
Jurnal STIA Bengkulu Vol 9 No 2 (2023): Juli
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jsb.v9i2.106

Abstract

TikTok is a media to promote product at social media by using creative and interesting content. This research purpose is to find out TikTok as creative media by content creator in promoting product, this research is qualitative research. The theory which used in this research is about marketing mix according to Rangkuti (2009) which involves advertising, sales promotion, personal selling and direct marketing. The result of this research shows that TikTok as creative media by content creator. From TikTok account @enny_230221 who has succeeded in promoting corn ice product by using five marketing mix, the selling is by using content video. The user also active in responding the comment positively. The personal selling is conducted directly while selling the corn ice at the location. While the direct marketing, the user uses comment and direct message feature to communicate directly with audience. Marketing mix has been done by Eni Lestari totally and succeed. It can be seen from the positive comment from customer can give positive influence such as increase the selling every day. The TikTok account @enny_230221 has implement marketing mix strategy very well.
Representasi Kebaya Jawa Pada Perempuan Dalam Serial “Gadis Kretek” Aditian Alam Rizki; Anis Endang SM; Sri Narti
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 3 (2024): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i3.6471

Abstract

Research purposes Indonesia, as an archipelagic country with vast cultural diversity, possesses various cultural heritages influenced by many civilizations. Traditional clothing, such as the kebaya, serves as an important symbol of local identity and culture. The film "Gadis Kretek," adapted from a novel by Ratih Kumala, depicts the social realities and struggles of women in the Javanese kretek industry, highlighting traditional kebaya attire as a central element. This research aims to examine the representation of the Javanese kebaya on women in the series "Gadis Kretek" through John Fiske's semiotic analysis. The study employs a descriptive qualitative method with data collection through observation, documentation, and internet searching. The focus of this research is on the first episode of the series. Analysis is conducted on three levels: reality, representation, and ideology. At the reality level, the film portrays life from the colonial era to the independence period with the use of traditional costumes, realistic dialogues, and character behaviors. At the representation level, cinematic techniques such as narration, cinematography, and editing are utilized to construct this reality. At the ideological level, the film conveys values regarding the role of women in the industry, social critique of workers' conditions, and the importance of culture and tradition. The research findings indicate that the film "Gadis Kretek" not only presents an engaging story but also depicts historical realities, reinforces the narrative through cinematic elements, and delivers ideological messages about women's struggles and the significance of cultural heritage. This study is expected to provide insights into cultural representation in mass media and strengthen national cultural identity through the Javanese kebaya.
Teknik Akurasi Berita Oleh Humas Basarnas Bengkulu (Studi Pada Pemberitaan Evakuasi Orang Tenggelam) Veldi Yuni Setiawan; Sri Narti; Anis Endang SM
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 4 (2024): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i4.6593

Abstract

The method used in this research uses a qualitative approach. The research subjects in this study were the Head Office of Basarnas Bengkulu, the operations sub-section and Public Relations staff of Basarnas Bengkulu. Data collection techniques using observation, interviews, and documentation. This study aims to find out the News Accuracy technique by the Public Relations of Basarnas Bengkulu. This research focuses on news accuracy by the Public Relations of Basarnas Bengkulu in obtaining information related to a case/disaster. The results showed that the News Accuracy Technique by the Public Relations of Basarnas Bengkulu can be implemented by conducting Fact Verification and Eyewitnesses as follows: 1. Fact Verification is that the fact verification process is very important in ensuring the truth and reliability of information conveyed to the public. In the context of Basarnas operations, where the delivery of precise and accurate information can have a direct impact on the safety and security of the public, verification of facts becomes the main foundation in the preparation of news. 2. Eyewitnesses i.e. in the news delivery process direct testimony from individuals who were at the scene of the incident provides valuable perspectives and details that cannot be obtained from other sources. By considering eyewitness accounts, Basarnas can supplement the information they receive and ensure the accuracy of the news delivered to the public.