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Website-Based Marketing Information System for UMKM Products at Asaul Store Using the ADDIE Method Zamorano, Ifan; Indahyanti, Uce
International Journal on Human-Computing Studies Vol. 7 No. 3 (2025): International Journal of Human Computing Studies (IJHCS)
Publisher : Research Parks Publishers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31149/ijhcs.v7i3.5456

Abstract

UMKM (Usaha Mikro, Kecil, dan Menengah) play a significant role in the economy but often face challenges in marketing their products broadly. Marketing is a crucial aspect in the development of UMKM, especially in today's digital era. However, many UMKM still encounter obstacles in reaching a wider market due to limitations in traditional marketing methods. Toko A’saul, an UMKM business, uses a website-based information system for marketing its products, which effectively enhances its marketing reach and product competitiveness. Website-based marketing positively impacts the increase in sales and market reach of UMKM. Additionally, this system enables UMKM to better compete with larger businesses in the digital market. Through the implementation of a website-based marketing platform, UMKM are expected to maximize their potential in attracting new customers, expanding market share, and improving overall business performance. Moreover, this platform enhances customer satisfaction by offering a better shopping experience and more responsive services.
Co-Authors Abidin, Husnul Ade Eviyanti Ade Eviyanti Aditya, M. Fahrul Rizki Afidah, Dewi Nur Aisha Hanif Alfinda Ayu Hadikasari Anis Farihah, Anis Ariansyah, Achmad Arif Senja Fitrani Arif Senja Fitroni Aris Hendra Prayoga Astutik, Ika Ratna Indra Awalludin, Krisna Azizah, Risma Nur Azmuri Wahyu Azinar Berlian Putri Pertiwi Busono, Suhendro Cecep Kusmana Cholifah, Cholifah Cholifah, Cholifah Cindy Cahyaning Astuti Dafit Setiawan Jaya Damasta, Ifanda Reza Deby Kurniawan Armananda Dewi Komala Sari Edi Widodo, Edi Eko Agus Suprayitno Eriyanto, Sandi Eko Fahmawati, Zaki Nur Fahmi, M. Yusril Fery Febbyanto Firdausi Usqi Salsabilah Firmansah, Noval Fitri Nur Latifah Fitroni, Arif Senja Hadikasari, Alfinda Ayu Hamzah Setiawan Ika Ratna Indra Astutik Irwan Alnarus Kautsar Khubro, Jamaluddin Jumadil Krisfianto, Moh Ifan Krisnaningsih, Diah Kurniawan, Wildan Lely Ika Mariyati Lily Puspa Dewi Maghfiroh, Alfiah Malihatin S, Ulfah Mauliana, Metatia Intan Metatia Intan Mauliana Moch. Aji Bagus Firmansyah Mochamad Alfan Rosid Mochammad Donni Kurniawan Muhammad Arsyad Dhani Muhammad Syamsuddin Nisak , Umi Khoirun Novia Ariyanti Nuril Lutvi Azizah Pertiwi, Berlian Putri Prayugah, Indra Putra, Rolando Jordan Permana Rafiiqa, Tasya Ramdansyah, Adiffanani Ratih Puspitasari Rohman Dijaya Rolando Jordan Permana Putra Setiawan, Hamzah Siti Nur Haliza Suhendro Busono Suhendro Busono Sukarjadi Sukarjadi Sumadyo, Sasmito Bagus Sumarno Sumarno Suryani, Siti Dwi Suseno Ardiansyah Syahrul Ibnu Rafi Tutut Anjarsari Umi Khoirun Nisak Usabili, Syaikhina Vevy Liansari via nabila banda Wahyu Santoso Yahya Anugerah Dwi Khurrota A'yunan Yoyok Supriyono Yulian Findawati Yulius Hari Yunianita Rahmawati Yunianita Rahmawati, Yunianita Yuwanto, Mahmud Adi Zaki Nur Fahmawati Zamorano, Ifan