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STRATEGIC LEADERSHIP, INTELLECTUAL CAPITAL, MARKETING ORIENTATION, INNOVATION AND CORPORATE PERFORMANCE: A COMPREHENSIVE MODEL FOR AIRLINES INDUSTRY Rifandi, Yandri Ahmad; Sazly, Syukron; Islami, Vina; Heirunissa, Heirunissa
Dynamic Management Journal Vol 8, No 4 (2024): October
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i4.12719

Abstract

This study explores the interconnections among strategic leadership, intellectual capital, marketing orientation, innovation, and corporate performance within the airline industry, focusing on PT Garuda Indonesia and PT AirAsia Indonesia. Both airlines demonstrated remarkable recovery from the COVID-19 pandemic, evidenced by significant revenue growth and increased passenger numbers in 2023. Garuda Indonesia's revenue surged to USD 2.93 billion, while AirAsia reported a 75.24% revenue increase to Rp 6.62 trillion. Despite these gains, both airlines faced challenges in aligning aggressive marketing initiatives with operational efficiency, emphasizing the importance of strategic leadership in fostering innovation and managing costs. The research highlights the critical role of human capital in driving innovation and organizational effectiveness. It argues that a strong marketing orientation is essential for meeting customer needs and gaining competitive advantage. To optimize performance, the study recommends that airline executives invest in employee training, adopt a customer-centric approach, and encourage interdepartmental collaboration. Furthermore, leveraging data analytics and monitoring market trends will enable proactive decision-making, ensuring that airlines remain responsive to industry dynamics. In conclusion, this research underscores the intricate connections among strategic leadership, intellectual capital, marketing orientation, innovation, and corporate performance in the airline industry. It highlights that prioritizing human capital development fosters a culture of continuous improvement and creativity, which is essential for adapting to market fluctuations and achieving sustainable growth. A strong marketing orientation allows airlines to align their services with customer demands, enhancing satisfaction and loyalty, which in turn drives corporate performance.
Assessing the Financial Performance of Digital Sharia Bank at Bank Aladin Syariah: EVA and MVA Approach Siska, Elmira; Sebastian, Dante Rio; Islami, Vina
Jurnal Ilmiah Ekonomi Islam Vol 10, No 2 (2024): JIEI : Vol.10, No.2, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i2.13351

Abstract

Bank Aladin Syariah is Indonesia's first completely digital bank that follows Sharia rules. This bank held its initial public offering on January 22, 2021. Apart from using financial ratios, the bank's financial performance may be assessed using the economic value added (EVA) and market value added (MVA) approaches. These two methods function to complete financial performance analysis through financial ratios and find the true value of company performance. This research aims to determine and analyze the financial performance of Bank Aladin Syariah using the EVA and MVA methods. The research design of this study uses non-statistical quantitative methods with a descriptive approach. The data used in the research is secondary data derived from financial reports for 2019-2023. This data is downloaded from the bank's website. The research results show that operation of Bank Aladin Syariah succeeded generate economic value added remarked by positive EVA in 2019, 2020, and 2022. Meanwhile, in 2021 and 2023 Bank Aladin Syariah fail to give more economic value through its activities. This is evident from a negative EVA score. Since Bank Aladin Syariah conducted its IPO, the bank has succeeded in providing added value through growth in the market capitalization value of shares issued which is indicated by a positive MVA during 2021 - 2023.
Perputaran Piutang Terhadap Return On Asset pada PT Air Asia Indonesia Tahun 2015-2022 Khoirunnisa, Rossa; Widiyanti, Wiwik; Islami, Vina
JURNAL MUTIARA AKUNTANSI Vol. 8 No. 2 (2023): Jurnal Mutiara Akuntansi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jma.v8i2.4320

Abstract

PT Air Asia Indonesia Tbk is a domestic and international airline with low fares but has a variety of attractive offers and services. This study aims to find out and compare receivables turnover at PT Air Asia Indonesia Tbk against Return On Assets. The research method used is quantitative analysis, processed using statistics to draw general conclusions. The hypothesis in this study is that accounts receivable turnover (X) has a positive effect on return on assets (Y). The data used is secondary data obtained in the form of financial reports received from the official website of the Indonesia Stock Exchange, www.idx.co.id. Furthermore, the data is processed using classical assumption test data analysis, hypothesis, simple linear regression, and the coefficient of determination using SPSS Ver. software. 22. The output of the SPSS conclusion results that Ha is accepted and H0 is rejected. Then, from the test results of the coefficient of determination, it is known that accounts receivable turnover has significantly reduced the return on assets by 41.5%. Thus, it can be interpreted that there is a significant influence on Return On Assets (X) at PT Air Asia Indonesia Tbk.
Pengaruh Kompetensi, Motivasi, dan Penghargaan Terhadap Produktivitas Karyawan Aris Kurniawan; Lili Marlinah; Yosie Noverha; Vina Islami; Desri Yani
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 5 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Mei - Juni 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i5.4959

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kompetensi, motivasi dan penghargaan terhadap produktivitas karyawan. Pengumpulan data melalui survei, wawancara, kuesioner, dan dokumentasi dari sumber data primer serta sekunder. Populasi dalam penelitian ini berjumlah 150 karyawan dengan metode analisis deskriptif, uji validitas, uji reabilitas serta analisis regresi berganda. Hasil penelitian menunjukan bahwa kompetensi, motivasi, dan penghargaan berpengaruh positif dan signifikan terhadap produktivitas karyawan. Dari ketiga variabel independen dalam penelitian ini, variabel motivasi yang mempunyai pengaruh paling dominan dalam meningkatkan produktivitas karyawan.
Pengaruh Stres Kerja Dan Beban Kerja Terhadap Kinerja Karyawan PT Wahana Makmur Sejati Hibban, Ibnu; Setyaningsih, Eka Dyah; Islami, Vina
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1322

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh stres kerja dan beban kerja terhadap kinerja karyawan PT Wahana Makmur Sejati. Metode yang digunakan adalah penelitian kuantitatif asosiatif dengan pendekatan survei melalui kuesioner yang disebarkan kepada 40 responden. Hasil penelitian menunjukkan bahwa baik stres kerja maupun beban kerja berpengaruh positif dan signifikan terhadap kinerja karyawan, baik secara parsial maupun simultan. Uji T dan uji F menunjukkan bahwa kedua variabel independen tersebut memberikan kontribusi berarti terhadap peningkatan performa kerja. Koefisien determinasi simultan menunjukkan bahwa 91,2% variabel kinerja karyawan dapat dijelaskan oleh stres kerja dan beban kerja. Temuan ini memberikan implikasi penting bagi manajemen perusahaan untuk mengelola stres dan beban kerja secara proporsional guna meningkatkan produktivitas karyawan.
Business Feasibility Analysis of RBT Wedding Decoration Using the Payback Period (PP) and Profitability Index (PI) Methods Shaila, Syarifah; Dyah Setyaningsih, Eka; Islami, Vina
Jurnal Multidisiplin Sahombu Vol. 5 No. 5 (2025): Jurnal Multidisiplin Sahombu, July - August (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine how long it takes for RBT Wedding Decoration to reach the payback period (PP) and the ratio of the Profitability Index (PI) it has, so that the business can be categorized as feasible to run. The method used in this study is a non-statistical quantitative method. The population and sample in this study are all financial report data from RBT Wedding Decoration from September 2015 to December 2019. The sampling technique used is a non-probability sampling technique. Data collection techniques used in this study are interviews and documentation techniques. This study's data analysis technique uses a non-statistical or descriptive quantitative method. The results of this study indicate that the time needed by RBT Wedding Decoration to return investment funds or capital is 36.24 months or 3 years and 8 days, with a Profitability Index ratio of 1.61, where this ratio indicates that RBT Wedding Decoration is feasible to run.
The Influence of Work Environment and Work Discipline on Employee Performance at PT Satu Pilar Indonesia Melinda Puspitasari; Eka Dyah Setyaningsih; Vina Islami
Jurnal Multidisiplin Sahombu Vol. 5 No. 5 (2025): Jurnal Multidisiplin Sahombu, July - August (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

There are problems with a work environment that is not conducive, such as a lack of facilities to support facilities and infrastructure, and a lack of team member discipline, which is indicated by high rates of team member absenteeism. This research aims to determine whether the work environment and Discipline influence employees' performance at PT Satu Pilar Indonesia, either partially or simultaneously. PT Satu Pilar Indonesia is a bodywork company located in Jakarta. They provide bodywork manufacturing services for various types of vehicles, both for personal, corporate, and special project needs. Bodywork is part of the automotive industry that focuses on manufacturing and modifying vehicle bodies, especially those not produced directly by the manufacturer. The researcher's motivation for researching at PT Satu Pilar Indonesia is to analyze and identify the influence of the work environment and discipline on team member performance. The sample selected used a saturated sampling technique because the population is relatively small. The sample used in this study amounted to 35 employees of PT Satu Pilar Indonesia. The study results showed that the work environment variable partially had a positive and significant effect on the performance of PT Satu Pilar Indonesia employees. The work discipline variable partially had a positive and significant effect on the performance of PT Satu Pilar Indonesia employees. The work environment and work discipline variables simultaneously had a positive and significant effect on the performance of PT Satu Pilar Indonesia employees.
Pengaruh Return On Asset (ROA), Current Ratio Dan Sales Growth Terhadap Harga Saham (Studi Empiris Pada Perusahaan Indeks LQ45 Yang Terdaftar Di Bursa Efek Indonesia Periode 2020- 2024) Arifka Nurul Auria; Eka Dyah Setyaningsih; Vina Islami
Journal of Scientific Interdisciplinary Vol. 2 No. 5 (2025)
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jsi1376

Abstract

Studi ini dilatarbelakangi oleh fluktuasi harga saham pasca-pandemi COVID-19 dan inkonsistensi hasil penelitian sebelumnya. Menggunakan pendekatan kuantitatif dengan data sekunder dari 15 perusahaan LQ45 (52 observasi). Hasil penelitian menunjukkan bahwa ROA berpengaruh negatif dan signifikan terhadap harga saham, mengindikasikan bahwa peningkatan efisiensi aset belum tentu direspons positif pasar. Sebaliknya, Current Ratio berpengaruh positif dan signifikan, menunjukkan bahwa likuiditas perusahaan yang tinggi dianggap positif oleh investor. Sementara itu, Sales Growth tidak menunjukkan pengaruh signifikan terhadap harga saham, menyiratkan bahwa pertumbuhan penjualan saja tidak selalu menjadi faktor utama bagi investor. Namun, secara simultan, ketiga variabel (ROA, CR, dan Sales Growth) secara signifikan memengaruhi harga saham, menjelaskan 38% dari variasi harga saham. Temuan ini menekankan pentingnya keseimbangan antara efisiensi, likuiditas, dan pertumbuhan berkelanjutan bagi manajemen, serta penilaian komprehensif bagi investor.
Pengaruh Lingkungan Kerja Dan Beban Kerja Terhadap Kinerja Pegawai Di Subdirektorat Publikasi DJBC Arif Nugroho; Dyah Setyaningsih, Eka; Islami, Vina
Journal of International Multidisciplinary Research Vol. 3 No. 10 (2025): Oktober 2025
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr1378

Abstract

Penelitian ini berjudul Pengaruh Lingkungan Kerja Dan Beban Kerja Terhadap Kinerja Pegawai Di Subdirektorat Publikasi DJBC memiliki tujuan untuk mengetahui seberapa besar kontribusi dampak dari variabel independen terhadap dependen. Penelitian ini menggunakan kuantitatif dengan metode survei melakukan penyebaran kuesioner kepada 40 responden di Subdirektorat Publikasi, hasil survei diolah dengan menggunakan aplikasi SPSS versi 27 pada Windows. Dari hasil penelitian ini dapat jelaskan pada uji hipotesis berdasarkan hasil uji parsial (T) yaitu X1 terhadap Y secara parsial adalah nilai Sig 0,032 < 0,05 dan nilai t-hitung 2,223 > 2,026 sehingga Ho ditolak dan Ha diterima bahwa memiliki pengaruh dan signifikan, X2 terhadap Y secara parsial adalah nilai Sig 0,008 < 0,05 dan nilai t-hitung 2,787 > 2,026 sehingga Ho ditolak dan Ha diterima bahwa memiliki pengaruh dan signifikan. Serta hasil uji simultan (F) yaitu X1 dan X2 terhadap Y secara simultan adalah nilai Sig. 0,001 < dari 0,05 dan dengan hasil 13,599 > 3,252 sehingga menolak pendapat Ho dan menerima pendapat Ha yaitu memiliki pengaruh dan signifikan. pada uji koefisien determinasi dalam R Square adalah hasil nilai 0,424 atau 42,4%, sehingga X1 bersamaan X2 dalam model regresi (secara simultan) mempunyai kemampuan cukup dalam menjelaskan terhadap variabel Y, maka sisa dari (100% - 42,4%) adalah 57,6% atau 0,576 merupakan penyebab pengaruhnya dari faktor lain.
Pengaruh Viral Marketing dan Brand Awarness Terhadap Purchase Decision Vina Islami; Heirunissa
Journal of Trends Economics and Accounting Research Vol 6 No 1 (2025): September 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v6i1.2080

Abstract

This study aims to examine the influence of viral marketing and brand awareness on consumer purchase decisions in Indonesia’s e-commerce sector. The research employed an associative quantitative method with a survey approach, distributing closed-ended questionnaires using a Likert scale to 180 respondents. Data were analyzed using the Structural Equation Modeling (SEM) technique based on SmartPLS. The findings indicate that viral marketing has a positive and significant effect on purchase decisions, demonstrating that promotional content disseminated massively through social media is effective in attracting consumer buying interest. Furthermore, brand awareness was also found to have a significant impact on purchase decisions, where a high level of brand awareness strengthens consumers’ tendency to choose a product. The study also reveals that viral marketing indirectly influences purchase decisions through increased brand awareness, which strengthens the brand’s position in consumers’ minds. The significance value for the effect of viral marketing on purchase decisions obtained a p-value of 0.000 < 0.05, indicating a positive and significant relationship. The significance value for the effect of brand awareness on purchase decisions was also p-value 0.000 < 0.05, confirming that brand awareness is essential for involving multiple brands in consumers’ consideration set during the purchase decision process. The significance value for the effect of viral marketing on brand awareness was p-value 0.000 < 0.05. These findings highlight the importance of integrating viral marketing strategies with brand awareness enhancement efforts to improve competitiveness in the e-commerce industry.
Co-Authors Anak Agung Istri Sri Wiadnyani Andi Rosano ARIF NUGROHO Arifka Nurul Auria ARIS KURNIAWAN Aris Kurniawan Desri Yani Desri Yani, Desri Eka Dyah Setyaningsih Elmira Siska Hasanudin Hasanudin Heirunissa Heirunissa Heirunissa Heirunissa, Heirunissa Hibban, Ibnu Humairah, Zahroh Khoirunnisa, Rossa Kusumaningrum, Aliffah Laila, Fahrun Nisa'Nur Lauren Rizky Marthanthy Lili Marlinah Maharani, Selvi Melinda Puspitasari Muhamad Harun Mulyani, Puja Dwi Nadzri, Suhaila binti Nariswari, Sherly Arsanti Noverha, Yosie Oktaviani, Rima Otto Siregar Rani - Rani Rani Resti Yulistria Ria Andriani Ria Andriani Rima Oktaviani Rio Sebastian, Dante Rosento Sebastian, Dante Rio Setyaningsih , Eka Dyah Shaila, Syarifah Siti Mabrur Rachmah Sri Indah Nikensari Suca Rusdian Sukayat, Harmoko Susilawati Susilawati Syahrir Syahrir Syahrir Syahrir Syukron Sazly To, Yuliana Vera Agustina Yanti Wangsit Supeno wiwik widiyanti Wiwik Widiyanti, Wiwik Yandri Ahmad Rifandi Yosie Noverha