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All Journal Jurnal Ilmiah Ekonomi Islam Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Swabumi (Suara Wawasan Sukabumi) : Ilmu Komputer, Manajemen, dan Sosial Widya Cipta : Jurnal Sekretari dan Manajemen Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Moneter : Jurnal Akuntansi dan Keuangan Cakrawala : Jurnal Humaniora Bina Sarana Informatika Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JURNAL MUTIARA AKUNTANSI Jurnal Ilmiah Akuntansi dan Bisnis Jurnal Ekonomi Manajemen Sistem Informasi REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Dynamic Management Journal Jurnal Administrasi Bisnis (J-Adbis) Indo-MathEdu Intellectuals Journal Journal of Trends Economics and Accounting Research Jurnal Multidisiplin Sahombu Jurnal Aruna Mengabdi (ARMI) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Scientific Interdisciplinary Journal of Ekonomics, Finance, and Management Studies
Vina Islami
Universitas BIna Sarana Informatika
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Mapping The Research Landscape of Customer Loyalty on Beauty Clinic Islami, Vina
Widya Cipta: Jurnal Sekretari dan Manajemen Vol 8, No 2 (2024): September 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i2.22292

Abstract

Beauty skin care has now become a necessity for everyone who wants healthy skin. The lifestyle of women demands more attention to appearance, for that skin care is very important for everyone. Skin and facial care is one of the main needs of modern women who will support their activities. This need is so noticed by skin health and beauty care service companies, that various skin and facial care clinic businesses have sprung up, especially in big cities. This paper contributes to this field by presenting an analysis of new econometric literature on academic research on customer loyalty in the beauty clinic industry. This method utilizes tools like VOSviewer to visualize and analyze bibliographic data, enabling researchers to identify key concepts, research directions, and emerging trends in a particular field. VOSviewer, a widely used software, helps in mapping relationships between concepts, determining research trends, and providing insights for future studies.sing. This study reviewed the comprehensive Scopus database, analyzing 383 documents to identify key metrics, such as influential publication sources, keywords, countries, affiliations, and authors. The results revealed a growing number of publications related to consumer loyalty.
Pengaruh Digital Marketing, Social Media Engagement, dan Customer Trust Terhadap Loyalitas Pelanggan E-Commerce Aris Kurniawan; Lili Marlinah; Yosie Noverha; Vina Islami
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 10 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i10.5268

Abstract

The development of e-commerce business is increasingly influenced by modern lifestyle with changes in international activities and industries. Factors in the development of e-commerce can be caused by the increasing number of entrepreneurs in recent years, the shift from traditional businesses to digital according to needs and increasingly broad competitors. This study uses quantitative research. This study aims to determine the effect of digital marketing, social media engagement, and customer trust on E-Commerce Customer Loyalty. This study focuses on E-Commerce users in Indonesia, by applying the Non-Probability Sampling technique to determine the sample obtained as many as 120 respondents. The results of this study have found that digital marketing, social media engagement, and customer trust have an effect on e-commerce customer loyalty.
Pengaruh Digital Marketing, Social Media Engagement, dan Customer Trust Terhadap Loyalitas Pelanggan E-Commerce Aris Kurniawan; Lili Marlinah; Yosie Noverha; Vina Islami
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 10 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i10.5268

Abstract

The development of e-commerce business is increasingly influenced by modern lifestyle with changes in international activities and industries. Factors in the development of e-commerce can be caused by the increasing number of entrepreneurs in recent years, the shift from traditional businesses to digital according to needs and increasingly broad competitors. This study uses quantitative research. This study aims to determine the effect of digital marketing, social media engagement, and customer trust on E-Commerce Customer Loyalty. This study focuses on E-Commerce users in Indonesia, by applying the Non-Probability Sampling technique to determine the sample obtained as many as 120 respondents. The results of this study have found that digital marketing, social media engagement, and customer trust have an effect on e-commerce customer loyalty.
STRATEGIC LEADERSHIP, INTELLECTUAL CAPITAL, MARKETING ORIENTATION, INNOVATION AND CORPORATE PERFORMANCE: A COMPREHENSIVE MODEL FOR AIRLINES INDUSTRY Rifandi, Yandri Ahmad; Sazly, Syukron; Islami, Vina; Heirunissa, Heirunissa
Dynamic Management Journal Vol 8, No 4 (2024): October
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i4.12719

Abstract

This study explores the interconnections among strategic leadership, intellectual capital, marketing orientation, innovation, and corporate performance within the airline industry, focusing on PT Garuda Indonesia and PT AirAsia Indonesia. Both airlines demonstrated remarkable recovery from the COVID-19 pandemic, evidenced by significant revenue growth and increased passenger numbers in 2023. Garuda Indonesia's revenue surged to USD 2.93 billion, while AirAsia reported a 75.24% revenue increase to Rp 6.62 trillion. Despite these gains, both airlines faced challenges in aligning aggressive marketing initiatives with operational efficiency, emphasizing the importance of strategic leadership in fostering innovation and managing costs. The research highlights the critical role of human capital in driving innovation and organizational effectiveness. It argues that a strong marketing orientation is essential for meeting customer needs and gaining competitive advantage. To optimize performance, the study recommends that airline executives invest in employee training, adopt a customer-centric approach, and encourage interdepartmental collaboration. Furthermore, leveraging data analytics and monitoring market trends will enable proactive decision-making, ensuring that airlines remain responsive to industry dynamics. In conclusion, this research underscores the intricate connections among strategic leadership, intellectual capital, marketing orientation, innovation, and corporate performance in the airline industry. It highlights that prioritizing human capital development fosters a culture of continuous improvement and creativity, which is essential for adapting to market fluctuations and achieving sustainable growth. A strong marketing orientation allows airlines to align their services with customer demands, enhancing satisfaction and loyalty, which in turn drives corporate performance.
Assessing the Financial Performance of Digital Sharia Bank at Bank Aladin Syariah: EVA and MVA Approach Siska, Elmira; Sebastian, Dante Rio; Islami, Vina
Jurnal Ilmiah Ekonomi Islam Vol 10, No 2 (2024): JIEI : Vol.10, No.2, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i2.13351

Abstract

Bank Aladin Syariah is Indonesia's first completely digital bank that follows Sharia rules. This bank held its initial public offering on January 22, 2021. Apart from using financial ratios, the bank's financial performance may be assessed using the economic value added (EVA) and market value added (MVA) approaches. These two methods function to complete financial performance analysis through financial ratios and find the true value of company performance. This research aims to determine and analyze the financial performance of Bank Aladin Syariah using the EVA and MVA methods. The research design of this study uses non-statistical quantitative methods with a descriptive approach. The data used in the research is secondary data derived from financial reports for 2019-2023. This data is downloaded from the bank's website. The research results show that operation of Bank Aladin Syariah succeeded generate economic value added remarked by positive EVA in 2019, 2020, and 2022. Meanwhile, in 2021 and 2023 Bank Aladin Syariah fail to give more economic value through its activities. This is evident from a negative EVA score. Since Bank Aladin Syariah conducted its IPO, the bank has succeeded in providing added value through growth in the market capitalization value of shares issued which is indicated by a positive MVA during 2021 - 2023.
Perputaran Piutang Terhadap Return On Asset pada PT Air Asia Indonesia Tahun 2015-2022 Khoirunnisa, Rossa; Widiyanti, Wiwik; Islami, Vina
JURNAL MUTIARA AKUNTANSI Vol. 8 No. 2 (2023): Jurnal Mutiara Akuntansi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jma.v8i2.4320

Abstract

PT Air Asia Indonesia Tbk is a domestic and international airline with low fares but has a variety of attractive offers and services. This study aims to find out and compare receivables turnover at PT Air Asia Indonesia Tbk against Return On Assets. The research method used is quantitative analysis, processed using statistics to draw general conclusions. The hypothesis in this study is that accounts receivable turnover (X) has a positive effect on return on assets (Y). The data used is secondary data obtained in the form of financial reports received from the official website of the Indonesia Stock Exchange, www.idx.co.id. Furthermore, the data is processed using classical assumption test data analysis, hypothesis, simple linear regression, and the coefficient of determination using SPSS Ver. software. 22. The output of the SPSS conclusion results that Ha is accepted and H0 is rejected. Then, from the test results of the coefficient of determination, it is known that accounts receivable turnover has significantly reduced the return on assets by 41.5%. Thus, it can be interpreted that there is a significant influence on Return On Assets (X) at PT Air Asia Indonesia Tbk.
Pengaruh Kompetensi, Motivasi, dan Penghargaan Terhadap Produktivitas Karyawan Aris Kurniawan; Lili Marlinah; Yosie Noverha; Vina Islami; Desri Yani
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 5 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Mei - Juni 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i5.4959

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kompetensi, motivasi dan penghargaan terhadap produktivitas karyawan. Pengumpulan data melalui survei, wawancara, kuesioner, dan dokumentasi dari sumber data primer serta sekunder. Populasi dalam penelitian ini berjumlah 150 karyawan dengan metode analisis deskriptif, uji validitas, uji reabilitas serta analisis regresi berganda. Hasil penelitian menunjukan bahwa kompetensi, motivasi, dan penghargaan berpengaruh positif dan signifikan terhadap produktivitas karyawan. Dari ketiga variabel independen dalam penelitian ini, variabel motivasi yang mempunyai pengaruh paling dominan dalam meningkatkan produktivitas karyawan.
The Influence of Work Environment and Work Discipline on Employee Performance at PT Satu Pilar Indonesia Melinda Puspitasari; Eka Dyah Setyaningsih; Vina Islami
Jurnal Multidisiplin Sahombu Vol. 5 No. 5 (2025): Jurnal Multidisiplin Sahombu, July - August (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

There are problems with a work environment that is not conducive, such as a lack of facilities to support facilities and infrastructure, and a lack of team member discipline, which is indicated by high rates of team member absenteeism. This research aims to determine whether the work environment and Discipline influence employees' performance at PT Satu Pilar Indonesia, either partially or simultaneously. PT Satu Pilar Indonesia is a bodywork company located in Jakarta. They provide bodywork manufacturing services for various types of vehicles, both for personal, corporate, and special project needs. Bodywork is part of the automotive industry that focuses on manufacturing and modifying vehicle bodies, especially those not produced directly by the manufacturer. The researcher's motivation for researching at PT Satu Pilar Indonesia is to analyze and identify the influence of the work environment and discipline on team member performance. The sample selected used a saturated sampling technique because the population is relatively small. The sample used in this study amounted to 35 employees of PT Satu Pilar Indonesia. The study results showed that the work environment variable partially had a positive and significant effect on the performance of PT Satu Pilar Indonesia employees. The work discipline variable partially had a positive and significant effect on the performance of PT Satu Pilar Indonesia employees. The work environment and work discipline variables simultaneously had a positive and significant effect on the performance of PT Satu Pilar Indonesia employees.
Pengaruh Return On Asset (ROA), Current Ratio Dan Sales Growth Terhadap Harga Saham (Studi Empiris Pada Perusahaan Indeks LQ45 Yang Terdaftar Di Bursa Efek Indonesia Periode 2020- 2024) Arifka Nurul Auria; Eka Dyah Setyaningsih; Vina Islami
Journal of Scientific Interdisciplinary Vol. 2 No. 5 (2025)
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jsi1376

Abstract

Studi ini dilatarbelakangi oleh fluktuasi harga saham pasca-pandemi COVID-19 dan inkonsistensi hasil penelitian sebelumnya. Menggunakan pendekatan kuantitatif dengan data sekunder dari 15 perusahaan LQ45 (52 observasi). Hasil penelitian menunjukkan bahwa ROA berpengaruh negatif dan signifikan terhadap harga saham, mengindikasikan bahwa peningkatan efisiensi aset belum tentu direspons positif pasar. Sebaliknya, Current Ratio berpengaruh positif dan signifikan, menunjukkan bahwa likuiditas perusahaan yang tinggi dianggap positif oleh investor. Sementara itu, Sales Growth tidak menunjukkan pengaruh signifikan terhadap harga saham, menyiratkan bahwa pertumbuhan penjualan saja tidak selalu menjadi faktor utama bagi investor. Namun, secara simultan, ketiga variabel (ROA, CR, dan Sales Growth) secara signifikan memengaruhi harga saham, menjelaskan 38% dari variasi harga saham. Temuan ini menekankan pentingnya keseimbangan antara efisiensi, likuiditas, dan pertumbuhan berkelanjutan bagi manajemen, serta penilaian komprehensif bagi investor.
Pengaruh Viral Marketing dan Brand Awarness Terhadap Purchase Decision Vina Islami; Heirunissa
Journal of Trends Economics and Accounting Research Vol 6 No 1 (2025): September 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v6i1.2080

Abstract

This study aims to examine the influence of viral marketing and brand awareness on consumer purchase decisions in Indonesia’s e-commerce sector. The research employed an associative quantitative method with a survey approach, distributing closed-ended questionnaires using a Likert scale to 180 respondents. Data were analyzed using the Structural Equation Modeling (SEM) technique based on SmartPLS. The findings indicate that viral marketing has a positive and significant effect on purchase decisions, demonstrating that promotional content disseminated massively through social media is effective in attracting consumer buying interest. Furthermore, brand awareness was also found to have a significant impact on purchase decisions, where a high level of brand awareness strengthens consumers’ tendency to choose a product. The study also reveals that viral marketing indirectly influences purchase decisions through increased brand awareness, which strengthens the brand’s position in consumers’ minds. The significance value for the effect of viral marketing on purchase decisions obtained a p-value of 0.000 < 0.05, indicating a positive and significant relationship. The significance value for the effect of brand awareness on purchase decisions was also p-value 0.000 < 0.05, confirming that brand awareness is essential for involving multiple brands in consumers’ consideration set during the purchase decision process. The significance value for the effect of viral marketing on brand awareness was p-value 0.000 < 0.05. These findings highlight the importance of integrating viral marketing strategies with brand awareness enhancement efforts to improve competitiveness in the e-commerce industry.
Co-Authors Anak Agung Istri Sri Wiadnyani Andi Rosano Arifka Nurul Auria Aris Kurniawan ARIS KURNIAWAN Desri Yani Eka Dyah Setyaningsih Hasanudin Hasanudin Heirunissa Heirunissa, Heirunissa Khoirunnisa, Rossa Kusumaningrum, Aliffah Lauren Rizky Marthanthy Lili Marlinah Lili Marlinah Melinda Puspitasari Rani - Rani Rani Resti Yulistria Rima Oktaviani Rosento Sazly, Syukron Sebastian, Dante Rio Siska, Elmira Sri Indah Nikensari Susilawati Susilawati Syahrir Syahrir Syahrir Syahrir Syukron Sazly Wangsit Supeno wiwik widiyanti Wiwik Widiyanti, Wiwik Yandri Ahmad Rifandi Yosie Noverha Yosie Noverha Zahroh Humairah