Article Per Year (5 Year)
p-Index From 2021 - 2026
6.398
P-Index
This Author published in this journals
All Journal JURNAL RISET AKUNTANSI DAN AUDITING JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Journal of Asean Studies on Maritime Issues International Journal of Artificial Intelligence Research JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) International Journal of Information Techonology and Education (IJITE) Neraca Manajemen, Akuntansi, dan Ekonomi
Lucky Dotulong
Universitas Sam Ratulangi
Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Other

Published : 113 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 113 Documents
Search

 8   9   10   11   12 
PENGARUH INTEGRATED MARKETING COMMUNICATION TERHADAP KEPUTUSAN PEMBELIAN FORE COFFEE MANADO Rantung, Wita Giok Sunly; Tawas, Hendra N.; Dotulong, Lucky O.H.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 13 No. 01 (2025): JE. Vol. 13 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v13i01.60198

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh integrated marketing communication terhadap keputusan pembelian fore coffee Manado. Penelitian ini menggunakan pendekatan kuantitatif, pengambilan sampel menggunakan rumus slovin yang dibagikan kepada 99 responden konsumen Fore Coffee Manado. Model pengelolahan data yang digunakan untuk menganilisis data adalah uji reliabilitas, uji validitas, uji hipotesis, uji regresi linear berganda dari software SPSS versi 26. Hasil penelitian berkesimpulan bahwa hasil pengujian simultan ditemukan bahwa integrated marketing communcation (Iklan, Penjualan Personal, Promosi Penjualan, Personal Selling, Relasi Publik, Pemasaran Langsung) secara bersama-sama atau simultan berpengaruh signifikan Keputusan Pembelian Fore Coffee Manado dan hasil pengujian secara parsial bahwa Iklan, Relasi Publik, Pemasaran Langsung tidak berpengaruh signifikan terhadap Keputusan Pembelian Fore Coffee di Manado. Selanjutnya Penjualan Personal dan Promosi berpengaruh signifikan terhadap keputusan pembelian Fore Coffee di Manado Kata kunci: Integrated Marketing Communication dan Keputusan Pembelian
PENGARUH COUNTRY OF ORIGIN, CUSTOMER MOTIVATION DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK BODY LOTION SCARLET WHITENING PADA MAHASISWA JURUSAN MANAJEMEN FEB UNSRAT Pone’ea, Olviana Eklesya; Tawas, Hendra Novie; Dotulong, Lucky O.H.
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 15 No. 2 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v15i2.11104

Abstract

The purpose of this study is to determine the influence of Country of Origin, Customer Motivation, and Electronic Word of Mouth Toward Purchase Decision Scarlett Whitening Body Lotion Product on Students of the Department of Management, FEB Unsrat The populations in this all FEB Unsrat students who used Scarlett Whitening Body Lotion Product. The sample size in this study is 100 respondents. The research method using multiple linear regression analysis. The analysis used included the research instrument test (validity and reliability test), multiple linear regression analysis, classic assumption test (multicollinearity test, heteroscedasticity test and normality test) and hypothesis testing (t test, F test and coefficient of determination). With this test, it can be seen how the independent variables influence the dependent variable. The results of this study found that the Country of Origin had influence on purchase decisions, Customer Motivation had influence on purchase decisions and Electronic Word of Mouth had influence on purchase decisions. Country of Origin, Costumer Motivation, and Electronic Word of Mouth simultaneously influence Purchase Decision Scarlett Whitening Body Lotion Product on Students of the Department of Management, FEB Unsrat. Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh Country of Origin, Customer Motivation, dan Electronic Word of Mouth terhadap keputusan pembelian produk Body Lation Scarlett Whitening pada mahasiswa jurusan Manajemen FEB Unsrat. Populasi dalam penelitian ini adalah mahasiswa jurusan Manajemen FEB Unsrat yang menggunakan Body Lotion Scarlett Whitening. Besarnya sampel dalam penelitian ini yaitu adalah 100 responden. Metode penelitian menggunakan metode analisis regresi linier berganda. Analisis yang digunakan meliputi uji instrumen penelitian (uji validitas dan uji reliabilitas), analisis regresi linier berganda, uji asumsi klasik (uji multikolinearitas, uji heteroskedastisitas dan uji normalitas) dan uji hipotesis (uji t, uji F dan koefisien determinasi). Dengan uji ini dapat dilihat bagaimana variabel-variabel independen berpengaruh terhadap variabel dependen. Hasil penelitian ini menunjukkan bahwa Country of Origin, Customer Motivation dan Electronic Word of Mouth berpengaruh terhadap keputusan pembelian. Country of Origin, Customer Motivation, dan Electronic Word of Mouth secara simultan berpengaruh terhadap keputusan pembelian produk Body Lation Scarlett Whitening pada mahasiswa jurusan Manajemen FEB Unsrat.
Analysis of Motivation, Leadership Style, and Communication on the Performance of Members of the Sulawesi Truck Driver Association Kotamobagu Branch through Job Satisfaction As an Intervening Variable Dotulong, Lucky; Loindong, Sjendry; Sumarauw, Jacky; Lintong, Debry Ch. A.
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i1.1.1129

Abstract

The background of this research is that the performance of members of the Sulawesi Truck Driver Association, Kotamobagu City branch, has not been maximized. There are still accidents on the road or when loading and unloading goods and complaints from transportation users who use the services of members of the Sulawesi Truck Driver Association, Kotamobagu City branch personally which makes losses in terms of material service users. Such performance results in the organization's name becoming bad. The purpose of this study was to analyze motivation, leadership style, and communication on the performance of members of the kotamobagu branch of the sulawesi truck driver union through job satisfaction as an intervening variable. The research stages carried out were field observations, then literature studies, data collection both primary and secondary. Followed by research, data analysis and discussion, after that draw conclusions and provide suggestions. The results showed that the variables of motivation, leadership style, and communication had no effect on the job satisfaction of truck drivers who were members of the Sulawesi truck driver union, Kotamobagu city branch. motivation, leadership style, communication, and job satisfaction have no effect on the performance of truck drivers who are members of the Sulawesi truck driver union, Kotamobagu city branch.
Co-Authors Adolfina ., Adolfina Adolfina Adolfina Agow, Felicia M. Agus Supandi Soegoto Altje L. Tumbel Amin, Mutiara Andreas H.E Koyongian, Andreas H.E Bernhard Tewal Bidara, Rifaldi Brando Sambiran, Brando Budihardjo, Prasetyo Harvy Christoffel Kojo Christoffel Mintardjo, Christoffel Cornelisz, Laisya Natasya Dasser, Alice Maria Fanulene, Carsil K. Ferdy Roring Filadel Jesse Maukar, Filadel Jesse Gabriella, . . Genita G. Lumintang, Genita G. Genita Lumintang Genita Lumintang, Genita Ginting, Yehezkiel S. A. Goni, Andre Greis M. Sendow Hendra N. Tawas Hiskia Jonest Runtunuwu, Hiskia Jonest Imelda Ogi Indrie D. Palandeng Iroth, Anugerah . Irvan Trang Jacky S. B. Sumarauw Jansen, Daniel . Jantje J. Sepang, Jantje J. Jantje L. Sepang Jantje Sepang Kairupan, Beverly B. Z. Kajuwatu, Gabriela Kawengia, Nadia Kereh, Maria. H. L. Kharie, Andini Ramanti Kimico. P Mengko Kojo, Christoffel . Koleangan, Rosalina A. M. Kumakauw, Glorya Valensia Lala, Riel Langoy, Kevin C. Lansart, Thea A. Lengkey, Stephanie J. Lengkong, Viktor P.K Limpele, Keisia Chinta Lintong, Debry Ch. Lintong, Debry Ch. A. Lisbeth Mananeke Loindong, Sendry S. Lontaan, Dhenis Lotje Kawet Lumanauw, Bode . Maabuat, Jan One Riski Mac Donald Walangitan Magdalena Wullur Mahale, Dewi Y.A. Malale, Marten Rudolf Mangindaan, Bellania Mangli, Lili Mantik, Jesica Claudia Manurung, Berkat Wijaya Masuku, Suhardiman . Mauritz D.S Lumentut Meity R. Razokiona, Meity R. Merinda H. Ch. Pandowo Mikhael Yonatan Roring Mintardjo, Christoffel M.O Mohammad Y. Dahlan Moniharapon, Silcyljeova . Moningka, Claudia Ribka Montori, Mega Muaja, Anrio . Muaja, Karina Octavia Muraga, Andi Z. Murni, Sri . Nangoy, Fradina Maria Novi S. Budiarso, Novi S. Ogi, Imelda W. J. Ogi, Imelda W.J. Onibala, Androh G. Palar, Michael B. Pantow, Geis . Patila, Aprilia Uria Patras, Timothi Paulus Kindangen Pohos, Tika Secylia Polakitang, Chelcia F. Pone’ea, Olviana Eklesya Priscillia, Adista Ega Pritama, Brigita Shienli Priyatno, Prisilia N. Rahim, Fheiren . Raintung, Michael Ch. Rantung, Praiselia A. Rantung, Wita Giok Sunly Rawis, Frelyan Repi, Agusta L. Ria Mentari Muslimin, Ria Mentari Rian Salangka, Rian Rita Taroreh Rogi, Mira H. Rompas?, Goverd Adler Clinton Rooroh, Elvira G, Rosalina Koleangan Rotinsulu Jopie Jorie Rumambi, Yuliana A. Rumengan, Hermon S.L.H.V Joyce Lapian Sabar, Navrathin Datu Saerang, Ivonne L. Saerang, Regina Sahelangi, Angga Salindeho, Astriany R. Samadi, Reitty L. ` Sandala, Stevie Loerens Sangian, Rachel D.Y Sembel, Valdano Sengkey, Eduar Alfa Sengkey, Windri S. Sepang, Jantje . Sesil, Cecilia Gabriel Manembu Shannon Cecilia Y Assagaf, Shannon Cecilia Y Siwi, Giovano Sondakh, Prisillia Merry Christina Sondakh, Sania V. Suak, Santy J. Suban, Gita Syaloom Tabansa, Reifly Zan Tahuna, Tirta Mulia Talumingan, Geovani Tambunan, Michela Sabrina Tambuwun, Clarisa Ester Tampenawas, Jeffry L. A Tangka, Givent C. Tangka, Injelly Gabriela Tawas, Hendra Novie Tengor, Indriane Debora Timporok, Yesaya D. Tjiabrata, Fernando Reinhard Tolo, Indri Tombokan, Pingkan Enggelina Tompodung, Chindy Ester Toporundeng, Cherafhina Tuela, Febriany F. D. Tumengkol, Joshua Victor P. K. Lengkong, Victor P. K. Victor P.K Lengkong Victor P.K. Lengkong Wahongan, Engel P. T. Wakdomi, Marten Walangitan, Mac Donald B. Wenur, Gabreila . Wijayanto, Japerdi . Wongkar, Elka E. Worang, Lanny S. Yaluwo, Abihud