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PENYULUHAN PENGGUNAAN FACEBOOK SEBAGAI MEDIA INTERNET MARKETING Dwi Sukma Donoriyanto; Erwan Adi Saputro; Endang Pudji Widjajati; Rus Indiyanto; Moch Tutuk Safirin
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 9, No 1 (2023): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jpaiuniska.v9i1.11057

Abstract

Desa Kembangbelor merupakan salah satu Desa yang terletak di wilayah Kecamatan Pacet, Kabupaten Mojokerto. Sebagian masyarakat di Desa ini berprofesi sebagai petani. Salah satu komoditas yang dihasilkan yaitu ubi jalar. Sayangnya usaha untuk memasarkan produk olahan ubi jalar belum dibarengi dengan strategi pemasaran melalui internet karena kurangnya tingkat pemahaman dalam menggunakan aplikasi Facebook. Oleh karena itu kegiatan pengabdian masyarakat ini bertujuan untuk memberikan penyuluhan penggunaan Facebook sebagai media internet marketing kepada pelaku usaha produk olahan ubi jalar di Desa Kembangbelor. Metode yang digunakan adalah survei, penyuluhan dan evaluasi (obersvasi dan wawancara). Kegiatan ini berjalan dengan baik dan lancar. Peserta telah mampu menggunakan fitur-fitur yang ada di facebook seperti facebook ads, marketplace, page, messenger, beranda, status, dan grup.
Analysis of Quality Control of Fabric Products Using Statistical Quality Control (SQC) Methods and Failure Mode and Effect Analysis (FMEA) Al Habri, Muhammad Anjab; Donoriyanto, Dwi Sukma
Journal La Multiapp Vol. 6 No. 3 (2025): Journal La Multiapp
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallamultiapp.v6i3.2032

Abstract

Companies in the industrial world, both manufacturing and service industries, are required to face market competition in order to compete and survive. One thing that companies need to pay attention to is the quality of the products produced. Good product quality will make consumers like the product. Therefore, improving product quality must be considered by the company. One of the companies that produces fabric, namely PT. XYZ, has a problem of not knowing the level of quality of the fabric produced, so this study aims to determine the quality of the product and provide suggestions for improvement to the company. There are defects in fabric production, namely double weft with a percentage of 27.7%, loose weft 26.7%, broken warp 24.5% and thick weft 21.2%. Improvement proposals are given to the highest percentage of defects, namely double weft with the following proposals: Carrying out machine maintenance and replacing the new gun eye so that the gun eye is not blunt, replacing the roller on the worn warping machine with a new roller, providing comprehensive and intensive training to workers on how to use the machine effectively and correctly. It is hoped that this research can help the company improve the quality of the fabric products produced.
Optimalisasi Penggunaan Media Sosial sebagai Sarana Promosi Online Store pada Pelaku UMKM di Kota X Donoriyanto, Dwi Sukma; Indiyanto, Rus; Juliardi A. R., Naniek Ratni; Syamsiah, Yuliatin Ali
Jurnal Abdimas Peradaban Vol. 4 No. 1 (2023): Jurnal Abdimas Peradaban
Publisher : Global Writing Academica Researching and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/vw5kdw78

Abstract

Pemerintah mendorong pemanfaatan teknologi digital untuk mendorong efisiensi UMKM dan meningkatkan promosi produk melalui media online. Namun, belum semua produk UMKM dikenal masyarakat luas karena belum menguasai penggunaan media sosial sebagai sarana pemasaran. Diharapkan dengan memanfaatkan media sosial secara efektif, para pelaku UMKM akan maju menuju lingkungan digital yang lebih baik. Tujuan dari penelitian ini adalah untuk mengoptimalkan penggunaan media sosial sebagai salah satu cara promosi toko online bagi UMKM di Kota X. Penelitian ini merupakan penelitian kualitatif dengan menggunakan metode deskriptif. Temuan studi menunjukkan keuntungan menggunakan media sosial untuk promosi, termasuk kemudahan menjalin koneksi, menyatukan orang-orang dengan minat yang sama, bertukar informasi secara real time, menjangkau pasar sasaran, dan meningkatkan sirkulasi informasi. Selain itu, ada kendala yang harus diatasi, seperti pengetahuan yang terbatas, anggaran yang terbatas, persaingan yang ketat, dan kesulitan dalam menyampaikan konten yang menarik. Oleh karena itu, penulis penelitian ini merekomendasikan untuk mengoptimalkan penggunaan media sosial sebagai sarana promosi UMKM dengan menjaga konsistensi, fokus pada satu media, memberikan sentuhan personal pada setiap konten media sosial, selalu berinteraksi langsung dengan pelanggan, menggunakan influencer marketing, dan memanfaatkan fitur media sosial inovatif.
Optimalisasi Penggunaan Media Sosial sebagai Sarana Promosi Online Store pada Pelaku UMKM di Kota X Donoriyanto, Dwi Sukma; Indiyanto, Rus; Juliardi A. R., Naniek Ratni; Syamsiah, Yuliatin Ali
Jurnal Abdimas Peradaban Vol. 4 No. 1 (2023): Jurnal Abdimas Peradaban
Publisher : Global Writing Academica Researching and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/vw5kdw78

Abstract

Pemerintah mendorong pemanfaatan teknologi digital untuk mendorong efisiensi UMKM dan meningkatkan promosi produk melalui media online. Namun, belum semua produk UMKM dikenal masyarakat luas karena belum menguasai penggunaan media sosial sebagai sarana pemasaran. Diharapkan dengan memanfaatkan media sosial secara efektif, para pelaku UMKM akan maju menuju lingkungan digital yang lebih baik. Tujuan dari penelitian ini adalah untuk mengoptimalkan penggunaan media sosial sebagai salah satu cara promosi toko online bagi UMKM di Kota X. Penelitian ini merupakan penelitian kualitatif dengan menggunakan metode deskriptif. Temuan studi menunjukkan keuntungan menggunakan media sosial untuk promosi, termasuk kemudahan menjalin koneksi, menyatukan orang-orang dengan minat yang sama, bertukar informasi secara real time, menjangkau pasar sasaran, dan meningkatkan sirkulasi informasi. Selain itu, ada kendala yang harus diatasi, seperti pengetahuan yang terbatas, anggaran yang terbatas, persaingan yang ketat, dan kesulitan dalam menyampaikan konten yang menarik. Oleh karena itu, penulis penelitian ini merekomendasikan untuk mengoptimalkan penggunaan media sosial sebagai sarana promosi UMKM dengan menjaga konsistensi, fokus pada satu media, memberikan sentuhan personal pada setiap konten media sosial, selalu berinteraksi langsung dengan pelanggan, menggunakan influencer marketing, dan memanfaatkan fitur media sosial inovatif.
Human Error Analysis to Minimize Work Accidents Using the HEART and SHERPA Methods at PT. Wonojati Wijoyo: Analisis Human Error untuk Meminimalkan Kecelakaan Kerja dengan Menggunakan Metode HEART dan SHERPA di PT. Wonojati Wijoyo Noventya Cahyani, Salma; Safirin, M. Tutuk; Donoriyanto, Dwi Sukma; Rahmawati, Nur
PROZIMA (Productivity, Optimization and Manufacturing System Engineering) Vol. 6 No. 1 (2022): Juni
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/prozima.v6i1.1569

Abstract

PT Wonojati Wijoyo is a company that produces furniture for export. In carrying out the production process, work accidents often occur. One of the causes is the factor of human negligence. Work accidents that have occurred include torn wounds due to being hit by a machine, legs hit by wood to make them swollen, fingers hit by machines to open wounds, fingers caught in blocks to open wounds. This study aims to determine the value of Human Error Probability (HEP) and recommend improvement strategies for activities that have the potential to cause human errors to minimize work accidents. The method used in the analysis of human error is the HEART method and the SHERPA method. The results showed that there are critical activities that have the potential for human error to occur, namely in 14 subtasks of 9 processes. The highest probability of human error is in the subtask of cutting wood plates using a circle machine with a HEP value of 0.88827 including the high category. While the lowest probability of human error is in the subtask of setting a copy machine with reference wood with a HEP value of 0.00372 including the medium category. One of the recommendations for improvement strategies to minimize work accidents is that the company needs to conduct training on K3 on a scheduled basis with an explanation of the risks that occur if you do not use Personal Protective Equipment (PPE).
Analisis Penentuan Rute Distribusi Makanan Ringan Menggunakan Metode Saving Matrix Pada UD. XYZ Fanani, Syahrul Nur; Donoriyanto, Dwi Sukma
BRILIANT: Jurnal Riset dan Konseptual Vol 8 No 3 (2023): Volume 8 Nomor 3, Agustus 2023
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v8i3.1443

Abstract

UD. XYZ adalah perusahaan yang bergerak pada bidang industri supplier makanan ringan yang berdiri pada tahun 2006. Produk yang dipasarkan oleh UD. XYZ diantaranya kripik tahu pong, kripik puyur pedas, kripik enting jahe, krupuk rambak kerbau, kripik nangka, dan kripik gadung. Perusahaan mengalami permasalahan dalam pengiriman produk yang selalu terlambat dan perusahaan belum memanfaatkan kapasitas alat transportasi distribusi secara maksimal. Tujuan dari penelitian ini adalah untuk mengidentifikasi jalur distribusi dengan jarak yang paling pendek dan meminimalkan biaya distribusi dengan digunakannya metode Saving Matrix. Pada penelitian ini, metode Saving Matrix digunakan untuk menimbulkan jarak rute terpendek. Hasilnya ditemukan bahwa metode Saving Matrix mengurangi rute dari sebelumnya sebelas rute menjadi tujuh rute. Sementara itu, model distribusi yang diusulkan memperpendek rute 27,05% dibandingkan saat ini, dan penghematan biaya sebesar 4,97%. Kesimpulannya, model jarak distribusi berpengaruh terhadap penghematan biaya dan rute optimum.
Development of Android-Based Management Information System Application for Student Final Project Services Ghani, Mukhammad Rivaldi; Donoriyanto, Dwi Sukma
INOVTEK Polbeng - Seri Informatika Vol. 10 No. 1 (2025): March
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/7mxq6g03

Abstract

The final project service system in the Industrial Engineering Study Program at Universitas Pembangunan Nasional "Veteran" East Java is designed to support the administrative operations performed by both lecturers and students. However, the current system still relies on conventional methods such as Google Forms, email, and WhatsApp, which complicate the processes of submitting pre-proposals, proposal seminars, and result seminars. Therefore, a management information system is needed to integrate all final project service processes into a single application. The objective of this study is to develop a design for a final project management application for students of the Industrial Engineering Study Program at UPN "Veteran" East Java, based on Android. The application is designed using the Rapid Application Development (RAD) method, which consists of three stages: Requirements Planning, Design Workshop, and Implementation. The system design includes the use of context diagrams, Entity Relationship Diagrams (ERD), and Data Flow Diagrams (DFD) to illustrate the data flow. Verification and validation tests show that all features of the application function as intended. This application is expected to facilitate and streamline the management of final project submissions, making the service more effective and efficient.
Optimization of Selection Suppliers for Rice Raw Material Using AHP (Analytical Hierarchy Processes) and TOPSIS (Technique for Order Preference by Similarity to Ideal Solution) Methods in CV Gembira Prasetya, Adi Tulus; Donoriyanto, Dwi Sukma
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 5, No 1: February 2024
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v5i1.22366

Abstract

CV Gembira is engaged in the production of Rice Mill with the trademark Osing Rice, and has 3 variants, namely Osing Super, Osing Premium and Osing Gold. Problems CV Gembira one of them is the delay in the delivery of rice raw materials carried out by supplier and also the quality of goods that do not meet the criteria. The AHP method is the preferred method. There are several reasons, namely, AHP provides a hierarchical representation of a problem that is useful in assisting decision making. The selection of the TOPSIS method as an auxiliary method is based on simple logic and has the farthest distance to the negative ideal solution. After performing calculations using the AHP and TOPSIS methods, alternative sequence results are obtained supplier the best that can be used by CV Gembira with a preference value of 0.6249 is owned by UD Bintang Timur.
Optimization of Production Process by Applying Theory of Constraint (TOC) at CV. Wijaya Mandiri Label Agraprana, Al Aileen; Donoriyanto, Dwi Sukma
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 5, No 1: February 2024
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v5i1.22515

Abstract

CV. Wijaya Mandiri Label is a company engaged in the printing industry sector located in Sidoarjo which provides printing services inside and outside Sidoarjo. In the production process, problems arise after several years of operation at work stations that cause bottlenecks in the production capacity of bontax and OPP sticker printing, thus hindering the production process to run optimally. This resulted in an inefficient sticker production process in meeting targets that made throughput not optimal. To overcome these problems, researchers conducted research that explored the use of Theory of Constraints (TOC) and supporting methods, namely linear programming, to optimize the company's production process and analyze data on working hours and product production demand. From the results of the research, it was concluded that the company experienced Capacity Constraints which caused bottlenecks at the fourth work station in the last six months. After exploiting the constraints on the bottleneck workstation, throughput is obtained using a linear programming calculation formulation with the results of x1= 0 and x2 = 3,948.47 amounting to IDR16,781,000 in WinQSB software. The final stage of constraint elevation is carried out by allocating operators to bottleneck work stations and obtaining an increase in throughput of IDR6,322,300 or a percentage increase of 27.4% using WinQSB software.
Analisis Penerimaan Teknologi Terhadap Financial Technology (Fintech) Lending Dengan Mengintergrasikan TAM dan UTAUT Ardlianti, Rana Atikah; Dewi, Ratna Sari Dewi2; Donoriyanto, Dwi Sukma
Journal of Research and Technology Vol. 9 No. 2 (2023): JRT Volume 9 No 2 Des 2023
Publisher : 2477 - 6165

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/jrt.v9i2.837

Abstract

Fintech is a financial industry that creates financial services with a more efficient system, loan-based without guarantees, and intermediaries for people who are not served by conventional financial institutions. There are still many people who do not know how to use fintech correctly. This study aims to determine what variables affect the use of new technology in the form of financial technology lending with 51 respondents using the integration of two approaches, namely Theory of Acceptance Model (TAM) and The Unified Theory of Acceptance and Use of Technology (Utaut). For Utaut, add one new variable, brand and service trust. The TAM variable used is the perception of the use (PU), the perception of ease of use (PEOU), attitudes (ATT), intention to use (ITU), use (USE). While the utaut variable used is social influence (SI) and facilitation conditions (PU). Then all these variables are formed into conceptual models and are processed with SmartPLS 3.0 software. The result is to present receipts of 7 of 8 hypotheses that show the positive effects of respondents on the use of fintech lending applications. The final result of this study is that the respondent of this study has felt the ease and usefulness of the use of fintech lending applications.
Co-Authors Abdul Rouf, Imron Achmad Gufron Adelia Hernalis Agustin Afiady Fitsal Ubaidillah Agraprana, Al Aileen Al Habri, Muhammad Anjab Al-Zaher, Abdulqader Ali, Munawar Amanullah Fathurrahman Ananta Agung Purwoko Anggarnis Dwikalyana Ardyani Anthony Surya Wirawan Ardlianti , Rana Atikah Ardlianti, Rana Atikah Ardyani, Anggarnis Dwikalyana Ario Adityawarman Avril Firda Amelia Dessy Indra Puspitasari Dewi, Ratna Sari Dewi2 Dzannisa Ghotrun Nada Endang Pudji W Endang Pudji Widjajati Enny Aryanny Erlina Purnamawati Erwan Adi Saputro Fajrina Rizki Izzati Fanani, Syahrul Nur Farida Pulansari Farrel Azriel Septrianto Fawwazy , Neyzard Alby Firmansyah, Mokhamad Ghani, Mukhammad Rivaldi Gladies Putri Suprapto Handoyo Handoyo Handy Natan Permana Imam Qulub Mustaqim Indah Yansi Nofianto Indiyanto, Rus Iriani Iriani Irma Dian Isna Nugraha Isna Nugraha Juliardi A. R., Naniek Ratni Kartikasari, Bintang Andita Khakiki, Elin Ken Laksono Trisnantoro Laurentius Urip Widodo Liora Darista Zahra M. Wildan Kautsar Masdani Irfan Prakoso Karmawan Mega Cattleya Prameswari Annissaa Islami Moch Abu Naim Moch Tutuk Safirin Mohammad Nailul Falah Muhammad Miftahul Hamdi Naniek Ratni Juliardi A.R Noventya Cahyani, Salma Nugraha, Isna Nugraha, Yaskie Cahyana Septiviandra Ade Nur Rahmawati NUR RAHMAWATI Nur Rahmawati Nur Rahmawati PAMUNGKAS, CATUR ARTA Prasetya, Adi Tulus Prasetyo Ari Bowo, Prasetyo Ari Rahsya Akbar Muhammad Amin Rana Atikah Ardlianti Rangga Dwi Saputra Rendy Christian Riamto, Mohammad Shodiq Wahyu Rizky Setiawan Rizquina Aldila Putri Rofiatul Adawiyah Rus Indiyanto Safirin, M. Tutuk Safirin, Moch Tutuk Satriya Dwi Santoso Satya Winarung Ekauji Shania Andra Fitriana Sholihin, Qouman Siswanto Moenandar Siswanto Moenandar Strada, Yoga Andys Sulistyo Wibowo, Arief Sumiati Sumiati Syamsi, Muhammad Nabighoh Badarus Syamsiah, Yuliatin Ali Tegar Garin Widodo Teo Billy Chandra Yunanto Tranggono Tranggono Tranggono Tranggono Tranggono Tranggono Ubaiyi, R. Vanji Abdillah Ulfa Chusnia Wahyunita Umami, Amastasia Cindy Virga, Avril Wahyu Kurniawan Wening, Marshanda Citra Widjajati, Endang Pudji Yekti Condro Winursito Yuliatin Ali Syamsiah Yuliatin Ali Syamsiah Yuniar Nur Latifah Yustina Ngatilah Zharfan Hamzah Zulfiqa Irfidianis Ifada